2019 advertising & marketing strategy - hart energy2019+mk+files/... · 2018. 10. 16. ·...
TRANSCRIPT
Audience Defined
2019 Advertising & MArketing strAtegy
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Editorial
About Oil and Gas Investor
New for 2019: 4 issues of
Special Report
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About
Branding is CruCial at EvEry stagE of thE BusinEss CyClE.
Maximizing Efficiencies
Market your products, services and technologies to companies who seek to maximize efficiences and demonstrate your commitment to growth.
Tell Your Story… In Your Own Words
Tell investors and analysts your company is positioned for today’s market conditions and long-term growth.
Show How You’re Helping Partners Capitalize to Grow
Show current and potential partners you have the financial tools and expertise to help them succeed.
A Oil and Gas Investor we understand that your company’s brand is more than a logo or headline –
it’s a narrative of who you are and the service you provide. Establishing a presence in Oil and Gas Investor is a way to differentiate your company.
The traditional, yet effective, ways of marketing yourself include print advertising, editorial coverage, investor presentations, company pitch books and most importantly relationships. All of which are integral parts of a successful marketing campaign.
Oil and Gas Investor is the energy industry’s go to platform to convey a company’s story to clients, partners, capital providers, suppliers, investors, and stakeholders.
Oil and Gas Investor wants to partner with you to develop a clear and strategic plan that effectively tells your story to your target audience. We value relationships, community, and the industry that supports us.
Kevin HolmesPublisherOil and Gas Investor
This media guide gives an overview of the promotional opportunities Oil and Gas Investor
provides. To learn more, contact me at:
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Audience defined Circulation
Informative, Knowledgeable& Trusted
For almost 40 years, Oil and Gas Investor has proudly set the standard for excellence in energy industry journalism.
8.5 years average subscription
length**
qualified PAID subscribers*($234 current price)81%
23,540 readers**
5,885total distribution**
WHAT DIFFERENTIATES OIL AND GAS INVESTOR n A full-time editorial staff of seasoned editors with over 150 years of
combined experience covering the oil and gas industry – each with unmatched access to industry decision-makers
n Quality vs. quantity – it’s not about having the “most” subscribers; it’s about having the “right” subscribers:
4 1.2 Hours – average time spent reading each issue** 4 100% advertising market share** 4 98% U.S. print distribution* 4 OGI is the only magazine focused on finance and best business
practices for independent E&P companies
OUR READERS ARE DECISION-MAKERS**
CIRCULATION BY BUSINESS & INDUSTRY*
TOTAL SUBSCRIBERS*E&P – 2,561Finance – 1,064Service & Supply, Drillers – 521Others related to the industry – 440Midstream – 121
**Average qualified: 4,809 - June 2018 BPA audit. Average non-qualified: 1,076- June 2017 BPA audit. ** 4 Readers per copy. Total Paid, Qualified and Non-qualified is 5,885. Sources 2014 Oil and Gas Investor Subscriber Study. Media Research Corp of America. Publishers Own Data 2005-2014.
*
Over 81% of subscribers pay the current price of $234 per year to receive Oil and Gas Investor. The remaining 19% are highly qualified and publisher-approved.*
18.4%
81%
16.5%
19%
Financial/Managing Director/Analyst
VP/Officer/GM/Director/BD
InvestorConsultantAttorney
Accounting
65.1%
Paid Qualified
9.3%
54.4%22.6%
E&P54.4percent
Audience Defined
CONTINUED
11.1%2.6%
11.1percent S&S, Drillers
22.6percent Finance
9.3percent Other
2.6percent Midstream
Page 3
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Audience defined Public and Private
E&P companies
Ensure your company’s story stays in front of institutional investors, Wall Street and industry analysts who hold energy stocks.
4 Fidelity Investments4 Franklin Templeton Investments4 JPMorgan Chase & Co. Inc.4 BlackRock Investments
4 Oppenheimer & Co.4 Tweedy, Browne Company LLC4 Wellington Management4 State Street Corporation
A sample of institutional investors who read Oil and Gas Investor :
Oil and Gas Investor has bonus distribution at key investor conferences, providing the right platform to tell your story:
n IPAA OGIS NYC and Privcap n Enercom’s Oil and Gas Conferences n Various financial institution’s sell-side conferences
Public E&P companies*
As a private E&P, an advertisement can help position your company to: n Prepare for an IPO n Secure a partner or merger n Raise capital n Purchase or sell producing assets
Your advertisement will produce results:
450% of our readers actively seek information on new companies for strategic opportunities
451% are actively seeking additional information about company management teams at Public E&P Companies*
Private E&P companies*
83% of analysts surveyed turn to Oil and Gas Investor for information about public E&P companies*
21% of our readers purchased a stock from a company featured in an advertisement or an article*
36% added a stock to a tracking list*
33% added a stock to their research list*
93% of our readers are actively looking for E&P opportunities
*Sources: 2014 Oil and Gas Investor Subscriber Survey, Media Research Corp of America, Publishers Own Data 2005-2014
Audience Defined
CONTINUED
Page 4
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Audience defined Financial
Capital Providers, Advisors, Consultants and Transaction Partners*
Service Providers, Oilfield Service Firms and Midstream Operators*Reach the
Decision-MakersConnect with management teams at independent oil and gas companies.
