2.5 | Brainstorm Marketable Coverage

STEP 1 – LEARN• As a class, discuss the survey results

from earlier in the week.

• View this presentation to learn about how to make a book that everyone will rave about.

.SURVEY RESULTS• Who are the people that are buying our yearbook

traditionally? What do they like?

• Who is not buying our book? What don’t they like?

• How can we cover events and people so that the yearbook appeals to all grade levels and demographics within our school?

.CONSIDER THIS ADThis is it.This is what matters.The experience of a product.How it makes someone feel.When you start by imaginingWhat that might be like,You step back.You think.

Who will this help?Will it make life better?Does this deserve to exist?

Read the first two stanzas of this ad. What message do they convey to their consumers?

How do the ideas apply to the work you are doing on the yearbook?

Apple, Inc.

.MARKETABLE COVERAGE• Your readers want to be included in the book.

• Your readers want to know what they are spending their money on.

• Your readers want a product that is high-quality, reflects their lives and feels different than last year.

• Theme can help you do all of this.

.REPEAT AND REFLECT• Good themes inspire coverage in two ways:

– Repetition (of theme words or synonyms)– Reflection (of the concept in angles of coverage)

• The key to product recognition lies in repeating and reflecting the concept and related ideas.– The theme should be repeated inside the book and reflected

in our marketing.

.REPEAT AND REFLECT - COVER

COVERGrand Blanc High School [MI]

.REPEAT AND REFLECT - ENDSHEETS

ENDSHEETGrand Blanc High School [MI]

.MARKETABLE COVERAGE

SOCIAL MEDIA CAMPAIGNGrand Blanc High School [MI]

.MARKETABLE COVERAGE

SOCIAL MEDIA CAMPAIGNGrand Blanc High School [MI]

.MARKETABLE COVERAGE

SOCIAL MEDIA CAMPAIGNGrand Blanc High School [MI]

.MARKETABLE COVERAGE

SOCIAL MEDIA CAMPAIGNGrand Blanc High School [MI]

.INCLUSIVE COVERAGE

SPECIAL THEME PAGESGrand Blanc High School [MI]

.MARKETABLE COVERAGE

SPECIAL THEME PAGES UPDATESGrand Blanc High School [MI]

.THE FINISHED PRODUCT

SPECIAL THEME PAGES UPDATESGrand Blanc High School [MI]

MARKETABLE COVERAGE

PERSONALITY FEATURESGrand Blanc High School [MI]

THE FINISHED PRODUCT

PERSONALITY FEATURESGrand Blanc High School [MI]

THEME-BASED COVERAGE

PAGE MODULESGrand Blanc High School [MI]

MARKETABLE COVERAGE

COVERAGE ON THE COVERGrand Blanc High School [MI]

MARKETABLE COVERAGE

COVERAGE ON SOCIAL MEDIA AND FOR THE BOOKGrand Blanc High School [MI]

MARKETABLE COVERAGE

INCLUDING THE CONSUMERGrand Blanc High School [MI]

MARKETABLE COVERAGE

COVERRound Rock High School [TX]

THEME-BASED COVERAGE

PAGES AND PAGE MODULESRound Rock High School [TX]

MARKETABLE COVERAGE

COVERGlenbrook South High School [IL]

THEME-BASED COVERAGE

PAGES AND PAGE MODULESGlenbrook South High School [IL]

MARKETABLE COVERAGE

COVERPlano East High School [TX]

THEME-BASED COVERAGE

PAGES AND PAGE MODULESPlano East High School [TX]

STEP 1 - LEARN• First

– Second• Third

STEP 2 - PRACTICE

• Complete Handout 2.5 – Brainstorming Marketable Coverage to generate ideas for your own book.

• You will be using these ideas next week as you learn more about theme.