2020 media kit - gfmomcertified.com€¦ · linkedin and twitter pages to her followers. these...

gfmomcertified.com | [email protected] |

MISSION

Help you have a life and a body you love — find your pathway to a pain-free, health filled you.

BIOTiffany Hinton is a Super Mom, Business Owner, International Best Selling Author, Speaker, Functional Medicine Certified Health Coach and Gluten-Free lifestyle expert! She was inspired to begin blogging several years ago while going through treatments for infertility. Learning the impact food, especially gluten, had on fertility and health inspired her to share her research and experiences with other Mom’s just like her. Tiffany Hinton is the author of #1 Amazon best-sellers Gluten Free Mom Certified and Mom Certified Celebrates Heritage. She’s been called “Super Mom” by fellow Gluten-free speaker and advocate Pam Jordan, I’m A Celiac. She is a Public Speaker, Cook and Allergy Coach for the Gluten-free community. She has written 13 cookbooks and is celebrating the launch of her first lifestyle book and program entitled, Thrive Clean. She is a gluten-free spokeswoman throughout the US including the award winning Gluten Free and Allergen Friendly Expo.

Tiffany has a compelling story that led to her gluten-free lifestyle. She is not your average wellness influencer and is a Person You Should Know. Tiffany is available for affiliate partnerships, speaking engagements, book readings/signings, functional medicine coaching, as well as gluten and allergy free promotional events. She would be thrilled to work with any company that instills the same healthy lifestyle that she, the Gluten-Free Mom, promotes!

2020 MEDIA KITGF MOM CERTIFIEDTIFFANY HINTON



AVERAGE IMPRESSIONS 25.8KProfile Visits 158Mentions 8

AUDIENCE GENDERFemale 83 %Male 17 %

AUDIENCE EDUCATIONCompleted High School 43 %Completed College 41 %Completed Graduate School 18 %

AUDIENCE MARITAL STATUSMarried 60 %Single 41 %

WORK WITH GF MOM CERTIFIEDTWITTER METRICS

AUDIENCE BY COUNTRY United States 80 %United Kingdom 6 %Canada 4 %Russia 3 %Ireland, Australia, India & Italy <1 %

AUDIENCE HOUSEHOLD INCOME$150,000 - $199,999 14 %$100,000 - $124,999 13 %$75,000 - $99,999 13 %$125,000 - $149,999 9 %$60,000 - $74,999 8 %

INTERESTSDogs 98 %Travel News & General Info 92 %Weather 91 %Science News 90 %Comedy (Hobbies & Interests) 87 %National Parks 84 %Music Festivals & Concerts 83 %Commentary 82 %Government 78 %

CONSUMER BUYING STYLESPremium Brands 79 %Home Cooking & Grilling 68 %Quick & Easy 68 %Fresh & Healthy 65 %Ethnic Explorers 64 %Weight Conscious 17 %Natural Living 16 %Value Conscious 12 %Vegetarian 6 %



WORK WITH GF MOM CERTIFIEDINSTAGRAM METRICS

AUDIENCE GENDERWomen 82 %Men 18 %

AUDIENCE AGE35-44 34 %25-34 28 %45-54 22 %55-64 8 %18-24 5 %65+ 3 %

AUDIENCE INTERACTION BY DAYMon 1.2 K Tues 1.2 KWed 1.2 KThurs 1.2 KFri 1.2 KSat 1.2 KSun 1.2 K



WORK WITH GF MOM CERTIFIEDFACEBOOK METRICS

AUDIENCE GENDERWomen 88 %Men 11 %

AUDIENCE AGE35-44 29 %45-54 25 %25-34 15 %55-64 13 %65+ 6 %18-24 2 %

AUDIENCE BY CITYChicago, IL 157Naperville, IL 16San Diego, CA 16New York, NY 15Palatine, IL 14Aurora, IL 14Schaumburg, IL 13San Antonio, TX 12Arlington Heights, IL 12Atlanta, GA 11

AUDIENCE BY COUNTRYUnited States 1,588Canada 31United Kingdom 12Australia 8Philippines 7India 5Mexico 4Italy 4Pakistan 4France 3

AUDIENCE LIKESMedia/News Companies (Tasty, The Penny Hoarder)

Public Figures (Ellen DeGeneres)

Retail Companies (Amazon.com, Target)

Health & Wellness Websites (Gluten Free Resource Directory, Gluten Free Mama)

Food & Beverage Companies (Canyon Gluten Free Bakehouse, Enjoy Life Foods)



2018 CASE STUDYBRAND PARTNERSHIP - SUNBUTTER

BRAND RELATIONSHIP DETAILSSunButter is a natural, simple, and delicious sunflower butter. Peanut free SunButter is free from all of the top 8 food allergens. As a Digital Affiliate partner of GF Mom Certified Tiffany Hinton, SunButter appears in several social media posts to Tiffany’s followers and was a key ingredient in recipes Tiffany demonstrated on WCIU’s The Jam.

