2018 official publication of the high point market ... · official publication of the high point...

High Point Market Authority336.869.1000

find us everywhere www.highpointmarket.org

SPONSORSHIP MEDIA KIT2018

#hpmkt

Official Publication of the High Point Market

SPRING

2018High Point Market

164 South Main Street, Suite 700 High Point, NC 27260

336.869.1000

THIS IS1. Tear above the dashed line.

2. Fold along the vertical perforation.

YOUR PASS

FrontBack

Please see OTHER SIDE for planning your trip.

PASS POLICIES & GUIDELINES

• This pass is valid only for the Spring 2018 Market, April 14-18.

• Showroom hours: Saturday, April 14 – Tuesday, April 17, 8am – 7pm

Wednesday, April 18, 8am – 5pm

(Please note: We strongly recommend scheduling appointments for any

showrooms you intend to visit outside of these offi cially published hours.)

• Showroom entry at Exhibitor’s discretion; photography prohibited without approval.

• No children under 15 years allowed; only service dogs – no other animals permitted.

• All passes are non-transferable. Good for bearer only.

Failure to adhere to Policies & Guidelines will result in immediate revocation of pass and

removal from future pass consideration.

SHOWPLACE SUITE #4101

BEDDINGLIGHTING

ACCENT FURNITURE

WALL DECOR

SURYA.COM

THROWS

PILLOWSRUGS

Your vision. Our passion.

SHOP A DAY EARLY - FRIDAY, OCTOBER 13

SHOWPLACE 4100


Sponsorship Media Kit 2

High Point Market SponsorshipsStand Out from the Crowd. The High Point Market offers valuable high-visibility sponsorship opportunities for our most popular events and services. Our marketing team can tailor a plan to your specific goals and objectives focused on results-oriented exposure. The Market Authority has a wealth of resources available and will be happy to work with your team to customize a program that meets your objectives.

Print/Promotions/Signage ..................................... 3

Market Field Guide /

Market Map & Transportation Guide Market Bag DistributionDowntown Showroom District Street Maps /

Downtown Shuttle Map SignRegistration Market Pass

Email/Online Marketing ......................................... 7

Email BannersInstagram Post

Transportation ....................................................... 9

Downtown ShuttlesGo Anywhere VansShowroom Shuttle Stops Sign

Events/Programs ................................................... 10

Concerts, VIP Lounge, and EventsInternational Buyers Center / MediaLinkDesign Bloggers TourMarket Hospitality

Specifications ........................................................ 14

Sponsorship SpecsPDF Settings



Market Field GuideThis publication has everyone talking about

Market in a whole new way. Larger in size, this

colorful brochure breaks Market down into eight

downtown areas, detailing areas of interest and

popular attractions for Market guests.

DEADLINE: 2/23Cost: $5,000Circulation: Approximately 17,000Available: 2 - half pageSpecifications: See page 14

Market Map & Transportation GuideThis invaluable on the ground resource gives

buyers all the information they need. Hotel

shuttle route schedules, Go Anywhere shuttles,

and Market map are all located in the back of

the Market Field Guide. This brochure is highly

utilized by all Market guests.

DEADLINE: 2/23Cost: $8,500Circulation: Approximately 17,000Available: 2 - full pageSpecifications: See page 14


PRINT/PROMOTIONS/SIGNAGE


Market Bag DistributionDistribute your Market bag or co-brand a bag with the High Point Market and get highly-visible,

Market-wide distribution including: Market information booths, hotel shuttles, the International Buyers

Center and MediaLink.Cost: $7,000

SOLD FOR SPRING 2018




Street SignageINCLUDES DOWNTOWN SHOWROOM DISTRICT STREET MAPS & DOWNTOWN SHUTTLE MAP SIGN

EXCLUSIVE OPPORTUNITY! High visibility on the official High Point Market street map. The High Point

Market Authority installs a large format Market map in four strategic locations in the showroom district:

Showplace, Hamilton/Wrenn, Suites at Market Square entrance, and Commerce & Main. Downtown

Shuttle Map signs are posted at 29 stops throughout the Market district on the green and red lines

running a continuous loop throughout the Market.

