21 & 22 february 2018 sofitel wentworth, … driven agenda with over 40 frontline perspectives...

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W W W . B R A N D F O R U M . C O M . A U

2 1 & 2 2 F E B R U A R Y 2 0 1 8 · S O F I T E L W E N T W O R T H , S Y D N E Y

T H R I V E I N T H E N E W B R A N D R E A L I T Y

DAVID ROMAN Senior Vice President & Chief Marketing OfficerLenovo (USA)

SIMON KAHN Chief Marketing OfficerAsia Pacific, Google (SGP)

DANA ANDERSON Chief Transformation OfficerMediaLink (USA)

JENNIFER SEYChief Marketing Officer Global BrandsLevi Strauss & Co. (USA)

BRENT SMART Chief Marketing OfficerIAG

LISA RONSON Chief Marketing OfficerTourism Australia

JOANNE WOO Vice-President, Brand & CommunicationsGE

MARK HARLAND Executive Director of Marketing – HoldenGeneral Motors

DINA MAROVICH SVP, Worldwide Media & Interactive Marketing - Paramount Home Media Distribution Paramount Pictures (USA)

SHERI CONNFormer Head of Worldwide TV Brand MarketingDreamWorks Animation (USA)

LINDA DUNCOMBE Managing Director & Head of Growth, Chief Marketing Officer, Citi FinTechCiti (USA)

CHAZ GILES Global Head of External InnovationThe Estée Lauder Companies Inc. (USA)

ASSOCIATE SPONSORPLATINUM SPONSOREVENT PARTNER COFFEE CART SPONSOR

E V E N T S P E A K E R S # T H E R E T H I N K

MARIA LOYEZChief Marketing OfficerSocietyOne

JO KELLY Chief Marketing OfficerUBank

ELAINE HERLIHY Marketing DirectorPayPal

VANESSA STAVROUMarketing DirectorContiki

LAUREN CRAWLEY Marketing DirectorL’Orēal

KARL WINTHERNational Marketing ManagerOfficeworks

CHRIS WAGNER Head of Communications & MarketingAustralian War Memorial

TIM HODGSON Chief Commercial & Marketing OfficerInvictus Games Sydney 2018

KELLY RYAN Chief Marketing OfficerWestern Bulldogs

JOE TALCOTT Chairman


DINA MAROVICH SVP, Worldwide Media & Interactive Marketing Paramount Home Media DistributionParamount Pictures (USA)

JENNIFER SEY Chief Marketing Officer Global BrandsLevi Strauss & Co. (USA)

CHAZ GILES Global Head of External InnovationThe Estée Lauder Companies Inc. (USA)

DANA ANDERSON Chief Transformation OfficerMediaLink (USA)

DAVID ROMAN Senior Vice President & Chief Marketing OfficerLenovo (USA)

AMY GLANCEY Director of CommunicationsAtlassian

LISA RONSON Chief Marketing OfficerTourism Australia

JOANNE WOOVice-President, Brand & CommunicationsGE

BRENT SMARTChief Marketing OfficerIAG

LINDA DUNCOMBE Managing Director & Head of Growth, Chief Marketing Officer, Citi FinTechCiti (USA)

SIMON KAHNChief Marketing Officer, Asia Pacific Google (SGP)

SUSAN KARSONChief People, Marketing & Corporate Affairs OfficerMLC Life Insurance

MARK HARLAND Executive Director of Marketing Holden, GM Holden

JAMES KYD Global Head of Brand Strategy and MarketingXero

JANE POWERChief Marketing & Customer OfficerBupa ANZ

LUKE BOULD Head of Commercial, Digital and MarketingFootball Federation Australia

NAOMI SHEPHERD Head of Brand, Australia & NZFacebook

TIMOTHY SNAPE Head of DigitalSydney Opera House

Y O U R PA S S

Consumers, technology, populations, and politics are moving on a global scale, upsetting traditional marketing approaches whilst creating new opportunities for cut-through.

Combined with today’s competitive pressures, CMOs are having to place greater demands on their brands to create meaning, guide strategy and boost prosperity.

Designing strong brand identities, engaging across generations and personalising brand narratives have become essential in creating a unique advantage.

How are CMOs exploring & nourishing the relationship between a product and customer? How are they delivering the promise of a brand? How can the brand exert its influence across varied and dynamic platforms?

Celebrating its 4th year the Brand Forum is the most senior gathering of CMOs and brand marketing professionals in Australia.

Gathering executives from leading local and international brands, this event is the ideal platform from which to formulate strategies to successfully overcome the challenges of the future and enhance business performance today.

