2020 media kit€¦ · expert tips to break out of a running rut and let your body discover a more...

MEDIA KIT2020

Endemic

Nick Ramey National Endemic Sales Director [email protected] (720) 400-9943

Non-Endemic

Lauren Ondersma National Non-Endemic Sales Director [email protected] (716) 481-4832

CONTACT

Welcome to PodiumRunnerYou know those PR moments in life? When hard work has paid off, you’ve become more than you dreamed you could be and nothing seems impossible? We’re here to help you achieve them.

PodiumRunner is an innovative new media brand for runners dedicated to achieving their personal best. But we didn’t just spring out of nowhere; starting with Competitor Magazine, PR (see what we did there?) is backed by a 30-year history of serving committed runners through deep connections to the sport’s top experts and athletes. We’re all about deep-dives into fascinating topics (Boston’s downhills! Mechanical doping!) and exclusive insights into how others are becoming their best. We don’t chase every trending fad: we gather tested, practical, and innovative advice that works—and we’ll be out there alongside you, trying every training method and testing every product before we recommend them.

Why are we so stoked on running? For me, running has provided more of those PR moments than anything else since that first season I discovered it as a scrawny high school freshman. Running welcomed me as it welcomes all who are willing to dedicate themselves, accepting us wherever we are and rewarding us with growing speed, strength, confidence—and success. Through the years it has been an endless source of grand goals that lift me above daily concerns, as well as a peaceful refuge when life becomes overwhelming. Always it is a predictable joy, the best part of my day.

We celebrate running goals, knowing the journey to achieving them makes us all-around better people. Our goal is to empower you with the skills, knowledge, and fitness to find your podium—whether it’s tackling a new distance, setting a personal record, going head-to-head with your local rival, or winning the whole dang thing.

Ready for a breakthrough? Step up.

Jonathan BeverlyEditor-in-Chief

See our new website and contact us! podiumrunner.com/advertise

Growing from its roots as Competitor Magazine, PodiumRunner is backed by a 30-year history of serving committed athletes through deep connections to the experts and athletes who are devoted to the sport. By giving voice to the proven and to the innovative, PodiumRunner is America’s leading resource for runners dedicated to achieving their personal best.

Spends $2,200 on running each year

Earns over $155,465

(mean HHI)

The PodiumRunner reader is an active consumer and committed runner.

7 out of 8 have taken action as a result of seeing a product or service advertised or featured

The typical reader has been loyal for 4.1 years

29% have read for the past 5-9 years

61% do not subscribe to Runner’s World

46% visit at least once a week

79% regularly give advice on running products, events, or issues in the sport

AUDIENCEStep Up

DEMOGRAPHICS AND SPENDING

PARTICIPATION

ENGAGEMENT

99% run regularly 4.6 days/week

23.2 miles/week239 days/yeaR

1,206 miles/year

97% participate in races each year

54% male

46% FEmale

55% 25-44 years old

Exercises up to 9 hours a week

94% regularly visit PodiumRunner.com


ENGAGEMENT

WEBSITE

EMAIL

SOCIAL

DISPLAY ADS

With over 30 years experience in speaking to the core running audience, we are the expert in reaching and influencing runners and running enthusiasts. PodiumRunner offers comprehensive, omnichannel access to the most loyal, engaged, and active consumers in running. Bring us your goals and we will guide you to the most effective promotional products, timing, and duration to achieve them.

Bring your brand to life through stories and engaging images.

act on ads they see on PodiumRunner’s website.

have visited a product or service website that they saw advertised.

Contextual targeting to a highly engaged enthusiast audience. Trackable Campaigns Targetable Landing Page Views Conversion Tracking Flexible Budgeting

Specific Promotions List Acquisition Trackable Campaigns Conversions One-Time Offers

High Engagement Awareness Campaigns Follower Campaigns Athlete Activations

ACTIVE MEMBERS 36% open rate 3.8% click rate (June 2019)

FOLLOWERS Competitive engagement and click rates

88%

87K

884K

ads per pageviewads load on scroll

display ad viewability3 81%

77%


Twice each month, PodiumRunner digs deep into “The Well”. The Well is a group of stories around a theme: training and workouts, injury prevention, nutrition, tech, people or events, and culture.