74% of our readers are actively looking for better business strategies
48% of our E&P readers are actively seeking information on raising capital
65% are actively looking for A&D advice
97% reach into top public E&P companies
71% reach into private E&P companies
Reach motivated buyers: n 48% of our readers are looking
for unconventional oil and gas technology advice
n 33% are seeking midstream and infrastructure information
n 52% are seeking new technology expertise
32% are actively seeking financial advice
*Sources: 2014 Oil and Gas Investor Subscriber Survey, Media Research Corp of America, Publishers Own Data 2005-2014
Page 5
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Editorial Meet Our Team
Want the scoop from the most knowledgeable editors in the industry? Our editors are experts in the oil and gas industry and
welcome your comments and inquiries.
Peggy Williams, C.P.GVice President, Editorial [email protected]
n Certified Petroleum Geologist n BA Geology University of Rhode Island n Master’s in Energy Resources,
University of Pittsburghn MS, Technical Communication,
University of Colorado
Richard MasonChief Technical Director [email protected]
n 24+ years in the industryn Created first rig activity tracking count in
U.S. unconventional basinsn BA, Ohio University – History
Leslie HainesExecutive [email protected]
n Joined Hart Energy in 1983 and became editor of the magazine in January 1992
n IPAA awarded her the 2nd Annual Lloyd Unsell Award for Excellence in Petroleum Journalism
n 1974 honors graduate of Keene State College in her native New Hampshire
30+ YEARS in the industry
Editorial Team
CONTINUED
30+ YEARS in the industry
11+ YEARS in the industry
Steve [email protected]
n Leads content developmentn Joined Hart Energy in 2007 as editor of A&D
Watch newsletter and A-DCenter.comn In 2012, he became senior editor of OGIn BA, Baylor University – Journalismn More than 30 years professional experience
reporting, writing and managing publications
Len VermillionGroup Managing Editor, Digital News [email protected]
n Manages digital content development for Hart Energy’s upstream and midstream
n More than 20 years of experience, having led several magazines and digital products
n BA, University of Pittsburgh – Communications and Journalism
Page 6
Special Report
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Editorial Meet Our Team
Larry PradoActivity Editor [email protected]
n9+ years in the industrynBA, Technical Communications
– University College at The University of Denver
nAssociate in Electronics Engineering Tech – Arapahoe Community College
nArea of Focus – Activity HighlightsnBA, University College at
The University of Denver – Technical Communications
Nissa [email protected]
n30+ years in the industrynThe author of The American
ShalesnBA, University of Louisiana
at Lafayette – English and Journalism
Erin PedigoAssociate Managing Editor, Special Projects [email protected]
nIndustry and journalistic experience from Drilling Contractor Magazine at the IADC and Houston Community Newspapers
nBA, Baylor UniversitynMA, from the University of
Nebraska-Lincoln
Emily PatsyAssociate Editor, Digital News [email protected]
nPreviously worked as a reporter for Houston Community Newspapers
nBA, Texas Tech University – Journalism
Brandy FidlerAssociate Managing [email protected]
n5+ years of editorial experience nBA, University of North Texas –
Journalism
30+ YEARS in the industry
Christopher SheehanSenior Financial [email protected]
nRejoined Hart Energy in 2012 and contributes financial analysis and reporting
nPreviously, VP of equity capital markets at Petrie Parkman & Co. and was with RBC Capital Markets as an analyst
nB A, University of Bradford, UK – Economics and German
Darren BarbeeSenior [email protected]
nA&D transactions and a writer for Oil and Gas Investor
nWon several national and state awards for reporting in his 17+ years as a journalist
nMA, University of Texas Arlington – Information Systems
Paul HartMidstream Editor-at-Large Oil and Gas Investor [email protected]
nBA Journalism – University of Oklahoma
nManages content for midstream special reports
Page 7
* Cannot guarantee distribution of OGI at all the events listed.
