2019 marketing and sponsorship opportunities · happy hour bar sponsorship – limited availability...
TRANSCRIPT
2019 MARKETING AND SPONSORSHIP
OPPORTUNITIES
INDEX
A / FREE OPPORTUNITIESPRE-SHOW OFFERS1. PREFERRED RATE E-CARD PROGRAM AND REFERRAL2. COMPLIMENTARY SHOW PASS3. PUBLIC RELATIONS VISIBILITY4. DIRECTORY LISTING 5. ONLINE EXHIBITOR LISTING 6. 1 TO 1 BEAUTY MATCHMAKING7. SOCIAL MEDIA EXPOSURE ONSITE SPECIAL PROGRAMS8. BUYER PROGRAM9. TV SHOPPING AUDITIONS
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INDEX
B / PAID OPPORTUNITIES
C / REQUEST FORM AND PRICING 3
ONLINE1. DEDICATED EMAIL BLAST2. CPNA E-NEWSLETTER TEXT AD3. CPNA E-NEWSLETTER BOTTOM BANNER4. ROTATING BANNER AD5. 5ONLINE FLOORPLAN: SPOTLIGHT BANNER AD6. ONLINE FLOORPLAN: LOGO BRANDING7. VIDEO UPLOADS8. MOBILE APP SPONSORSHIPONSITE 9. REGISTRATION SPONSORSHIP*10.MAIN HAPPY HOUR SPONSORSHIP*11.HAPPY HOUR BAR SPONSORSHIP*12.SHOW DIRECTORY SPONSORSHIP13.BAG INSERTS14.SPONSORED BADGE LANYARDS15.BOUTIQUE: CUSTOMIZED SAMPLING ONSITE16.FREE-STANDING SIGNANGE17.“YOU ARE HERE” BOARD18.FRAMES*19.PRESS ROOM/BUYERS LOUNGE MEALS*20.LOUNGE SPONSORSHIP*21.LIGHTBOX*22.TAILOR-MADE SPONSORSHIPS
*new or updated opportunities
FREE OPPORTUNITIES
PRE-SHOW OFFERS
A1. PREFERRED RATE E-CARD PROGRAM
Invite key clients to see you at the CPNA 2019 eventand offer them discounted passes!The Preferred Rate E-Card program grants eachexhibitor the ability to offer their best customers a30% discount on regular priced CPNA tickets viae-mail. There is no cost to the exhibitor.When registering booth staff, confirmed exhibitorscan download a form letter that they can send totheir customers with instructions on how to registerfor a 30% discount on ticket entrance!Be sure to promote these codes to get more visits atthe show!
JULY 201928TH- 30TH
LAS VEGAS
Get 30% Off Show Tickets – Courtesy of Our Company. Enter the Code Below Along With Our Booth Number.
PR2019
FREE OPPORTUNITIES
PRE-SHOW OFFERS
A2. COMPLIMENTARY SHOW PASS
Exhibitors may offer free admission to (5) fivequalified guests. (See Show Rules & Regulationsfor entrance qualifications).Fill out the online form when you register your boothstaff and each guest will receive an invitation letter,via email, indicating that your company hasgenerously offered them complimentary admissionto Cosmoprof North America 2019. For each guest,you must provide a name, company name, andemail address.There is no cost to the exhibitor (standard pricing ofthree-day admission is $170). Limit five (5) guestsper signed exhibitor contract, not per booth.
DEADLINE: Upon opening of exhibitorregistration to show end.
TO 5 VIP GUESTS!
FREE OPPORTUNITIES
PRE-SHOW OFFERS
A3. PUBLIC RELATIONS VISIBILITY
1. Tap into our publicity outreach! Fill out theMedia Coordination Form on the “Exhibitors” tabon the CPNA website immediately uponreceiving your exhibitor confirmation to notifyour marketing & PR team of new itemslaunching at the event. This information willallow us to understand and share as appropriateyour company news with select media tradeoutlets as part of our regular PR outreachefforts.
