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13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace

2019


Be the premier online destination for a global audience of executives and decision makers in all sectors of the ATM market, including banks and other financial institutions, hardware, software and network service providers, retailers, distributors and independent ATM deployers (IADs).

ATMmarketplace.com reports on news, events, trends and people in the ATM industry; we cover:

• Hardware • Software • Operations • Security • Wireless and debit/mobile payments innovation • All aspects of compliance in a complex regulatory environment • Cash management and other facets of network performance and ROI optimization • Banking automation • Fraud monitoring and prevention • Global industry news and market dynamics (including extensive coverage of ATM trends in developing economies) • A wide variety of customer experience aspects, including ATM functionality, location, aesthetics, maintenance, hygiene and much more

EDITORIAL MISSION

OF READERS AGREE THAT ATM MARKETPLACE PROVIDES

INSIGHTS THAT ARE IMPORTANT TO THEM OR THEIR

ORGANIZATION.

90%


EDITORAmy Castor has more than 20 years of experience in journalism and mass communications. In the last several years, she has gotten particularly interested in cryptocurrencies, blockchain technologies and other evolving forms of payment. Her work has appeared in consumer and trade publications throughout the U.S., including CoinDesk, Forbes, and Bitcoin Magazine. She is now the editor of ATMmarketplace.com and WorldofMoney.com.

AMY CASTOR

ABOUT THE EDITOR

• Make sure it’s: newsworthy; B2B-oriented; topical; relevant to

management level readers in fields within the publication’s editorial scope.

• Keep it factual — all “-est” formations or other claims to glory must be

quantifiable and verifiable. Refrain from self-congratulation and ad-speak.

• Provide quotes that illuminate, rather than restate, information in the

release. Include name, title and employer of the person being quoted. Feel

free to include pertinent quotes from third parties.

• Include photographs and/or video if available and of good quality.

Standard-format digital files are accepted (.png, .jpg, gif), as are video links

and embed codes. Identify the source and person or place shown; if more

than one person, tell us who’s who (by name, title, company).

• Copy and paste your press release into the body of an email addressed

to [email protected]. Alternatively, you can attach a Word

document. Or do both. Sending a PDF will not prevent copy-editing, but it

will probably delay the posting of your news.

• Provide complete contact information — name, title, company, phone,

email.

• If your news hasn’t posted within three business days and you firmly

believe that it met the above criteria, please resend — items do sometimes

get overlooked. If the release includes breaking or time-sensitive news, feel

free to follow up much sooner.

WANT TO GET YOUR NEWS COVERED ON ATMMARKETPLACE.COM?HERE’S HOW TO GET IN FRONT OF THE EDITOR:


JANUARY

JULY

FEBRUARY

AUGUST

MARCH

SEPTEMBER

APRIL

OCTOBER

MAY

NOVEMBER

JUNE

DECEMBER

Features:• ATM outlook 2019• Windows 10 migration:

Countdown to 2020• ATMIA US preview

Features:• Microsoft 10 migration

update• The blockchain

phenomenon in banking • Personalizing self-service

with software

Special Report: • ATM & Self-service

Software Trends

Features:• ●Building customer

relationships through the ATM channel

• ●Takeaways from ATMIA US 2019

• ●Town hall: ATM operator opportunities and challenges

Event Coverage: • ●ATMIA US

Features:• Mobile banking overview• Making cardless

technology interoperable • Bank Customer Experience

Summit preview

Features:• Update: The next-gen ATM

project• ATM innovation: What’s

new?• Are video ATMs a fit for

your FI?

Special Report: • ATM Future Trends 2019

Features:•BCX takeaways•Challenger banks: Who

they are, what they’re up to

•What do consumers really want from banks?

Event Coverage: • Bank Customer Experience

Summit

Features:• The case for cash recyclers • Maximizing cash

management• Forecast: The future of

cash

Features:• The state of branch

transformation• Self-service banking: The

consumer’s view• Who is Gen Z?

Features:• What’s trending in ATM

crime?• Best practices for

countering ATM physical attacks

• Best practices for countering ATM logical attacks

Features:• The blockchain

phenomenon in banking • What’s new in the fintech

sandbox • How to turn tellers into

self-service tech experts

Features:• Midyear maintenance

checklist• ATM monitoring: What’s

the ROI?• 3 critical questions to ask

your ATM service provider

Features:• The year in review• Windows 10 migration: Are

we there yet?• ATM operator’s wishbook

Editorial calendar is subject to change.