M AY
M A RC H
J U N EA P R I L
J A N UA RY NAPE
SUMMIT ISSUEnOnshore ConventionalnStocks To Watch:
Small CapsnSurvey: Industry
Outlook
nCotton ValleynFugitive EmissionsnMidstream Finance
Highlights
ENERGY
CAPITAL
CONFERENCE ISSUE
Ad Closing: December 3, 2018Ads Due: December 5, 2018
BONUS DISTRIBUTION*
NAPE Summit, IPAA PCC, BMO Capital Markets Forum, Seaport Global Energy Day, Goldman Sachs Global Conference
F E B RUA RY
SPECIAL REPORT: Women in Energy
SPECIAL REPORT: Capital Formation
Ad Closing: January 4, 2019Ads Due: January 10, 2019
BONUS DISTRIBUTION*
DUG Haynesville, Enercom Dallas, Credit Suisse Energy
COVER STORY: Top E&Ps COVER STORY: Year-In-ReviewnBarnett BuyersnInvestment BankingnWater FocusnLP View of Renewables
n5 Disruptive Technologies
nExecutive Oil Conference Highlights
BONUS DISTRIBUTION*Midstream Texas, DUG East, IPAA Midyear, RBC Global Energy & Power, TPH Hotter‘N Hell Conference, JP Morgan Energy Equity Conf., Wells Fargo W. Coast Energy Conference
nNon-Op PlayersnRegional BanksnMineralsnDUG Midcon Highlights
nIndustry Climate Change Initiatives
nA&D Review + 2H18 Deal Chart
COVER STORY: Private Equity
Ad Closing: Feb. 1, 2019 / Ads Due: Feb. 7, 2019
Midstream Special Report
Technical & Operating Issues
nE&P Start-UpsnOFS StocksnAnatomy of a DealnCompletion Strategies
nNatural Gas Price Outlook
nDUG Haynesville Highlights
Ad Closing: March 4, 2019Ads Due: March 8, 2019
BONUS DISTRIBUTION*
DUG Permian Basin, OGIS NY, World Oilman’s Poker Tournament, OTC
COVER STORY: D-J Basin/Niobrara
CAPITAL FORMATION 2018
JUNE 2018 A Supplement To
Energy MarketPlayers
nInternational OffshorenInvestment BankingnDue DiligencenGuyana
nGas Processor Rankings
nEnergy Capital Conference Highlights
Ad Closing: April 4, 2019Ads Due: April 11, 2019
BONUS DISTRIBUTION*
DUG Rockies, OTC, AAPG, UBS Global Conference, Stephens Energy Executive Summit, Citi Global Energy & Utilities Conference
COVER STORY: Eagle Ford
SPECIAL REPORT: Water Management
nMarcellusnPrivate EquitynU.S. LNGnOPEC’s Relevance
nBig Oil & RenewablesnDUG Permian
Highlights
COVER STORY: Buyside View
Ad Closing: May 2, 2019Ads Due: May 10, 2019
Midstream Special Report
Midstream – Top 50
BONUS DISTRIBUTION*
Energy Capital Conference, CERA Week, Scotia Howard Weil, Simmons & Co. Conference
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Editorial 2019 Editorial Calendar
Page 8
* Cannot guarantee distribution of OGI at all the events listed.
N OV E M B E R
S E P T E M B E R
D E C E M B E RO C T O B E R A&D ISSUE
J U LY
nGulf of MexiconStocks: Midcap E&PsnNatural Gas, Wind &
the Electric Grid
nData AnalyticsnAnatomy of a DealnDUG Rockies
Highlights
EXEC OIL
CONFERENCE
ISSUE
Ad Closing: June 6, 2019Ads Due: June 11, 2019
AU G U S T
SPECIAL REPORT: Who’s Who In E&P A&D
SPECIAL REPORT: Capital Options
Ad Closing: July 5, 2019Ads Due: July 11, 2019
BONUS DISTRIBUTION*
Western Energy Alliance (WEA), Enercom’s Oil & Gas Conference, Summer NAPE, COGA, TIPRO Annual
COVER STORY: Peak Oil Demand COVER STORY: BakkennAustin ChalknInvestment BankingnSandnLegal Advisors
nCrude Export ProjectsnTexas Midstream
Conference Highlights
BONUS DISTRIBUTION*
Marcellus Utica Midstream (MUM), Privcap, Capital One Securities Energy Conference, ITG Energy Conference
nHaynesvillenCommercial BankingnA&D Outlook + 1H19
Deal Chart
nOFS Start-UpsnDifferentials
ScorecardnDUG East Highlights
COVER STORY: Private Equity Backed
Ad Closing: Aug. 5, 2019 / Ads Due: Aug. 9, 2019
Midstream Special Report
New Markets
nWest AfricanStocks: MidstreamnGas Storage
nAnatomy of a DealnGlobal Oil Supply
Ad Closing: September 4, 2019Ads Due: September 9, 2019
BONUS DISTRIBUTION*
A&D Strategies Conference, SEG, IPAA Chicago
COVER STORY: Midcontinent/Oklahoma
PUTTING MONEY TO WORK
CAPITAL OPTIONS
2018 A supplement to
SPECIAL REPORT: 40 Under 40
