23 04-2015 - getly presentation
TRANSCRIPT
A new way of traveling and
partying around the world
Getly Presentation – 23/04/2015
01. The Problem
ConclusionYou usually end up in touristic or commercial parties while travelling abroad, andyou miss the real events only locals know about.
Partial solutions exist at home: calling friends, Faceboook, other platforms.
What are we doing this Friday night?
Real problem with no solution (yet): finding the right events abroad on short notice.
What to do while traveling?
page 2Getly, a new way of traveling and partying around the world !
02. The Solution
Through objective criteria we match you with the locals who resemble you the most.
Step 1: Matching with like-minded people
We recommend the events your matches are going to: after all, if you share the same interests, you’re more likely to enjoy the same parties!
Step 2: Event recommendation
Chose your event and meet your matches going there. If you share the same interests and are going to the same party, why not catch a drink together?
Meet the locals and explore the city through their eyes!
Step 3: Meet & Party!
page 3Getly, a new way of traveling and partying around the world !
Getly at the intersection
of 3 markets:
Youth inevitably spends money while traveling: it’s a time to explore, to be crazy and try new things.
There’s no denying this: partying is among the main expenses in any young person’s life
Online dating is a blooming sector and… well… people are definitely willing to pay for this one!
$8.5TTravel
Industry
$500BEvents
Market
$2BOnline
Dating
03. Market Opportunity
page 4Getly, a new way of traveling and partying around the world !
GetlyA new way of traveling and partying around the world available as a cross-platform social network.
04. Product Demo
Expanded FeaturesEnhanced UI, browse through members, events per city, plan trips, profile management, …
The essential on the
goIAP purchases and offline access to preloaded events, matches, recommended partners and local deals.
Desktop Version: Social Network
Mobile Version: iOS & Android App
page 5Getly, a new way of traveling and partying around the world !
Step 1 – Pre-launch AppAn early-adopters pre-launch App will be put in App Stores, so that we have enough locals to match with travelers by the time we roll-out the features.
Growth Hacks
Key Locations
Personal Network
Pre-launch App
Step 2 – Personal NetworkFounders lived in 4 different continents: easy to ensure at least 20 hosts in 30-40 major cities to kick-start Getly. For example, FB contacts = 5,000, 80% foreign.
Step 3 – Roll-OutPhysical promotion to be done in the most visited cities around us: Paris, London, Berlin, Barcelona, Lisbon.
Step 4 – Growth HacksInvite your friends, Social Networks Advertising, Content and UGC Marketing, Partnerships, Blogs, DB acquisition.
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05. Launch Strategy
page 6Getly, a new way of traveling and partying around the world !
06. Launch Strategy Example: Paris
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Paris has 17k unique visitors/day in our target group and the potential to automatically export our App
24%
18%
10%10%
9%
7%
6%
5%
5%5%
USA
UK
Italy
Germany
Japan
Spain
Middle East
Switzerland
Belgium
Russia
Top 10 Origin Countries
Target: Young Travelers
Travelers/y 29,000,000
Business Travelers/y 8,300,000
Leisure Travelers/y 20,700,000
French Travelers % 45.0%
International Travelers/y
11,385,000
Days/y 365
Avgr Trip Length 4
International Travelers/d
124,767
% 20-30 years old 13.8%
Target Users/d 17,155
Getly, a new way of traveling and partying around the world !
SponsoringAdditional revenue can be derived from partnerships with other travel-related services (hotels, tour agencies)
07. Monetization
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In-App Purchases
Recommended Partners
Local Deals
Contextual Vouchering
TicketingSale of entry-tickets to most events through a back-end event-management system.
Partnership with Sentiance to offer geo-fenced and contextual vouchering.
Advertising platform where any business can promote its products and services to geo-located users.
Recommendations made by Getly, where our image is invested: bars, restaurants, museums, other activities.
Extended Match Filters, Owl Map, Access Full Member List
Getly, a new way of traveling and partying around the world !
Three crowded sectors but no one offers the combination of services that Getly does.We combine Social Traveling, Event Recommendation and Online Dating in one cohesive and fun offer.
Social Traveling
Event Recommendation
Online Dating
08. Competitive Landscape
page 9Getly, a new way of traveling and partying around the world !
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09. Elevator Pitch
page
What?Finding events and meeting
locals while traveling
How?Recommendations and matches based on like-
minded people
Why?Innovative solution at the
intersection of 3 key markets
Getly, a new way of traveling and partying around the world !
Getly, a new way of traveling and partying around the world !
A well-rounded strategic composition between creative and rational minds.Working together for 2 years and lived in 10 different countries across 4 continents.
Maxime CharbitCTO
Tiago SantosCOO
Sacha WaedemonCMO
10. Our Team
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11. Contact Info
facebook.com/getlyapp
twitter.com/getlyapp
Thank YouThe traveler sees what he sees, the tourist sees what he has come to see.
angel.co/getlyapp
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+32 474 95 74 11
Getly, a new way of traveling and partying around the world !