WHAT IS

affiliate marketing?

Affiliate marketing is a form of partnership-based marketing where a business or individual is rewarded through payment or product trade for the affiliate’s personal marketing efforts.

CO-BRANDING EXAMPLESTiffany designed recipes for her media projects, upcoming books and coaching clients that utilized and promoted SunButter and its many benefits to the community she serves.

PUBLIC RELATIONS As an affiliate partner, SunButter also received recognition on GF Mom Certified Tiffany Hinton’s television and other media appearances. Tiffany performed live cooking demos on WCIU’s The Jam featuring SunButter as a key ingredient.

SOCIAL MEDIASunButter received several mentions, product placements and spotlights in posts on Tiffany’s Instagram, Facebook, LinkedIn and Twitter pages to her followers. These posts demonstrated how Tiffany uses SunButter in her everyday life and in recipes.



2019 CASE STUDYBRAND PARTNERSHIP - BRAINJUICE®

BRAND RELATIONSHIP DETAILSBrainJuice is a powerful antioxidant complex derived from organic blueberry, organic acai, organic acerola cherry and green tea along with vitamins B12 & C to help protect and energize the brain. BrainJuice is safe for children and adults and is offered in both shot and dry mix options. As a digital affiliate partner of GF Mom Certified Tiffany Hinton, BrainJuice was part of GF Mom Certified 2019 Summer, Fall, and Winter mixed-media projects and was a key participant in the Hacking Your Health Live event series.

WHAT IS

affiliate marketing?

Affiliate marketing is a form of partnership-based marketing where a business or individual is rewarded through payment or product trade for the affiliate’s personal marketing efforts.

INFLUENCER MARKETINGBrainJuice received several mentions, product placements and lifestyle spotlights on Tiffany’s Facebook, Instagram, Twitter, LinkedIn and other social focused platforms. Additionally, Tiffany developed BrainJuice inspired recipes and lifestyle blogs demonstrating how her family and coaching clients use BrainJuice in their everyday lives.

PUBLIC RELATIONS BrainJuice was included as a partner brand in all press and public relations activities by the GF Mom Certified brand for Summer/Fall projects. Tiffany receives requests to serve as a spokesman, expert commentator or presenter and columnist providing her an opportunity to take her favorite brands along for the ride!

EXPERIENTIAL MARKETINGAs a Summer/Fall partner BrainJuice was included as a featured product in her Hacking Your Health Live Chicago and Hacking Your Health Live Pop-up with KILOGEAR CUT events and activities. These additional experiential opportunities created more diverse sales touch points for the BrainJuice brand, as well as developed additional types of lifestyle content organically from Tiffany’s fan base.



2020 PARTNER INFORMATIONGF Mom Certified Tiffany Hinton and the Thrive Clean brand have designed an exciting year of affiliate programs, lifestyle influence projects, and experiential events. Our team invites you to partner in 2020 with GF Mom Certified to maximize your relationship with the allergy free, gluten-free and gut healing community.

HACKING YOUR HEALTH LIVE

DIGITALAFFILIATE

RECIPE DEVELOPMENT SPEAKING

LIFESTYLE TRAVEL

FUNCTIONAL MEDICINE

COACHING

PARTNER WITH GF MOM CERTIFIED



Get hands on with the GF Mom Certified audience through our Hacking Your Health Live Pop-up series! Hacking Your Health Live creates an upbeat, experientially focused environment that connects brands directly with consumers and influencers in the wellness community allowing consumers to not only try new products or offerings, but build personalized relationships. Hacking Your Health Live aims to build a community of brand warriors that live and shop better. Mixing techniques in experiential marketing, affiliate partnership, public relations and social media marketing, Hacking Your Health Live supports brands using an integrative approach unlike traditional expo environments. Join us in 2020 and be a part of our wellness mission.

HACKING YOUR HEALTH LIVE DEMOGRAPHIC PROFILE

GENDER 82% Female, 18% Male

MARITAL STATUS60% Married, 40% Single/Undisclosed

HOUSEHOLD INCOME 64% have an household income of $100,000 or higher

EDUCATION LEVEL 58% have a college degree or graduate degree

HOME OWNERSHIP 76% own their own home

HACKING YOUR HEALTH LIVE MIXED MEDIA OPPORTUNITIES

CURRENT SPONSORS

2020 media kit - gfmomcertified.com€¦ · linkedin and twitter pages to her followers. these...

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