250 the new indian express

8/6/2019 250 the New Indian Express

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EQuIP

Emotional Quality Individual Program

Newspaper In Education

from

The New Indian Express Group


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About Us

The New Indian Express Group, publishers of leading newspapers in

English, Tamil and Kannada, magazines in Tamil and Malayalam from

19 printing centres across the states of Tamil Nadu, Andhra Pradesh,

Karnataka, Kerala and Orissa was founded by the Late Ramnath

Goenka in 1932.

The Publications include the newspapers The New Indian Express

(English), The New Sunday Express (English) Dinamani (Tamil) and

Kannada Prabha (Kannada) and the magazines Cinema Express,

Tamilan Express and Samakalika Malayalam Vaarika.

Youth readership is very important for us, and we have special

supplements with The New Indian Express for them: School Magazine

for School students, Youth Express and Education Express for college

students.

Sponsoring newspaper


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Mr. K.C. Venugopal,

General Manager (Sales),

Phone: - 91 44 23457518

The New Indian Express

Express Buildings,

No. 83, Second Main Road,

Ambattur Industrial Estate,Chennai 600 058

Phone: - 91 44 23457601

Contact Address


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Circulation

The New Indian Express - 2,55,167 (English Daily)Dinamani - 1,30,859 (Tamil Language Daily)

Kannada Prabha - 84,119 (Kannada Language Daily)


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Concept Development: -

The New Indian Express group formulated the EQUIP

program in line with the concept of Newspaper in

Education to enhance newspaper readership habits

among the young audience in the age group of 10 to 17.

Emotional Quality Individual Programme (EQuIP) is

designed to the develop the outlook skills and the

knowledge base of the students.

Students were invited to join this program by becoming a

subscriber of the newspaper. The newspaper was given

to them at a special discounted price. All the participants

in the program were also given free training program.


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EquIP5 - to the power five is an innovative program designed by

The Express Group to help the students to develop into better

individuals, in association with schools, teachers and parents.

The EQuIP Program is designed to

i) Help teachers in classroom activities

ii) Build readership and reading skills among children

iii) Improve Skillsiv) Build community goodwill

v) Build circulation

Goals of The program


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Help teachers in classroom activities: -

The goal of the EQuIP program is to use the newspaper as a tool

in teaching the subject matter. EQuIP is not intended to simply

teach about the newspaper but as a program that will help

teachers learn to develop their own activities using the

newspaper to teach in the classroom.

The positive benefits of EQuIP is to help improve local

education. By placing newspaper in the classroom we are giving

teachers the opportunity to use the most up-to date textbook

available on the market.


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Build readership and reading skills: -

Building readership through the NIE program is a natural fallout

of sending newspapers to the school. The newspaper is supplied

to the students at a discounted price and is delivered at the school.

Children who have newspapers available in the classroom often

go home and request that parents and other adults have

newspapers in the home environment. Thus there is a continuing

learning process among the students.


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Improve Skills: -

Several studies have shown that children/adults who regularly read

a newspaper demonstrate significant gains in all around skills.

Students who regularly read newspaper are in better touch with the

happenings of the world. This widens their outlook to the world

and helps them to focus and improve upon their skills.


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Build community goodwill:

Newspaper is more than news. It features articles that tell students

of interesting people and activities in the community. Advice

columns may provide information of value.

The community appreciates those who show an interest in the

education, health and safety of their children. EQuIP helps children

in all these areas. We frequently conduct seminars and meets for

students to express themselves.


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Build circulation: -

A quality NIE program can add significant numbers to

circulation data, which has been well demonstrated by the

success of our EQuIP program.


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Measuring success of the program

i) The success of the program will be measured by the

number of students who participate in the program.

ii) The Number of schools that participated in the program.

iii) The growth in circulation of newspaper from this specific

program.

iv) Feedback obtained from community leaders.

v) Feedback obtained from students, teachers and parents.


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Target Audience

Students in the age group of 10 17 studying in the various

schools of the states of Tamilnadu, Karnataka, Kerala, Andhra

Pradesh abd Orissa


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Marketing

1. The concept of Newspaper in Education is promoted inpartnership with various schools directly to the students.

2. A marketing executive is specifically appointed for this

purpose whose role is to go and meet teachers, students and

parents and educate them about the program and explain thebenefits of the same.

3. Brochures are prepared explaining in detail about the project.

4. The students are given the newspaper at a subsidized price.

5. The newspaper is delivered directly to the schools.


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EQuIP Program for the year 2005 to 2006


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EQuIP Program divides students in to two groups, one is for addressed to

students in class V to class VIII and another for students in class IX

to class XII.