Ask us about connecting your brand to any of these topics!

2019 EDITORIAL CALENDAR


SUBSCRIBERS AND FOLLOWERS

ARE SENIOR LEVEL DECISION MAKERS OR

KEY INFLUENCERS

69%

41% DIRECTORSAND MANAGERS

28% VP-LEVELAND UP

AUDIENCE PROFILE

– WHERE OUR READERS ARE FROM –

Total audience numbers trend up year-over-year.

42%North America

19%Europe 32%

Asia/Pacific

SITE TRAFFIC

555,000+ annual uniques

50,000+ monthly uniques

21,700+ email newsletter subscribers

7,600+ social media followers

3,700+ push notification subscribers

(Twitter, LinkedIn, Facebook)


COMPANIES REPRESENTED IN OUR AUDIENCE INCLUDE:

• 7-Eleven

• Alaska USA Federal Credit Union

• Alliant Credit Union

• America First Credit Union

• American Airlines Federal Credit

Union

• American Express

• AutoZone

• Bank Of America

• Bank of China (HK) Ltd

• Bank of the West

• BB&T

• BECU

• Bethpage Federal Credit Union

• BMO Harris Bank

• Capital One

• CHASE Bank

• Citibank

• Citizens Bank

• Citizens Equity First Credit Union

• City National Bank

• Comerica Bank

• Compass Bank

• Delta Community Credit Union

• Deutsche Bank

• Digital Federal Credit Union

• Discover Financial Services

• Dollar Tree Stores

• ESL Federal Credit Union

• Fifth Third Bank

• First Niagara Bank

• First Technology Federal Credit Union

• GE Capital Retail Bank

• Giant Eagle

• Goldman Sachs

• H-E-B

• HSBC Bank

• Huntington Bank

• JPMorgan Chase

• KeyBank

• Kroger

• M&T Bank

• McDonald’s

• Morgan Stanley

• Navy Federal Credit Union

• New York Community Bank

• Northern Trust Co.

• Pala Casino Spa Resort

• PenFed Federal Credit Union

• People’s United Bank

• PNC Bank

• Police and Fire Federal Credit Union

• PSECU

• Publix

• Randolph-Brooks Federal Credit

Union

• RBS Citizens Bank

• Regions Bank

• San Diego County Credit Union

• Santander

• SchoolsFirst Federal Credit Union

• Security Service Federal Credit Union

• Shell Oil

• Speedway SuperAmerica LLC

• Star One Credit Union

• State Employees Credit Union

• Suncoast Credit Union

• SunTrust

• Target

• TD Bank

• Teachers Federal Credit Union

• The Golden 1 Credit Union

• TravelCenters of America

• U.S. Bank

• U.S. Postal Service

• UBS

• Union Bank

• USAA Capital Corporation

• VyStar Credit Union

• Walmart

• Wawa, Inc.

• Wells Fargo Bank

AUDIENCE PROFILE


A Core Program is your springboard to a successful marketing campaign on ATMmarketplace.com and puts your company at the fingertips of

potential buyers as they browse our Supplier Directory. It provides you with both brand awareness and lead generation opportunities.

The Core Program includes these key elements:

COMPANY SHOWCASE PRODUCT/SERVICES SHOWCASE SUPPLIER DIRECTORY LISTING

CORE PROGRAM


COMPANY SHOWCASE

PRODUCT/SERVICE SHOWCASES

Company Overview

Contact Info (mailing address and phone number)

Contact Form for LeadGen

Link to your Website

Links to your Social Media pages (Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube)

Featured Product widget

Featured Publications widget

Number of Products/Services (maximum) 8 4 0

124Number of Categories (maximum)

Company RFI’sThese leads are generated when a user visits your Company Showcase and uses the contact form on the page to submit a request for information (RFI) about your offerings. We send these leads only to you.

Site RFI’sThese leads are generated via the Project Help / Easy Source form on our sites. When a user completes this form, we send the lead to all advertisers with a qualifying program.

BASICENHANCEDPREMIUM

SUPPLIER DIRECTORY LISTING

LEAD GENERATION

250 word limit500 word limit 100 word limit

CORE PROGRAM

RFD’s (Requests for Download)These leads are generated when a site user downloads a publication that you sponsor from our White Paper Directory.


