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Page 1:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

www.momentumconsulting.ie

Page 2:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

Founded in 2003, Momentum is an Irish educator and innovator focused on EU Lifelong Learning Programmes

• progressive learning programmes, content and platforms trainers

• Specialists in entrepreneurship and innovation

• strong marketing division specialising in content generation, digital media and social media

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This programme has been funded with support from the European Commission

Adventure Tourism Innovative Partnerships Project (AVIP)

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INTRODUCTION• An Erasmus+ EU Funded Programme

• Support to Adventure Tourism businesses across Europe

• Accessible to everybody on the adventuretourism.eu website

• Sharing best practice training resources enhancing digital competencies and

entrepreneurial capabilities to meet the changing needs within the adventure

tourism industry

Adventure Tourism Innovative Partnerships Project (AVIP)Introduction to the Project

“Click to

view website

adventuretourism.eu
adventuretourism.eu
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Find More Information on I www.adventuretourism.eu

Like on Facebook

• Adventure Tourism Businesses

• VET bodies & providers

• Educational Institutions

• Local/regional economic development agencies

• Tourism & adventure tourism sector based skilled agencies

• Enterprise & tourism networks ((e.g. Chamber of Commerce, Enterprise Boards, Tourism Offices)

• Voluntary, community services organisations, social enterprise

• Statutory organisations

Stakeholders Encourage Industry Involvement

http://www.adventuretourism.eu/
adventuretourism.eu
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Adventure Tourism I www.adventuretourism.eu

Find More Information on I www.adventuretourism.eu

Like on Facebook

adventuretourism.eu
http://www.adventuretourism.eu/
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Adventure Tourism I www.adventuretourism.eu

Find More Information on I www.adventuretourism.eu

Like on Facebook

adventuretourism.eu
http://www.adventuretourism.eu/
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AVIP Website

Find More Information on I www.adventuretourism.eu

Like on Facebook

Click Image for Website

adventuretourism.eu
http://www.adventuretourism.eu/
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Join AVIP on Facebook

Click Image for Website

https://www.facebook.com/adventuretourism.eu/
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Future of Technology & Adventure Tourism

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INTRODUCTION

The Future is Already Here

“

”

Adventure Tourism I www.adventuretourism.eu

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INTRODUCTION

Adventure Tourism Future of Technology The Future is Already Here

“

”

Adventure Tourism I www.adventuretourism.eu

Illustrates how technology and ultra-personalization could be used to enhance guest experience and well-being (L’Ecole Hôtelière de Lausanne)

Click Image to View Video

http://www.simonwannaz.com/ehl
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INTRODUCTION

Adventure Tourism Future of Technology The Future is Already Here

“

”

Adventure Tourism I www.adventuretourism.eu

In just 30 minutes, and go “anywhere on Earth in under an hour” for around the same price as an economy airline ticket.

Click Image to View Video

https://www.facebook.com/vergescience/videos/1533638143361767/?t=0
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INTRODUCTION

Adventure Tourism Future of Technology Geofence Marketing

“

”

Adventure Tourism I www.adventuretourism.eu

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INTRODUCTIONIncreased customer interactions

60% of consumers look for local information

on their mobile devices

40% of consumers look for information while

on the go

70% of consumers are willing to share their

location with you for something in return

Why You Should Adopt a Geofencing Marketing Approach

“

”

Geofencing

Source Biznessapps, Geofencing as a Marketing Strategy Learn from 8 Businesses who are Profiting from Geofencing

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INTRODUCTION

Adventure Tourism Future of Technology Localisation

“

”

Adventure Tourism I www.adventuretourism.eu

INTRODUCTIONLocalisation is adapting your product or content to a specific locale or market allowing you to remove barriers, open doors, drive revenue, expand your markets and welcome new and potential visitors. That means your content is at a minimum available in multiple languages online.

If your Website is only addressing the English

speaking community, your company is effectively

targeting only 20% of its potential market

ICANLOCALISE

https://www.icanlocalize.com/site/2012/07/tourism-and-travel-industry-the-importance-of-localization/
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INTRODUCTION

Connectivity Matters More Than Ever

“

”

Adventure Tourism I www.adventuretourism.eu

• Login online and control your network from wherever you are in the world

• Capture guest login details, allowing you to reach out to guests with promotional offers

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Click Image to View Video

http://www.aroundmeapp.com/
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Adventure tourism businesses and tourism regions can use digital assistants for various purposes example; provide information about the region, the activities in the area, the surroundings and weather conditions.

The intelligent assistant can also announce special offers or events.

For more information or booking enquiries, users can easily be redirected to the website of the tourism organisation or the booking site of your business.