2. Onsite, you may bring your press kit andcompany information to the press office.
3. Additionally, exhibitors can post their "pressreleases" online by logging in to the exhibitorportal.
DEADLINE: Through June 7, 2019
FREE OPPORTUNITIES
PRE-SHOW OFFERS
A4. DIRECTORY LISTING
The Official Show Directory is offered free of chargeto all visitors, exhibitors and members of the mediain attendance. Your company listing is free; makesure to update your information in the Exhibitor Log-In Section online so that the information printed isaccurate.Please be sure to do this by May 25th at the latest!Upgrade your listing as well by adding highlights,bold characterizations, outlining boxes, etc. to enjoyenhanced visibility during the event.
DEADLINE: May 25, 2019
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FREE OPPORTUNITIES
PRE-SHOW OFFERS
A5. ONLINE EXHIBITOR LISTING
The searchable online directory is free to allCosmoprof North America website visitors.It allows visitors to search exhibitors according tovarious criteria before and during the event. Reviewyour company profile to ensure accuracy ofcompany description and product categories.
DEADLINE: July 31, 2019
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FREE OPPORTUNITIES
PRE-SHOW OFFERS
A6. 1 TO 1 BEAUTY MATCHMAKING
The online portal allows exhibitors to find registered attendees (company name and title) and to request up to 50 meetings for free. Log in as of July 1st and throughout the show days to see the most up-to-date list.
Effective July 1, 2019
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A7. SOCIAL MEDIA EXPOSURE
Tag us and use @cosmoprofna to promote yourpresence at this year’s event and share your handlein the EXHIBITOR LOG IN area so we can find andtag you back. Make sure to check the hashtags#COSMOPROFNA and #COSMOPROF as well.
FREE OPPORTUNITIES
ONSITE SPECIAL PROGRAMS
A8. BUYER PROGRAM
This program meant for beauty industryprofessionals from around the world encouragesnetworking between exhibitors and top buyersconsisting of retailers, international buyers, andprofessional beauty distributors. Selected exhibitorswill participate in prearranged one-on-one meetingswith interested buyers during the show in adesignated meeting area on the show floor.For more information on how to participate, visitcosmoprofnorthamerica.com.
DEADLINE: May 31, 2019
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FREE OPPORTUNITIES
ONSITE SPECIAL PROGRAMS
A9. TV SHOPPING AUDITIONS
Exclusively at Cosmoprof North America, keymerchants from leading domestic (HSN and QVC)and international (TV shopping channels will host an“open see” casting call to review brands as they forthe next hot beauty product and on-air talentspokesperson).For more information on how to participate, visitcosmoprofnorthamerica.com.
DEADLINE: May 31, 2019
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PAID OPPORTUNITIES
ONLINE
B1. DEDICATED EMAIL BLAST
LIMITED TO 10 EXHIBITORS – ONE PERCOMPANYCreate and submit your own HTML-designed emailblast with customized message to be sent out toCosmoprof North America’s database of pre-registered visitors and qualified leads. Eachdedicated email blast will be sent to 10,000contacts.Email developed and designed by exhibitingcompany. HTML code and hosted images required.Contact your sales manager to get specificinstructions.
Dedicated E-Mail Blast: $2,500 US
DEADLINE: April 15 – July 19, 2019
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PAID OPPORTUNITIES
ONLINE
B2. CPNA E-NEWSLETTER TEXT AD
LIMITED TO 10 EXHIBITORS – ONE PER COMPANYThe Cosmoprof North America E-Newsletter is sent outon a regular basis to a qualified database of businessprofessionals and pre-registered attendees of up to20,000 with event updates. Each newsletter spotlightsup to two exhibiting companies. If you are interested inbeing featured, you may submit a brief paragraph of 25words or less, your company's logo or a JPEG photo ofyour key item, and URL.