EXPERIENCE

THE

ADVANTAGE

THE

· 12+ Keynotes

· 2 Powerful days

· Executive learning agenda

· 35+ industry speakers

· 300+ executives

· 5-Star networking environment

D E M O N S T R A T E

L E A D E R S H I P

B E C O M E A

S P O N S O R

CONTACT

A N G E L G O M E Z

Commercial Manager

[email protected]

(02) 8090 4363

This event features an ambitious, case-study driven agenda with over 40 frontline perspectives from the highest levels of brand marketing in Australia. In a closed, invitation-only format, delegates will benefit by interacting and learning directly from some of the world’s foremost companies and how they implement a leading brand experience.

GAIN First hand insights from the world’s most influential organisations

BE INSPIREDBy the most distinguished minds in brand management in Australia

ENHANCE A compelling brand vision to lead your business towards ongoing success

FORMULATE The latest methods to engage consumers and keep pace with digital disruption

EXPLORE The future of branding and how to position your company for advantage

NETWORK with a premium audience of your peers at dedicated breaks in a five star environment

T H R I V E I N T H E N E W B R A N D R E A L I T Y

21 & 22 FEBRUARY · 2018

SOFITEL WENTWORTH

S Y D N E Y

8:30 Registration, Refreshments & Networking

9:00 Opening Remarks from the Chairman JOE TALCOTTChairman

9:05 Opening KeynoteBrand Purpose – Marketing a Deeper Quality of Life

DANA ANDERSONChief Transformation Officer MediaLink (USA)

9:40 Outlook SessionGlobal Locals – Bigger Brands in a Smaller WorldTo relate with consumers, brands must reflect the world around them. Shifting socio-economic tides, interconnected markets and diverse political movements influence volatile customer attitudes, placing new pressures on chief marketing officers. Which global trends have most consequence? How can CMO’s promote cut-through in a noisy content landscape? What does it mean to be a ‘global’ brand? How do global brands become local?

TIM HODGSONChief Commercial and Marketing Officer Invictus Games Sydney 2018VANESSA STAVROUMarketing Director ContikiMARK HARLANDExecutive Director of Marketing Holden, GM Holden

10:30 Morning Refreshments & Networking

11:00 Partner Keynote10 Trends that matter in 2018

HELEN KARABASSISResearch & Insights Director The Media Store

11:30 Leadership SessionInspiring Engagement with Daring ManagementA brand’s direction must not only be agile, but also pragmatic, intimate and identifiable. CMO’s hope to inspire internally while resonating externally. What are the hallmarks of a corporate culture that nurtures this relationship? Do brand leaders need to act more like entrepreneurs to transcend today’s cluttered marketing climate? How can CMO’s build teams that marry data analytics with effective story-telling? What role do CEOs play in delivering effective brand management?

JO KELLYChief Marketing Officer UBankLAUREN CRAWLEY Marketing Director L’OréalLISA RONSONChief Marketing Officer Tourism Australia MARGARET FOLEYDirector of Sales & Customer Success, Asia Pacific IntelligenceBank

12:20 Global KeynoteDispelling Millennial Myths – How Different is This Generation?

LINDA DUNCOMBEManaging Director & Head of Growth, Chief Marketing Officer, Citi FinTechCiti (USA)

12:50 Lunch & Networking

13:50 Global Keynote Building Brands for Global Fans


14:15 Technology SessionSign of the Times – Building Tech-Enabled Brand NetworksRapid technological advancement is bringing brands and customers closer together. Data gathered through social media and mobile platforms enable a personalised brand experience for targeted consumer groups. What are the hallmarks of a successful tech-enabled brand strategy? How has technology and content creation shaped the importance of a brand’s ‘voice’? What are the pitfalls of putting the brand in the hands of customers? Can a brand be too active in how it interacts with consumers?

LUKE BOULDHead of Commercial, Digital and Marketing Football Federation Australia TIMOTHY SNAPEHead of Digital Sydney Opera House

15:05 Global Keynote Informed and Inspired: Balancing Creativity and Analytics

DINA MAROVICHSVP, Worldwide Media & Interactive Marketing - Paramount Home Media Distribution Paramount Pictures (USA)

15:30 Afternoon Refreshments & Networking

16:00 Purpose SessionMessages with Meaning – Branding that BenefitsCompanies are defining themselves beyond their bottom line. A clear, beneficial purpose is a branding tool that not only inspires consumers, but engages the broader community, wider markets and political establishments. What are the hallmarks of a purpose that resonates across diverse audiences? How should brand leaders ensure consistency between their brand purpose and organisational operations? Can purpose and brand strategy strain relations with boardrooms? How should a CMO balance their focus between brand development and advertising?

