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    Culture ShockChallenges and Problems Encountered in Cultural Transition

    Ian MacDonald, MSc.

    ESSCA Budapest

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    Cross-Cultural Transition

    Most people go through four phases during cross-culturaltransition.

    Euphoria

    Culture ShockAcculturation

    Stable State

    Length of Each Phase Varies

    Often Subconscious

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    The Four Phases

    1. Euphoria 2. Culture Shock 3. Acculturation

    +

    -

    Time

    Feelings

    4. Stable State

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    Phase 1: Euphoria

    Excitement at Discovering a New Culture

    Everything is New

    Some Stay at This Stage

    Tourists

    Business Travellers

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    Phase 2: Culture Shock

    The frustration and confusion that result from beingbombarded by un-interpretable cues.

    Adler, p. 227

    Difficulty to understand host nationals behaviour

    Difficulty to understand host nationals reactions to your

    behaviour

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    Phase 2: Culture Shock continued

    Natural Response

    Physical & Psychological Repercussions

    Varies in degree

    According to the Individual

    According to the Country

    Expatriates often stay together to feel better

    Many never get beyond this stage

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    Signs of Culture Shock

    Homesickness

    Boredom

    Withdrawal

    Need for Excessive Sleep

    Compulsive Eating

    Compulsive Drinking

    Irritability

    Exaggerated Cleanliness

    Marital Stress

    Family Tension & Conflict

    Chauvinistic Excesses

    Stereotyping of Host Nationals

    Hostility towards Host

    Nationals

    Loss of Ability to Work

    Effectively

    Unexplained Fits of Weeping

    Physical Ailments

    Ferraro, p. 142

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    Culture Shock is Stressful

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    Culture Shock has Costs

    Hinders Effectiveness

    Cost of Premature Returns

    $55,000 - $150,000

    Excluding Potential Loss of Business

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    Phase 3: Acculturation

    Expatriates gradually grow accustomed to the newculture

    They interpret behaviour better

    They understand the language better

    They learn to accept differences

    Stress is reduced

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    Phase 4: Stable State

    Biculturalism

    Acceptance of Most Differences

    Some strain may continue

    Some aspects of the new culture will be missed

    Expatriation is a positive experience

    Self-Development

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    Marriage and Illness

    Euphoria The Honeymoon - The Healthy Body

    Culture Shock The Seven Year Itch - The Disease Sets In

    Divorce Proceedings - And the Patient Dies

    Acculturation Cant live with him, cant live without! - Recovery is Under Way

    Stable State Diamond Wedding Anniversary - Full Recovery

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    Minimising Culture Shock

    Before

    Choose the Right Person Dont Choose the Wrong Person!!

    Avoid someone who claims not to suffer from Culture Shock

    Develop Cultural Awareness Know that Culture Shock Exists

    The Concept of Culture

    Culture-Specific Knowledge

    Including Language

    Cultural Self-Awareness

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    Minimising Culture Shock

    During

    Develop Cross Cultural Skills Tolerance of Ambiguity

    Flexibility

    Patience

    Empathy

    Personalization of Observations

    Showing Respect

    Avoidance of Judgements

    Sense of Humour

    Create a Stability Zone An environment resembling ones home culture

    But Avoid Ghettos

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    Minimising Culture Shock

    Duringcontinued

    Involve the Whole Family

    Manage Stress

    Exercise Meditation and Relaxation Exercises

    Be Realistic

    Let Go of Home

    Realise there are No Absolutes

    Keep Faith

    Beware of host nationals knowledge Culture is subconscious

    Accept lower effectiveness at the beginning

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    Going Home

    Disorientation when confronted with home culture

    Often Unexpected

    Even More Stressful

    New Role in the Parent Company

    Possible Lower Standard of Living in Home Country

    Embellishment of Home Culture during Expatriation

    Lack of Psychological Support on Re-entry

    People Understand Cultural Entry Can be Difficult

    Few People Realise Returning Home Can Be as Big a Shock

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    Personal Experiences

    Managerial Skills, Not Technical Skills Working abroad makes you more knowledgeable about the questions to

    ask, not the answers.

    I learned how to work in two cultures... to compromise, not to be a

    dictator. Its very similar to two domestic cultures... like marketing andengineering.

    Im more open-minded... more able to deal with a wide range ofpeople... because I ran into many other points of view.Adler, p.240

    Tolerance for Ambiguity Because I only understood a fraction of what was really going on

    overseas, maybe 50%, I had to make decisions on a fraction of thenecessary information. Now I can tolerate nonclosure and ambiguitybetter.

    Things you never thought youd put up with, you learn to put up with...I always thought I was right, until I went overseas.

    Adler, p.240

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    Personal Experiences continued

    Multiple Perspective I learned what it felt like to be a foreigner... I could see things

    from their perspective.

    I learned to anticipate... its the role of the diplomat.

    Adler, p.240

    Ability to Work with and Manage Others I increased my tolerance for other people. For the first time, I

    was the underdog, the minority.

    I became a soft-headed screamer. Im definitely better with

    others now. I used to be more ruthless than I am now... I was the All-

    American manager. Now, I stop and realise the human impactmore. I use others as resources. I do more communicating withothers in the organisation.

    Adler, p.240