2020 handarty korea post show report

결 과 보 고 서

26th-29th July, 2018 Seoul, Korea

2020.7.30 THU – 8.2 SUN

COEX C HALL

2020 HANDARTY KOREA

Post Show Report

PART 01 Handarty Korea Final Show Report

THE 13TH HANDARTY KOREA

2020

Overview

｜ Title The 13th HANDARTY KOREA

｜ Date 2020. July. 30th(Thu) – August 2nd(Sun), 4Days

｜ Location Seoul COEX Hall C, Conference Room 307

｜ Organizer MESSE ESANG

｜ Concurrent Event

The 4th Sewing Design Festival

｜ Scale Exhibitor | 380 Companies 500 Booths

Visitor | 60,198 (Buyer_3,885)

｜ Sponsor

3

Supports jewelry designers and their

design works.

Small and medium enterprises in the

areas of handicraft and art.

Pursues craft values that can make people happy and

healthy.

Online handmade market platform

supporting handicraft artists.

Online handmade

market platform providing all-in-

one service.

HANDFUL OF CREATIVITY LET’S HANDAMDE!

2020 Result Report

The Original No.1 Craft Design Platform

4

Number of Visitors in 2020

Visitors 60,198 *Including double visiting (visit for over 2 days, 32%)

Despite many concerns about holding the exhibition due to the COVID-19, only about 25% of the existing visitors decreased. It raising its status as the No.1 handcraft exhibition in Korea again.

26,115

31,720

42,017

51,755

59,577 67,622

71,415 78,112

80,263

60,198

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Must-Attend Exhibition regarding to Handmade Industry * A large number of major buyers * Hotel/Restaurant officials, Importers, Distributors * Industry Key-Player Invitation Major MDs(distributor, department store, online store)

Major association and delegation

2020 Handarty Korea 390 Companies 526 Booths 8 Countries

3,885 Buyers and Visitors

2020 Major Buyer and Organization

390Companies 526Booths (8Countries ) COEX Hall C, Conference Room 307

10.348㎡ + 311㎡

2011 173 Companies 210 Booths COEX Hall D1 3,645㎡

2012

2013

2014

2015

2016 2016

2017 2017

Accumulated visitor 560,000 We look forward to grow up together Korea No.1 Handcraft Exhibition

2018

Domestic 380 Companies 500 Booths Overseas 8 Countries 10 Companies 26 Booths

56,184_30%감소

56,184_30%감소

2019 2020

Space Construction

5

Well-Value Zone Nowadays, well-value is the new

concept. It could be the chance to know “The Value of Together”

The stage is full of a variety of music and performance made by hands

International Showcase

Because of the COVID-19, this is the only chance to meet the international products at the showcase

Live Painting

You could see how the painting is drawn by artist and talk on the booth.

For those who don’t know what to do, Handarty Korea must-visit zone

where you can meet various experience

Opportunity to meet the illustrations and goods at once

Handicraft Class Book-Art Zone

Handarty Stage

Concurrent Event

The first domestic sewing specialized exhibition.

Sewing is the art with space and line.

Integrate the individuality and design culture.

The 4th Sewing Design Festival.

The 4th Sewing Design Festival

Must-Visit Zone

The happiness of well-value consumption

International Showcase

The opportunity to meet the international handcraft products

Because of the COVID-19, more than 100 overseas artists who are used to visit Handarty Korea could not participate but still there are lots of interest to see the international products and trends. That is the reason that Handarty Korea make a chance to show them.

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Consumer’s desire to show their vision and taste are shown higher and higher, the interest of well-value consumption is also shown higher and higher. Handarty Korea constructs Well-Value zone to show these desire.

Well-Value Zone

Must-Visit Zone

Book-Art Zone

Let’s Make Together

Crowdfunding Zone

Value consumption, complete with funding

Through a variety of visual cultural products such as design book, illustration, independent publications, it could be the place to show the existing way and share the vision. Producer and visitor could communicate together.

To introduce the creators who are on the process the variety product funding through new value consumption platform.

Handarty Korea Special Program

Program for Visitors [Han-Ko Stage PROGRAM]

This is the moment to share the useful information and show. People who have a lots of interest about handmade industry can enjoy together.

The program that could experience such as making a perfume by myself and interior decoration with rattan.

1Day Art On the Stage

The story of music written by hands. The sing a song writers show their lyrics and melody.

The chance to see the fashion show and bag show which is the only you can see at the Handarty Korea. It leads the trends.

The fancy performance such as magic show, calligraphy show, etc.

2Day Music On the Stage

3Day Fashion On the Stage

4Day Performance On the Stage


Business Seminar

Program for Exhibitors

From artist who wants to start the handmade industry to artist who are looking for the opportunity to get the expanding route, this is the business program to make a opportunity.

PART 1 MATCHING DAY Having business meeting to get the opportunity

Business Meeting

To give the chance to expand the business opportunity to

handmade artists who need professional information

Invite the major company, buyer, MD, department store, etc.

Exhibitors could request to have a 1:1 business meeting.

Starting handcraft business without workplace How to directing my brand with a smartphone

Introducing my products at the “Tumblbug” Smaller workplace requires branding

Making my website for an hour with creator link

Seminar Program

Buyer List Participation exhibitors : 65 companies Meeting counts : 132 times

Seminar participants : 100

Handcraft Awards

PART 2 CHALLENGE Handarty Korea NO.1 Artist

Fabric Challenge Contest

Awards are held annually through professional judging. Handarty

Korea will try to discover the talented artist and promote the

value of handcraft.

Fabric Challenge Contest was held in June with ‘Classic Blue,

soaking into the lifestyle’. Variety competitions using the classic

blue linen fabric provided by Cottonvill. Selected works have a

chance to display on site.