The following aspects are covered for the students

i) Attitudinal training

ii) Personality training

iii) Goal setting

iv) Communication skills

v) Memory Development

vi) Leadership skill

For students in class IX to XII in addition to the above the following modules are also

handled

i) Career Guidance

ii) Group discussion

iii) How to face an interview


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EQuIP Program for the year 2006 to 2007

The Program aims to develop the following five quotients

i) Intelligence Quotient

ii) Behavior Quotient

iii) Communication Quotient

iv) Desire Quotient

v) Knowledge Quotient


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EQuIP5

EQuIP5 is a unique program designed keeping in mind some ofthe traits that a child will have to develop to achieve his/her

dreams.

After a considerable study of the various successful people we

have identified five must have traits to be successful in life. Theprogram aims to develop these five most important quotients of,

Behavior, Communication, Desire, Knowledge and Intelligence.

The program has been designed at two levels to suit the

requirements of different age groups. Group A is for students inClass V to VIII and Group B for Class IX to XII. Students in

Class V to VIII will have 9 sessions while students in Class IX to

XII will have twelve sessions.


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Intelligence quotient

Intelligence is an entity's conscious perceptual awareness of

itself and its surrounding and the depth of capacity to

personally use that information. Intelligence is the

conceptual creation of memory, sensorial perception and logic

functioning in harmony.

The intelligence quotient is measured as the ratio of mental

age to chronological age.

People with higher IQ tend to be more successful. We offer a

module, which enhances IQ, of the child. The module contains

Reasoning Skills Memory Development


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Behavior Quotient

Behaviors are actions or reactions of a person in response to external

or internal stimuli. It also includes posture, etiquette, decorum and the

mix of interpersonal skills. The ability to control emotions or behaviorin a social situation, to participate and relate with his or her family is

an important skill. Intra-personal Strengths and the ability to express

feelings toward others, to give and accept affection from others help

in developing the future of a child. The module contains

Personality development Leadership Skills


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Desire quotient

Desire is the key to motivation, and contributes to the determinationand commitment to an unrelenting pursuit of your goal - a

commitment to excellence that will enable the child to attain the

success he/she seeks. The Desire Quotient (DQ) includes passion,

commitment, and self-discipline. Our module will help the child to

improve their strengths and make weakness irrelevant by building

an effective Desire Quotient. The module contains

Attitudinal training Goal setting Career guidance


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Knowledge Quotient

Knowledge can be developed by ones ability to learn fast, pay

attention, recognize, imagine, and keep up-to-date about

happenings in the environment. Intelligence is what is borne out

of a good and healthy mix of knowledge, common sense, logic,

inference and empathy. The module contains

Vedic Maths/Speed Mathematics Group Discussion

and interview techniques


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Projects

One of the highlights of the program is that the student will

have to undergo a project in each of the modules that will be

taught.

We believe learning is a process of active engagement withexperience. The projects at the end of each module will provide

the student with practical application of knowledge, deeper

learning of subject matter; increased self-direction and

motivation; improved research and problem-solving skills.

Students will also be given an opportunity to contribute their

articles in our supplement Student Express.


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Look through THE NEW INDIAN EXPRESS and cut out

words that describe you.

Paste them on a silhouette of yourself. How are the words youchose like those of other students in the class? How are they

different?

Project on Behavior Quotient


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Method:

1.The student will have to read through the newspaper and

identify words that describe him.

2.He will have to cut those words and stick them on a

silhouette of himself, refer page 2.

BENEFITS :

1. This activity will help a child to make analysis of self.

2. Helps to identify positive and negative characteristics

he/she has.

3. Motivates to develop more positive characters.

4. Helps to understand about qualities/characteristics of

friends.


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Project on Communication Quotient

The student will have to pick up 25 words from the news

paper and find the synonyms and antonyms for the same.

METHOD:-

1.The student will have to take up a word from the newspaper and find meaning of it.

2.He/she should find the synonyms for the same.3.He/she should find the antonyms for the same.

BENEFITS:-

1.This exercise will increase the vocabulary of the student.

2.Helps to identify other words which have similar meaning, which can be used in differentscenario.

3.Helps to know words that have opposite meaning to the word chosen.


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Sample project

Reiterate: - To say or do again repeatedly

Synonym

Come again, ditto, double-check, echo, ingeminate, iterate, play back, recap,

recapitulate, recheck, rehash, renew, repeat, reprise, restate, retell, say again,

mirror, recall, reproduce, resemble, resound, respond, affirm, assert, copy, imitate,

mime, quote, persist, do again

Antonymabjure, abnegate, ban, begrudge, call on, contradict, contravene, controvert, curb,

decline, disallow, disavow, disbelieve, discard, disclaim, discredit, disown,

disprove, doubt, enjoin from, eschew, exclude, forbid, forgo, forsake, gainsay, hold

back, keep back, negate.


