22096446 industry analysis pharma sector[1]
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ANALYSIS OF
PHARMACEUTICAL INDUSTRY
BY VLSS CONSULTANCIES
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INTRODUCTION
Pharmaceutical Industry in India is one of the largest
and most advanced among the developing countries
The Indian pharmaceutical industry has come a long
way from waiting for imports of bulk drugs from
global players to breaking new grounds in medical
research worldwide.
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GROWTH OF THE INDUSTRY
Worth of the industry $ 6 billion
CAGR 13%
Accounts for - 1% of the world's pharma industry
in value terms and 8% in volume terms. M&As: Over 25 with 15 cross border transaction
worth $600-700 million.
Revenues generated - US$ 7.6 bn and have
grown at an average rate of 10% over last fiveyears
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STRUCTURE OF INDUSTRY
Fragmented with 24000 players 300 organized
Leading 250 70% of the market
Market leaders hold 7%
Manufactures : Bulk drugs APIs
Formulations (75:25)
Adopts high technology & produces high value
products
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FRAMEWORK OF ANALYSIS:
(A)QUALITATIVE ANALYSIS
SWOT ANALYSIS
MICHAEL PORTER 5 FORCES MODEL
(B)QUANTITATIVE ANALYSISRATIO ANALYSIS
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Strengths :-1.Cost Competitiveness2 Developed Industry with StrongManufacturing Base
3.Well Established R&D infrastructure4. Access to pool of highly trained scientists,
Opportunities :-1. Significant export potential.2. Marketing alliances for MNC products in domesticmarket and international market.3.Contract manufacturing arrangements with MNCs
4. Potential for developing India as a centre forinternational clinical trials.
eaknesses:-1. Low investments in innovative R&D.2. Lack of resources to compete with MNCsfor New Drug Discovery & Research3. Lack of strong linkages between industryand academia.
4. Low medical and healthcare expenditurein the country
Threats :-1.Product patent regime poses serious challenge todomestic industry unless it invests in research anddevelopment2. R&D efforts of Indian pharmaceutical companieshampered by lack of enabling regulatory requirement.3.Drug Price Control Order puts unrealistic ceilingson product prices and profitability4. Export effort hampered by procedural hurdles inIndia as well as non-tariff barriers imposed abroad.
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Barriers to EntryVery low barriers to entry
Government policies supportiveFor entry price regulation exists
Economies of scale exist
Proprietory technology and
Product will exist after 2005
Power of SuppliersVolume benefits occur
Inputs standard, available locallyNumerous suppliers-switching cost lowSuppliers can go for forward integration
Raw material cost constitute more than 50% ofthe total expenses
Industry Competition
Highly competitive.Top five players have mere
18% market share
Lower fixed cost and high working capital
Power of BuyersEnd consumers do not have bargaining power
Brand identity exists but is in the hands
Of Influencer (Doctors)
Price Sensitivity is less
Highly fragmented market, so buyer
Concentration v/s industry is low
Threats of SubstitutesNo substitutes for the medicines
Biotechnology is a threat to
synthetic pharma products
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RATIO ANALYSIS
We have analyzed the top five companies in the Indianpharmaceutical industry for the purpose of doing the quantitativeanalysis.
Our rationale behind selecting the top five companies has been
the SALES AND PROFIT. The companies being:
Cipla
Ranbaxy
Sun Pharma
Piramal Healthcare
Dr. Reddys Laboratories
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YRC Aggregate
Cipla Dr Reddy's Piramal SunPharma.
RanbaxyLabs.
200803 200803 200803 200803 200712
Key Ratios
DE Ratio 0.98 0.1 0.09 0.43 0.18 1.37
Long Term DERatio
0.69 0.1 0 0.28 0.18 0.92
Current Ratio 1.58 2.66 2.37 1.54 3.04 0.98
Turnover Ratios :
Fixed Assets 1.78 2.05 2.27 1.74 3.62 2.04
Inventory 5.02 3.9 6.11 8.34 8.88 4.64
Debtors 4.53 3.38 3.53 7.5 3.96 4.72
Interest CoverRatio
5.82 47.45 40.76 5.61 208.94 9.29
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Sales: Segment -wise
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EXPORTS
BULK DRUGS
FORMULATION
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DOMESTIC EXPORTS(Source: DGCIS)
YEAR EXPORT (Rs. in Crores)
1998-1999 6256.06
1999-2000 7230.16
2000-2001 8757.47
2001-2002 9751.2
2002-2003 12826.1
2003-2004 15213.242004-2005 17857.8
2005-2006 22578.98
2006-2007 24942
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Indias Bulk Drug Export
Source: (CRISINFAC)
Bulk Drugs Export- grew 28%CAGR (2001-02 and 2007-08)
Reached $4.2 billion
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Indias Formulation Export
(SOURCE: CRISINFAC)
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REGULATORY BODIES & PATENT THEKEY FACET OF PHARMACEUTICAL
INDUSTRY IN INDIA
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US FDA
Implemented for drug safety system.
India has the highest number of US FDAapproved plants outside the US at 75 plus.
Of the overall Drug Master Filings to USFDA, Indian players has jumped fromaround 14% (2000) to 46% (2008).
India has recorded 1671 DMF filings,whereas China shows a tally of 520 only.
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Increasing share of Indian companies inDMF filings (US FDA)
(SOURCE: CRISINFAC)
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GOVERNMENT POLICY
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POLICY MEASURES:
Lifesaving drugs, Clinical trials, Anti AIDS drugs
Exempted from excise duty
Permitting FDI for manufacture of drugs on certain
conditional basis
Extension of deduction of R&D expenses from 150% to
200%
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MERGERS AND ACQUISITIONS
IN THE INDIAN
PHARMACEUTICALINDUSTRY
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Announce date Target Acquirer Reason Deal Value Target Country
Feb-06Betapharm Dr.Reddys Labs Front end line inGermany
570Germany
May-04Espama Gmbh Wockhardt Front end line inGermany
11Germany
Nov-05Ranbaxy Daichii Sankyo Low costmanufacturingand supplychain
management
33.5Japan
Nov-05Roches APIFacility
Dr.Reddys Labs Increasing presencein Contract Mfg
58.97Mexico
Oct-05Avecia Nicholas Piramal Increasing presencein Contract Mfg
17.1UK,Canada
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CONCLUSION
Pharma industry being a growth industry Unaffected by the business cycle As per the present growth rate, the Indian Pharma
Industry is expected to be a US$ 20 billion industry by
the year 2015 India has competitive strength in research services availability of low cost skilled doctors and scientists large patient population with diverse disease
characteristics adherence to international quality standards VLSS agencies recommends investment in this industry
to be a wise decision.
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THANK YOU