Voice is the New Search

“

”

Adventure Tourism I www.adventuretourism.eu

Source Onlim Chatbots, Alexa & Co in The Tourism Industry

Humans are Communicating with Machines More and More Every DayClick Image

to View Video

https://medium.com/@onlim_com/chatbots-alexa-co-in-the-tourism-industry-8f8fe0d95662
https://www.facebook.com/gary/videos/10155712952283350/?t=39
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INTRODUCTION

Amazon Echo & Alexa is also very affordable

“

”

Adventure Tourism I www.adventuretourism.eu

Voice is the New Search

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INTRODUCTION1. Digital information providers of Ireland

2. This map avails maps, navigation to make it easier for you to find the destination

3. Multilingual application. Consists of 5 languages; Italian, Spanish, English, German and French with audio function

4. It works on both online and offline mode

Extreme Ireland Case Study

“

”

Business/Destination Applications

Click image to View

Interactive Demo App

https://squareroot.ie/Extreme-Ireland
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You must be available and bookable 24/7

That means your customers must be able to book with you, any time, any

where on any device in any language!

Otherwise You’ve Lost Them!

How Many Customers Do You Think You Have Lost by Not Being Available

24/7?

YOUR WEBSITE MUST BE

OPEN___ 24/7___

Are You Prepared and Ready for Visitors?

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INTRODUCTION

Tech Orientation Underpins CompetitivenessTrekksoft – All in One Booking System

“

”

Adventure Tourism I www.adventuretourism.eu

Click to View Website

https://www.trekksoft.com/?utm_source=google&utm_medium=ppc&utm_content=brand&utm_campaign=brand_world&gclid=Cj0KCQjwl9zdBRDgARIsAL5Nyn1wP3-PR88o7VJxnVT3u6knlf_tndVUODG8o8srMUGzT5J06G9sZtwaAuwxEALw_wcB
Page 24:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

Click to View Website

https://www.trekksoft.com/?utm_source=google&utm_medium=ppc&utm_content=brand&utm_campaign=brand_world&gclid=Cj0KCQjwl9zdBRDgARIsAL5Nyn1wP3-PR88o7VJxnVT3u6knlf_tndVUODG8o8srMUGzT5J06G9sZtwaAuwxEALw_wcB
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NOTE: Google Search Engine Optimisation Results will be based on Mobile Optimisation. You Won’t be

a search result if your mobile isn’t optimised!

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€19

Tech Orientation Underpins CompetitivenessSumUp

Don’t Give Customers an Excuse Not to Book or Come!

Click to View Website

https://sumup.ie/
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INTRODUCTION

VR (Virtual Reality) is Coming up the Ranks

“

”

Adventure Tourism I www.adventuretourism.eu

No Excuse for Poor MarketingDrones & 360-degree

Augmented Reality is Rocking

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• Allows you to step into cities,

• Novelty Destinations

• Used for planning trip

• Interactive

Google Earth

“

”

Virtual Reality has Become a Bigger Part of Our ‘Reality’

Source: Travel Marketing Trends for 2017 and Beyond Webinar

Page 29:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

Click to on Image to Experience Google Earth VR

Click image to View Video

https://vr.google.com/earth/
Page 30:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return
Page 31:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return
Page 32:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

Click to View Website

https://vimeo.com/230703756
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INTRODUCTION

Experience Development Lies at the Heart of it All

“

”

Adventure Tourism I www.adventuretourism.eu

Research has shown that the ‘Experience Seeker’ has a number of key aspirations to satisfy their travel experience, these include:

• Authentic personal experiences • Social interactions• Experiencing something different • Understanding and learning • Participating in the local lifestyle and experiencing it• Challenging themselves • Visiting authentic destinations• Exposure to unique and compelling experiences

Page 34:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

INTRODUCTION

Experience Development Lies at the Heart of it All

“

”

Adventure Tourism I www.adventuretourism.eu

“Living the brand is about delivering a distinctive or unique type of service or experience that enhances the guest’s

destination experience to the point where it is truly pleasurable and memorable,”

Duane E. Knapp, Global Destination BrandScience, 2012

Page 35:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return
https://www.wildatlanticcrusades.com/book-now.html?gclid=Cj0KCQjwrszdBRDWARIsAEEYhrc92yk5Q5ipupNKjWWWd65SBe655b47Ldtw4s0BqampjzjGFL20l5AaAgGcEALw_wcB
Page 36:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

INTRODUCTION

Experience Development Using Technology

“

”

Adventure Tourism I www.adventuretourism.eu

https://www.wildatlanticcrusades.com/book-now.html?gclid=Cj0KCQjwrszdBRDWARIsAEEYhrc92yk5Q5ipupNKjWWWd65SBe655b47Ldtw4s0BqampjzjGFL20l5AaAgGcEALw_wcB
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Click to View Video

https://youtu.be/-ONrhJqK9-M
Page 39:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return
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Page 41:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

INTRODUCTION

“

”

Adventure Tourism I www.adventuretourism.eu

Access to FREE Resources

www.rootsproject.euClick on Link to go to Website

http://www.rootsproject.eu/
Page 42:  · 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go 70% of consumers are willing to share their location with you for something in return

[a] 9 Orchard Court, Leitrim Village, Co. Leitrim, N41 HY80, Ireland[t] +353 [0] 71 96 23500

[e] [email protected][w] www.momentumconsulting.ie

Contact and Connect


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