24 IDLEWOOD BLVDSUITE 106-112

STAUNTON, VA 24401

WWW.UNITEDWAYGA.ORG

YOUR UNITED WAY

STAFFJEFF MIRACLE President and CEO

Campaign presentations and donor relations

PAUL VAUGHAN Community Investment Manager

Impact programs and donor investments in the community

NADINA PUPIC Community Relations Coordinator

Marketing, Events and volunteer recruitment and engagement

BOARD OF DIRECTORSBARBARA SHUE Chairman; RetiredDUSTIN DIDAWICK Chairman Elect; Didawick & CODWIGHT JOHNSON Vice Chairman; Wightman & AssociatesBECKY SCOTT Treasurer; Innovative RefrigerationMARGARET HERSH Secretary; Dupont Community Credit UnionMARK FRAZIER Past Chairman; NIBCO

JENNIFER APESA Rockingham GroupDAVID BOSSERMAN InterChange GroupJORDAN BROOKS Western State HospitalALEX BROWN Augusta HealthDAVID CUSTARD HersheySUZIE DULL Blue Ridge Community CollegeWAYNE HUFFMAN McKeeKATHY JENCKS First Citizens BankSCOTT KIMMEL Weaver InsBUD LEVIN Levin GroupMELISSA MARTIN Greenbrier TechnologiesKIM MASSIE HollisterKRIS MCMACKIN Kris McMackin CPAHUNTER MOSS RetiredKEVIN NIXON Wells FargoANDY VANHOOK Appeal Productions

3

I. Why Implement a Workplace Campaign? A. What is a Workplace Campaign?

Without a doubt, the workplace campaign is the most high-profile United Way fundraising activity

across the world, representing a significant portion of the funds we gather to invest in changing

community conditions. Workplace giving is an easy and effective way to help employees make a

difference and show them that their workplace is actively supporting the local community’s most

important issues. Employees of a company are given an opportunity to support United Way by donating

a portion of their paycheck. In many cases the donations from employees’ are pre-tax pay, and many

companies match their employees’ donations, which make their charitable contributions go further.

B. Why Give to United Way?

It makes a difference. Employees are making an investment that benefits the entire community, not just

one program, issue, or population, and this leads to a stronger, more sustainable place to live and work.

United Way provides expert management of donor investments and brings the right people, ideas, and

resources together to solve the most pressing needs of the community and finds innovative solutions for

lasting change.

United Way leverages the contributions by combining it with others and strategically investing in results-driven programs and initiatives to maximize the impact we have in the community. Spreading giving throughout the year via employee payroll deduction or mobile giving makes it easier to increase someone’s donations while still staying within their personal budget.

C. Benefits of a United Way Workplace Campaign Benefits to Employees

Education: Campaign information about charitable organizations expands employees’knowledge about their community.

Enhanced Employee Relations: Running a campaign provides a way for employees to improvetheir community. Also, participation in a campaign committee or events can help developteambuilding skills and boost morale as employees learn to set goals, work together and achievepositive results.

Investment: Companies and their employees may be able to receive tax deductions and/orcredits from charitable giving as well as enjoy the ease and convenience of payroll deduction.

Satisfaction: Allowing employees to donate to an organizations that address issues that areimportant to them provides greater employee satisfaction.For example, United Way provides many choices to employees through education,income/financial stability and health impact areas included on pledge cards as well as speciallocal United Way community programs that address employees’ interests such as high schoolgraduation or homeless/housing initiatives. Other United Ways have opted to have one optionfor giving and raise money for all United Way initiatives.

Workforce Development: Running a campaign provides leadership opportunities for thecampaign, committee or event leaders as well as those aligned with affinity groups (i.e. youngemerging leaders, women’s leadership and other affinity groups) that empower employees tocreate new strategies to reach their networks.

4

Benefits to Company

Community Leadership: Creates a bond of interest between employer and employee; eachknowing the other is working for the community’s best interest. Companies prosper in healthycommunities and tend to stay and increase their employee base. Companies outside the areaare more likely to invest in communities with a well-educated workforce, attractive and safeneighborhoods, a strong educational system, and social services that address and reduce healthand human service needs.

Corporate Recognition: Campaigns demonstrate to employees, customers and the public atlarge that community service, impact and leadership are a company priority. Companies thatparticipate in campaigns are often recognized in events, media, marketing materials and otherplatforms. Companies receive third party recognition from United Way and other nonprofits andcan also use campaign participation and results in their own internal and externalcommunications such as websites, press releases and annual reports.

Easy Administration: Workplace campaigns are efficient and easy to administer. Payrolldeduction is easy for employees and spreads giving throughout the year producing largeremployee gifts.

Improved Customer Relations and Loyalty: Market research shows that customers are morelikely to purchase goods and services from companies that support their local community.Supporting nonprofit organizations and the community through the campaign, shows that acompany provides more than a product or service — it provides support for the local communityas well — creating good community relations.

