2019 advertising & sponsorship options · promotional advertising options are a fun way to...

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2019 ADVERTISING & SPONSORSHIP OPTIONS The Pulaski Yankees are the Advanced Rookie affiliate of the New York Yankees and compete in the Appalachian League of Minor League Baseball. The Yankees play at historic Calfee Park and welcomed a league-best 91,226 fans to Motor Mile Field in 2018. Since 2015, over 284,000 fans have attend Pulaski Yankees games. The Pulaski Yankees are committed to providing a safe, fun, and friendly atmosphere in all aspects of Calfee Park. As an organization we are dedicated to the growth of our community, fan enjoyment, and opportuntities for development with our sponsors. We offer a wide range of advertising and sponsorship options, most of which are outlined here. If you are interested in a customized package, have an idea for something you don’t see here, or simply want more information, please reach out to the Pulaski Yankees Front Office staff at (540) 980-1070 or by emailing [email protected]. BALLPARK SIGNAGE The most visible advertising option at Calfee Park, ballpark signage offers prominent, repeated exposure to fans on a nightly basis at all 34 Pulaski Yankees home games, potential playoff series, and additional events held at the ballpark. Outfield Fence Billboards: Baseball provides a great venue for wall sign advertisement. Fans are seated for 3+ hours in a casual atmoshpere where the signs are always prominent. They show up in action photos, newspapers, and TV coverage. 20’ x 8’ Outfield Fence Billboard | $2,200 10’ x 8’ Outfield Fence Billboard | $1,100 Exterior Pierce Avenue Billboards: Exterior billboards provide year-round exposure for your business and are often the first thing fans see when arriving to Calfee Park. 20’ x 8’ Pierce Avenue Billboard | $1,000 Concourse Banner Packs: These banners are placed near the entrances, concessions areas, and inside the ballpark for maximum exposure in areas with high foot traffic. A banner pack includes two (2) 2’ x 6’ banners. $350 PRINT ADVERTISING Pocket Schedules: 50,000 pocket schedules are printed/ distributed throughout the New River Valley. $500 Souvenir Programs: Programs are distributed at all Pulaski Yankees home games and are used as repeated promotional material. Full Page | $750 Half Page | $300 Quarter Page | $200

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Page 1: 2019 ADVERTISING & SPONSORSHIP OPTIONS · Promotional advertising options are a fun way to promote your business and increase brand recognition. Promotional T-Shirts: Pulaski Yankees

2019 ADVERTISING & SPONSORSHIP OPTIONS

The Pulaski Yankees are the Advanced Rookie affiliate of the New York Yankees and compete in the Appalachian League of Minor League Baseball. The Yankees play at historic Calfee Park and welcomed a league-best 91,226 fans to Motor Mile Field in 2018. Since 2015, over 284,000 fans have attend Pulaski Yankees games. The Pulaski Yankees are committed to providing a safe, fun, and friendly atmosphere in all aspects of Calfee Park. As an organization we are dedicated to the growth of our community, fan enjoyment, and opportuntities for development with our sponsors.

We offer a wide range of advertising and sponsorship options, most of which are outlined here. If you are interested in a customized package, have an idea for something you don’t see here, or simply want more information, please reach out to the Pulaski Yankees Front Office staff at (540) 980-1070 or by emailing [email protected].

BALLPARK SIGNAGEThe most visible advertising option at Calfee Park, ballpark signage offers prominent, repeated exposure to fans on a nightly basis at all 34 Pulaski Yankees home games, potential playoff series, and additional events held at the ballpark.

Outfield Fence Billboards: Baseball provides a great venue for wall sign advertisement. Fans are seated for 3+ hours in a casual atmoshpere where the signs are always prominent. They show up in action photos, newspapers, and TV coverage. 20’ x 8’ Outfield Fence Billboard | $2,200 10’ x 8’ Outfield Fence Billboard | $1,100

Exterior Pierce Avenue Billboards: Exterior billboards provide year-round exposure for your business and are often the first thing fans see when arriving to Calfee Park. 20’ x 8’ Pierce Avenue Billboard | $1,000

Concourse Banner Packs: These banners are placed near the entrances, concessions areas, and inside the ballpark for maximum exposure in areas with high foot traffic. A banner pack includes two (2) 2’ x 6’ banners. $350

PRINT ADVERTISINGPocket Schedules: 50,000 pocket schedules are printed/ distributed throughout the New River Valley. $500

Souvenir Programs: Programs are distributed at all Pulaski Yankees home games and are used as repeated promotional material. Full Page | $750 Half Page | $300 Quarter Page | $200

Page 2: 2019 ADVERTISING & SPONSORSHIP OPTIONS · Promotional advertising options are a fun way to promote your business and increase brand recognition. Promotional T-Shirts: Pulaski Yankees

2019 ADVERTISING & SPONSORSHIP OPTIONS

DIGITAL ADVERTISINGThe Pulaski Yankees saw the greatest social media growth of any Appalachian League team during the 2018 season and offer great opportunties for businesses to engage with this large online following.

Social Media: The Pulaski Yankees offer co-branding opportunities on graphics shared on social media, including for the starting line ups and final scores. Looking for something on social media? The possibilities are endless! Price varies

pulaskiyankees.net Webpage Ads: Thousands of fans visit the Pulaksi Yankees official website throughout the year, making a pulaskiyankees.net homepage ad a great way to promote your business. $500

The Yankees are the only team in the Appalachian League with a jumbotron. Take advantage of this great Calfee Park fea-ture to share your business’ commercial or logo. Jumbotron packages are built custom for interested businesses. Please contact the Pulaski Yankees Front Office for more information.

PROMOTIONSMinor League Baseball is known for its affordable, family-friendly entertainment and the Pulaski Yankees are no different. Promotional advertising options are a fun way to promote your business and increase brand recognition.

Promotional T-Shirts: Pulaski Yankees t-shirts are used for promotional giveaways throughout the year for in-game t-shirt tosses, during community appearances, and more. Your business logo can be displayed on over 500 giveaway t-shirts throughout the season. $500

Premier Bobbleheads: Bobbleheads and Minor League Baseball go hand in hand and are always a fan favorite! Place your business logo on a Pulaski Yankees bobblehead for a great branding opportunity. These collectors items are held onto for years to come and usually result in some of the higher-attended games of the season. $3,000

Theme Nights: From Taco Tuesdays to Agriculture Night to Bark in the Park, the 2019 Pulaski Yankees promotional schedule is full of theme nights! Find one that matches up with your business or help us create one! Price varies