nPowder RivernPrivate EquitynEOR & The ShalesnMexico Gas Markets
nNGL OutlooknA&D Strategies
Conference Highlights
COVER STORY: Vision 2020
Ad Closing: November 4, 2019Ads Due: November 8, 2019
Midstream Special Report
Play By Play
BONUS DISTRIBUTION*
DUG Eagle Ford, Johnson Rice Energy Conference
SPECIAL REPORT: Minerals
JANUARY 2018 A SUPPLEMENT TO
WHO’S WHO IN MINERALSA SPECIAL REPORT
nMontneynInvestment BankingnMidstream A&D +
Deal Chart
nMineralsnService Inflation
vs. EfficiencynDUG Eagle Ford
Highlights
Ad Closing: October 4, 2019Ads Due: October 11, 2019
BONUS DISTRIBUTION*Executive Oil Conference (EOC), DUG Midcontinent, IPAA Annual, Jefferies Annual Energy Conference, BoA Merrill Lynch Global Energy
COVER STORY: Permian
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Editorial 2019 Editorial Calendar
Page 9
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Editorial Custom Solutions
Custom Solutions
WHY PRODUCE A CUSTOM REPORT? n Tell your story and have maximum
control over how it is conveyed
n Position your company as a thought-leader
n Present your company strategy
n Showcase the expertise of your company and team
n Create a dynamic and customized investor relations package, marketing program, conference brochure or fresh website content
n The market trusts third-party press and they trust Oil and Gas Investor
n Cut through the clutter… in your exclusive publication, you won’t compete with other advertisers
HOW DOES IT WORK? n We offer turnkey solutions – including the writing, design,
printing and distribution n Mail your custom piece with Oil and Gas Investor and/or
print it for your own use n Repurpose your piece for white papers, infographics, social
media and videoCustom Solutions
CONTINUED
POLYBAG OPPORTUNITIESInclude a custom piece of marketing, such as your annual report, pitch book collateral or a thought-leadership brochure inside the polybag Oil and Gas Investor is mailed in each month.
n Single or multi-page brochures are accepted
n Select by total subscribers, geography or business type
n Let our experts design, write and print your collateral
REPRINTS & PDF OPPORTUNITIESIs your company being featured in an Oil and Gas Investor article, or are you contributing as a guest writer? We offer custom reprints of your article with a variety of customizable options.
ALTA MESA BOOSTS STACK
PRODUCTIONThe company’s net production will increase by 4,000
boe/d to 17,600 boe/d, a 30% increase.
ARTICLE BYDARREN BARBEE
WEDNESDAY,
JANUARY 11, 2017 -
11:58AM
The Alta Mesa family of com-
panies has acquired additional
interests in two dozen compa-
ny-operated Stack wells, resulting in
a production increase of more than
30%, Alta Mesa Holdings LP said.
Alta Mesa conducted a series of
transactions through partners and
subsidiaries, ultimately recognizing
a PV-10 value of $80 million for
the wells.The acquisition will contribute
to EBITDAX and reserves in 2017,
according to the privately held
Alta Mesa.
The interest purchased by Alta
Mesa adds 24 wells that were drilled
and completed in 2016 under the
terms of a joint development agree-
ment (JDA) between Alta Mesa’s subsidiary
and BCE-Stack Development LLC, an affili-
ate of private-equity firm Bayou City Energy
Management LLC. In third-quarter 2015, Alta
Mesa’s net production was 13,600 barrels of oil
equivalent per day (boe/d), 70% oil. The trans-
action adds an additional 4 Mboe/d.
Initially, the deal involved Alta Mesa’s part-
ner High Mesa Inc., which purchased the wells
from Bayou City’s BCE-Stack Development
before relinquishing them to Alta Mesa.
High Mesa then contributed the well inter-
ests to Alta Mesa Holdings with an effective
date of Oct. 1.
In January 2016, BCE-Stack entered into a
JDA with Alta Mesa’s subsidiary, Oklahoma
Energy Acquisitions LP, to finance the drilling
of wells in the core of the Stack play in King-
fisher County, Okla.
