Relating PSS with NID Curriculumfrom Design Process Course to Systems Design Project

Praveen NaharFaculty of Industrial Design

National Institute of Design Ahmedabad INDIA

50 years of design experience, about 1500 alumni,

National Institute of Design, IndiaA value based trans-disciplinary Centre of Excellence with

60 full time faculty members,

around 200 visiting experts,

800 students,

200 staff / project team members,

& 3 campuses.

R & D Campus BangaloreMain Campus AhmedabadPG Campus, Gandhinagar

an artists’ perspective

D E S I G N FOR COMPETITIVE EDGE AND QUALITY OF LIFE

RESEARCH, EDUCATE, TRAIN, INCUBATE, PRACTISE, PROMOTE, PUBLISH, PROTECT (RETRIP)

OutreachProgrammes & International

Centre for Indian Crafts

OutreachProgrammes & International

Centre for Indian Crafts

Multi-disciplinary Design Education,

Research & Publication

Multi-disciplinary Design Education,

Research & Publication

Industry Training Programmes

& Projects

Industry Training Programmes

& Projects

Design Consultancy Services, Design Incubation

& IPR

Design Consultancy Services, Design Incubation

& IPR

SPACES - PRODUCTS - IMAGES - SERVICES - EXPERIENCES

Communicationdesign

Communicationdesign

IndustrialDesign

IndustrialDesign

Inter-DisciplinaryDesign Studies

Textile Design

Product Design

Transportation & Automobile Design

Ceramics & Glass

Lifestyle Accessory Design

Toy Design & Development

Furniture & Interior Design

Apparel Design & Merchandising

Design for Digital Experience

Design for Retail Experience

New Media

Graphic Design

Exhibition Design

Animation Film Design

Film & Video Communication

Information & Digital Design

Software & User Interface Design

Science & Liberal Arts | Psychology | Aesthetics | Ergonomics | Semiotics & Communication | Material & Culture | Strategic Design Management

Experiential Design

Experiential Design

SECTOR SPECIFIC POST-GRADUATE PROGRAMMES AT NID

DESIGNING BEBEKSRupesh Arvindakshan

Design of a cargo three wheeler by Arun T C

A Bus by Dhriti Dhaundiyal

Designing of city commuterBy Mahesh P

Low cost car for women by Shimolee Nahar

Mobile phone for india: communication device for couples by Saikat Biswas

Artisanal fisheries livelihood project by Aparna Bhasker

KHULJA SIM SIM: A new gateway into lock design and innovation by Piyush Gopi

Hard luggage for Indian Army by Caran C T

TRANSPORTATION & AUTOMOBILE DESIGN

PRODUCT DESIGN

CERAMIC & GLASS DESIGN

Lighting: with steel & glass byPia Daing

Desktop accessories by Neha Ramaiya

Coupled closet & wash basin for domestic market by Rakesh Sah

Bon apetit by Anusha SaranTableware range for ‘neos’by Karuna Singh

Enhancement of diva and ultima range of chairs by Samir Madkaikar

Honeycomb core off the shelf office furniture solutions by Poonam Sharma

Retail display systems for samsung digital homes by Gauri Verma

FURNITURE & INTERIOR DESIGN

Activity based indoor group game for children by Vaibhav K Mohite

Children’s furniture by Paridhi Rishi

Traditional Indian GamesShilpa Sharma

Designing of Playroom at Civil Hospital, Ahmedabad by Rahul Tirpude

Sash, sasha and sashes by Shaswaty Nair

TANN MANN MALINI: Nurturer of the body and the soul by Jyoti Sharma

Bandhani W/s at Jamnagar

TEXTILE DESIGN TOY DESIGN & DEVELOPMENT

Package Design and Dev. of Sandalwood Products for KSHDC by Naina Brahma

Radiating Facets by Deepti Singhania

Spiritual Jewellery for Blind (Inclusive Design)

Handle of a Walking Stick (Craft Design)

Fruit Bowl out of Korean (Material Exploration)

An Executive Toy (Back Massager)

Napkin Holder (Inspired from Ant)

Transcending Silver: Silverware by Rasneek Bedi

LIFESTYLE ACCESSORY DESIGN

APPAREL DESIGN & MERCHANDISING

Boond by Kavita Singh

The Rain Dance by Vijay Kumar A.