CHRIS WAGNERHead of Communications & Marketing Australian War MemorialBRENT SMARTChief Marketing Officer IAGMARIA LOYEZChief Marketing Officer SocietyOne

16:50 Mastermind KeynoteThe Edge of the Modern Frontier – How can a 165-year-old Brand Stay Relevant in Today’s Chaotic Century


17:25 Closing Remarks from the Chairman JOE TALCOTTChairman

17:30 Networking Drinks Reception

18:30 Close of Day One

W e d n e s d a y · 2 1 F E B R U A R Y D AY 1


9:00 Opening Remarks from the Chairman JOE TALCOTTChairman

9:05 Opening KeynoteBrand Purpose – Marketing a Deeper Quality of Life

DANA ANDERSONChief Transformation Officer MediaLink (USA)

9:40 Outlook SessionGlobal Locals – Bigger Brands in a Smaller WorldTo relate with consumers, brands must reflect the world around them. Shifting socio-economic tides, interconnected markets and diverse political movements influence volatile customer attitudes, placing new pressures on chief marketing officers. Which global trends have most consequence? How can CMO’s promote cut-through in a noisy content landscape? What does it mean to be a ‘global’ brand? How do global brands become local?

TIM HODGSONChief Commercial and Marketing Officer Invictus Games Sydney 2018VANESSA STAVROUMarketing Director ContikiMARK HARLANDExecutive Director of Marketing Holden, GM Holden


11:00 Partner Keynote10 Trends that matter in 2018

HELEN KARABASSISResearch & Insights Director The Media Store

11:30 Leadership SessionInspiring Engagement with Daring ManagementA brand’s direction must not only be agile, but also pragmatic, intimate and identifiable. CMO’s hope to inspire internally while resonating externally. What are the hallmarks of a corporate culture that nurtures this relationship? Do brand leaders need to act more like entrepreneurs to transcend today’s cluttered marketing climate? How can CMO’s build teams that marry data analytics with effective story-telling? What role do CEOs play in delivering effective brand management?

JO KELLYChief Marketing Officer UBankLAUREN CRAWLEY Marketing Director L’OréalLISA RONSONChief Marketing Officer Tourism Australia MARGARET FOLEYDirector of Sales & Customer Success, Asia Pacific IntelligenceBank

12:20 Global KeynoteDispelling Millennial Myths – How Different is This Generation?

LINDA DUNCOMBEManaging Director & Head of Growth, Chief Marketing Officer, Citi FinTechCiti (USA)


13:50 Global Keynote Building Brands for Global Fans


14:15 Technology SessionSign of the Times – Building Tech-Enabled Brand NetworksRapid technological advancement is bringing brands and customers closer together. Data gathered through social media and mobile platforms enable a personalised brand experience for targeted consumer groups. What are the hallmarks of a successful tech-enabled brand strategy? How has technology and content creation shaped the importance of a brand’s ‘voice’? What are the pitfalls of putting the brand in the hands of customers? Can a brand be too active in how it interacts with consumers?

LUKE BOULDHead of Commercial, Digital and Marketing Football Federation Australia TIMOTHY SNAPEHead of Digital Sydney Opera House

15:05 Global Keynote Informed and Inspired: Balancing Creativity and Analytics

DINA MAROVICHSVP, Worldwide Media & Interactive Marketing - Paramount Home Media Distribution Paramount Pictures (USA)

15:30 Afternoon Refreshments & Networking

16:00 Purpose SessionMessages with Meaning – Branding that BenefitsCompanies are defining themselves beyond their bottom line. A clear, beneficial purpose is a branding tool that not only inspires consumers, but engages the broader community, wider markets and political establishments. What are the hallmarks of a purpose that resonates across diverse audiences? How should brand leaders ensure consistency between their brand purpose and organisational operations? Can purpose and brand strategy strain relations with boardrooms? How should a CMO balance their focus between brand development and advertising?

CHRIS WAGNERHead of Communications & Marketing Australian War MemorialBRENT SMARTChief Marketing Officer IAGMARIA LOYEZChief Marketing Officer SocietyOne

16:50 Mastermind KeynoteThe Edge of the Modern Frontier – How can a 165-year-old Brand Stay Relevant in Today’s Chaotic Century



17:30 Networking Drinks Reception

18:30 Close of Day One


9.00 Opening Remarks from the Chairman JOE TALCOTTChairman

9:05 Global KeynoteCustomers: The New Masters of the Brand Universe

DAVID ROMANSenior Vice President & Chief Marketing Officer Lenovo (USA)

9:40 Impact SessionMind the Gap – Bringing Brands and Customers Closer TogetherIn the branding battle for hearts and minds, customer experience is essential. As a powerful metric, customer experience reflects how willing companies are to invest in their consumers. How does the experiential branding of events and places, rather than goods and services, accelerate impact? What differentiates an authentic brand experience from a contrived one? How do different generations react to different brand strategies? If customer experience is reshaping brand strategy, do CMO’s need to engage more in their organisation’s retail strategy?