Email marketing is still one of the most cost-effective ways to reach your target audience. We give you

several options for delivering your message directly to the inbox of thousands of industry professionals.

E-MAIL NEWS ALERTSWe have an ad opportunity for almost any budget in our Email News Alerts that are delivered three times a

week (M/W/F) to our subscribers.

E-BLASTSDeliver your customized message to subscribers who have opted in to receive promotional messages from

our advertisers and partners. You provide the subject line, copy, images and HTML code or, for an additional

fee, we can develop a custom email message for you.

Leaderboard Image Ad Size: 600x250 pixels; Maximum File Size: 75KB; Accepted Formats: GIF, PNG or JPG

One 120x120 pixels image/logo; Headline: 50 characters (max. including spaces) with link; Body: 240 characters (max. including spaces)



Headline: 50 characters (max. including spaces) with link; Body: 140 characters (max. including spaces)

Image + Text

Image + Text

Image + Text

Text

Primary 1

Primary 2

Primary 3

Secondary

SpecificationsAd TypeAd Unit

EMAIL MARKETING


Want our readers to recognize and remember your brand? Let us work with you to build a banner campaign designed to meet your

marketing objectives and stay within your budget.

BANNER ADS

TOP AD UNITAvailable Sizes• Leaderboard (728x90)• Super Leaderboard (970x66 or 970x90)• Billboard (970x250)

BILLBOARD

HALF PAGE

RIGHT 1 AD UNITAvailable Sizes• Medium Rectangle (300x250)• Half Page (300x600)


Make a big impression on our audience in a short period of time with these hard-to-miss weekly ad opportunities.

STICKY FOOTERPlace your leaderboard banner in our Sticky Footer ad unit that

remains visible as the user scrolls the page or until the user closes it.

SPEEDBUMPSpeedbump ads appear within the body of feature articles. They

will naturally pass through the reader’s field of vision as they scroll

through the article.

PREMIUM ADS


Talk about making an impression! With Wallpaper ads your brand is displayed prominently on both sides of the page. Wallpaper ads

serve on each home, article, news and blog page view. (Not served on mobile devices.) Ask your Account Executive for complete ad

specs.

PREMIUM ADS


Videos are great for product demos, success stories, tutorials, interviews and more. If your company has spent the time and

money to create such a video, we can help you maximize that investment by exposing it to the right audience.

SPONSORED VIDEO

VIDEO GALLERYSponsored videos rotate randomly in six different

slots throughout the video gallery.

VIDEO PLAYERWhen a sponsored video is played, the sponsor’s

logo appears above the player and a contact form

allows users to request more info from the sponsor.

NEED VIDEO? We can help you create one tailored to your needs.


Push notifications are a high impact marketing solution. Subscribers

visit the website and opt-in to receive notifications from us directly

to their device of choice. Your message is then sent directly to these

devices (desktop, laptop, tablet, and phone).

• Notifications are sent once a day to our subscribers

• Headline: 35 character limit

• Body: 90 character limit

• Icon Image: 35px x 35px

• Message Image: 500px x 300px (Message images only show up on Google Chrome)

QUICK SPECS

PUSH NOTIFICATIONS

HEADLINE

ATM MARKETPLACE

Your push notification message will go here.

*Notifications appear different on different devices, and have different character count limitations.


C-SPEAK

Become a BIG VOICE in your marketplace.

You know those business leaders who are always interviewed by the

press? Their names are synonymous with industry leadership, creativity,

and innovation and are the go-to sources for commentary when industry

news stories break.

We can help you be one of those industry leaders.

C-Speak is a video series featuring short video conversations between

industry leaders and the editor of ATMmarketplace.com. We will develop,

package, and distribute the video for you. Press coverage will be included

on our sites and the content will be yours to distribute through any other

media channels you choose.

If you are a thought-leading executive — or in charge of obtaining media

coverage or speaking engagements for executives at your company —

C-Speak is easily the most comprehensive opportunity available. We take

care of all the moving parts.


PODCASTS

The ATM Marketplace podcast offers a view into the hot topics affecting the continuing evolution of ATM’s worldwide. The podcast features

interviews with movers and shakers as well as news related to ATM’s, financial institutions, EMV, and innovation.

