2018 Sponsorship OpportunitiesNovember 3-5, 2018 | Greater Columbus Convention Center, Columbus, OhioCONVENTION

Now in its Fifth year, the Angus Convention is the industry-leading event hosted by the American Angus Association. It is defined by quality education seminars, a solution-oriented trade show, Certified Angus Beef® meals, ample networking opportunities and the Annual Meeting of Delegates for the American Angus Association.

The common tie of the Angus Convention participants is their personal commitment to quality beef advancement on all levels of the production chain — from cow-calf producer to the commercial cattleman, and the feeder to the packer. These cattlemen and women are eager to explore the newest technology, discuss the latest ideas and insights, and share what’s working for them.

The trade show is an integral part of the Angus Convention and gives you the opportunity to see—and be seen by—a high concentration of individuals who make and/or influence farm and ranch buying decisions. Meals, refreshment breaks and receptions are scheduled in the trade show to maximize traffic and draw the people you want to meet.

CONVENTION

STATES REPRESENTED PLUS INTERNATIONAL GUESTS

50%Seedstock

44% Cow/Producer

3%Feedyard

3%Stocker/

Backgrounder

20162017

While most participants focus on raising cattle, 16% raise horses and 3% raise swine

CattleOnly

Horses Swine Poultry Sheep Goats, Market

Dairy Cattle

Other

7%13%

16%

5%3%3% 3% 4% 3% 1%1% 1%2%2%

66%70%

Angus Convention Participants2/3 of the Angus Convention participants attend their state

cattlemen’s association meeting, but less than 30% attend the Cattle Industry Convention and NCBA Trade Show

31%

19%

7%8%

1%State/Regional

Farm ShowsState

Cattlemen’sCattle Industry

ConventionState Farm

BureauOther Commodity

Classic

33%

68% of the 2017 Angus Convention participants plan to return to the 2018 Angus Convention

9%No

68%Yes

23%Maybe

84% of the 2017 Angus Convention participants said they would recommend attending to others

84% Yes

2%No

14% Maybe

Angus Convention Participants

2017

2016

Over 1/3 of the Angus Convention participants raise hay or other crops

35%Hay

40%

16%Corn

17%

15%Alfalfa

16%

9%Soybean

10%

11%Wheat

8%

4%Oats

5%

9%Other

3%

1%Milo

1%

1 | Trade Show 3 | AngusUniversity

2 | Networking & Social

4 | Educational Workshops

5 | International Genetics Symposium

Top five reasons participants attended the 2017 Angus Convention

86% of the Angus Convention participants

say they are likely to purchase products or

services from exhibitors or sponsors

Number of cattle managed on an annual basis

5,001 - 10,0001.2%

.84%

10,001 & UP0.3%

0.35%

1,001 - 5,0006%

7%

501 - 1,00011.9%

12%

251 - 50014.9%

19%

101 - 25026%

22%

1 - 10040.5%

38%

One Star Sponsor $15,000In addition to the recognition with the sponsored items, One Star Sponsors will receive special recognition in the event website, convention guide and on-site signs. The company logo will be included in sponsor reels used throughout the Angus Convention.

Two Star Sponsor $35,000In addition to the recognition with the sponsored items, Two Star Sponsors will receive all items received by One Star Sponsors plus company mention during the convention general session, and a company representative is invited to attend the Angus Foundation Donor Recognition Event on Friday, November 2.

Three Star Sponsor $75,000In addition to the recognition with the sponsored items, Three Star Sponsors will receive all items received by Two Star Sponsors plus the company logo projected on the wall of the trade show exhibition hall.

Four Star Sponsor $125,000In addition to the recognition with the sponsored items, Four Star Sponsors will receive all items received by Three Star Sponsors plus an educational interview for use as an editorial segment in a future episode of The Angus Report.

Five Star Sponsor $225,000In addition to the recognition with the sponsored items, Five Star Sponsors will receive all items received by Four Star Sponsors plus a series of educational interviews for use as editorial segments in future episodes of The Angus Report, a Five Star Sponsor recognition sign for display at your company booth, and additional considerations as available.

Star Sponsorship ProgramThe Angus Convention has become a world-renowned event thanks to the generous and consistent support of our sponsors. Listed below are the five levels of available sponsorship recognition. Sponsors earn a Star Sponsor level based on their total dollars invested each year, including the Angus Convention booth space rental and Angus Convention advertising/sponsorships. Once these criteria are met, the total 2018 fiscal year advertising with Angus Media, including special services projects, will be calculated into the Star Sponsorship Program total.

All sponsors will receive recognition in the event website, convention guide and on-site signage.