CPNA E-Newsletter Text Ad: $500 US
DEADLINE: April 15 – July 19, 2019
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PAID OPPORTUNITIES
ONLINE
B3. CPNA E-NEWSLETTER BOTTOM BANNER
The Cosmoprof North America E-Newsletter is sent outon a regular basis to a qualified database of businessprofessionals and pre-registered attendees of up to20,000 with event updates. Each newsletter will featurea max of one bottom banner from an exhibitingcompany to be designed by the exhibitor. Contact yoursales manager to get specific instructions.
CPNA E-Newsletter Banner: $1,000 US
DEADLINE: April 15 – July 19, 2019
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PAID OPPORTUNITIES
ONLINE
B4. ROTATING BANNER AD
LIMITED TO 10 EXHIBITORS – ONE PER COMPANYCosmoprof North America’s website attracts thousandsof visitors daily. Get additional exposure by beingfeatured as one of five advertisers each month with arotating banner ad. For one month, your ad will beplaced on both the Visitors and Exhibitor pages, two ofthe most viewed sections of the website.Limited to 10 exhibitors; there will be five availablespots for the month of June and five available spots forthe month of July. If you are interested in beingfeatured, contact your sales rep.
Rotating Website Banner Ad: $1,000 US
DEADLINE: April 1 – July 31, 2019
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ROTATING BANNER
PAID OPPORTUNITIES
ONLINE
B5. ONLINE FLOORPLAN: SPOTLIGHT BANNER AD
LIMITED TO EIGHT EXHIBITORS – ONE PER COMPANYThe online floorplan hosts rotating banner ads that provideadditional exposure. The dimensions of the ad are 205 x 60pixels and will link to any URL provided. The image must besent according to the specs provided no later than June 16,2019.Limited to eight exhibitors per show cycle.
Online Floorplan- Spotlight Banner Ad: $750 US
DEADLINE: March 18 – July 5, 2019
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PAID OPPORTUNITIES
ONLINE
B6. ONLINE FLOORPLAN: LOGO BRANDING
Your company logo will appear directly on your booth within theonline floorplan. Offer available to exhibiting companies withbooth sizes of 6 SQM X 6 SQM or larger; logo size depends onthe booth size. The logo image must be sent to us according tothe specs provided no later than June 14, 2019.
Online Map - Logo Branding: $300 US/logo
DEADLINE: March 18 – June 14, 2019
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B7. VIDEO UPLOADS
Videos are a powerful tool. If you have them, this is a uniqueway to enhance your listing and support your marketing efforts.
Video Uploads: $600 US/video
DEADLINE: May 20 – July 5, 2019
PAID OPPORTUNITIES
ONLINE
B8. MOBILE APP SPONSORSHIP
The CPNA show app is the #1 resource for 40,000 attendees to find classes, maps and your brand! The 2019 show app is refreshed and rebuilt with these opportunities:
18DEADLINE: July 12, 2019
Sponsored Offer - $2,000Share information about your brand, new products or a sales promotion by featuring a sponsored offer. Post show, we will supply you with a list of leads that clicked for more information.
Only 10 spots available – reserve your space today
Specs: .EPS logo, 250 words of copy
Push Notification - $1,000Push your message out to drive Cosmoprof
attendees to your booth.
Only 14 available – reserve your space today
Specs: 140 characters of copy
Sponsored App Section - $7,000Showcase your brand front and center on the Cosmoprof app menu. We will highlight your brand with a dedicated section that links directly to your website or landing page.
Only 1 spot is available – reserve your space today!
Specs: .EPS logo, 250 words of copy, website link, contact email address
Promoted Post - $3,000A promoted post gets your message with an
image or video in front of Cosmoprof attendees via the Activity Feed and is pinned to the top
for 30 minutes.
Only 10 spots are available – reserve your space today!
