2020 OEM Media Kit

OUR STORY

• Informa is a leading international events, intelligence and scholarly research group.

• Informa’s purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and make better informed decisions.

• Informa serves as the parent company to five operating divisions - each with their own distinct focus. One of said operating divisions is Informa Tech, which is home to the WardsAuto brand.

• Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

• Cast from the combination of Informa and UBM, Informa Tech is a market leading B-to-B information provider with depth and specialism in the Information and Communications Technology (ICT) sector.

• Informa Tech is a global business of more than 1.000 colleagues, operating in more than 20+ markets, its purpose is to help drive the future by inspiring the technology community to design, build and run a better digital world.

• This is done by informing, educating and connecting the community through our market-leading research, media, training and event brands.

• Informa Tech serves 7 market segments including: Critical Communications, Emerging technologies, Enterprise IT, Marketing Technologies, Media & Entertainment, Security and Service Providers.

• WardsAuto delivers insights and analysis to targeted groups in the automotive ecosystem through editorial coverage, industry events, webinars, newsletters, whitepapers, intelligence and more while providing marketers with means to reach and influence those groups.

• Our editorial mission is to look beyond the headlines to find the trends that will impact the bottom line of our audiences in the months and years to come.

• Our deep relationships with clients create opportunities to position them as thought leaders in their market. This allows them to influence decision makers at the right moment: when they’re looking for solutions to their most vital challenges.

AUDIENCE

Ind. Engineering Srv.1,525

REACH BY COMPANY TYPE

Car/Truck Manufacturers

13,303

Suppliers18,059

EngineManufacturers

4,169

Unknown4,215

REACH BY FUNCTION

Eng/Design16,444

Corp. Management13,442

Unknown5,400

R&D2,361

Qual./Testing1,847

Mfg. Prod/Ops

2,023

Purchasing654

Volvo 166

General Motors

8,958FCA2,926

Honda 1,068

Nissan 592

Ford7,934

BorgWarner 572

Hyundai 368Delphi 414

Bosch 429 AmeriCredit 125Delco Electronics 80

WARDSAUTO.COMCompanies Most Frequently Visiting – Average/Month

WardsAuto is a widely used resource throughout automaker and Tier 1 supplier operations. We serve everyone from the board room to the design centers to the plant floor. Since 1924, our insights have helped top management see looming changes and steer their businesses accordingly, and we’ve helped

engineering departments understand material and technology innovations that benefit their products.

10%4%

10%

44%

32%

13%

39%

32%

6%

4%

5%

1%

Position yourself as an expert, with your message alongside on-target WardsAuto editorial. Our editors and columnists cover all aspects of OEM and supplier management including new innovations that move the industry. Count on WardsAuto.com to deliver the information, news, and industry-changing advancements that shape the evolution of the automotive industry.

WARDSAUTO.COM

We have rebuilt WardsAuto.com to empower you to reach automotive professionals in impactful ways.

New ad positions surround the editorial your customers value, and we’ve embedded native ad placements within articles to increase engagement with your message.

Plus, it’s the exclusive place to find features like Wards 10 Best Engines & Propulsion Systems, our extensive coverage of the world’s major auto shows and conferences, and sales forecasts from our team of trusted analysts.

When your customers visit a WardsAuto topic section for insights on a subject vital to them, they’ll see your marketing messages EXCLUSIVELY alongside our content. We offer white papers, webinars, videos, infographics and so much more!

Pict

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: War

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Page Views/Month: 630,815Visitors/Month: 275,085Unique Visitors/Month: 223,710

WARDSAUTO.COM

VISIT ENGAGE.INFORMA.COM/AD-MARKETING TO LEARN MORE

FILMSTRIP FLOOR/FOOTNOTE PUSHDOWN IN-ARTICLE VIDEO IN-BANNER VIDEO LEADERBOARD

PAGEWRAP/SITE SKIN PRESTITIAL/WELCOME SITE TAKEOVER GALLERY INTERSTITIAL JUMBOTRON BRAND IN-FEED NATIVE

WardsAuto sends timely updates of news, columns, best practices and analysis several times a week to an engaged audience of 40,000+ industry professionals. Whether you run an attention-grabbing banner or text-based message immersed within our editorial, you will repeatedly reach our engaged, decision-making audience.

AD SPECS • Ad creative is collected on a monthly basis and are due 5 business days in advance to the campaign start date. Clickthrough URL must be provided.Pixel Size: 580 x 80, 180 x 150 • Max File Size: 40 KB • Accepted Formats: GIF or JPG

Rich media is not accepted for enewsletter placements. Regarding Animated GIFs: We discourage the use of animation in GIF files, as popular email programs will not display animations. We will accept Animated GIFS within these parameters: Looping: 3 times • Max Frames: 4 • First frame should be a stand alone image for readers who do not see the animation.