Angus Convention Sponsorship Opportunities

Show Bags $6,500Place your company’s logo on the official show bags and include a promotional piece with the first 2,500 people at the Angus Convention. Bags are approved by the Angus Convention and provided by the sponsoring company.

Registration Inserts $2,500Place your company’s marketing literature or show promotion coupon in the Angus Convention registration packet in the show bag. 2,500 pieces of literature are supplied by the sponsoring company, and the inserts are due to the American Angus Association by October 1, 2018.

Lanyards $6,500This sponsorship may be one of the most visible opportunities at the Angus Convention. The first 2,500 people who enter the Convention and Trade Show will receive a lanyard with your brand and the Angus logo on it. Lanyards are approved by the Angus Convention, and provided by the sponsoring company.

Column Signs $1,000These freestanding column signs prominently display your company logo and message. Each has four advertising opportunities. Both are in prime locations where all Angus Convention participants will navigate through. Each sign is 38.11” wide x 90.75” tall. Angus Convention will provide the printing and installation. Sponsoring company provides the camera-ready design that must be approved by the Angus Convention.

Door Window ClingsVariety of choices to pick from, please contact us for sizes. Angus Convention will provide the printing and installation. Sponsoring company provides the camera-ready design that must be approved by the Angus Convention. *Rates available upon request.

Trade Show Floor Clings $400 Provide reinforcement messaging to point Angus Convention trade show participants to your trade show booth with 3’ x 3’ floor clings. Catch their eye and trigger traffic to head to your location. Floor clings are designed and provided by the Angus Convention, and approved by the sponsoring company.

Directional Signs $5,500Your company logo will appear on all directional signs for the Angus Convention in the Greater Columbus Convention Center. Attendees will see your logo prominently displayed as they look for a session or event (does not appear on signs pertaining to other sponsored items or events). Eight or more signs are designed and provided by the Angus Convention, and approved by the sponsoring company.

SOLD

SOLD

Boot & Shoe Shine Station $4,000This is a great way to drive traffic to your booth and achieve unique visibility in a central location. Sponsor will be recognized with their logo on one sign located at the shoe shine station and sponsor is responsible for

providing the coupon to be given at their booth for the shoe shine service. Includes two shoe shiners during trade show hours on Saturday, November 3, and Sunday, November 4.

Trade Show Aisle Signs $1,000Everyone depends on directional aisle signs to effectively navigate through the trade show floor. Increase recognition of your company’s brand among thousands of cattlemen, and remind attendees of your booth location by displaying

your company name, logo, and booth number on several aisle signs throughout the show. Two-sided aisle signs let attendees see your logo every time they look up. Visibility outside your booth doesn’t get any better than this. Aisle signs are designed and provided by the Angus Convention, and approved by the sponsoring company.

Hydration Station $3,500A unique opportunity to further enhance participation, showcase your brand and provide attendees with a complimentary bottle of water. Each Hydration Station is 5’ 6” wide x 8’ tall. Cost includes the graphics, installation and removal. We do not, however, provide the water bottles. Sponsoring company works with the convention center food and beverage

team to purchase water bottles and keep the station filled during all trade show hours. The 22”x 28” easel sign is provided at an additional fee of $125.

Sponsoring company is responsible for providing a camera-ready design that must be approved by the Angus Convention. All files must be provided in a hi-res, ready to print PDF. Materials are due by September 1, 2018 and should be sent to Leann Schleicher at LSchleicher@angus.media

Exhibitor Custom Eblast MessageReach your potential customers AND maximize your presence before arriving in Columbus! This eblast message will serve as a resource for participants to learn more about your company and trade show promotions. Sponsoring company provides the distribution-ready design that must be approved by the Angus Convention. Eblast will be distributed by the Angus Convention on behalf of the sponsoring company.

• One-time $1,500• Two-times $2,000• Three-times $2,400

Participant Email Banner Ad $1,500Raise awareness for your brand by placing banner ads in the Angus Convention participant email communications. After pre-registering for the Angus Convention, the American Angus Association will follow up regularly with each participant with event teasers, important information, etc.

Angus Convention Sponsorship Opportunities

Dining SponsorshipsInterested in positioning your brand along one of the Certified Angus Beef® meals? Contact us for custom proposals. Co-sponsorship opportunities available.

SOLD

Monday Morning Break $10,000Attendees will enjoy a complimentary cup of coffee, tea or water while waiting for the annual meeting to begin. This will be an opportunity to be in front of a captive audience. Angus Convention will supply two signs. Sponsor may supply branded cups and napkins. With each sip, the attendees will appreciate your support.