The Well is a deep dive for inquisitive runners — it’s a collection of stories on a wide range of topics, inventively told, expertly researched, inherently delightful. Every time we go to The Well, we spark

a conversation in the sport that will leave runners a little better off—and knowing a lot more. We take runners out of the crush of the daily news cycle and deliver something special to brighten and enlighten.

Part science, part history, part pop culture, The Well is all PodiumRunner. Join us in our mission to help every runner step up to become their best and smartest.

Contact us to inquire about upcoming sponsorship

opportunities and custom Well collections.

EDITORIAL: Jonathan Beverly, Editor, [email protected]: Nick Ramey, National Endemic Sales Director [email protected]: Lauren Ondersma, National Non-Endemic Sales Director [email protected]

DIG DEEP! GO TO THE WELL

WHAT’S IN THE WELL:RECENT COLLECTIONS

YOUR FEET ON RUNNINGA tootsie manifesTOEGO DEEPER: Elite Runners’ Feet Size, Death of the Wet Footprint Pronation Test, Fix Your Hips to Fix Your Feet, Why Shoes (and Feet) Are Pointy, The Cushioning Myth, Treat Feet Like Royalty

THE DOWNHILLS OF BOSTONCelebrating the overlooked descents of the world’s oldest marathonGO DEEPER: Downhills Make or Break Your Race, Garmin Data on Boston’s Downhills, Legendary Downhill Runners, Boston Backwards: Running Up the Downs, Why Downhills Hurt, How to Run Down Faster

The Kids Are (More Than) AlrightToday’s high school champions school us in goal setting, creative workouts, 3 mental toughness lessons from the Brooks PR Invitational, and favorites from elites to snacks to pop culture.

Stride RightExpert tips to break out of a running rut and let your body discover a more efficient stride. Stride derives from improving strength and mobility. Upper body focus for efficiency. Shoe variety. Strength training workouts for effective stride.

STREAKINGThe rules: At least 1 mile a day. Never. Ever. Miss. A. Day.GO DEEPER: World’s Longest Streak, How to Get Streaking, Pros & Cons, Durable Gear that Can Survive Streaking

AUGMENTED RUNNERSThings that make us faster, stronger, more efficient & less injury prone.GO DEEPER: Exoskeletons of the Future, Superpowers from Gear, Mechanical Doping, Why Your Next PR Is Inside Your Mouth

• Logo on homepage

• Exclusive banner ads on Well articles

• Logo on Well articles

• Exclusive e-newsletter sponsorship

• Paid social post promoting your brand and linking to your site.

• Run of site banner ads

Pricing: $10,000

Impressions: 500,000 target

Ask our endemic reps for custom packages to meet your budget.

The Well Editorial Sponsorship

STEP UP TO THE PODIUM

THE WELL SPONSORSHIP INCLUDES:

Join the Conversation with a Sponsorship of The WellThe Well releases on podiumrunner.com twice a month and lives on the site forever. Each collection includes about 5 stories.

Launch & Reach

• Collections release all at once for high engagement, high time on content, high shareability, and buzzworthiness.

• Each collection gets 30 days of launch promotion: Every story is featured on site, in the weekly newsletter, and on social media.

• The Well stories are grouped together on the home page and in The Well, as well as at the end of each story for easy discovery and navigation.

Get in touch with PodiumRunner !

EDITORIAL: Jonathan Beverly, Editor, [email protected]: Nick Ramey, National Endemic Sales Director [email protected]: Lauren Ondersma, National Non-Endemic Sales Director [email protected]

CUSTOM CONTENT

PodiumRunner offers unmatched reader service and a highly engaged audience on the web, email newsletters, social media, and streaming video.

Set your goals and our content team will prepare world-class content in any medium for native advertising, collaborative content, branded content, editorial-inspired stories, and sponsored posts.

We will recommend the most effective products to meet your goals and suggest a cascade—the best timing and duration for each phase of your campaign in social, online, video, and print.