YOUR PODCAST SPONSORSHIP INCLUDES…

• 15-20 second sponsor message read by the host twice during the episode

o At beginning of podcast

o Between Interview and News/Topics segments

• Upgrade to a longer 40-45 second message

• Upgrade to Q&A segment curated by the host and sponsor

• Ability to embed podcast episode on your website and social pages

SPONSORSHIP OPTIONS

• Sponsor logo and message on transcript page

• Sponsor logo included in podcast section of Week-in-Review

newsletter

PODCAST HOSTED ON:

• BuzzSprout, Soundcloud, Google Play, YouTube, iTunes and Spotify.

EACH PODCAST EPISODE WILL ALSO BE PROMOTED TO THE

ATM MARKETPLACE AUDIENCE VIA…

• Social media channels (5x)

• Email newsletters (3x per week for 4 weeks)

• Week-in-Review newsletter (1x)


When you partner with ATMmarketplace.com to create custom content

assets, you get:

• Credibility in the marketplace,

• Knowledge and support from known industry experts,

• Access to production professionals —

writers, designers, videographers, online event producers,

moderators, etc. — plus:

• Budget-friendly promotion and lead generation against

ATMmarketplace.com’s large, exclusive audience of ATM industry

executives, senior decision makers and influencers.

Popular content types include:

• Guide: everything your target demographic needs to know about

a particular subject presented in a single comprehensive guide.

• White Paper: specific topic of interest to your target demographic

presented in a subjective/op-ed style.

• Case Study: detailed look at a specific company’s innovative and

successful approach or process.

• Infographic: large quantity of information presented in a concise,

creative, and visual way.

SPECIAL PUBLICATIONS


ATMmarketplace.com Topic Centers offer lead generation against custom sponsored and other content assets. Select from such

popular topic areas as ADA compliance, bank/credit union, bank automation, branding, components, deposits/check 21, distributors/

ISO/IAD, EMV, enclosures/surrounds, installation/deployment, manufacturers, mobile banking, multifunction ATMs, networking/

connectivity, outsourcing, refurbished/used ATMs, regulatory issues, retail/off-premises, security, service/parts, software, transaction

processing, trends/statistics, vault cash/cash management and wireless.

TOPIC CENTER

SPECIAL PUBLICATIONS

Logo and brief company description at top of right column

Banner Ad: Top Leaderboard (728x90)

Banner Ad: Right 1 Half Page (300x600)

Banner Ad: Right 2 Medium Rectangle (300x250)

Wallpaper Ad

Featured Publications – Position A

Featured Publications – Position B

Featured Publications – Position C

Featured Topic WidgetShows in Topics dropdown menu from main navigation and in right column on Home, Articles, News, Blogs, Videos, Photos, White Paper Directory and other pages

Guide (10-20 pages)Topic must be closely related to the sponsored Topic Center.

White Paper or Case Study (2-5 pages)

Lead GenerationSponsor gets contact info of all users who download their publications.

SECONDARYPRIMARYEXCLUSIVETHOUGHT LEADERSHIP PROGRAMS

4 weeks per year 2 weeks per year

TOPIC CENTERS


WHAT A WEBINAR CAN DO FOR YOUR BUSINESS• Position you as a thought leader and increase your brand awareness

• Generate strong, qualified sales leads

• Educate the market about your products and services

YOU PROVIDE THE CONTENT AND THE SPEAKERS, WE PROVIDE EVERYTHING ELSE…

Production – We guide you through the process and work with your speakers to ensure your webinar is well-crafted for the audience.

Moderator – A member of our editorial team will welcome the audience, introduce speakers and facilitate the Q&A session at the end of the

webinar.

Promotion – We drive registrations for your webinar through an aggressive promotion campaign that includes (at a minimum):

Registration / Reminders – Users register for the webinar on our site and immediately receive an email enabling them to quickly add the webinar to their calendar. About 24 hours before the live webinar, we’ll email a reminder to all registrants to encourage their attendance.

On-Demand Hosting – After the live webinar, we host the recording on our site for registered users to view at their convenience. With your approval, we will also place a PDF of the slide deck in our White Paper Directory where it can be downloaded by registered site users and generate additional leads for you.

Lead Generation – We send you the contact information of everyone who registers for the live event, views the on-demand recording or downloads the slide deck.