Bayou City agreed to fund up to $128 mil-
lion in drilling with overruns picked up by
Alta Mesa’s subsidiary. In 2015, Alta Mesa
acquired 19,000 net acres in Kingfisher County
from Gastar Exploration Inc. (NYSE: GST) for
$46 million. The company’s deal with Bayou
enabled it to reduce risk in drilling the King-
fisher acreage.
The program initially called for the develop-
ment of 40 wells in two tranches of 20 wells.
In connection with High Mesa’s purchase
of the wells and in recognition that they were
previously subject to the JDA, Oklahoma
Energy and BCE entered a second JDA on
Dec. 31.Under the terms of that JDA, when certain
internal rate of return thresholds are reached,
BCE’s interest in each well it participates in
will be reduced.
Seaport Global Securities said in November
that it considered Alta Mesa the Osage drilling
pioneer. The company had drilled more than
100 wells in the formation with costs of $3.2
million for a 4,800 ft lateral. The company has
at least 92,000 net acres in the Stack.
Recoveries are pegged at 640 Mboe, Sea-
port said.“In our model, if we assume $55 oil and
$3 gas, drillbit returns push north of 110%—
these economics would essentially put the
Osage [among] the top-return plays in the
U.S. resource game if they come to fruition,”
Seaport said in a report.
Alta Mesa primarily operates in Oklahoma
and Louisiana and is backed by private-equity
partner Highbridge Principal Strategies LLC. M
Darren Barbee can be reached at dbarbee@
hartenergy.com.
Copyright© Hart Energy
Publishing LLP
1616 S. Voss Rd.
Suite 1000
Houston, TX 77057
(713) 260-6400
For reprint and PDF opportunities please email:
ATTRICE [email protected]
Page 10
Platinum Package** Gold Package** Silver Package**
INVESTMENT: $15,995 NET INVESTMENT: $7,500 NET INVESTMENT: $5,500 NETArticle or video content Article or video content Article or video content
Content appears on client-specific IndustryVoice® landing page
Content appears on client-specific IndustryVoice® landing page
Content appears on client-specific IndustryVoice® landing page
2x promotion on home page of website, cascading through news carousel to exclusive content section
2x promotion on home page of website, cascading through news carousel to exclusive content section
2x promotion on home page of website, cascading through news carousel to exclusive content section
2x email promotion in daily and weekly newsletters
2x email promotion in daily and weekly newsletters
2x email promotion in daily and weekly newsletters
Enhanced social media promotion via Facebook, Twitter and LinkedIn
Enhanced social media promotion via Facebook, Twitter and LinkedIn
Social media promotion to our Facebook, Twitter and LinkedIn audiences
Website banner advertising* directing additional traffic to content page
Website banner advertising* directing additional traffic to content page
Client IndustryVoice® archive library
Included/distributed in print and digital magazine editions (incl. E&P Tech Trends)
Client IndustryVoice® archive library Detailed campaign performance report including demographic data on users with titles/companies viewing content
Re-targeting to website visitors*NOTE: We can accept 3 IndustryVoice® campaigns per month (max). Additional charges apply for creative services.
Detailed campaign performance report including demographic data on users with titles/companies viewing content
Client IndustryVoice® archive library
Detailed campaign performance report including demographic data on users with titles/companies viewing content
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Content Offering Industry Voice / Native Advertising
This multi-platform marketing service, unique in the oil and gas industry, allows companies to tell their own story, in their own words, while
reaching audiences across all our media platforms.
What is IndustryVoice®?
Content Offering
CONTINUED
* Additional charges may apply if creative services are required.
** All packages are optimized for search engines (SEO) and receive unlimited organic traffic on Google, Yahoo, Bing and other search engines beyond the
end of the campaign.
EXAMPLES INCLUDE:
Social media posts
Visibility at conferences
Capture contact data
Online video
Web article
Print & digital content
Links in e-newsletters White papers
Web ad links to content
Online archives
Tagging for search visibility
Technical briefs
Page 11
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Content Offering Digital Power Users
Hart Energy, parent company of Oil and Gas Investor, recently conducted a study of 3,500 of OGI’s digital “Power Users,” who visited* OilandGasInvestor.com
a minimum of three times over a one-month period. Indeed, many of our Power Users far surpass this three time minimum.
