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CONTENTS:-

1. Introduction

2. Principle $ purpose3. Different product4. company strategy5. Market share6. Brand7. Product line, Product mix8. comparison with HUL product9. Conclusion


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INTRODUCTIONINTRODUCTION

HISTORY OF P&G COMPANY

In historical terms Procter & Gamble's relationship with India dates back to whenVicks Product Inc. India, a branch of Vicks Product Inc. USA established in 1951 ,was engaged in the manufacture (under loan license) and sale of what is today

India's Number One Health Care brand - the famous range of VICKS products.

Proctor & Gamble has two Dimension:-P&G Hygiene and Health Care Ltd.P&G Home Products Ltd.

Both the area P&G Hygiene and Health Care Limited is one of India's fastestgrowing Fast Moving Consumer Goods Companies with a turnover of more thanRs. 500 crores.


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Our Purpose unifies us in a common cause and growth strategy of improvingmore consumers lives in small but meaningful ways each day.

Our Values reflect the behaviors that shape the tone of how we work with eachother and with our partners.

Our Principles articulate P&Gs unique approach to conducting work everyday.

Our purpose is to improve the lives of the worlds consumers everyday .

TAGLINE OF COMPANY-:


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W e always try to do the right thing.

W e are honest and straightforward with each other.

W e operate within the letter and spirit of the law.

W e uphold the values and principles of P&G in every action and decision.

W e are data-based and intellectually honest in advocating proposals, includingrecognizing risks.

Today, Proctor & Gamble is the second largest FMCG company in India after Hindustan Lever Limited.

CONTD


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W ORK W ITH DIFFERENTW ORK W ITH DIFFERENT- -DIFFERENT PRODUCTDIFFERENT PRODUCT


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COMPANY ARE EXISTING FROM MANY YEARSCOMPANY ARE EXISTING FROM MANY YEARS

In 1964 , a public limited company, Richardson Hindustan Limited (RHL) isformed which obtains an Industrial License to undertake manufacture of Mentholand de mentholised peppermint oil and VICKS range of products such as Vicks

VapoRub, Vicks Cough Drops and Vicks Inhaler.

In May 1967 , RHL introduces CLEARASIL, then America's number one pimple cream.

In 1984 , RHL sets up an Ayurvedic Research Laboratory.

In October 1985 , after RHL becomes an affiliate of The Procter & GambleCompany, USA, a state-of-the-art manufacturing facility at Hyderabad for manufacture of the Vicks range of products is set up.


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In Jul y 2002 , Procter & Gamble announced the launch of Vicks Action500+ Night tablets, a specially designed cold

medicine that gives consumers multi-symptom relief from bothersome cold symptoms like headache and breathingdifficulty, hence allowing restful sleep at night.

CONTD


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Company Strategy

Our single, unifying growth strategy is tightly linked to our Purpose: W e willgrow by touching and improving the lives of more consumers in more parts of theworldmore completely.These are some vita l point-:


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Project Shiksha II: Ed u cating Underprivi leged Chi ldren

Bihar Flood Relief 2008

Project Shiksha: Secure Your Childs Future (2003)

Rebuilding Lives In Earthquake Hit Bhuj (2001/2002)

Project Poshan: Fighting Malnutrition in India (2000)

Project Open Minds: Educating Indias W orking Youth (1999)

Project Drishti: The First-ever Sight Restoration Programme in India (1999)

Project Future Focus: The First-Ever Round W rite-In Career Guidance Service (1998)

Project Peace: Environment Education Programme (1996)


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1. B ihar F lood Re l ief 200 8

The Bihar floods and its aftermath is a tragedy of the greatest proportionsand it is deeply saddening to see so many lives and livelihoods washed away

by the forces of nature.

At times like these, it is of essence that each individual of this nationstand by its affected brethren and contribute to relief efforts to the best of their abilities.

Procter & Gamble is committed to the philosophy of Touching Lives,Improving Life. This commitment comes to life best through the actions of its individual employees who believe in and stand for this commitment.


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2. Project Shiksha: (2003)

P&G in association with Sony Entertainment Television launched aneducation initiative Shiksha Secure Your Childs Future across the country.

This promotion was greatly appreciated as purchase of any P&G productallowed one to win education for his/her child.