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3. Project on Knowledge Quotient

Create a bulletin board called Whos Who.Cut pictures and stories about

people from your newspaper and create a bulletin board.

Method: -

1.The student will have to chose 25 famous personalities on whom newspaper

has carried an article within a week.

2.He/She will have to give a brief of the personality chosen, 4 per page.

Benefits: -

1. Helps the child to keep updated about famous personalities and latest events.

2. Helps to identify role model whom the child will want to emulate in future.


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4. Project on Intelligence quotient

Select a social problem to study for a period of time. Collect stories from thenewspaper about the issue including news articles, advertisements,

editorials,etc. How do you think the issue should be resolved? Write an

editorial supporting your point of view.

Method: -

1.The student will have to select a social problem for study.

2.He/She will have to collect to articles from the newspaper on the topic

chosen.

3.He/She should suggest a solution for the problem chosen

Benefits: -

1. Better awareness about social happenings.

2. Creates a problem solving mentality in the child


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Sample Project

The student has taken the topic of adulteration of food articles. He has collected the

various editorial that have appeared in the newspaper and attempted to provide a solutionfor the same

Food article is termed as adulterated if its nature and quality are below the prescribed

standard. These foods are harmful for our health. It is the right of every individual to have

access to quality food. Each and every product sold has to meet the standard requirements

as specified by the government. If we find any food product that does not meet standardrequirements than we should report the same to the concerned authorities so that others

will not suffer and the guilty will be punished.

According to law, consumer has every right to seize sample from any food trader after due

information and the product can be tested in a public health laboratory for a fee. If the

sample is sub standard he can approach the authorities to take suitable action against thedefaulters. If food adulteration is to be prevented we should be more aware about the

quality, standard of food and the measurement techniques. The government should also

set up more public health laboratory at prominent places so that people can go and check

as to if the products they buy conform to the standards as set by the government.]


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Project on Career Guidance

Which of the jobs you find in the career supplement or

main paper would you like to chose? What skills or

education would you need to obtain each of those jobs?

What are the skills you currently possess and how would

you equip yourself.

The student wants to become entrepreneur or a manager

in a leading organization. The student has listed below the

various skills required for the same, skills he has and how

he plans to develop other skills.


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How do I plan to develop myself

I plan to develop my communication skills by reading the newspaper daily early in the morning. I

will read autobiographies and books about successful people and try to emulate them.

I plan to take up a part time job during my summer holidays. This will give me a better

understanding and first hand knowledge as to how the business world functions.

Method

1.The student will have to read the main newspaper and the career supplement and chose a career

that he plans to take up in life. He can chose to be a Software

Professional/Engineer/Sportsman/Musician etc...

2. He will have to identify the professional qualifications and skills required to excel in his choice of

career.

3. He should analyze as to what skills he currently has and skills that he has to develop.4. He should also state as to how he plans to further equip himself

Benefits

Helps the student to plan his career objective at a young age and equip himself with the necessary

skills for the same.


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Personal Attributes Required

High IQ ; analytical mind ; imagination ; creativity ; ability to crisply

grasp changing information ; foresight regarding the implications and

consequences of considered action ; technical competence ; business

acumen ; entrepreneurial flair; capacity for risk taking ; decisionmaking ability ; high achievement orientation ; ambition ; physical

and mental agility ; self confidence ; leadership qualities;

interpersonal skills ; communication skills ; ability to articulate ideas

; spirit of team work ; sociability ; tact ; patience and perseverance ;

flexibility ; courage ; moral integrity ; resilience ; emotional stability.


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Modus Operandi

An MOU will be signed between the school and Express Group

for a period of one academic year. The Express group shall send

training experts to these schools and they shall conduct training

programs for the students on the various traits.

Calendar of training shall chalked out in consultation with the

school. The program shall be conducted in the school premises.

At the end of the program students will be given a certificate of

participation


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Evaluation and results :

The program was a huge success. The program received

good acceptance among students, teachers and parents.

The EQuIP program successfully achieved the goals that it

was set for.


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No of students who participated in this program

2006 52,180

2005 25,250

2004 7,000


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No Of schools who participated in this program

2006 1148

2005 532

2004 178


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Growth In Circulation

Thru this program our circulation has grown by

52,180 copies in 2006

25,250 copies in 2005

7,000 copies in 2004


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Sigarathai Velvom

Sigarathai Velvom (Let is conquer the Peak), Akshara Prabha

are programs that are conducted every year to build confidence

measures among students who are about to finish their schooling.The Program has been well received by teachers and Parents.

The various programs conducted periodically have built a good will

for the newspaper among the general public.


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250 the new indian express

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