2019 marketing opportunities · 2019 marketing opportunities revised april 15, 2019 march 19-21:...

2019 Marketing Opportunities

REVISED APRIL 15, 2019

MARCH 19-21: LOS ANGELES, CA | WEST COAST URBAN DISTRICT FORUM

APRIL 3 - 4: R ALEIGH, NC | UNIVERSIT Y & COLLEGE TOWN SUMMIT

APRIL 10 -11: PHOENIX , A Z | OPERATIONS & SECURIT Y SUMMIT

MAY 1-2: OKL AHOMA CIT Y, OK | ECONOMIC DEVELOPMENT SUMMIT

MAY 13 -15: TOK YO, JAPAN | WORLD TOWNS LEADERSHIP SUMMIT

MAY 15 -17: HUNTSVILLE, AL | PLACE BRANDING & PLACEMAKING SUMMIT

JUNE 16 -21: NEW YORK CIT Y, NY | EMERGING LEADER FELLOWSHIP

OCTOBER 28 -30: BALTIMORE, MD | 65TH ANNUAL CONFERENCE & TRADESHOW

2019 M A R K E T I N G O PP O R T U N I T I E S2

The top reason a member joins IDA is exposure to new ideas1. This explains the network’s excitement to learn about change-making products and services. We invite you to highlight your innovative solutions and market alongside IDA as we inspire healthy, resilient city centers across North America. Reach place managers, economic and commercial developers, agencies, city leaders, urban planners and municipalities by investing in IDA.1. IDA Membership Survey, 2017.

MEMBERS BY COUNTRY MEMBERS BY CATEGORY

CORP/OTHER

PLACEMANAGERS

GOV’T AGENCY

65%14%

21%

82%

15%

UNITED STATES

CANADA

3%INTL

ABM

ALLIED UNIVERSAL SECURITY SERVICES

BANNERSAVER

BDS PLANNING & URBAN DESIGN

BLACHERE ILLUMINATION

BLOCK BY BLOCK

BIRD

CPS ENERGY

CUBE84

DOWNTOWN DECORATIONS

DUKE ENERGY/CITYPOST

EARTHPLANTER

ECO-COUNTER

GEOCENTRIC

GOOGLE

ICE RINK EVENTS

ICSC

IKE SMART CITY

LARISA ORTIZ ASSOCIATES

MAY MOBILITY

MIG

PAPE-DAWSON ENGINEERS

THE PORTLAND LOO

P.U.M.A.

SALTWATER SOFTWARE

SKY CONNECT NETWORKS

SPRINGBOARD

STANTEC

STREET GRAFFITI SOLUTIONS

STREETPLUS

VICTOR STANLEY

WESTON URBAN

RECENT SPONSORS & EXHIBITORS

“We love sponsoring IDA because IDA works hard to turn sponsorship into partnership. The organization is growing its focus on effective thought leadership — research, dialogue, best practices. We have been pleased and honored to be invited to contribute and we definitely benefit from the results.” — DAVID DIXON, FAIA; PLANNING AND URBAN DESIGN LEADER, STANTEC’S URBAN PLACES

32019 M A R K E T I N G O PP O R T U N I T I E S D O W N TO W N .O R G

Spring Event Promotions:

l Four spring event registrations and access to attendee mailing list

l Linked logo recognition on event marketing and webpages for three spring events as an Urban Champion

l Program ad or branded item as attendee gift (dependent upon availability)

Annual Conference Promotions:

n Senior executive to present introductory remarks during a general session or as a session speaker to position your company as an industry leader (pre-approved)

n Distribution of corporate promotional material (flyer, brochure, catalog, publication, etc.) and a branded gift to attendees at registration

n Four full-conference registrations to network with attendees during IDA’s largest event of the year and four

VIP Passes to the IDA Board of Directors event for access to the industry’s top leaders

n Two tour passes or one golf outing pass

n Upgraded recognition on event signage in prominent locations and a direct link to your chosen webpage included on conference communications, event and post-conference resource webpages, and event app (if available)

n A full-page, color advertisement in the program

n Your company logo highlighted on the general session screen

n Premium placement double exhibit space with top priority selection in the tradeshow —the center of networking throughout the day; and enjoy online and print highlights as an exhibitor

n Opportunity to have a promotional item, gift or message delivered to attendee rooms at the host hotel

n Sponsor ribbon for recognition on your event badge

n Choice of one onsite promotion (see page 4)

Year-round marketing benefits include: Your logo on the Strategic Partner webpage profile with link, company description and contact information

IDA homepage recognition (rotating)