Benefits to Community

Education: In many cases, employees (and their friends and families) are unaware of theprograms area organizations provide. Running a campaign provides an easy way to bring thecommunity together, convey educational messages and exposes employees to resources theymay have never known about.

Expanded Outreach: The workplace provides new and expanded avenues for communityoutreach, making it easier for more employees to give and take an active part in vitalcommunity service activities.

Increased Partnership: Employee campaigns encourage cooperation and collaboration amongcharitable organizations, as well as between companies and nonprofits. These partnerships helpreduce duplication and build more meaningful community coalitions.

Delivering Impact/ Getting Results: Funds raised during workplace campaigns go directly backto the community to improve lives.

The Role of Staff and Campaign AssociatesUnited Way staff are available

year-round to help you implement

successful campaign strategies.

Campaign Associates assist with

campaigns from August through

December. Both can help you during

your campaign by:

• Assuring a prompt delivery of

campaign supplies.

• Participating in planning

meetings with you and your

campaign team.

• Speaking on behalf of United

Way at company campaign

meetings and events.

• Bringing fresh ideas to

invigorate your campaign.

• Answering questions about

United Way from you and/or

your co-workers.

• Arranging pick up of campaign

proceeds and participating in

end-of-campaign evaluations.

• Bringing energy and enthusiasm

to your employee campaign!

Your MissionYour role as an Employee Campaign Coordinator provides a critical link between

United Way and your co-workers. Through your communication, organization

and leadership skills, you enable your co-workers to participate in the work of

strengthening our community.

Employee Campaign Coordinator Tasks• Work closely with your president/CEO and United Way representative to

develop an effective campaign plan

• Recruit an enthusiastic team of co-workers to assist in the campaign

• Attend the Employee Campaign Coordinator Training to gather ideas for

your campaign

• Coordinate the distribution and collection of campaign materials

• Coordinate kickoff and recognition events

• Promote the campaign throughout your company

• Educate your co-workers about United Way

• Conduct a separate leadership giving solicitation meeting (for annual gifts

of $1,000 or more)

• Encourage participation in Emerging Leaders ($250 annual donation)

• Attend United Way kickoff and victory events

• Invite EVERYONE in your company to give

• Make a gift yourself

• Encourage volunteerism among your co-workers

• Thank your donors and volunteers

• Publicize your campaign results

• Complete your campaign by giving United Way your final report

• Evaluate and make recommendations for next year

Benefits of being an ECC• Showcase your leadership skills

• Network with colleagues at various levels of your organization

• Learn more about our community and local nonprofits

• Receive United Way training and network with ECCs from other companies

• Get involved with creating lasting change and a better community for all

Whether this is your first time as an ECC or your twentieth time, this handbook is

designed to give you step-by-step guidance and offer tools, tips and best practices

to ensure your success. You may choose to adapt some of these ideas or create new

ones based on the specific needs and culture of your organization.

Conducting a United Way campaign should be a fun and rewarding experience. Let

your enthusiasm and creativity shine through and your efforts will pay off. It takes

people like you, who go above and beyond, to make this campaign enjoyable,

meaningful and successful!

EMPLOYEE CAMPAIGN COORDINATORS: A KEY LINK

* * * * * * * *

*

*

*

*

unitedwayga

UnitedWayofGreaterAugusta

What is Fair Share?

Salaried Employees: Your FAIR SHARE is equal to 1% of your annual salary.

Hourly Employees: Your FAIR SHARE is equal to 1 hour of pay per month.

What should I give? The model designed years ago was called Fair Share.

Calculating your Fair Share

-

-

-

-

-

-

-

-

-

-

*

* * The United Way campaign grand total for the community

* United Way trivia questions

* The amount of candy or other items in a jar

-

-

-

-

•

•

•

-

- park

in the space for a specified period of time, e.g. week, month, year, etc.

Dear (INSERT EMPLOYEE NAME)

Does it matter if you give to United Way? Yes!! Last year, thanks to businesses, organizations and individuals like you, United Way of Greater

Augusta raised over $700,000. This year is our 75th Anniversary and we would like to reach a dollar donation goal of 1 million dollars.

United Way has invested over 40 million dollars in the last 75 years supporting program serving about 20,000 people annually.

Reasons to support the United Way

• United Way Funds Help Support multiple programs and services ranging from cradle to grave, but beyond that we constantinglooking at the data, talking to the community and aligning our efforts and investments with the most critical needs.

• Your donation added to your coworkers, friends and neighbors is a community investing in those around them.• You may donate by payroll deduction

Please take time this year to learn more about how United Way of Greater Augusta has been caring for generations in our community Please join fellow co-workers and me show our commitment to the community through our donation to the United Way.

Sincerely,

(Your Name)

Understanding

•

•

•

•

•

United Way office at (540)885-1229.