22096446 industry analysis pharma sector[1]

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    ANALYSIS OF

    PHARMACEUTICAL INDUSTRY

    BY VLSS CONSULTANCIES

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    INTRODUCTION

    Pharmaceutical Industry in India is one of the largest

    and most advanced among the developing countries

    The Indian pharmaceutical industry has come a long

    way from waiting for imports of bulk drugs from

    global players to breaking new grounds in medical

    research worldwide.

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    GROWTH OF THE INDUSTRY

    Worth of the industry $ 6 billion

    CAGR 13%

    Accounts for - 1% of the world's pharma industry

    in value terms and 8% in volume terms. M&As: Over 25 with 15 cross border transaction

    worth $600-700 million.

    Revenues generated - US$ 7.6 bn and have

    grown at an average rate of 10% over last fiveyears

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    STRUCTURE OF INDUSTRY

    Fragmented with 24000 players 300 organized

    Leading 250 70% of the market

    Market leaders hold 7%

    Manufactures : Bulk drugs APIs

    Formulations (75:25)

    Adopts high technology & produces high value

    products

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    FRAMEWORK OF ANALYSIS:

    (A)QUALITATIVE ANALYSIS

    SWOT ANALYSIS

    MICHAEL PORTER 5 FORCES MODEL

    (B)QUANTITATIVE ANALYSISRATIO ANALYSIS

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    Strengths :-1.Cost Competitiveness2 Developed Industry with StrongManufacturing Base

    3.Well Established R&D infrastructure4. Access to pool of highly trained scientists,

    Opportunities :-1. Significant export potential.2. Marketing alliances for MNC products in domesticmarket and international market.3.Contract manufacturing arrangements with MNCs

    4. Potential for developing India as a centre forinternational clinical trials.

    eaknesses:-1. Low investments in innovative R&D.2. Lack of resources to compete with MNCsfor New Drug Discovery & Research3. Lack of strong linkages between industryand academia.

    4. Low medical and healthcare expenditurein the country

    Threats :-1.Product patent regime poses serious challenge todomestic industry unless it invests in research anddevelopment2. R&D efforts of Indian pharmaceutical companieshampered by lack of enabling regulatory requirement.3.Drug Price Control Order puts unrealistic ceilingson product prices and profitability4. Export effort hampered by procedural hurdles inIndia as well as non-tariff barriers imposed abroad.

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    Barriers to EntryVery low barriers to entry

    Government policies supportiveFor entry price regulation exists

    Economies of scale exist

    Proprietory technology and

    Product will exist after 2005

    Power of SuppliersVolume benefits occur

    Inputs standard, available locallyNumerous suppliers-switching cost lowSuppliers can go for forward integration

    Raw material cost constitute more than 50% ofthe total expenses

    Industry Competition

    Highly competitive.Top five players have mere

    18% market share

    Lower fixed cost and high working capital

    Power of BuyersEnd consumers do not have bargaining power

    Brand identity exists but is in the hands

    Of Influencer (Doctors)

    Price Sensitivity is less

    Highly fragmented market, so buyer

    Concentration v/s industry is low

    Threats of SubstitutesNo substitutes for the medicines

    Biotechnology is a threat to

    synthetic pharma products

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    RATIO ANALYSIS

    We have analyzed the top five companies in the Indianpharmaceutical industry for the purpose of doing the quantitativeanalysis.

    Our rationale behind selecting the top five companies has been

    the SALES AND PROFIT. The companies being:

    Cipla

    Ranbaxy

    Sun Pharma

    Piramal Healthcare

    Dr. Reddys Laboratories

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    YRC Aggregate

    Cipla Dr Reddy's Piramal SunPharma.

    RanbaxyLabs.

    200803 200803 200803 200803 200712

    Key Ratios

    DE Ratio 0.98 0.1 0.09 0.43 0.18 1.37

    Long Term DERatio

    0.69 0.1 0 0.28 0.18 0.92

    Current Ratio 1.58 2.66 2.37 1.54 3.04 0.98

    Turnover Ratios :

    Fixed Assets 1.78 2.05 2.27 1.74 3.62 2.04

    Inventory 5.02 3.9 6.11 8.34 8.88 4.64

    Debtors 4.53 3.38 3.53 7.5 3.96 4.72

    Interest CoverRatio

    5.82 47.45 40.76 5.61 208.94 9.29

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    Sales: Segment -wise

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    EXPORTS

    BULK DRUGS

    FORMULATION

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    DOMESTIC EXPORTS(Source: DGCIS)

    YEAR EXPORT (Rs. in Crores)

    1998-1999 6256.06

    1999-2000 7230.16

    2000-2001 8757.47

    2001-2002 9751.2

    2002-2003 12826.1

    2003-2004 15213.242004-2005 17857.8

    2005-2006 22578.98

    2006-2007 24942

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    Indias Bulk Drug Export

    Source: (CRISINFAC)

    Bulk Drugs Export- grew 28%CAGR (2001-02 and 2007-08)

    Reached $4.2 billion

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    Indias Formulation Export

    (SOURCE: CRISINFAC)

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    REGULATORY BODIES & PATENT THEKEY FACET OF PHARMACEUTICAL

    INDUSTRY IN INDIA

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    US FDA

    Implemented for drug safety system.

    India has the highest number of US FDAapproved plants outside the US at 75 plus.

    Of the overall Drug Master Filings to USFDA, Indian players has jumped fromaround 14% (2000) to 46% (2008).

    India has recorded 1671 DMF filings,whereas China shows a tally of 520 only.

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    Increasing share of Indian companies inDMF filings (US FDA)

    (SOURCE: CRISINFAC)

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    GOVERNMENT POLICY

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    POLICY MEASURES:

    Lifesaving drugs, Clinical trials, Anti AIDS drugs

    Exempted from excise duty

    Permitting FDI for manufacture of drugs on certain

    conditional basis

    Extension of deduction of R&D expenses from 150% to

    200%

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    MERGERS AND ACQUISITIONS

    IN THE INDIAN

    PHARMACEUTICALINDUSTRY

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    Announce date Target Acquirer Reason Deal Value Target Country

    Feb-06Betapharm Dr.Reddys Labs Front end line inGermany

    570Germany

    May-04Espama Gmbh Wockhardt Front end line inGermany

    11Germany

    Nov-05Ranbaxy Daichii Sankyo Low costmanufacturingand supplychain

    management

    33.5Japan

    Nov-05Roches APIFacility

    Dr.Reddys Labs Increasing presencein Contract Mfg

    58.97Mexico

    Oct-05Avecia Nicholas Piramal Increasing presencein Contract Mfg

    17.1UK,Canada

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    CONCLUSION

    Pharma industry being a growth industry Unaffected by the business cycle As per the present growth rate, the Indian Pharma

    Industry is expected to be a US$ 20 billion industry by

    the year 2015 India has competitive strength in research services availability of low cost skilled doctors and scientists large patient population with diverse disease

    characteristics adherence to international quality standards VLSS agencies recommends investment in this industry

    to be a wise decision.

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    THANK YOU