Specs: 640x640 .png image OR link to YouTube video AND 140 characters of copy, link
PAID OPPORTUNITIES
ONSITE
B9. REGISTRATION SPONSORSHIP – EXCLUSIVE!There’s no better way to make a first impressionthan owning a presence at Registration. Thisexclusive opportunity includes structural kick panelsignage, meter boards dispersed throughout thearea where lines will form, and overhead signageabove the hallway leading to Registration.
PRICING: $15,000 US
DEADLINE: June 3, 2019
Sponsorship inludes: Logo on front panels of registration areaBranded meter boards in registration areaLogo on directional banners
PAID OPPORTUNITIES
ONSITE
B10. COSMOPROF HAPPY HOUR SPONSORSHIPGet your message and brand in front of major decisionmakers at the official Cosmoprof North America Happy Hour!This popular kick-off networking event welcomes thousandsof attendees and exhibitors and is the perfect venue to gearup for the excitement of the show and meet and mingle withcolleagues from across the world.
PRICING: $15,000 US
DEADLINE: May 15, 2019
SPONSORSHIP INCLUDES:• Logo placement and name recognition in all pre-event
materials related to Happy Hour• Logo placement in all onsite Happy Hour signage • Brand logo on pillows set on the lounge couches• Two company logo gobos (projected logo) displayed on
ballroom walls• 2 App push notifications to all attendees and exhibitors • Company mention during verbal announcements
promoting the Happy Hour from the show floor.
PAID OPPORTUNITIES
ONSITE
B11. HAPPY HOUR BAR SPONSORSHIP – LIMITED AVAILABILITY Get your brand in front of CPNA exhibitors and attendeesat the official Cosmoprof North America Happy Hour. Thiskick-off event is an ideal gathering to gear up for theexcitement of the show, and network with colleagues fromacross the world.
PRICING: $5,000
QTY AVAILABLE: 3
DEADLINE: June 3, 2019
SPONSORSHIP INCLUDES:• Exclusive branding on one (1-2) bars at the Happy Hour • Signature drink inspired by your brand • Overhead announcement publicizing your sponsorship • 1 App push notifications to all attendees and exhibitors • Brand banner in Happy Hour space (must be provided by
sponsor) • Logo on cocktail napkins provided at the sponsored bar• Brand recognition on digital invite to all attendees and
exhibitors
PAID OPPORTUNITIES
ONSITE
B12. SHOW DIRECTORY ADVERTISINGThe show directory provides information on exhibiting companies.This Directory is offered complimentary to over 40,000 expectedvisitors (including members of the press) and more than 1,400exhibitors during the show. This directory remains an informationalsource of reference throughout the year. Purchasing an advertisementin this publication ensures your company exposure to all attendees, aswell as year-round exposure. Listing is complimentary to all exhibitors.Upgraded listings are available for purchase.Prime advertising space sells out quickly; be sure to reserve now!Specs are available upon request.DEADLINE for Artwork: May 24, 2019PRICE LISTStandard Position (4 Color Only)Two Page Spread $3,650 USFull Page $2,300 USPremium Position (4 Color Only)Inside Front Cover $4,100 USInside Back Cover $3,350 USFacing Contents Page $2,550 USOn-Site Directory Listing EnhancementsBold Listing $300 USBold and Outlined $400 USAdd Company Logo (4 color) $500 US
PAID OPPORTUNITIES
ONSITE
B13. BAG INSERTS
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LIMITED TO EIGHT EXHIBITORS – ONE PERCOMPANYPlace your product/sales literature right in the hands ofthe beauty industry professionals. Tote bags containeverything attendees need onsite including a showdirectory and expo hall map. Attendees go throughthese bags looking for show specials so be sure to adda little incentive and create a call to action to drive themto your booth. All inserts are subject to organizer’sapproval whereby the number and type ofpieces/samples must be discussed.Limited to eight exhibitors.
Bag Insert (each item): $2,000 US
DEADLINE: approved insert must arrive at GESwarehouse between Wednesday, June 5th andFriday, June 7th.