OGI’s Digital Power User
Content Offering
CONTINUED
POWER USERS WITH ACTIVE PAID SUBSCRIPTIONS TO THE OIL AND GAS INVESTOR FRANCHISE
33%
8%
Paid print subscribers to OGI magazine Premium subscribers to OGI magazine and websitePaid digital subscribers to OGI website
59%
33%
8%
59%
9%
POWER USER INDUSTRY SEGMENTS
14%
8%
52%
17%
14%
52%17%
9%
8%
Operators/Producers
Finance
Service and Supply
Advisory
Legal/Others
POWER USER TITLES
19%
12% 34%
22%
34%
22%
19%
13%
12%
C-Suite/Owner/Partner
Senior Management/Director Level
Mid-level Management
Engineer/G&G
Junior Staff13%
WHY IS THIS RESEARCH IMPORTANT TO OUR ADVERTISERS? Printed monthly, Oil and Gas Investor magazine remains the undisputed content leader in the upstream oil and gas space. Hart Energy’s Power User research reflects that OilandGasInvestor.com and associated newsletters operate as a bridge for our print subscribers between monthly issues.
By advertising on OilandGasInvestor.com, your brand is exposed 24/7 to the same targeted audience of industry professionals who pay for Oil and Gas Investor’s content. Furthermore, BPA verifies that OilandGasInvestor.com is visited by an average of 92,645 people every month.
CAN YOU AFFORD TO NOT REACH THIS AUDIENCE? Add digital to your next campaign! Hart Energy will tailor a digital solutions package to suit your needs and budget. Options include content marketing, digital display ads seen on websites and e-newsletters, custom video creation and promotion, and much more.
To learn more, contact Chris Hartnett at 713-260-6435 or [email protected].
Page 12
*Study was conducted April 2018.
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Content Offering Digital Solutions
Oil and Gas Investor’s digital franchise offers a first class browsing experience and includes exclusive rich media content, which bridges
the gap between issues of the publication. In addition to those that only purchase our digital content, print subscribers will invest four times the amount of the print subscription to access this digital content, making it a must have for any oil and gas marketer.
Content Offering
CONTINUED
The leading paid content destination for the oil and gas industry.
Responsive Leaderboard
MediumRectangle
MediumRectangle
Responsive Leaderboard
MediumRectangle
On average, over 85K industry professionals visit OilandGasInvestor.com each month. Resulting in over
226K page views per month.
*
UNITS* DIMENSIONS (PIXELS) FILE TYPE START DATE LOOPS MAX. SIZE
Billboard 970 x 250 GIF, JPEG, HTML5 Flexible 3 100KB
Leaderboard 728 x 90 GIF, JPEG, HTML5 Flexible 3 75KB
Medium Rectangle
300 x 250 GIF, JPEG, HTML5 Flexible 3 50KB
Large Vertical Banner
300 x 600 GIF, JPEG, HTML5 Flexible 3 300KB
“Headlines” Video 1920 x 1080 TIF Image GIF, JPEG, static Flexible 3
Responsive Ad
OilandGasInvestor.comDigital Display Ads
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Content Offering Digital Solutions
Oil and Gas Investor’s e-newsletters provide marketers with the “push” accompaniment critical to any integrated marketing strategy.
Digital ads can be included in any of our e-newsletter programs, and are designed for maximum exposure and engagement.
E-Newsletters
n Oil and Gas Investor Daily News: This daily email summarizes key domestic oil and gas news. It includes executive interviews, A&D news, exploration and production updates, new financings and more. It has also been updated with responsive design, which ensures the content and our clients’ ads perform optimally on all display types. Weekly or monthly commitments available.
Reaches 125-145K subscribers each
month.
n Max File size 50kb
Specs: 300 x 250 px
Medium Rectangle
n A&D Breaking News: alerts sent via mobile and email whenever A&D and M&A news breaks. This e-note digs deep into the analysis of the deals.
Reaches 60-70k subscribers each
month.
n Several positions available, premier placements/top positions reserved by date of contract
n Max File size 50kb
Specs: 300 x 250 px
Medium Rectangle
UNITS* DIMENSIONS (PIXELS) FILE TYPE START DATE LOOPS MAX. SIZE
Medium Rectangle
300 x 250 GIF, JPG, static Flexible N/A 50KB
Leaderboard 468 x 60 GIF, JPG, static Flexible N/A 50KB
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Content Offering Video Solutions
Headlines — A Weekly Video Series
Each week’s top stories and breaking news are presented in a 2-3 minute video featured on OilandGasInvestor.com. This straightforward, engaging and relevant video receives exceptionally high viewership each week.
Your company can become a Headlines video sponsor. Several opportunities are available, including a standard pre-roll or a sponsor call out from the program host.
n Sponsor detail can be as straightforward as a logo or can include motion or custom imagery.
n Text links appear on OilandGasInvestor.com and direct viewers to your website.
n Within the Oil and Gas Investor Daily and A-D Breaking News e-Newsletters, the sponsor is identified and a text link included in the body of the e-Newsletter which also links to your website.
n Headlines are open to the public (not behind pay wall) – delivering maximum reach.