Unlimited IDA logo usage rights to enhance credibility with city leaders

Access to a one-time direct mail to reach district leaders with key messages

Notice of RFPs, introductions and other pertinent business opportunities

Opportunity for a representative to serve on a committee to build relationships with members

A 65-word sponsor highlight in the Inspired by IDA e-newsletter with linked logo and contact information

One electronic message sent to the entire membership (pre-approved and distributed by IDA)

Receive a year-long IDA membership to continuously engage with the network

Six-month IDEA Connection (24/7 virtual networking community) rotating advertisement

URBAN CHAMPION

$50,000 INVESTMENT

+ Host a co-branded event such as a reception, lunch and learn or focus group to share how your solutions are changing cities, gain intel and network with city leaders to grow your business

+ Enjoy a dedicated page on IDA’s website promoting your event and include relevant tips, videos or presentations

+ Survey members to provide your development team with insights on the current state of the industry and how to position or enhance your outreach and solutions

+ IDA leadership will provide helpful quotes relevant to your industry for use in your marketing collateral

+ Enjoy a customized Training Session on place management organizations

+ Annual Conference attendee mailing list

+ Be positioned front and center through a six-month ad in the weekly e-newsletter

+ All benefits outlined in the Urban Champion package below

$30,000 INVESTMENT


Annual Conference Onsite Promotion: (select one)

Cocktail Reception: Invite urban leaders to wind down the first day by inviting them to a place to relax and enjoy a branded beverage (or other promotion such as branded tickets or sweet treat highlighting your company)

Attendee Notepads: Branded pads of paper given to each attendee so they can easily take notes and be reminded of your company after the event

Lunch: Your company is prominently highlighted at a networking lunch and a senior representative welcomes attendees with brief remarks (2 available)

Ambassadors: Smiling faces will provide directions while wearing your company logo; visible as attendees walk to offsite conference activities such as the opening and closing receptions

Hotel Keycards: Get noticed at check-in with special keys provided to your potential clients as they check into their room and prepare for the conference

e-Registration Confirmation: Let attendees know you are looking forward to seeing them in Baltimore through a customized message on the electronic confirmation sent to each registrant

URBAN CHAMPION

CONTACT

We are open to customizing a sponsorship based on your strategic objectives. Please contact Tracie to learn more.

Tracie Clemmer

Director of Corporate Relations

[email protected]

202.798.5918


Choose a Branded Promotion

$15,000 INVESTMENT (select one plus enjoy all benefits on page 6):

Education Track: Be highlighted alongside topical domain to gain visibility as a leader in the industry

Conference Program: Your company will be highlighted as the provider of the official program that all attendees will be using throughout the conference & enjoy an inside cover advertisement

Welcome Desk RESERVED by MIG

Conference App: Enjoy premium advertisement space, pre-conference promotions and highlights through the program and on-site signage

Conference Map: This unique audience likes to get around downtown, so be prominently highlighted on the map that will get them from activities to receptions

Advertising RESERVED by ICSC

New Member Welcome Gift RESERVED by Google

Top Issues Councils: Be a part of our strategic research initiatives and align your company with new IDA research!

Benefits include:

n A council seat for a company representative: This is an opportunity for IDA members to contribute knowledge and expertise to a report, help elevate the profession and industry, work closely with other expert practitioners to expand your network

n Complimentary digital and hard-copy versions of your council’s final report

n Attribution in your council’s final report published in fall 2019 and acknowledgment in report press releases

Choose a 2019 Council | Municipal Partnerships, Opioid Crisis, Housing Attainability or Smart Cities Smart Districts

$25,000 INVESTMENT (select one plus enjoy all benefits on page 6):

Opening Reception: Customized benefits to fit your goals for promotion alongside the special welcome reception

Closing Reception: Customized benefits to fit your goals for promotion alongside a fun farewell reception

Photo Booth: Meet attendees by offering silly group shots or professional headshots for use on passports or LinkedIn

Charging Stations: Branded electronic charging stations will feature your company in high traffic areas

Annual Conference Dessert Sponsor: Let attendees know this sweet break is compliments of your company

n Company name on all dessert tables

n Beverage napkins featuring your logo

n Customized message sent via promoted posts through the conference app

Wi-Fi: Create awareness of your company products or services while providing a valuable service

VIP Board of Directors Event RESERVED by MIG

DISTRICT ADVOCATE


Year-round marketing benefits include: Your company’s linked logo and contact information on the IDA Strategic Partner webpage

Right to use the IDA sponsor logo to promote your involvement and enhance credibility with city leaders (pre-approved)