Fly by Red ShoeBy Harsha Nagraju

Dhara by Ganesh Gothwal

Swoosh by Ranveer Singh Sambhi

GRAMEEN BHARAT: EK KHOJ: Communication preferences of the Indian rural audience and how to address them by Swati Baijal

GOING THE COLOUR WAY: Communicating through colour for colour by Ravneet Kaur

Self Promotional Calendar for Pragati Offset, Deekshit Daniel S.

LOLLIPOPS by Gurpreet Singh In Pursuit of Instincts: An approach to posters for corporate and hospital environments by Tanu Sinha

Padharo, Chowkri Modi Khana: Design intervention to support historic street revitalization, Jaipur by Nishtha Pangle

ANIMATION FILM DESIGN GRAPHIC DESIGN

One Show Less

Three television spots on disability prevention, care and cure, Megha B Lakhani

STRATEGIC DESIGN MANAGEMENT

FILM & VIDEO COMMUNICATION

Game design for mobile wire-less devices by Neha Gupta

Fable- an Interactive Table for Children with Various Abilities by Tabita Mariam Kurien

Cross Media Brand Creation for Tholons Inc by Sujit Shenoy

Resource Utilization Summary Revamp by Sonal Nigam

Usage of Transitional Color Preferences for S/W User Interface by Ankur Sardana

SOFTWARE & USER INTERFACE DESIGN

NEW MEDIA DESIGN

Relating NID curriculum with PSS• Design Concepts & Concerns: 2 week Design process course offered to

beginners brings macro to micro perspective on design in local and global context. Prepares students to deal with ambiguity and complexity.

• Craft Documentation: 3 week course based on extensive field research, cover extensive documentation of tools & processes, socio-economic, anthropological, ecological issues in handicraft sector / cottage industries developing opportunities for intervention as a product/service. Course is moving towards indigenous knowledge systems.

• Eco-Design: 2 week Sensitisation course focuses on green design and sustainability, with an emphasis on product design, eco-efficiency, Life Cycle Assessment and Product Service Systems.

• Systems Design: 10 week project brings perspective on systems thinking and its relation to design. Dealing with complex issues. Live Project based on extensive field work, complex systems modeling and design intervention with respect to product, services, policies, infrastructure, communication, social innovation etc.

Prof MP Ranjan, NID, 2005

Systems thinking & Design: Project

• This project involves the application of the systems approach towards a design problem.

• How component of a system can be understood in the context of relationships with each other and with other systems, rather than in isolation.

• Theme based projects are undertaken, function-based systems such as, health, education, sanitation, Public utility systems which can cover a wide range of problems areas.

• To look for leverages where a design intervention could have a ripple effect on all components and sub-components in a positive way.

Methodology• Theoretical input and class discussion on what constitutes a system and

what are different types of systems and how system approach is practiced by designers.

• Study of existing system of related area. • Analysis of basic requirements.• Synthesis of collected information. • Developing a systems model.• Opportunity Mapping• Sorting opportunities in Product/Systems/Services• Defining a problem statements for leverage areas.• Creating alternative concepts.• Selecting at least one from each category, finalising and detailing, with

scale models.• Prototyping and user validation• Documentation

Glimpse of Systems Design Projects in last few year

• Design Response to disaster• Maternal Health for Rural India• Energy & Sustainability• Rural Transportation• Railway Fright Systems• Mobility for Elderly• Rural Business Hubs• Sustainable Tourism• Issues of Salt workers• Rain water harvesting systems• Solid Waste Management• Way finding• Public Trnsportation• etc

Processes

User interviews Field/onsite study

Insights from professionals

Literature, facts & figures.

Systemic modelConceptualization.

Prototyping.

Detailing & product validation.

Initial Brainstorming

Information Gathering/Field Research

• Secondary research- through web and books for global scenario, statistics and comparison

• Interviews-with various people directly or indirectly related.

• Case studies-to capture the current situation

• Field visit-living the scenarios to capture first hand issues.

School Transport System: Convenience Vs Safety

Mapping of Secondary Research

Mapping of Case Studies

Mapping of User research

Mapping of Current Scenario

Analysis & Developing Systems model

Analysis & Developing Systems model

Analysis & Developing Systems model

Developing Systems model

Developing Opportunity

PSS Opportunity Map

Building Concepts/Scenarios

Building Scenarios for PSS

Building Scenarios for PSS

Developing Product /Service

Design Development and Prototyping

Acknowlegment

• Prof MP Ranjan, NID• Students of 2007,2008 & 2009 System Design

Project• Aparna Rajgopal, Diploma Project 2008

NATIONAL INSTITUTE OF DESIGN AHMEDABAD INDIA

Thank You