PAID OPPORTUNITIES
ONSITE
B14. SPONSORED BADGE LANYARDS
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Attached to every attendee badge, your company’s name(as well as logo, when possible) will be visible to all. Thefirst 5,000 attendees will receive a lanyard.
Sponsored Badge Lanyards: $8,500 US
DEADLINE for Final Artwork: May 17, 2019
PAID OPPORTUNITIES
ONSITE
B15. BOUTIQUE: CUSTOMIZED SAMPLING ONSITE
LIMITED TO 20 EXHIBITORS – ONE PER COMPANYBOUTIQUE is an area located in the prime foyer area atCosmoprof North America and is open to all attendees throughoutthe show hours. BOUTIQUE offers a limited number of exhibitorsthe ability to showcase their brand and sample their key products toall attendees from this high-traffic location. BOUTIQUE serves as amain attraction point at the show. The products given out arereviewed and selected by the organizers; the samples must bedeluxe sizes and minimum quantity requested is 1,000 pieces.
SAMPLING FOR A CAUSE- Onsite sampling bar station located inside the ProfessionalBeauty Section directly from the lobby- High-end environment with clear dispensers presented as a walldisplay with brand logos- Limited to 20 exhibiting companies featuring key star product- All funds collected onsite will be donated to the Look Good FeelBetter Foundation- Supported by powerful onsite marketing activities includingfootprints leading to the area, signage in key floor areas andhandouts to all attendees
BOUTIQUE: $1,000 US & 1,000 deluxe samplesDEADLINE: Subject to availability 25
PAID OPPORTUNITIES
ONSITE
B16. FREE-STANDING SIGNAGE
LIMITED AVAILABILITYIncrease your visibility with double-sided signs that arestrategically placed throughout the show floor lobby andregistration areas. Viewed by thousands of visitors at the show,these signs provide unsurpassed marketing exposure.
Free-standing Sign, Double Sided: $2,500 US
DEADLINE: Final artwork approved by June 28, 2019
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B17. “YOU ARE HERE” BOARD
Place your logo pointing at your booth location on the “You AreHere” maps located around the show floor.Availability is limited to 16 signs on trade show floor.
Situation Maps: $2,000 US
DEADLINE: Final artwork approved by June 28, 2019
PAID OPPORTUNITIES
ONSITE
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B18. FRAMES
Located in show floor lobby/foyer. Actual size of signage35” x 92”.
PRICING: $1,500
QTY AVAILALBLE: 14
DEADLINE: June 3, 2019
PAID OPPORTUNITIES
ONSITE
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B19. PRESS ROOM/BUYERS LOUNGE MEALS
Get on the good side of top beauty influencers, press and editors with a day’s worth of meal sponsorship in the busy Cosmoprof Press Lounge or Buyers Lounge . Your branding will be prominently displayed in throughout the space on your sponsored day.
PRICING: $7,500 US
DEADLINE: June 3, 2019
QUANTITY: 2 press and 2 buyers lounge
PAID OPPORTUNITIES
ONSITE
B20. LOUNGE SPONSORSHIP
Be top of mind as attendees take a break from the hustle and bustle of the show floor with a sponsorship of a relaxing lounge area on the Cosmprof show floor. Distribute branded materials and drive people back to your booth! Some food and beverage may be provided for sale in the lounge spaces.
PRICING: $5,000 US
AVAILABLE: 3
DEADLINE: June 3, 2019
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PAID OPPORTUNITIES
ONSITE
B21. LIGHTBOX
LIMITED AVAILABILITYLightboxes are located at prominent and high-traffic locations inthe show ground. These not only enhance your companyimage, but also create eye-catching exposure to attract morebuyers to your stand.
Contact your sales rep for specifications and deadlines.Limited availability!