Exhibitor Custom Direct MailThe Angus Convention’s goal is to assist you, our exhibitor, to increase your exposure by targeting key prospects with pre-show marketing in the weeks leading up to the Convention. Postcards are just the beginning of the custom direct mail services available through the Angus Media special services department. Every project is unique as the brand they represent. Contact Kathy LaScala at 913.486.7184 or KLaScala@angus.media to discuss options and pricing.

Hospitality Suites & Meeting RoomsWe are pleased to offer hospitality suites for client entertainment or rooms for private meetings. Hospitality suites are efficient, affordable and can be customized to create the perfect setting for your needs outside of the convention trade show and activities. Contact Lori Stickley at 937.206.1726 for options and availability.

Convention Center Branding OptionsVariety of choices to pick from, please contact us for sizes.Kathy LaScala at 816.383.5219, mobile 913.486.7184 or email klascala@angus.media* Rates available upon request.

Angus Convention Sponsorship Opportunities

EXAMPLES

CONVENTION

November 4-6, 2017Fort Worth, Texas

OFFICIAL GUIDEANGUSCONVENTION.COM

CONVENTION

November 4-6, 2017Fort Worth, Texas

OFFICIAL GUIDEANGUSCONVENTION.COM

WHEN YOU FINANCE A NEWCAT® SKID STEER LOADER, WE’LL MAKE YOUR DOWN PAYMENT.* TO GET THE MOST OUT OF YOUR MACHINE, WE’LL

EVEN THROW IN AN EQUIPMENT PROTECTION PLAN.*

$6,589 USD

HELPING YOU MAKE A LIVING, SO YOU CAN CREATE THE LIFE YOU WANT.Caterpillar is built to help operations like

yours succeed every day. Rely on Cat® Skid

Steer Loaders and Compact Track Loaders

to safely feed, clean and maintain your

ranch or farm. The exceptional versatility

and fuel effi ciency make owning Cat

machines your smartest investment.

Request more information at

1-888-CAT-1460 or visit CatResourceCenter.com/agriculture.

*Please visit CatResourceCenter.com/special-offers.asp for offer details.

© 2015 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

CATBC52672 Belly Band Final.indd 1 8/28/15 10:33 AM

Angus Convention Guide AdvertisingThe Angus Convention offers advertising in the official convention guide to heighten your reach and provide optimal visibility among convention participants. As the primary tool for participants to navigate the educational, networking and exhibitor offerings of the Angus Convention, the official convention guide is distributed in advance of the Angus Convention with the October issues of the Angus Journal® reaching 13,000 subscribers and Angus Beef Bulletin® reaching over 65,000 commercial cattlemen. Each participant also receives the Angus Convention guide at name badge pick-up and is referenced multiple times a day throughout the event. Plus the Angus Convention guide is posted online for additional distribution and reference.

Deadline for space reservations and ad copy is August 11.

Camera-ready ads are due August 25.Full page trim size: 8.125” x 10.8125”Full page with bleed: 8.375” x 11.0625”Half page size: 7.1319” x 4.9063”

Premium Page $5,000• Inside Front Cover• Inside Back Cover• Page 3• Last Page

Full Page $2,500Full Page and 1/3 page legal column $3,333Half Page $1,250Cover Wrap $15,000

Angus Convention Sponsorship Opportunities

ITEM AMOUNT

TOTAL .......................................................................................................................................................................................... $

2018 Sponsorship AgreementCONVENTION

KEY CONTACTSSales - Trade Show and SponsorshipsKathy LaScala | klascala@angus.media913.486.7184

Angus ConventionJaclyn Clark | jclark@angus.org816.383.5147

Angus Convention Program Advertising Contract

DATE _______________________________________________

COMPANY ____________________________________________

MAILING ADDRESS ______________________________________

CITY _______________________________________________

STATE _____________________ ZIP CODE __________________

PRIMARY CONTACT _____________________________________

E-MAIL ______________________________________________

OFFICE PHONE ________________________________________

MOBILE PHONE ________________________________________

SIGNATURE __________________________________________

PAYMENT

CREDIT CARD _______________________________________________________________________

EXP. DATE _________________________________________________________________________

NAME ON FRONT OF CARD ______________________________________________________________

BILLING ADDRESS (IF DIFFERENT THAN COMPANY ADDRESS)

_______________________________________________________________________________________________

_______________________________________________________________________________________________

CHECK Make checks payable to the “American Angus Association” and return form to American Angus Association, Attention: Angus Convention 3201 Frederick Ave., St. Joseph, MO 64506 Fax 816.233.9703