RATES & SPECS

NEWSLETTER SUBJECT FREQUENCY AUDIENCE LEAD SPONSOR (580x80)

TOP TEXT AD + 180x150 BANNER POSITION

580x80 BANNER (RUN OF NEWSLETTER)

TEXT AD + 180x150 (RUN OF NEWSLETTER)

OPEN RATE

WARDSAUTO DAILY Wrap-up of Top WardsAuto Articles, Columns & Analysis Daily 42,196 $2,295/wk net $2,295/wk net $1,875/wk net $1,875/wk net 29%

ENGINE PROPULSION & TECH UPDATE

Engines, Powertrain & Other Vehicle Technologies Bi-Weekly 11,521 $4,075/mo net $3,565/mo net $3,055/mo net $3,055/mo net 49%

WARDS SALES REPORT

Our Analysis of New Sales Numbers from the OEMs Monthly 21,760 $2,035/mo net $2,035/mo net $1,625/mo net $1,625/mo net 34%

NEWSLETTERS

LEAD SPONSOR | Your company will enjoy top visibility in the enewsletter with a 580 x 80 banner above the lead story • $2,295/week net BANNER SPONSOR | Your 580 x 80 ad will appear within the newsletter body • $1,875/week net

TEXT AD SPONSOR | Your 60-word plus link ad, and bonus 180 x 150 banner appearing alongside it, will appear surrounded by editorial.

TOP TEXT AD POSITION (below lead story) • $2,295/week net RUN OF NEWSLETTER • $1,875/week net

THE BIG STORY

“The Big Story” continues the WardsAuto tradition of deep-dive reporting.

As communication portals have evolved, so has the information needs of auto industry professionals. We’ve tracked our readers’ behavior and found that some prefer reading at their desk on a monitor, others demand information on-the-go on a mobile screen, and others still like information on paper.

But one thing remains constant, readers want WardsAuto’s unique, long-form perspective of deep dives on topics that matter to their businesses. Topics that go “beyond the headlines” to explore how today’s news and trends will impact their businesses tomorrow.

Launched in January 2017, The Big Story reaches 46,000+ in dedicated emails quarterly. Plus, it is be accessible via WardsAuto.com, social media posts and in our e-newsletter series. This easy access allows readers to consume the content how they prefer, while our advertisers enjoy multi-platform exposure.

AD SIZE 1x 3x 6x 12x

Page $4,000 $3,800 $3,600 $3,400

Horizontal $2,500 $2,300 $2,100 $1,900

Vertical $2,500 $2,300 $2,100 $1,900

1/2 Vertical $1,500 $1,400 $1,300 $1,200

ISSUE SPONSOR +$2,500 +$2,300 +$2,100 +$1,900

Exclusive ISSUE SPONSOR benefits:

• Banner ads in the two monthly issue alerts• Banner ad on The Big Story page on WardsAuto.com during month(s) of sponsorship• Referenced in multiple social media postings

* Rate is in addition to ad buy in same issue(s) as sponsorship.

RATES

THE BIG STORY

THE BIG STORY

THE BIG STORY

WARDSAUTO • WARDS INTELLIGENCE • TU-AUTOMOTIVE EVENTS Wards creates multiple opportunities throughout the year to put you in direct contact with your customers and foster meaningful connections through live events.

Our editorial team travels the globe to deliver thorough coverage on the biggest industry conferences and trade shows.

They’re also in full force at our own conferences, not only covering the presentations but often serving as presenters or moderators themselves.

EVENTS

TALK TO US TODAY to learn more about sponsoring or exhibiting at a Wards Conference!

Consumer Telematics Show • Las Vegas, NV • JAN

WardsAuto Engine & Propulsion Summit • Detroit, MI • JANNetworking event for 600+ powertrain professionals

Wards Intelligence Q1 Outlook • Birmingham, MI • MARInsights and networking session with Wards analysis team

Wards Intelligence Smart Mobility Summit • Austin, TX • MARGathering top thought leaders in/outside the auto industry

Wards Intelligence Focus • Birmingham, MI • APROEMs, suppliers take a deep dive on a major industry issue

WardsAuto Interiors Conference • Novi, MI • MAYNetworking event including Wards 10 Best Interiors

Wards Intelligence Q2 Outlook • Birmingham, MI • JUNInsights and networking session with Wards analysis team