• 3 E-blasts prior to the live webinar

• 1 E-blast one week after the live webinar driving traffic to the on-demand version

• 6 Email News Alert sponsorships prior to the live webinar

• Social media posts

• Prominent links on our home page

• Inclusion in quarterly webinar reminder email

WEBINARS


SPONSORED KEYWORD LINKS

Sponsored Keyword Links are affordable text ads

that get lots of impressions because they appear at

the end of every article, news item and blog post.

For your ad, you can select a keyword phrase (up to

20 characters, including spaces) that’s related to your

business and link it anywhere you want, including:

• Your website

• Your Company Showcase on our site

• Your White Papers or Case Studies


INTERACTIVE CUSTOMER EXPERIENCE SUMMITExplore many of the technologies available to businesses – retail, hospitality, travel,

restaurants, healthcare and more – for engaging customers. ICX Summit will cover the

landscape from kiosks to digital signage to mobile and beyond to give attendees insights

they can put in action now to deliver outstanding interactive customer experiences.

Multiple sponsorship levels – platinum, gold, silver and associate – plus special

opportunities such as room drops and strategic product placements ensure that marketers

can participate in this highly reviewed industry event at virtually any budget level.

EXECUTIVE SUMMITS

BANK CUSTOMER EXPERIENCE SUMMITThe Bank Customer Experience (BCX) Summit will focus on the latest technologies

and trends to capture the next generation of consumers. Topics will include advanced-

function ATMs, security, cash management, mobile wallets and digital signage in retail.

All these efforts, placed in a cohesive omnichannel strategy, will help today’s financial

institutions transform themselves and achieve customer growth. Multiple sponsorship

levels plus special opportunities — such as room drops and strategic product placements

— provide access to these leaders and ensure that marketers can participate in the event

at virtually any budget level.

customer experiencesummit


ICX ASSOCIATION

1. Establish your credibility and leadership. Members gain increased visibility and brand awareness in the marketplace with a

variety of opportunities to demonstrate their expertise and thought leadership.

2. Connect with CX managers from leading B2C brands. Our membership includes retailers, restaurants, banks and other

consumer brands. Even brands that aren’t members will often reach out to us to direct them to suppliers who can help them.

3. Build powerful strategic partnerships. Few companies can do it all. So your ability to serve your clients will often depend on your

ability to partner with suppliers who complement what you do.

4. Access members-only resources. The ICX Association website (icxa.org) includes a restricted area where members can access a

variety of industry reports that aren’t available to the general public.

5. Enjoy discounts on event sponsorships, advertising and premium reports. ICX Association is affiliated with many

industry events and websites that offer discounted rates to Association members.

The mission of the ICX Association is to connect B2C brands to technology that elevates the customer experience. We help

Supplier Members build collaborative relationships with brands by educating them on how and why your solutions make the

difference in creating amazing experiences for their customers.

TOP 5 REASONS TO JOIN

MEMBERS SAVE 5% ON AD CAMPAIGNS ON ATM MARKETPLACE.


CREATIVE SERVICES

c r e a t i v e

Email Design and Copy

Banner Ad Design

Social Media Graphics

Video & Motion Graphics

Website Design and Optimization

White Papers

Case Studies

Blogs

E-book

Press Release

Presentation Development

Brochures

Direct Mail

Signage & Event Graphics

Product Spec Sheet

Business Cards

Press Kits

Digital Creative Custom Media Brand Collateral

Talk to your Networld media specialist toschedule a call with the BOOM! Creative team.

Expand your marketing team’s capabilities without adding staff. BOOM! Creative from

Networld Media Group offers a number of creative services to ignite your brand…


CREATIVE SUBMISSION AND CONTACTS

MoneyWorld of

CREATIVE INQUIRIES

If you have any questions or concerns about creative specifications and submission, please contact:

JENNIFER A. RECKTENWALD | VICE PRESIDENT OF CLIENT SERVICES | [email protected]

tel: 502.241.7545 ext. 139 | fax: 502.241.1385

ADVERTISING AND PACKAGE OPTIONS

LIZ MATNEY | DEMAND GENERATION MANAGER | [email protected]

toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223

KATHY DOYLE | PRESIDENT AND PUBLISHER | [email protected] | Twitter: @katmdoyle

NETWORLD MEDIA GROUP | [email protected]

2019 - networld media groupnetworldmediagroup.com/wp-content/uploads/...13100 eastpoint park blvd. |...

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