AJAY KUMAR VERMAROLL NO- 92

Content•Introduction •Evolution •Key Products•Key Players•Contribution to the Economy in terms of GDP•International Presence •SWOT Analysis•Future of the Sector

Introduction to the Sector The Indian film industry is the

largest film industry in the world in terms of the number of films produced and admissions each year.

Revenue for 2004 was estimated at Rs. 59 billion (US$1.3 billion), which was less than 1% of global film industry revenue and a fraction of the U.S. Film industry revenue, which was US$9.49 billion in 2003.

Nearly 80% of Indian Industry revenues come from Domestic and Overseas Theatrical.

Evolution of the Sector• Raja Harishchandra was the first film

made in India (1913)• By the 30‘s the industry produced

over 200 films per year• In the 50‘s first coloured films• Mostly romance movies and action

films from the 60‘s on• Around 2000 Bollywood became

famous all over the world

Om Shanti Om- Mukta Arts-Production House, HMV, Exide Battery, Film fare Awards, Tag Heur Watch, Maybelline.

Chak De India -EXIM Bank, Australian Trade and Commerce, Aaj Tak, McDonald’s, Britannia Marie, ESPN, Puma

Partner - Coco Cola, Marie Claire, Zoom (Media Partner), Pepsi, Pizza Hut, Toyota, ESPN, Boost, Hutch, Sony Vaio, Starbucks, Mercedes, Kawasaki (Water Boat), Nokia 6600, BPL, DFL, Bournvita, Sony Erickson Mobile, Go air , Nikon, Calvin Klei.

Key Products

Bhool Bhulaiyan - Sony Handycam.

Heyy Baby - NDTV, MTV, P9, Radio Power Fm, Bright Advertisement, Tata Indicom.

Guru- Mercedes Benz

Ta Ra Rum Pum - EXIM Bank, New York Speedway, Castrol GTX, Pepsi,Goodyear, Chevrolet, Ford, Apple i-pod, ESPN.

Namastey London - Spykar Jeans, Western Union Money Transfer, Streax, MTV, Kingfisher, Bharatmatrimony.com, Indiatimes.com, HP (laptop), Bailey (Packaged Water), Ford (Tractor), Sony Camcorder

Jab We Met- IDBI Bank, ZOOM, Spinz Deodorant, Times Now, Bailey Packaged Water, Madhya Pradesh Path Parivahan Nigam.

Key playerCompany No. of

Properties No. of Screen

No. of Seat

PVR Cinema s 7 34 7333 Inox Leisure Limited

5 25 7344

Ad labs Films 4 14 5666Shringar Cinema 3 14 4588Wave Cinema 3 13 4380E-City Cinema 3 14 3952Total 25 114 33263% of India 34% 41% 37%

Contribution in GDPIndia's film and television industry contributes an immense $6.2 billion (Rs 28,305 crores) to the Indian economy.

The total film industry contributed $1.5 billion to the Indian economy.

U.S. and international film industry in India at $67 million.

compound annual growth rate (CAGR) of 10% by 2013 to touch $2.8 billion.

Indian film and TV sector has a total gross output of $20.4 billion and contributes more to the GDP of India at 0.53% .

 some 571,000 jobs in 2010.

International Presence

Bollywood- Cinema of Mumbai.

Hollywood- U.S. film industry.

Lollywood- Cinema of Pakistan.

Nollywood- Cinema of Nigeria.

Wellywood- Cinema of Wellington New Zealand.

STRENGTHS                                                                                                1. Media And Entertainment is one of the most booming sectors in India due to its vast customer reach. The various segments of the Media And Entertainment industry like television and film industry have a large customer base.

2. The growing middle class with higher disposable income has become the strength of the Media And Entertainment industry.

3. Change in the lifestyle and spending patterns of the Indian masses on entertainment.                                      

1. The Media And Entertainment sector in India is highly fragmented.

2. Lack of cohesive production & distribution infrastructure, especially in the case of music industry.

3. The lack of efforts for media penetration in lower socio-economic classes, where the media penetration is low.

WEAKNESSES:

1. The concept of crossover movies, such as Bend It Like Beckham has helped open up new doors to the crossover audience and offers immense potential for development.

2. The increasing interest of the global investors in the sector.

3. The media penetration is poor among the poorer sections of the society, offering opportunities for expansion in the area.

OPPORTUNITIES:

Bollywood movies are mostly bad remakes from foreign or even Indian movies.

many movies are produced in one year, but they are bad in quality.

discrimination of dark-skinned Indians

therefore an Indian ideal of beauty is created.

THREAT

45.0 40.6 35.918.6 17.9

0.0 0.10.3

0.5 0.8 1.1 1.3 1.5 1.6 1.8

4.8 9.8 15.0 20.9 26.1 30.4 33.8 36.2 37.6 39.1

78.5 85.893.1

100.1 106.6112.6 117.8 122.2 125.9 129.8

19.422.726.2 20.430.7

128.3136.3

144.3152.2

159.8166.8

173.3179.3 183.8 188.5

0

20

40

60

80

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120

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160

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Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Mar-13 Mar-14 Mar-15 Mar-16 Mar-17

Hom

es in

mill

ions

Terrestrial IPTV DTH Cable

Future Forecast of film industry