Anthony Fahim Stefanie Sizemore

Miles Grow Jessica Ramirez Nirut Ukositkul

Presentation Outline ● Target Market

● Video Concept

● Where Content is Consumed

● Video Placement ○ Owned Media ○ Paid Media ○ Earned Media

Video

The Bachelor Target Market

● Ages 25-40 years old

● College graduate

● Works an average of 42.2 hours a week

● Makes $60,000+

● Live in single resident homes or apartments.

The Bachelor Target Market

● 52% of gamers are men● Of that percentage 32% are

18-35 and 39% are 36+● Gamers are more likely to

hold a college degree or higher (43% vs. 36%)

Video Concept

● Online Magazines○ Game Informer○ Edge Online○ G4○ “Young professionals, the 25-34 year

old demographic are the biggest news enthusiasts” - BBC World News

● Online Video○ Hulu○ Vimeo○ Netflix

● Social Media● Mobile Apps (Flipboard, news apps)

Where Content is Consumed

● Company website [custom home page]● Facebook*● Instagram (use more frequently)*● Twitter● Google+● Pinterest

○ “Bachelor Pad” board idea● YouTube

○ Company page (pre-roll spots = paid)● Yelp● Houzz

Owned Media

● Google AdWords (Paid search & video ads)○ “Grand Theft Auto”, “Call of Duty”, “Minecraft”,

“EA Sports”, “World of WarCraft”● In-Banner Video Ads: Top gamer websites & SM

○ ign.com○ kataku.com○ Twitch.tv

● Mobile Ads: In app game popup advertisements○ Top game apps: Rayman Jungle Run, Real

Boxing, Angry Birds, Need for Speed Most Wanted, Jungle Run, Clash of Clans

● Geotargeting (based on 22 regions currently servicing)

Paid Media

Example of AdWords - Video Ad

● Direct Marketing News does point out that when trying to reach the 25-40 year old demographic, that “word of mouth has always been a powerful marketing tool”

● Goal = “word of mouse” promotion○ video going viral and being shared

among friends● Likes, shares, retweets, comments, favorites

○ Facebook, Instagram, Twitter, etc.● WIIFM: “What’s in it for me?”

○ 1) funny content○ 2) offers solution to enhance entertainment consumption

Earned Media

Questions?