TU-Automotive Detroit • Detroit, MI • JUN

Wards Intelligence Q3 Outlook • Birmingham, MI • SEPInsights and networking session with Wards analysis team

ADAS & Autonomous Vehicles USA • Novi, MI • SEP

WardsAuto UX Conference • Novi, MI • OCTNetworking event including Wards 10 Best UX

TU-Automotive West Coast • San Jose, CA • OCT

TU-Automotive Japan • Tokyo, Japan • OCT

TU-Automotive Europe • Munich, Germany • OCT

TU-Automotive Auto Insurtech • Munich, Germany • OCT

Wards Intelligence Focus • Birmingham, MI • NOVOEMs, suppliers take a deep dive on a major industry issue

Wards Intelligence Smart Mobility Summit •

San Francisco, CA • NOVGathering top thought leaders in/outside the auto industry

Wards Intelligence Q4 Outlook • Birmingham, MI • DECInsights and networking session with Wards analysis team

Connected Fleets • Atlanta, GA • NOV

WARDSAUTO EVENTS

New model vehicles that go above and beyond in creating a perfect user experience for drivers and passengers are spotlighted as we engage designers and tech suppliers inside and outside the auto industry for conversation and solutions focusing on the consumer’s user experience in a vehicle.

Learn more at WardsAuto.Informa.com/UX

Hundreds of the world’s top powertrain personnel join WardsAuto each January as we honor the winners of our annual Wards 10 Best Engines & Propulsion Systems program, the only such awards in North America. This day-long event will feature roundtables from Wards editors and analysts, top automotive suppliers, and award-winning manufacturers.

Learn more at WardsAuto.Informa.com/Summit

North America’s most unparalleled conference dedicated to automotive interiors. High-level attendees are drawn by keynote addresses and session discussionsfeaturing top talent from OEMs and key suppliers. Plus, design team leaders are called to the stage to accept Wards 10 Best Interiors Awards, which honor the best designs for the new year.

Learn more at WardsAuto.Informa.com/Interiors

January 16, 2020Detroit Marriott | Detroit, MI

October 1, 2019Suburban Collection Showplace | Novi, MI

May 7, 2020Suburban Collection Showplace | Novi, MI

PLEASE CONTACT YOUR SALES REP FOR SPONSORSHIP PACKAGES AND RATES.

2020 WINNER 2020 WINNER

500+ attendees 500+ attendees 300+ attendees

WARDS INTELLIGENCE EVENTS

This one-day conference hosted by the industry analysts of Wards Intelligence provides deep-dive presentations on a specific topic (typically artificial intelligence or electrification) by industry experts and implementation plans by automakers and suppliers, drawing influencers, analysts, researchers and those involved in shaping the future.

Learn more at WardsIntelligence.com

Quarterly conference hosted by Wards Intelligence analysts and WardsAuto editors featuring insights and analysis covering topics that matter to the future of your business, trend analysis of OEM strategies, new technologies, market outlooks and more.

Learn more at WardsIntelligence.com/Outlook

Explore cutting-edge transportation solutions: the immense opportunities and significant challenges that smart mobility poses. This event gathers stakeholders from automakers’ Silicon Valley labs, the top tech firms, venture capitalists, the research community, policymakers and media for collective brainstorming.

Learn more at WardsIntelligence.com

March | June | September | December 2020The Townsend Hotel | Birmingham, MI

April | November 2020The Townsend Hotel | Birmingham, MI

March | November 2020Plug & Play Tech Center | Silicon Valley, CA

PLEASE CONTACT YOUR SALES REP FOR SPONSORSHIP PACKAGES AND RATES.

Conference Series

150+ attendees 200+ attendees 100+ attendees

WARDSAUTO SHOW DAILIES - CAR MBS

Get your message into the official Show Dailies and reach top management execs!

Each August, the top decision makers in automotive manufacturing converge on Traverse City, Michigan for the Management Briefing Seminars organized by the Center for Automotive Research.

And each year, WardsAuto publishes official show dailies covering major news and announcements from the seminars, round-table discussions and press conferences that dominate the conference.

These daily reports are well-read by attendees who are eager to catch up on events they may have missed, giving WardsAuto sponsors great visibility among an elite group of OEM decision makers, day after day.

We publish three days’ worth of show dailies: Tuesday through Thursday editions.

PLUS: We will expand your exposure to reach those who read our special coverage on WardsAuto.com with a banner ad in our MBS section, which will reside online through all of August!

WardsAuto editors will be in force at the Management Briefing Seminars, filling each show daily with news and announcements from:

CONTENTS

SeminarsRound tablesPress conferencesKeynote speakersPersonal interviews with key figures

ONLINE EXPOSUREPackage advertisers get a 300 X 250 banner ad (JPG or GIF, up to 25 K) rotating in the MBS special report for the remainder of August.

