2.communication & interaction
TRANSCRIPT
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Interactive Dialog
Communication & Interaction
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Communication
내적인
사람과 사람
mass ( 대중 )
사람과 컴퓨터 ( 인터
넷 )
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CommunicationTheory
인지적부조화(cognitive dissonance) 이론
The Fox and the Grapes by Aesop
conflicting cognitions (e.g., ideas, beliefs, values, emotional reactions)
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인지적부조화
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CommunicationDesign
메시지
Media Channel
욕구와 동기
Þ 응답 (respond)
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CommunicationDesign
information architectureeditingtypographyillustrationweb designanimationadvertisingambient mediavisual identity designperforming artscopywriting & professional writing skills
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Interactivity(Interaction)
non-interactive
Reactive
interactive
Human to artifactmessage response
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InteractionDesign
What ?
인간이 제품이나 서비스를 사용하면서 상호작용하는 것을용이하게 하는 디자인분야
Why ? 제품 ( 서비스 ) 을 사용하려는 사람의 needs, desires 를만족시키기 위해
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매스커뮤니케이션에 어떤 Interaction 을 만들것인가 .
Þ 광고 , 마케팅
사람과 인터넷의 커뮤니케이션에 어떤 Interaction 을 만들것인가 .
Þ 서비스 기획 , 웹 기획
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효과적인 페이스북 마케팅 사례 조사하기
https://www.facebook.com/Interactive-Dialog