› Feature stories and long-form› Experiential storytelling› Product placement and integration› Custom video› World-class photography› Personalities behind the brand

Capabilities:

AUDIENCE AND ENGAGEMENT

532Kmonthly uniques

(june 2019)

email

website

SOCIAL

88%act on ads they see on website

77%have visited a product or website that they saw advertised

2’25”Average Time on Top Content

(Sep 2018)

87K members

884K followers


EMAILNewsletter

and Custom

Sends

BEST OF PODIUMRUNNER: 87K

TRAINING: 19K

SHOES & GEAR: 18K

SPECIAL OFFERS FROM OUR PARTNERS: 51K

NUTRITION & DIET: 18K

The weekly PodiumRunner email newsletters cover breaking news, race results, gear and tech reviews, and hot topics that we are following.

Capabilities:

› Special offers› Flash sales› Event or series registrations› Lead generation› Sweepstakes› Custom content

Send your message to the most committed athletes in running through our new email newsletter.

34%open rate

(JUNE 2019)

1’32” Average Time on Content after Click

87K active list members

Email Segments

active members


VIDEO

BEST OF PODIUMRUNNER: 87K

TRAINING: 19K

SHOES & GEAR: 18K

SPECIAL OFFERS FROM OUR PARTNERS: 51K

NUTRITION & DIET: 18K

First launched in 2009 under Competitor Running, PodiumRunner’s 600+ streaming

videos include 30-second to 2-minute athlete interviews; exercises and workouts; race

course previews; training series on weight loss, yoga, and injury prevention; race coverage; and gear reviews.

NEW PLATFORM COMING SOON vimeo.com/podiumrunner

› Episode branding› Topic takeovers› Athlete activation› Exclusives› Custom content

Capabilities:


SOCIALMEDIA

Capabilities:

› Amplified editorial› Athlete takeovers› Awareness campaigns› Stories and live video› Follower campaigns› Sweepstakes› Giveaways› Lead generation› Custom content

Custom social media promotions including:

767,962 followers 44” on content after click

92,993 followers40” on content after click

PodiumRunner has built one of the largest social media followings in running with multi-platform audiences totaling nearly 900K followers.

23,051 followers29” (posts) to 1’05” (stories) on content after click


7 out of 8 readers

have taken

action as a result of seeing a product or service advertised

or featured

DISPLAYADS

ENGAGEMENT

532K monthly

users

CTR .29%Session

Duration 2:41

Viewability

81% 79%

of readers regularly

give advice on products,

events, or issues

in the sport


PodiumRunner allows contextual targeting of banner and display advertising to the most active consumers

in the running enthusiast market.

Right rail ads follow the user down the page. In-content ads load on scroll.

With zero programmatic ad calls, PodiumRunner displays between 3 and 3.5 ads per pageview at

81% viewability.

SPECSBillboard 970x250 Desktop | Tablet 100k max

Leaderboard 728x90 Desktop | Tablet 100k max

Half page 300x600 Desktop | Tablet 100k max

Medium box 300x250 Desktop | Tablet | Mobile 100k max

Mobile leaderboard 300x50 or 320x50 Mobile 60k max

ACCEPTED FORMATS jpg, .gif, 3rd party tags

ANIMATION 15 animation or 3 loops

SERVING/TRACKING OPTIONS Site served or third party servedAdvertiser can send 1x1s or UTM codes for tracking if site served

PLACEMENT NOTES Any creative not to spec will be rejected and may impact start dateMinimal animation performs better than animation-heavy mobile creative

Website ad sizes

For complete ad specs and capabilities, contact US.


The PodiumRunner Audience Study offers advertisers and marketers a wealth of market research

on running enthusiasts and reveals surprising insights into the training habits and spending of America’s committed runners. The study draws from a large sample of 5,333 reader responses to 75 detailed questions on spending habits, brand ownership, intent to buy, reading habits, training practices, race and event

participation, travel, replacement value, running interests, and technology and app use. To access the study, please contact us.

Endemic

Nick Ramey National Endemic Sales Director [email protected] (720) 400-9943

PodiumRunner 4745 Walnut St., Unit A Boulder, CO 80301 USA podiumrunner.com

Audience STUDYALsoAvailable

Non-Endemic

Lauren Ondersma National Non-Endemic Sales Director [email protected] (716) 481-4832

2020 media kit€¦ · expert tips to break out of a running rut and let your body discover a more...

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