A 50-word sponsor highlight in the Inspired by IDA e-newsletter with linked logo

Two-month IDEA Connection (virtual networking community) rotating Skyscraper advertisement to be highlighted as mem-bers post questions and share information online 24/7

Save 25% on an IDA membership

Annual Conference Promotions:

n Senior company executive to introduce a session to position your company as an industry leader

n Ability to include a company brochure and promotional gift for distribution to attendees at registration

n Two full-conference registrations to network with attendees during IDA’s largest event of the year and two VIP Passes

to the IDA Board of Directors event for access to the industry’s top leaders

n Recognition on event signage in prominent locations and a link to your website included on conference communications, event & post-conference resource webpages, and event app (if available)

n A half-page, color advertisement in the program distributed to all attendees

n Recognition from the podium with a senior company representative on stage and your company logo on general session screens

n Double exhibit space with priority selection in the tradeshow, which is the center of networking throughout the day; enjoy online & print highlights as an exhibitor

n Opportunity to have a promotional item, gift or message delivered to attendee rooms at the host hotel


Spring Event Promotions:

l 2 complimentary registrations to attend spring event(s) and network with prospective and current clients

l Logo recognition on event marketing and webpages for two spring events as a District Advocate

l Company logo included on spring event signage, program and plenary screens

DISTRICT ADVOCATE

“IDA provides tremendous value to its sponsors. Our firm has been a supporter of IDA for years, and this relationship has translated into returns that are much greater than our investments — both in bottom-line business terms as well as professional and personal development. The staff is very responsive and will work with you to figure out what best suits your needs and positions you for true, lasting success in the world of downtowns.” — CHRIS BEYNON, AICP, PRINCIPAL, MIG, INC.


$10,000 INVESTMENTAnnual Conference plus Spring Event Promotions

l Recognition as a District Advocate at one IDA spring event of your choice

l Logo on IDA spring event page and e-communications

l Company description in electronic communication for spring event (if submitted 4+ weeks prior to event)

l 2 complimentary registrations to attend the spring event and network with prospective and current clients

l Logo recognition on spring event signage, program and plenary screens

CHOOSE ONE EXCLUSIVE OPPORTUNITY:

+ Breakout Room Greeter with table-top exhibit

+ Branded gift distribution

+ Closing Reception with table-top exhibit

Annual Conference Onsite Promotion: (select one)

Hydration Stations: Have your message stand out with custom signage at water stations

Schedule-at-a-Glance: Recognition in the handy guide enabling attendees to quickly see where they should be and what’s next on the agenda

Newcomers Reception: Welcome first-time attendees and new members by giving brief remarks and providing branded promotion, such as professional headshots for attendees, during this fun and well attended networking event

Morning Coffee: Welcome attendees by providing sweet treats and beverages with an opportunity to present brief remarks welcoming attendees during break time (2 available)

Networking Break: Welcome attendees by providing sweet treats and beverages with an opportunity to present brief remarks welcoming attendees during break time (2 available)

All Annual Conference Benefits listed below

$5,000 INVESTMENTAnnual Conference Promotions:

n Your company logo on the IDA Strategic Partner webpage and highlighted on the general session screen

n A 35-word sponsor highlight in the Inspired by IDA e-newsletter with linked logo

n Exhibit space in the tradeshow, which is a high-traffic area to network, mingle and interact with city leaders; enjoy online and print highlights as an exhibitor

n One full-conference registration to network with attendees during IDA’s largest event of the year and one VIP Pass to the IDA Board of Directors event for access to the industry’s top leaders

n Recognition on event signage in prominent locations and your company name included on conference communications, event and post-conference resource webpages, and event app (if available)

n Your company logo highlighted on the general session screen and recognition from the podium.

n A quarter-page, color advertisement in the program distributed to all attendees

n Promotional flyer distributed to attendees at registration


AMBASSADOR

+ Program Advertisement

+ Lunch

+ Tour Day


Thought Leadership & Lead Generation• Collaborate with IDA on developing an appropriate topic,

presenters, and key messaging for urban leaders

• Present a 60 minute webinar enabling your organization and key executives the opportunity to connect with key influencers of business districts nationwide

• Invite the IDA audience of district leaders, municipal decision makers, and urban place makers

• Opportunity to invite your clients/prospects on a complimentary basis and reinforce your image as a thought leader on a relevant topic to city leaders

• Obtain significant lead generation opportunities with district leaders that demonstrate an interest in the selected topic

• Publish an article in the Inspired by IDA e-newsletter to promote the webinar, provide additional information on the topic and include a direct web link to register

• During the webinar, poll downtown leaders on best practices/trends and use the data for marketing efforts and business development opportunities

• IDA will archive the recorded webinar and allow your company to promote it to future clients and prospects for 12 months

• Save 25% on a one-year IDA corporate membership allowing you to connect with district leaders

Marketing & Promotion Your senior company representative will be introduced as an industry leader at the beginning of the webinar.

