21 slides that will show you why your missing out on facebook
DESCRIPTION
www.Facebook.com/ZachJohnson This slideshow was created to show people how massive Facebook truly is and how much potential lies within Facebook as a marketing platform.TRANSCRIPT
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What FACEBOOK Fan Pages Can Mean to You
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Your customers are not here….
they are
HERE
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How many messages does your
prospect get each day?
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Marketing is all about
communication!Your Goal: Be
heard
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The POWER of facebook:
More than 300 million active
users
50% of active users log
on to Facebook in any given day
The fastest growing
demographic is those 35 +
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facebook ENGAGES its USERS!Average user has 130 friends on the site
EACH day (worldwide): More than 8 billion minutes spent on
facebook More than 45 million status updates
More than 10 million users become fans of Pages each day
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More than 3 million events created each month More than 45 million active user groups exist on the site
More than 2 BILLION pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
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More than 70 translations available on the site About 70% of Facebook users are outside the United States
facebook is growing GLOBALLY
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facebook’s platform:More than 1 Million
developers and entrepreneurs from 180
countries
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Every month, more than 70% of facebook users engage with Platform applications More than 350,000 active applications currently on Facebook Platform More than 250 applications have more than one million monthly active users
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More than 65 million active users access facebook on mobile devices. Mobile users are 50% more active on facebook than others.
More than 180 mobile operators in 60 countries work to deploy and promote facebook mobile products.
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Branded social media applications – or “app-vertising” campaigns –
deliver 6x the number of impressions than traditional banner display campaigns
“App-vertising” clients pay 78% LESS for each engaged user than social media display advertisers
“App-vertising” campaigns yield 398% MORE engaged users than social media display advertising
Source: Buddy Media, 9/08
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Your database is thefoundation of your business…It brings the security you need
BUILD YOUR LIST:
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Marketing to Communities & Friends
…using the power ofyour influence
Word of mouth is the most powerful marketing tool you
can use today
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You can spread the word using
facebook’s viral features
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Promotions: 80% of internet users have entered at least ONE sweepstake or contest within past year; 50% of all users enter contests at least once a month!
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Businesses that offer contests
have TWICE as MANY
fans!
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WHY should you want a FAN PAGE?
To establish a POWERFUL social media presence
Create a STRONG community Position yourself as an EXPERT Build a MASSIVE LIST of PROSPECTS, FANS,
& CUSTOMERS Indentify JOINT VENTURE Partners Develop an extra way to keep in touch with
customers
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MORE REASONS WHY you should want a FAN PAGE!
Generate MASSIVE amounts of FREE traffic
Create a home base for your WORD-of-MOUTH marketing
Generate MORE leads Build a BETTER BRAND
Define your goals CLEARLY!
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The Landing Page
Seconds count! Grab their
attention State call to action Convert them: get
them to sign up on your e-mail list
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Getting Started
The SECRET LAWS
of
FAN ATTRACTION