Marketing & Assessment2019-20 Division of Student Affairs Budget Hearings

Fall 2019

The office of marketing and assessment supports the Division of Student Affairs and works to

increase capabilities, alignment and effectiveness of departmental and division efforts in the areas of

branding, communication and assessment.

REVENUE & FUNDING SOURCE

FUNDING SOURCE 2017-18 2018-19

State of North Carolina (Personnel only) $95,000 $105,900

Student Activity Fee $10,000 $10,000

Health Fee $ $

Generated Revenue $ $

Grant $2,500

Total $107,500 $115,900

• Grant is an OIPE Assessment Mini-Grant that supported a graduate student’s travel to the ACPA Summer Assessment Institute and his subsequent work analyzing institutional student engagement data.

• Student Affairs Office covers permanent staff salaries.

STAFFING/PERSONNEL

All salaries are paid for by the Student Affairs Office

2017-18 FTE Base Salary

Base + Fringe

(non-state only)

EHRA $55,500 $

SHRA $39,500 $

Hourly - $ $

Total $95,000

2018-19 FTE Base Salary

Base + Fringe

(non-state only)

EHRA $60,000 $

SHRA $45,900 $

Hourly - $ $

Total $105,900

STUDENT STAFFING

2017-18Howmany

Hourly/Contract Rate Total

WorkStudy

$ $

Non-Work Study

$8 $64

Graduate Student(s)

$ $

Total $64

2018-19Howmany

Hourly/Contract Rate Total

WorkStudy

$ $

Non-Work Study

$ $

Graduate Student(s)

$ $

Total 0

PROFESSIONAL DEVELOPMENT 2017-2018

Professional development philosophy: We work to be good stewards of available financial resources and balance staff training needs with unit goals, what will most benefit the division and training opportunities that are cost effective.

*Part of this trip was covered by an OIPE Assessment Mini-Grant awarded to Shawna Young and Yancey Gulley summer 2017. Travel took place June 20-23, 2017. Cody’s project was to analyze institutional student engagement data and the ACPA Summer Assessment Institute provided foundational training and perspective for the work.

Who What/Why ROI 2017-18

Carol Barnao Advanced Photoshop training Improved Photoshop skills benefits design office clients

$809

Shawna Young Title IX Hearing Panel training Better understanding of Title IX regulations improves performance on hearing boards

$38

Cody Dunlap* ACPA Summer Assessment Institute See below $811

PROFESSIONAL DEVELOPMENT 2017-2018

Who What/Why ROI 2017-18

Shawna Young Conference on Applied Learning Represented WCU while presenting at conference

$456

Dean Martin NCICU Assessment Conference Represented WCU while presenting at conference

$75

Shawna Young NCICU Assessment Conference Represented WCU while presenting at conference

$212

Grand Total all Professional Development

$2,401

PROFESSIONAL DEVELOPMENT 2018 - 2019

2019-2020 professional development hasn’t been determined but the director will attend an assessment related opportunity.

Who What/Why ROI 2018-19

Carol Barnao Digital Marketing & PR Certificate (fall 2018)

Topics included visual content marketing, social media strategies, and assessing digital marketing. Knowledge gained will be used to assist StudentAffairs departments.

$744

Shawna Young Digital Marketing & PR Certificate (fall 2018)

Topics included visual content marketing, social media strategies, and assessing digital marketing. Knowledge gained will be used to assist StudentAffairs departments.

$744

Total $1,488

EQUIPMENT

What 2017-18 2018-19

Computer for graduate student use $1166 $

Director’s computer purchased in 2014, replacement in 2018 $ $2,000

Graphic Designer’s computer purchased 3/2017, replacement in 2021 $ $

$ $

Total $1,166 $2,000

PROGRAMMING

2017-18 2018-19

Program Expenses Revenue Expenses Revenue

HESA Assessment presentations $267 $ $267 $

$ $ $ $

$ $ $ $

$ $ $ $

Total $267 $ $267 $

Funding supports room fee and catering for EDHE 650 final assessment presentations. Student Affairs and HESA stakeholders and assessment project sponsors are invited to attend this event.

GENERAL OPERATIONS

What 2017-18 2018-19

Office supplies $106 $110

Adobe Creative Cloud subscription $252 $252

Printing $299 $100

Canva for Work subscription $120

Total $657 $582

SUMMARY

Revenue/Expenses 2017-18 2018-19 Explanation of DifferenceState Funds $95,000 $105,900

Student/Health Fees/ACA $10,000 $10,000

Generated Revenues $ $

Grant Funds $2,500 $ OIPE assessment mini-grant

Total Revenue $107,500 $115,900

Staffing/Personnel $95,000 $105,900 Salary adjustments

Student Staffing $64 $0 No student staff 2018-2019

Professional Development $2,401 $1,488 F2018 professional development was offered in Asheville

Facilities $ $

Equipment $1,166 $2,000 Computer replacement

Programming $267 $267

General Operations $657 $582 We don’t anticipate significant printing costs for 2018-2019

Total Expenses $99,555 $110,237

Contribution to Reserves $ $

PROJECTED SUMMARY

Revenue/Expenses 2018-19 2019-20 Explanation of DifferenceState Funds $105,900 $108,018

Student/Health Fees/ACA $10,000 $10,000

Generated Revenues $ $

Grant Funds $ $

Total Revenue $115,900 $118,018

Staffing/Personnel $105,900 $108,018

Student Staffing $0 $0

Professional Development $1,488 $2,000 We haven’t planned 2019-2020 professional development yet

Facilities $ $0

Equipment $2,000 $0 Next computer replacement is 2021

Programming $267 $267

General Operations $582 $600

Total Expenses $110,237 $110,885

Contribution to Reserves $ $

BUDGET REDUCTION STRATEGY

Professional development and student worker support are currently our biggest expenses. Assuming we can find appropriate professional development opportunities locally and we don’t hire student workers, we could accommodate an annual budget reduction of $4,500.

THE END

Questions/Discussion