Your company will be featured prominently through a variety of channels including:

• Dedicated communications promoting your online event sent to IDA’s audience of 5,500 urban leaders

• Promotional highlights in the Inspired by IDA weekly e-newsletter prominently featuring your company and the webinar topic

• Webinar registration page will be co-branded conveying your expertise on the pre-approved topic

• A message sent to registrants post-event with related information, other opportunities and a link to the recorded webinar

• Presentation slides including your corporate logo, presenter’s photo and information on your company

• Your company logo and contact information will be highlighted on the IDA website, downtown.org

AN EXAMPLE OF HOW YOUR PRESENTATION CAN REACH A VARIETY OF CITY LEADERS

Business Leaders Want to Keep Downtown Safe During

Revitalization Phase

TOPEKA (WIBW)—As revitalization comes to the downtown area, so do concerns about the potential for increased crime. Wednesday members of Downtown Topeka Inc., along with business leaders and property owners sat in on a webinar presented by the International Downtown Association. They

learned about safety and security issues. WATCH NOW

WEBINAR CAMPAIGN

• $10,000 INVESTMENT [LIMITED TO SIX ANNUALLY]

Create, host and present a co-branded webinar to showcase your solutions and how they impact or enhance urban places.

“IDA webinars are always

pertinent and informative. The

speakers are engaging and

present eye-opening content.

After an IDA webinar, I find

myself talking about it all day!”

— BETH ANNE MACDONALD, EXECUTIVE

DIRECTOR OF DOWNTOWN SOMERVILLE

ALLIANCE


n Pre, post and on-site recognition as an Ambassador sponsor of the Emerging Leader Fellowship

n Two VIP dinner passes to network with IDA Fellows and podium recognition as a networking dinner host

n Your company logo on the IDA Strategic Partner webpage

n Linked logo on the IDA event page

n A half-page ad in the official program

EMERGING LEADER FELLOWSHIP

$5,000 INVESTMENT

The Emerging Leader Fellowship brings together a cohort of IDA professionals from within the urban district management industry. The fellows learn essential leadership and place management skills, and gain practical tools in the areas of place-based economic development, the live-work-play experience, and public-private partnerships. Develop relationships with the rising stars of IDA.

JUNE 16-21, 2019 | NEW YORK CITY

2019 Sponsorship Application INTERNATIONAL DOWNTOWN ASSOCIATION

F. Submit Signed Form & Payment

Tracie Clemmer Director, Corporate Relations Mail: IDA 910 17th St., NW, Suite 1050 Washington, DC 20006 Email: [email protected] Questions: 202.798.5918

E. Agreement & Payment AuthorizationI/we abide by all requirements, restrictions and obligations and accept the Terms & Conditions as posted on the IDA website, www.downtown.org. As benefits begin immediately, sponsorship cancellations are not permitted.

Exhibit space is secured when payment is received with priority to sponsors and the previous year’s exhibitors. Written cancellation of exhibit space prior to June 1, 2019, results in 50% return of the total fee. No paid fees are returned if cancelled on or after June 1, 2019. The exhibitor assumes the entire responsibility and liability for losses, damages, and claims arising out of exhibitor’s activities on the Hotel premises and will indemnify, defend, and hold harmless the Hotel, its owner, and its management company, as well as their respective agents, servants, and employees from any and all such losses, damages and claims.

Authorized Signature

Date

D. Payment InformationSubmit payment with application (U.S. funds). Payable to: International Downtown Association.

Check enclosed (preferred)

Please charge my Visa MasterCard AmEx in the amount of $ .

/ Card Number Exp. Date CVN

Name (please print as it appears on card)

Subtotal A Subtotal B

C. Contact Information Full Name

Title

Company

Address

City State/Province Postal Code

Country Telephone

E-mail Address

Company Website

B. Advertising o Please send me the Media Kit o Include my advertisement $____________________

+TOTAL

$=

A. Select a Marketing Package

Urban Champion

o $50,000 o $30,000

District Advocate

o $25,000 o $15,000

Ambassador

o $10,000 o $5,000

Webinar Campaign Emerging Leader Fellowship

o $10,000 o $5,000

2019 marketing opportunities · 2019 marketing opportunities revised april 15, 2019 march 19-21:...

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