Sewing Factory and Handarty Korea are the co-organizer of MARE

Contest. The main concept is “My fashion style with Azulejo”. You

can see the color of summer inspired by nature and history of

Portuguese palaces

MARE Contest


PART 3 The value of ‘Together’ Make it together

Artists and visitors could communicate and feel the all process that

the blank paper filled with line and color. Live painting is organized

to see the oriental painting, caricature, pen drawing, etc.

Random Box Project

Make a Random Box and sell it packed with the works

which is not used at the workplace. All revenue from sales

are donated to “Beautiful Store”.


Live Painting

Handarty Korea COVID-19 Prevention

13

COVID-19 주요 방역 대책

Visitor Control Entrance Control

Prevention supplies Everyday Prevention

Field agent Operate untact registration

PART 02 Exhibition Analysis


2020

Exhibitor Analysis

Art&

Design

23%

Fashion&

Jewely

20% Sewing&

Quilt

21%

DIY&

Subsidiary

17%

Dessert

5%

Etc

14%

2.0%

2.6%

12.1%

13.3%

18.2%

25.5%

26.3%

Exhibition Item

Participant Purpose

Selling products

Promote artists/works

Find new customers

Expand distribution channels

Existing customer management

Promote workplace/brand

Satisfaction Very

Unsatisfied

3% Dissatisfied

8%

So So

20%

Satisfied

45%

Very

Satisfied

24%

Etc

1:1 비즈니스 상담회 평가

16

0.8%

2.4%

12.3%

18.3%

34.3% Join the platform

Works consultation

Distribution

Etc

Industry

Meeting Purpose

Exhibitor Satisfaction

Buyer Satisfaction

Exhibition Analysis

1:1 Business Meeting

Business Seminar

Very

Unsatisfied

2%

Dissatisfa

ction

4%

So So

26%

Satisfaction

24%

Very

satisfied

45%

Very

Unsatisfied

2% Dissatisfied

7%

So So

21%

Satisfied

38%

Very

Satisfied

32%

2.4%

12.3%

18.3%

67.0% To prepare their own business

To get help for branding and promotion

Etc

To prepare the management

Satisfaction

Satisfaction Seminar Purpose

Very

Unsatisfied

1%

Dissatisfied

11%

So So

18%

Satisfied

27%

Very

satisfied

43%

Visitor Analysis

17

7,164 6,248

10,282

6,361

Jul.30(Fri) Jul.31(Thu) Aug.1(Sat) Aug.2(Sun)

Daily Visitor Status

Visit Purpose Interest Item

0.8%

2.4%

12.3%

18.3%

34.3%

31.8% Buy things

General viewing

Experience

Join Seminar

Etc

To check the industry

0.8%

7.4%

8.9%

9.5%

10.2%

10.7%

14.8%

17.6%

20.0% Art&Design

Living

Handcraft Class

Quilt

Etc

Fashion

Dessert

Sewing

DIY

*Excluding duplicate visitors

PART 03 Marketing Report


2020

Marketing Report

19

4.0%

13.0%

22.0%

28.0%

33.0% SMS/Email

Online Marketing

Website(Search)

Etc

Invitation Letter

SMS/Email

33%

Online

Marketing

28%

Invitation

Letter

22%

Website

13%

Etc

4%

As a result of a survey on the visitor funnel, the visitor promoted with inner

database such as SMS, Email, Invitation letter, etc is 55% of total visitors and promoted with online marketing is 28%.

Visitor funnel analysis

Analysis online search volume and key keyword using big data to better induce inflow

through search. Compare with other handmade exhibition, 89% of annual search

share.

Compare with similar exhibition

Top search exposure at the main portal searching website during the same period

Comparison of search volume during the same period

56,862 Handarty Korea

1,800 Similar Exhibition A

1,812 Similar Exhibition B

*2019월7월~2020년7월(1년) 기준 데이터

유사전시 A 유사전시 B 핸드아티코리아

Marketing Report

20

Online Banner Company SNS Channel

Report an online media introducing major issue for attracting new visitors through collaboration with media partner such as web banner, YouTube video advertisement,

SNS(Instagram, Facebook), blog reporter, etc. New visitor rate increases 58%

YouTube video

Online Marketing

SMS/KaKao Talk alarm Email(Kr/Eng Newsletter) Invitation Letter

Blog reporter group Online press release External SNS Channel

Data Marketing

Encourage pre-registration and visit Handarty Korea to related target using internal data.

Inflow rate to total visitors SMS/Email 33% Invitation letter 22%

Marketing Report

21

Partnership with the participating artist

COEX Starfield DID advertisement Outdoor banner

Off-line Partnership

Online (Community) Partnership

idus 1300K Wenzi

Through a partnership with an online community, promote the direct channel such as web banner, contents pages, events, etc to target who have interests about handmade things for potential visitors.

Increase the synergy effect of banner advertisement through the long-term partnership with artists, continuously expose to potential customer and make a strategic partnership with major infrastructure.

THANK YOU

THE 13TH HANDARTY KOREA 2020

See you next year

2021. 8. 5(Thu) – 8.8(Sun) COEX

Contact Information T. +82-2-6121-6446 E. [email protected] ADDR. 9, World Cup buk-ro 58-gil, Mapo-gu, Seoul, Republic of Korea ENGLISH Ms. Jina Kim M. +82 10-5929-2579

中國語(CHINESE ) Mr. GeunYoung Jang M. +82 10-2545-8807

ENGLISH Ms. Sally Wi M. +82 10-3773-3732


2020

2020 handarty korea post show report

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