DEADLINE: 3/14

Cost: $6,500

Specifications: See page 14




Registration Market Pass Market passes are sent to all Market attendees as they register. Printed on a perforated 4/color sheet 8.5 x 11.

DEADLINE: 12/15

Cost: $10,000Specifications: See page 15




SPRING2018

High Point Market164 South Main Street, Suite 700 High Point, NC 27260

336.869.1000

THIS IS1. Tear above the dashed line.2. Fold along the vertical perforation. YOUR PASS FrontBack

Please see OTHER SIDE for planning your trip.

PASS POLICIES & GUIDELINES• This pass is valid only for the Spring 2018 Market, April 14-18.• Showroom hours: Saturday, April 14 – Tuesday, April 17, 8am – 7pm Wednesday, April 18, 8am – 5pm (Please note: We strongly recommend scheduling appointments for any showrooms you intend to visit outside of these offi cially published hours.)• Showroom entry at Exhibitor’s discretion; photography prohibited without approval. • No children under 15 years allowed; only service dogs – no other animals permitted. • All passes are non-transferable. Good for bearer only.Failure to adhere to Policies & Guidelines will result in immediate revocation of pass and removal from future pass consideration.

SHOWPLACE SUITE #4101

BEDDING LIGHTINGACCENT FURNITURE WALL DECOR SURYA.COMTHROWSPILLOWS RUGS

Your vision. Our passion.

SHOP A DAY EARLY - FRIDAY, OCTOBER 13SHOWPLACE 4100



EMAIL/ONLINE MARKETING

Email BannersDigital communications are a highly effective and low cost vehicle for reaching the Market’s target

audiences. The High Point Market sends regular email communications to over 100,000 domestic

and international retailers and designers, including registration emails that begin 90 days prior to

Market and continue on a regular schedule until the week of Market. Opportunities will vary depending

on timing in Market cycle.DEADLINE: 2/16Cost: $8,500Specifications: See page 15



EMAIL/ONLINE MARKETING

Instagram PostPromote your product images and showroom location on the official High Point Market Instagram page

to over 102,000 followers. Posting options include 1-90 days before Market, during Market, and 1-90

days after Market. Images must include product that has been displayed or will be displayed at High

Point Market or an event occurring during. Limit 3 posts per exhibitor per Market cycle.DEADLINE: VARIES BASED ON PREFERRED POSTING TIMELINECost: $500 per postSpecifications: See page 15


TRANSPORTATION

Downtown Shuttles The Downtown Showroom Shuttles provide Market guests

with free, continuous transit in the central Market district.

Their high visibility in the downtown showroom district

virtually guarantees that everyone at Market will see your

company’s message multiple times, whether they utilize the

shuttle system or not.

Sponsorship offered: Vehicle wrapping for four buses with

your company’s customized message.

Hours of Operation

Friday, April 13 — Tuesday, April 17, 7:30am – 8pm

Wednesday, April 18, 7:30am - 6pm

DEADLINE: 2/28Cost: $32,000

Go Anywhere Vans Market guests use our free Go Anywhere service to reach

any destination within a 3-mile radius of the High Point city

limits that is not served by our Downtown Shuttles. These

vehicles blanket the Market district, thereby guaranteeing

that your message will be seen throughout the High Point

area.

Sponsorship offered: Vehicle signage for 16 vans with your

company’s customized message.

Hours of Operation:



DEADLINE: 2/28Cost: $32,000Specifications: See page 15

Showroom Shuttle Stops MapWith an average ridership of 36,000 people each Market the seven Red and

Green Line Shuttle Buses display a complete showroom shuttle stop map of the

downtown district. This exclusive sponsorship opportunity places your company

logo or designed graphic on the map for viewing by all

Market riders.

Hours of Operation:



DEADLINE: 2/28

COST: $6,000



Concerts, VIP Lounge, and EventsThe High Point Market offers sponsorship opportunities for our concert and event nights. Held after

hours, this tradition lets Market-goers relax after a busy day. This is your opportunity to get in front of

your best buyers with a live concert, food and bar with exclusive opportunities such as a VIP Lounge,

meet & greet and multiple ways to customize, making this a VIP branding opportunity.