FULL PAGE

Trim SizeBleed SizeSafety

7.75” x 10.75”T: 0.125 B: 0.125 L0.125 R 0.125

7.25” x 10.25”

SPREAD

Trim SizeBleed SizeSafety

15.5” x 10.75”T: 0.125 B: 0.125 L0.125 R 0.125

15” x 10.25”

SPECS

INFORMA ENGAGE

Informa Engage is the marketing services powerhouse behind Informa’s trusted brands. They provide B2B marketers with unrivaled specialist audiences, deep knowledge of vertical markets, sophisticated data and

content marketing expertise. Through their deep understanding of customer’s behaviors and changing needs, Informa Engage connects marketers to customers as they move from discovering a problem to identifying

features and functionality of a solution to selecting a provider and making a purchase.

250+ 110K+ 1,800+ 180+DATA, INSIGHT &

INTELLIGENCE PRODUCTS

ACADEMIC BOOKS &

JOURNALS

EVENTS & EXHIBITIONS

COUNTRIES WORLDWIDE

INTELLIGENCE KNOWLEDGE EVENTS GLOBAL REACH

Connect at InformaEngage.com

With reach to 30+ million business decision makers

RESEARCH

CONTENT MARKETING

LEAD SERVICES

ADVERTISING

DIRECT MARKETING

EVENTS

Connect with us, reach your buyers.

INFORMA ENGAGE

SPONSORED CONTENT CHANNELInforma’s Content Channels give you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand trusted editorial content.

CONTENT ENGAGEMENT CENTERPackage your valuable content marketing assets into a user-friendly digital hub where users can self-educate themselves. Our multi-touch marketing campaign and single-sign-on approach help generate quality leads.

CUSTOM CONTENT DEVELOPMENTLeverage Informa’s content experts, creative talent and marketing savvy to add a powerful advantage to your content marketing campaigns.

CUSTOM eNEWSLETTERS Keeping your target customer/market in mind, we deliver useful information that educates and informs in a co-branded, competitve-free environment and generates new business for your company.

eBOOKSeBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, ebooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters.

STORYSCAPEWe combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

WHITE PAPERSInforma-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.

WEBINARS Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Our webinars are a cost-effective way to create powerful, engaging content that generates a large number of leads and allows you to connect directly with prospects.

CONTACT

Larry SchlagheckMANAGING DIRECTOR larry.schlagheck@informa.com(248) 799-2611

Alexa MaddenMARKETING & EVENTS MANAGERalexa.madden@informa.com(248) 799-2648

Dyanna HurleyREGIONAL ACCOUNT MANAGER dyanna.hurley@informa.com(586) 983-4252

Marla WiseREGIONAL ACCOUNT MANAGER marla.wise@informa.com(586) 747-0068

Bill DoucetteREGIONAL ACCOUNT MANAGER wjduce@gmail.com(603) 236-3310

Samantha ArmstrongREGIONAL ACCOUNT MANAGER samantha.armstrong@informa.com(914) 450-0609

Tom MurphyMANAGING EDITOR tom.murphy@informa.com(248) 799-2665

SALES & MARKETING EDITORIAL

Christie SchweinsbergSENIOR EDITORlarry.schlagheck@informa.com(248) 799-2640

James AmendSENIOR EDITORjames.amend@informa.com(248) 799-2636

Steve FinlaySENIOR EDITORsteve.finlay@informa.com(248) 799-2611

Jim IrwinASSOCIATE EDITOR jim.irwin@informa.com(248) 799-2639

Drew WinterDIRECTOR, CONTENTdrew.winter@informa.com(248) 799-2625

Content Website: WardsAuto.comMarketing Website: WardsAuto.Informa.com

Bob GritzingerINDUSTRY ANALYST, PROPULSIONbob.gritzinger@informa.com(248) 799-2618

Doug NewcombSENIOR INDUSTRY ANALYST, MOBILITY doug.newcomb@informa.com(310) 570-9197

Dave ZoiaDIRECTOR, RESEARCHdave.zoia@informa.com(248) 799-2617

James Rhoades-BrownREGIONAL ACCOUNT MANAGER james.rhoadesbrown@husonmedia.co.uk+44 (0) 1032 564999

Christian HoelscherREGIONAL ACCOUNT MANAGER christian.hoelscher@husonmedia.com+49 (0) 8995 002778

Steve BellSENIOR ANALYST bell@heavyreading.com(847) 478-1633