Turnkey video solutions allow companies to elevate their investor relations programs, corporate presentations or presence at industry conferences.
Services include: nScripting, question preparation and interviews
conducted by an experienced editor
nSet-up, shooting, post-production and editing
nCopy of video for your website
nPromotion of the live video on OilandGasInvestor.com or MidstreamBusiness.com
Video Production
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content offering Nominations & Sponsorships
A special gala luncheon celebrating the selected honorees will be held February 12, 2019 at the Hilton Americas – Houston.
We invite you to nominate top female industry executives for Oil and Gas Investor’s 3nd annual 25 Influential Women in
Energy. The nominees should represent those who have risen to the top of their professions, are currently active, and who have achieved outstanding success in the oil and gas industry.
Align your brand with the brightest young talent in the energy sector
Once again, Oil and Gas Investor is looking to spotlight these rising stars of E&P, Service, A&D, Midstream, Finance and Consulting. OGI created Forty Under 40 to showcase this tremendous, emerging talent. We share this goal with our current sponsors.
All honorees will be profiled on OilandGasInvestor.com and in a special report that will mail to Oil and Gas Investor subscribers in November, 2019.
NOW ACCEPTING 2019 NOMINEES!
NOMINATE NOW!
NOW ACCEPTING NOMINATIONS FOR 2020’S 25 INFLUENTIAL WOMEN IN ENERGY
NOMINATE NOW!
Click here to nominate your choice today!Click here to nominate
your choice today!
The deadline for nominations is Friday, June 1, 2019.
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Content Offering Events
October 22-23, 2019 ADstrategiesConference.com
Dallas, TXThe Omni Hotel
Oil and Gas Investor A&D Strategies and Opportunities Conference & Workshop has emerged as the industry’s largest event focused on market drivers in upstream transactions. Each year, 500+ BD executives, A&D professionals and capital providers converge in Dallas, TX to spend time networking, making deals and exploring the latest A&D market intelligence.
Hart Energy produces informative, impactful and innovative oil and gas conferences that attract the
industry’s best and brightest.Hart Energy, a leader in energy information services, hosts an array of must-attend annual conferences covering the full spectrum of the oil and gas industry. From our renowned DUG conference series for unconventional oil and gas development to specialty events focused on midstream activity and financial transactions, we offer value for every conference attendee.
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For more information, visit HartEnergyConferences.com
Feb. 12Houston, TX
Feb. 19 – 20Shreveport, LA
March 5 Dallas, TX
April 15 – 17Fort Worth, TX
May 14 – 15Denver, CO
June 5 – 6Midland, TX
Sept. 24 – 26San Antonio, TX
June 18 – 20Pittsburgh, PA
Oct. 22 – 23 Dallas, TX
Nov. 19 – 21Oklahoma City, OK
Nov. 4 – 6Midland, TX
Dec. 3 – 5Pittsburgh, PA
February 12, 2019HartEnergyConferences.com/ women-in-energy
Houston, TXHilton Americas
Join over 800 top industry executives to celebrate Oil and Gas Investor’s 25 Influential Women In Energy honorees at a gala luncheon. Network and dine with distinguished leaders who have risen to the top of their professions and achieved outstanding success in the oil and gas industry.
March 6, 2019EnergyCapitalConference.com
Dallas, TXFairmont Hotel
Oil and Gas Investor’s ECC has a proven track record of uniting hundreds of senior-level executives from small, medium and large-scale E&P companies, midstream operators, service and supply companies and the investment community. Attendees spend time networking, exploring new resources for accessing and deploying capital, and learning new strategies to enhance their business plans. Now more than ever, these executives need your solutions.
November 4-6, 2019 ExecutiveOilConference.com
Midland, TXMidland Horseshoe Arena
Over the last two decades, the Executive Oil Conference has hosted thousands of senior-level oil and gas executives and financial professionals focused on the oil-rich Permian Basin plays in West Texas. If you provide products and services to E&P companies operating in West Texas, or if you are looking to expand into the region, the Executive Oil Conference is a unique opportunity to meet with all of the region’s leaders under one roof.
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Rate Card/ Specs
MECHANICAL SPECIFICATIONSPublication Size: The publication size/final trim size is 8.25" x 11.25." All body copy, headings, and other text must be at least 0.25” inside the trim size on all sides (live area). If your ad has bleed, then the ad should be sized to 8.25" x 10.75" to allow for 0.125" trim on all sides. The final trim size will still be 8" x 10.5." NOTE: Alignment of type and design is not guaranteed on facing page spreads. Precision folding and trim of all copies is not guaranteed.
