3 digital & media business overview... · overview l business breakdown: digital & media 7...

BUSINESS BREAKDOWN: DIGITAL & MEDIA

DIETITIAN BUSINESS

STARTUP TOOLKIT

© 2015 RD Entrepreneurs Academy

1

IN THIS TRAINING VIDEO…

Digital & Media Business Overview

Digital Payment Systems

Business & Marketing Plan

Product & Service Development for a Digital & Media Based Business

Business Breakdown

2

DIGITAL & MEDIA

BUSINESS OVERVIEW


3

DIGITAL & MEDIA BASED BUSINESS

Online Private Practice/Consulting

Digital Products

E-books

Software

Apps

Overview l Business Breakdown: Digital & Media

4

LOCATION—


WHERE EVER YOU WANT IT TO BE!

5

BUSINESS STRUCTURE

Stand alone

Combo: Private Practice/Consulting with Digital & Media

Assess your tech savviness


6

BUSINESS CONSIDERATIONS

Business goals

Life goals

Most importantly-PASSIONS


7

START UP MONEY

Can start on shoestring budget

Utilize free, low cost services/products as able

Costs can add up, if you are not careful


8

STARTUP COSTS

Legal Business Setup

Web domain & hosting

Insurance

Reliable internet


9

STARTUP COSTS

Video/Screen Recording & Editing Software

E-Book formatting

Software/app support

Additional tech training


10

YOUR POTENTIAL CLIENT BASE JUST GOT EXPONENTIALLY

LARGER


11

DIGITAL/MEDIA STRUCTURE

Larger audience, more competition

How can you stand out?

Creativity allowed to flourish!


12

PAYMENT SYSTEMS


13

HOW WILL YOU GET PAID

Prior to service

Point of service

Payment plans

Invoice/bill

Payment Systems l Business Breakdown: Digital & Media

14

CREDIT/DEBIT PAYMENTS

Online payment system

Email payment links

Shopping carts, payment buttons


15

CREDIT/DEBIT FEES

Fees vary: Visa, Mastercard, Discover, American Express

Setup or monthly fees

Processing fees-merchant bank, issuing bank

Additional service fees


16

GUIDELINES

Read carefully

Fully understand the fees

Not all “upgrades” are valuable; consider what matters to you


17

MY RECOMMENDATION: USE ALL IN ONE SERVICE WITH A

FLAT RATE FEE


18

BUSINESS PLAN


19

BUSINESS PLAN

Business plan = blueprint for your business

Your business will grow & evolve

Notice any questions or snags in the plan before you implement

Business Plan l Business Breakdown: Digital & Media

20

THIS BUSINESS PLANNER WAS DEVELOPED SPECIFICALLY…


To help you start making money

Build momentum!

Plan for transition/growth

Avoid overwhelm

Meant to be revisited & revised

21

Print: Strategic Digital/Media

Business Planner


22

YOUR BUSINESS

Business Name & Location

Business Structure-Now? Future?

Describe your business in a few sentences


23

YOUR BUSINESS

What is the purpose of your business?

Why does your business need to exist?

Why will it succeed?


24

TIME

Total hours available per week?

Startup/Planning

Product/Service Development

Product/Service Delivery

Travel

Marketing

Admin Tasks


25

MONEY

How much money do you need to get started?

What costs are ABSOLUTELY necessary to get your business up & running?

How will you fund this?


26

STARTUP COSTS

Business Formation

Business Banking

Insurance

Office Supplies

Legal or Professional Fees

Reference Materials

Assessments/Handouts

Licenses

Resource Materials

Computer/Software


27

SHORT TERM

GOALS

NEXT 3-6 MONTHS


LONG TERM

GOALS

NEXT 6 MONTHS-

1 YEAR

BIG PICTURE

GOALS

1 YEAR+

28

SHORT TERM GOALS

1) Complete legal tasks related to business/writing (business structure, errors & omissions insurance, etc)

2) Choose E-Book Topic; begin research

3) Schedule time available to write (daily, weekly)


E-Book (self publishing)

29

LONG TERM GOALS

1) E-Book formatting: DYI or Professional?

2) Review Amazon, Barnes & Noble for E-book publishing requirements

3) Complete E-Book (Write, Edit)


30

BIG PICTURE GOALS

1) E-Book available Amazon now; Barnes & Noble in 3 months

2) Develop marketing plan for e-book

3) Parlay e-book into 2-4 new clients per month


31

PRODUCT & SERVICE

DEVELOPMENT© 2015 RD Entrepreneurs Academy

32

PRODUCT/SERVICE

I will provide ___ service (s)?

I will provide ___ product (s)?

I will provide ____other?

Product & Service Development l Business Breakdown: Digital & Media

33

PICK A PROPOSED START DATE!


34

LIST ALL THE THINGS THAT NEED TO BE COMPLETED TO GET

STARTED


35

DIGITAL/MEDIA STARTUP TO DO

Complete paperwork for LLC

Decide on appointment availability and length

Develop digital handouts/assessments


Liability Insurance Policy

Need way to accept credit cards

Online Private Practice

36


LIST ALL THE STEPS FOR THE ITEMS THAT NEED TO BE

COMPLETED AND ADD COMPLETION DATES TO

CALENDAR

37

PLANNING

What areas of startup need to the most attention?

What do you perceive will be the biggest obstacle to complete your plan on time?


38

MAKE YOUR LIST ACTIONABLE!


REVERSE ENGINEER YOUR LIST

39

NOW..WHAT IS THE PROPOSED COMPLETION DATE?


40

DELIVERY & DEVELOPMENT

How will you deliver your product or service?

Time to deliver product/service?


41

REVENUE

Do you project boosts/lulls or a steady stream of income?

Do you project a time of year that will either be slower or busier than others?


42

KNOWING YOUR DEVELOPMENT & DELIVERY TIMES WILL HELP YOU SET

YOUR PRICES APPROPRIATELY


43

CASE: DIGITAL PRODUCT


PREP TIME: 160 HOURS (PROGRAM

DEVELOPMENT); ONE TIME

DELIVERY TIME (MARKETING): 10-15

HOURS PER MONTH OF MARKETING

COST OF PROGRAM: $297

44

MARKETING PLAN


45

DOMINATE YOUR MARKET

Marketing Plan l Business Breakdown: Digital & Media

46

COMPETITION

Who currently services your ideal client?

Where are they located? Locally/Online

What product/service do they provide? Price?


47

COMPETITION

What partnerships/relationships have they established?

How are they marketing their business?


48

YOUR GOAL: DIFFERENTIATE YOURSELF

FROM THE COMPETITION


49

WRAP UP


50

KEY POINTS

Creativity abounds with a digital/media based business

Your business can be stand alone -or- an independent revenue stream

Extremely important to understand your ideal client…your potential base just got SO much larger

Wrap Up l Digital & Media Business Breakdown

51

NEXT UPAction & Implementation

Week


52

3 digital & media business overview... · overview l business breakdown: digital & media 7...

Documents