SUSAN KARSONChief People, Marketing and Corporate Affairs Officer MLC Life InsuranceJOANNE WOOVice President, Brand & Communications GE KELLY RYANChief Marketing Officer Western Bulldogs

10:30 Headline KeynoteMachine Learning: The Changing Face of Customer Experience

SIMON KAHNChief Marketing Officer, Asia Pacific Google (SGP)


11:30 Platinum KeynoteStand out with Digital Print

CONRAD MENDOZA JR Region Lead - Brand Activation HP

11:55 Start Up SessionGood as New – Start-Ups and Branding BrillianceBy catering for specific consumer demands and deliberately filling narrow gaps in the market, successful start-ups are thriving where established companies have failed to innovate. Building their identities on comparative advantage, customer experience and authenticity despite budget constraints, engaging the modern customer is in a start-up’s DNA. What are successful start-ups doing that legacy brands are not? Where can established brands implement start-up sensibilities? Are partnerships between established companies and start-ups the answer for brands failing to engage?

ELAINE HERLIHYMarketing Director PayPal AMY GLANCEYDirector of Communications Atlassian JESSICA ELLERMChief Executive & Co-Founder Zuper

12:45 Innovation KeynoteDistributed Innovation: The Future of Corporate Innovation

CHAZ GILESGlobal Head of External Innovation The Estée Lauder Companies Inc. (USA)


14:00 Trailblazer Keynote From Category Disrupter to Market Leader

JAMES KYDGlobal Head of Brand Strategy & MarketingXero

14:25 Future SessionMarketing what’s next – Brands beyond the Horizon Brands must anticipate the needs of consumers over the next few decades. A millennial middle-class will have a heightened concern for the environment and a disposition for resource-sharing and community advocacy. Meanwhile, labour automation, artificial intelligence and unprecedented growth of the global middle-class will revolutionise consumer markets and their preferences. What future trends must all brand leaders prepare to overcome? How can CMO’s promote innovation and creativity in corporate cultures threatened by automation? How will more pervasive data collection change marketing strategies? Do brands have a shelf life?

KARL WINTHERNational Marketing Manager OfficeworksJANE POWERChief Marketing & Customer Officer Bupa ANZ NAOMI SHEPHERDHead of Brand, Australia & NZ Facebook


15:20 Close of Forum

T h u r s d a y · 2 2 F E B R U A R Y D AY 2

* Service Provider: This option is for service providers to Brand Marketers. Service providers may only have one representative at the event and must submit an online application for internal review.

Service Provider* (Limited to 1 delegate) $3630 +GST

Brand Marketer: 10+ Delegates (30% off) $1540 +GST

Brand Marketer: 6-9 Delegates (20% off) $1760 +GST


Brand Marketer: 1-2 Delegates $2200 +GST

REGISTRATION FEES www.BRANDFORUM .com.au

Email [email protected]

Phone (02) 8004 8590

Fax (02) 8079 6133

Twitter @Brand_Forum · #TheRethink

LinkedIn https://goo.gl/D66Zam

Register online at www.brandforum.com.au or call on 02 8004 8590

21 & 22 FEBRUARY 2018

SOFITEL WENTWORTH, SYDNEYREGISTRATION FORM

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Discover our suite of market-leading events.Visit our website:

Studio 2, 21 Mary Street,

Surry Hills, New South Wales 2010,

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* Service Provider: This option is for service providers to Brand Marketers. Service providers may only have one representative at the event and must submit an online application for internal review.

Service Provider* (Limited to 1 delegate) $3630 +GST

Brand Marketer: 10+ Delegates (30% off) $1540 +GST



Brand Marketer: 1-2 Delegates $2200 +GST

REGISTRATION FEES

HOW TO REGISTEROnline www.brandforum.com.auPhone (02) 8004 8590Email [email protected] Complete registration form & fax to (02) 8079 6133

VENUESofitel Wentworth · Sydney 61-101 Phillip St, Sydney, New South Wales 2000, Australia.

ACCOMODATION To receive a discount on rooms. Contact reservations directly on (02) 9228 9188 or [email protected] and quote BRAND2018

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21 & 22 february 2018 sofitel wentworth, … driven agenda with over 40 frontline perspectives...

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