Paper Stock: 80-lb. gloss-coated offset cover, 70-lb. coated offset body
Method of Printing: Sheetfed
Type of Binding: Perfect Bound
4-Color Ads: Supply digital files in CMYK, plus a color chromalin, matchprint, pictro, or other color proof output from the final ad file. Ads submitted as high-resolution PDFs can also be used as proofs.
Standard Second Color: Standard second colors (red, blue, green, yellow) must be built from process colors. PMS equivalents are given for reference only.
Red – 100 magenta plus 70 yellow (PMS 185) Green – 100 cyan plus 100 yellow (PMS 355) Blue – 100 cyan plus 50 magenta (PMS 300) Yellow – 100 process yellow
Matched Color: When PMS or other matched colors are specified, these will be built from process colors. If a matched color requires that we run a PMS color, see your representative for five-color ad rates.
File Specifications: Preferred format: High-resolution Adobe PDF/X files (distilled at 300 dpi with all fonts embedded). We also accept Quark Xpress and Adobe InDesign files accompanied by collected artwork, scans, logos, and all fonts; Adobe Photoshop TIFF or EPS formats, 300-dpi or better resolution; or Adobe Illustrator EPS files. Media: CD/DVD.
In-house Production: The advertiser must submit copy, plus high-resolution artworks. Your sales representative will provide a cost quote.
2018 B/W Rates 1x 3x 6x 12x
2-Page Spread $18,800 $17,300 $15,300 $13,400 1/2 Horizontal Spread $10,100 $9,700 $9,100 $7,100 Full Page $10,000 $9,100 $8,100 $7,100 1/2 Horizontal Page $5,900 $5,500 $4,800 $4,400 1/4 Page $3,400 $3,200 $2,800 $2,500
Call for quotes on inserts, white papers and custom publishing programs. All rates are in US Dollars
Subscription: Monthly, 12 issues $297/year
Special PositionsFront Cover Gate Fold Call for pricing and availabilityPlacement before NewsWell 5% premium or 12x commitment Placement in NewsWell 3% premium or 12x commitment
Color Rates Page/ Cover Positions 12x Fraction (includes 4/C process) 4/C Process $1,875 Outside Back Cover $10,400 2/C Process $1,215 Inside Front Cover $9,800 Inside Back Cover $8,200
ADVERTISING SIZES
Ad size/trim area for non bleed ad
Ad size/trim area for bleed ad
FTP Site for Ads: Please upload collected files as zipped archives.
Host: ftp.hartenergy.comUser ID: ogiadsPassword: ogiadsDirectory: ftp/ogi_ads
Carol Nunez1616 S. Voss, Suite 1000
Houston, TX 770571-713-260-6408
ADVERTISING COORDINATOR:
Half Page SpreadAd Size: w/Bleed: 16 3⁄4" x 5 13⁄16"
(Must allow 1/8" on both sides and bottom for trim)
1/2 Page Spread
1/2 Horizontal
Half HorizontalAd Size: w/Bleed: 8 1⁄2" x 5 13⁄16"
(Must allow 1/8" on both sides and bottom for trim)
1/4Vert
Quarter VerticalAd Size:w/Bleed 4" x 5 13⁄16"
(Must allow 1/8" on both sides and bottom for trim)
1-PageAd Size: 8 1⁄4” x 11 1⁄4”w/Bleed: 8 1⁄2" x 11 1⁄2"(Must allow 1/8" on both sides and bottom for trim)
1-Page
2-Page SpreadAd Size: 16 1⁄4” x 11 1⁄4”w/Bleed: 16 3⁄4" x 11 1⁄2"(Must allow 1/8" on both sides and bottom for trim)
2-Page Spread
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Contact Us
As you plan for 2019, we encourage you to contact your Oil and Gas Investor sales representative. Our team can help you work
through the intricacies of content marketing and ensure you get best use from our communications channels. We have multiple packages and options for all budget considerations.
1616 South Voss, Suite 1000 • Houston, Texas 77057Tel: +1 713 260 6400 • Fax: +1 800 874 2544
HartEnergy.com
OilandGasInvestor.com
Nella VeldranSenior Director of Business Development [email protected]
Darrin WestVP [email protected]
Chris HartnettDigital [email protected]
Sales Team
Private-equity sponsors shake up their strategies in a fast-changing investment environment.
MARCH 2018
Kevin HolmesPublisher [email protected]
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Chantal HagenBusiness Development [email protected]