1 Double-sided Lightbox: $4,000 US1 Single-sided Lightbox: $2,800 US
Deadline: June 3, 2019
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B22. TAILOR-MADE SPONSORSHIPS
Contact us to achieve the most for your sponsorship dollars.CPNA will work with you to arrange custom sponsorshipscatered to your budget.Examples of custom sponsorships are hotel room key cards,water bottles, etc.
REQUEST FORM AND PRICING
C. REQUEST FORM AND PRICING
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COMPANY NAME
CONTACT
PHONE NUMBER
2019 REQUEST FORM AND PRICINGPlease return the following form by fax or email.
For USA, Canada and Mexico:Toni C. Davis +1 480-905-0708 | [email protected]
For Europe, Africa, Middle East, Asia and South America:Chiara Santi +39 02-795-036 | [email protected]
Form must be received prior to deadlines.
REQUEST FORM AND PRICING
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PAID MARKETING AND PROMOTIONAL OPPORTUNITIES
QTY ITEM UNIT PRICE US$
1. DEDICATED EMAIL BLAST $2,500
2. CPNA E-NEWSLETTER TEXT AD $500
3. CPNA E-NEWSLETTER BOTTOM BANNER $1,000
4. ROTATING BANNER AD $1,000
5. ONLINE FLOORPLAN: SPOTLIGHT BANNER AD $750
6. ONLINE FLOORPLAN: LOGO BRANDING $300 /PER LOGO
7. VIDEO UPLOADS $600 /PER VIDEO
8. APP PRICES VARY
All prices in US $ Dollars
REQUEST FORM AND PRICING
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PAID MARKETING AND PROMOTIONAL OPPORTUNITIES
QTY UNIT PRICE US$
9. REGISTRATION SPONSORSHIP $15,000
10. MAIN HAPPY HOUR SPONSORSHIP $15,000
11. HAPPY HOUR BAR SPONSORSHIP $5,000
12. SHOW DIRECTORY ADVERTISING SEE FOLLOWING PAGE
13. BAG INSERTS (EACH ITEM) $2,000
14. SPONSORED BADGE LANYARDS SOLD OUT! $8,500
15. BOUTIQUE: CUSTOMIZED SAMPLING ONSITE$1,000 AND $1,000
DELUXE SAMPLES
16. FREE-STANDING $2,500
17. ‘YOU ARE HERE’ BOARD $2,000
18. FRAMES $1,500
19. PRESS ROOM/BUYRS LOUNGE MEALS $7,500
20. LOUNGE $5,000
21. LIGHTBOX $2,800-4,000
22. TAILOR-MADE SPONSORSHIP PRICES VARY
All prices in US $ Dollars
REQUEST FORM AND PRICING
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PAID MARKETING AND PROMOTIONAL OPPORTUNITIES
QTY12. Show DirectoryAll positions are 4 color. Space is limited. Please indicate a first, second and third choice. UNIT PRICE US$
STANDARD POSITION (4 COLOR ONLY)
TWO PAGE SPREAD $3,650
FULL PAGE $2,300
PREMIUM POSITION (4 COLOR ONLY)
INSIDE FRONT COVER $4,100
INSIDE BACK COVER $3,350
FACING CONTENTS PAGE $2,550
ON-SITE DIRECTORY LISTING ENHANCEMENTS
BOLD LISTING $300
BOLD AND OUTLINED $400
ADD COMPANY LOGO (4 COLOR) $500
All prices in US $ Dollars
INTERNATIONAL SALES TEAM:EUROPE, AFRICA, MIDDLE EAST, ASIA & SOUTH AMERICA
Alessandra Allegri Antonia Benvegnù[email protected] [email protected]+39 02 454.708.216 +39 02 454.708.249
Chiara Santi Arianna [email protected] [email protected]+39 02 454.708.218 +39 02 454.708.233
DOMESTIC SALES TEAM: USA, CANADA & MEXICO
Trisha Thiede Beth [email protected] [email protected] x3432 800-468-2274 x0433
Toni [email protected] 800-468-2274 x3443