DEADLINE: 2/28

Cost: Starting at $15,000

CALL FOR ALL AVAILABLE PACKAGES


EVENTS/PROGRAMS



International Buyers Center / MediaLinkThis active venue is home to the working press and all international buyers during Market Week.

Located in the High Point Theatre this space offers a comfortable environment to recharge between

showroom visits. This sponsorship is an excellent choice for exhibitors who wish to strengthen

relationships with these important Market populations.

2. MediaLink

Signage

Press gift

Press kit mailing

DEADLINE: 2/28

Cost: $10,000

1. International Buyers Center

Giveaway

Product placement in center

Signage

DEADLINE: 2/28

Cost: $10,000


EVENTS/PROGRAMS


Design Bloggers TourThrough this exclusive sponsorship you can bring ten top-quality, hand-picked bloggers into your

showroom for a presentation and tour. Organized by Esteem Media, this program will provide

sponsoring exhibitors with an opportunity to gain valuable exposure as the bloggers post to their

social media channels and blogs. Sponsors will have multiple opportunities for online and on-site

exposure, including a guaranteed mention by each of the ten bloggers and logo placement on the

highpointmarket.org website, which receives thousands of visits each day during peak Market times.

One cocktail reception and tour sponsorship is also available, allowing for extended exposure to the

blogger team and other special guests.

LIMITED AVAILABILITY.

DEADLINE: 2/28

Cost: $4,000-$7,500

TOUR SLOTS AVAILABLE: 12


EVENTS/PROGRAMS



Market HospitalityPositioned at the Transportation Terminal and other high-traffic locations, our hospitality sponsorship

gives your brand an opportunity to offer welcome snacks, water, and other beverages first thing in the

morning and throughout the day. The perfect fit for a company that needs to reach multiple industry

audiences.

Morning Hospitality

DEADLINE: 3/14

Cost: $10,000

Water/ Beverage Distribution

DEADLINE: 3/14

Cost: $9,000

EVENTS/PROGRAMS



SPECIFICATIONS

MARKET MAP & TRANSPORTATION GUIDE

Full Page Trim: 4" W x 9" HBleed: .125" all sidesLive Area: 3.75" W x 8.75" H

Accepted File TypesPDFX1A See p.16 for settings

MARKET FIELD GUIDE

Half Page Trim: 5.75" W x 4.3215" HBleed: .125" all sides


DOWNTOWN SHUTTLE STOPS SIGN (DISPLAY ON SHUTTLE)Trim: 16" W x 2.25” HBleed: .125" left, bottom, and right


DOWNTOWN SHOWROOM DISTRICT STREET MAPS Trim: 60" W x 6" HBleed: .25" on top, left, and rightLive Area: 58" W x 5" H

Accepted File TypesPDFX1ASee p.16 for settings

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area

Vinyl panel 1 trim area


Door Opening & Handle

Area

Passenger door area

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area




Area

Passenger door area

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area




Area

Passenger door area

DOWNTOWN SHUTTLE MAP SIGN (DISPLAY ON STREET)Trim: 16" W x 3.25” HBleed: .125" left, bottom, and rightLive Area: 15" W x 2.75" H




REGISTRATION MARKET PASS Large AdAd Size: 7.75" W x 2.5" H

Small AdAd Size: 3.75" W x 2.5" H


EMAIL BANNERS540px W x 150px H

Accepted File Types72 dpi jpg

INSTAGRAM POST1080px W x 1080px H

Accepted File Types72 dpi jpg

SPECIFICATIONS

GO ANYWHERE VANFormat: 2 vinyl panelsLocation: Passenger DoorsTrim: 17" W x 30" HBleed: .25" on top, left, and rightLive Area: 17" W x 30" H

Accepted File TypesPDFX1ASee p.16 for settings

live

livelive

trim bleed

trimtrim

bleedbleed

Window Area




Area

Passenger door area



PDFX1A SettingsFor Print

High Quality Print Settings

For Digital Publication

SPECIFICATIONS

2018 official publication of the high point market ... · official publication of the high point...

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