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3.Project Open Minds: Educating India s Working Youth (1999)

Head & Shoulders and Pantene purchased by consumers during November 1999 to January 2000, P&G on behalf of consumers contributed the cost of one days education of a working child to the OPEN MINDS fund. In IndiaP&G raised Rs. 1.25 cr. for OPEN MINDS which was donated to UNICEF

in February 2000.

4. Project F u tu re Foc u s: The First-Ever Ro u nd W rite-In CareerG u idance Service ( 1998 )

P&G in association with Resource Management Group (RMG) launched a365 days Free W rite-In Service P&G Future Focus for the first time to theyouth of India.

A panel of professional Career Counselors would send personalized

answers to letters within 15 days of the receipt of the queries.


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MARKET SHARE

P&G enjoys a market share of 10 per cent in the Rs 560-crore AP detergentsmarket. AP alone accounts for 11 per cent of the national market for detergents,estimated at around Rs 5,000 crore.

the company had significantly improved its market share in the last couple of years from around 6 per cent to 10 per cent

Globalization and technological revolution have transformed the dynamics of business and with it, the definition of customer and market knowledge.

listening to the customer, analyzing competition and defining strategies makegood


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Customer relationship management which has given way to a new paradigm in the market and also focus on the competitor with customer

intelligence in a core competency level.

The Rs13,000 crore Indian detergent market is the largest segment in theconsumer goods sector and both players are struggling to protect their market share and boost profit.

Distribution channel of P&G

P&G C&F Agent Distributor Retailer Customer (Consumer).


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0

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2005 2006 2007 0

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200

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2005 2006 2007

NET W ORTH ( cr.) PROFIT BEFORE TAX (cr.)


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0

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2005 2006 2007

PROFIT AFTER TAX (cr.) OUTFLO W OF DIVIDEND(Cr.)


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BRAND


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Prod u ct Line:- A group of closely-related product items.

Width of the product mixWidth of the product mix

Shampoo Blade Feminine Vicks inch. DetergentCare powder

PanteenPRO-V Gillette blade Stayfree Vicks vaporub Tide

Head &

ShouldersW

hisper Ariel

Rejoice


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Prod u ct Line:- A group of closely-related product items.

Width of the product mixWidth of the product mix

Oral-b Tooth brush Olay cream


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P&G

ShampooHead & Sho ul ders Rejoice

(1 00m l& 9 0m l& 7.5 m l) (1 00m l)

-Anti-Dandruff hair & scalp care -Rich-Complete care for dry scalp-For men hair retain-Anti-hair fall

-Smooth & Silky-Clear & Balanced-Silky Black -Thick & Long-Cool Menthol-Ocean Fresh

Panteen PRO-V(9 0m l )

-Nourished Shine-Smooth & Silky-Anti-Dandruff -Long Black


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Blade

P&G

Gi ll ette b lade(No . of b lade 2)( No .of .piece 3)

-Mach3- Mach3 Turbo

-Victor Plus-Presto(Use & throw)-7 oclock -satin care (women U/T)


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COMPARISON W ITH HUL PRODUCT (DETERGENT)

HUL launched an advertisement which are focused on Rin washedwhiter than P&Gs Tide Naturals.

P&Gs Tide brand lost around 1.5% in market share in the 18 months tillDecember 2009. Rival HULs Rin brand lost 0.6% in the same period.


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W hat is difference between these company product &Product price

P&G has introduced Ariel in a new pack priced at Rs 10. To announce the newlaunch, P&G is beaming a high-voltage television campaign with a tag line MehngaiMaar Gayee .

Rin has lost as much as 25 basis points in market share while P&G's Tide has

gained 60 basis points .

Tide detergent & Rin powder are both the product are exiting product in themarket but price are change.

HUL will comply with any order as soon as it received a copy of the courtsruling, a spokesperson said. whileP&G said the court allowed it to continue airing Tide Naturalsadvertisements, according to Su meet Vohra P&G Indias marketing director.


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CONCLUSION

As we know this market is known as FMCG market so there are manycompetitor in this time in the market so P&G company were focused in this timeand target the middle class segment for increasing the sales as well as marketshares .

Some products like Gillette is made by the company to target the higher segment of the market.

In India HUL is another big competitor in FMCG market.


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THANK YOU

29065607-procter-gamble-ppt-pankaj-gupta-pankajgupta024-gmail

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