2018 Consumer Neuroscience Symposium4 October 2018

Organizing Committee

Michael PlattWharton

Neuroscience Initiative, USA

Gideon Nave Wharton School, USA

Hilke PlassmannINSEAD & Brain and Spine Institute (ICM), Sorbonne University,

France

Carolyn YoonUniversity of

Michigan, USA

Sponsored by

Poster presentations • Dianna Amasino (Duke University) - Individual Differences in the Use of Variable Budget Information in Consumer Choice• Ana Paula Costa (Universidade Federal de Pernambuco) - Behavioral Experiments Associating Calculus and Video Music Listening Activities with

the Decision Process with Multi-attribute Context• Susanna Gobbi (University of Zurich) - How Do Predicted and Experienced Utilities for Food Relate to Body Mass?• Ekaterina Goncharova (University of Pennsylvania) - Influences of Social Psychopathology on Social Valuation and Behavior• Adam Hakim (Tel Aviv University) - Deep-EEG: Decoding Valuations from Neural Activity to Predict Consumer Preferences• Amber Heijne (Maastricht University) - The Role of the Mentalizing Network in Model-based Decision-making• Chen HU (Sorbonne University) - How Values Change during Sequential Information Sampling in Multiple Option Choices• Wes Hutchinson (University of Pennsylvania) - Cross-Validation of Measures of Arousal and Emotion as Responses to Natural Scenes: Self-

Report, Facial Expression Analysis, Pupil Size, Skin Conductance, and Inter-Beat Interval• Annamarie Huttunen (University of Pennsylvania) - Integration of Social information and Value by Superior Temporal Sulcus (STS) Neurons in

Monkeys Trading in a Simulated Stock Market• Liz Izakson (Tel-Aviv University) - Relating the Attraction Effect with the Proximity Effect in Gestalt• Sangil Lee (University of Pennsylvania) - Motivational Control of Mental Effort Allocation during Decision-Making• Seungji Lee (Ulsan National Institute of Science and Technology) - Effects of Commercial Break Interruption on EEG Frontal Alpha Asymmetry and

Program Recall Rate• Aiqing Ling (INSEAD) - Post-terror Affect Bluntness: Terror-induced, Stressful Life Events Blunted Arousal Reactivity and Impaired Affect

Integration in Subsequent Aesthetic Evaluations• Giannis Lois (University of Mainz) - The Neural Basis of Ambiguous Unfairness in the Ultimatum Game• Sebastiano Massaro (Surrey Business School) – The Influence of Anger on Strategic Cooperative Interactions• Eunbi Seomoon (Ulsan National Institute of Science and Technology) - Steeper Discounting for Delayed Material Purchases than Delayed

Experiential Purchases during an Intertemporal Choice Task• Feng Sheng (University of Pennsylvania) - Neural Pattern Similarity Reveals Brand Equity• Stephanie Smith (The Ohio State University) - Product vs. Packaging Decomposing the Distinction between Perceptual and Value-based

Decisions• Nicolette Sullivan (Duke University) - Would You Like Fries with That? Modeling the Default Effect in Dietary Choice• Loreen Tisdall (University of Basel) - The Risky Brain: Local Morphometry and Degree Centrality as Neural Markers of Psychometrically-derived

Risk Preference Factors• Taeyang Yang (Ulsan National Institute of Science and Technology) - Investigation of Neural Responses to Commonly Appreciated Service-to-

service Brand Extension• Sangsuk Yoon (University of Dayton) - The Neural Mechanisms of Anchoring Effects on Willingness-to-Pay• Zhihao Zhang (University of California, Berkeley) - Predicting Memory-based Decisions using Semantic Fluency and Preferences• Wenjia Joyce Zhao (University of Pennsylvania) - Why do Decision Makers Reject Low-stake Positive-expected-Value Gambles?

Program 11:30-12:15 Buffet Lunch The Huntsman Hall 2nd Floor Lounge 12:15-12:30 Welcoming Remarks F95 Michael Platt

Director Wharton Neuroscience Initiative, University of Pennsylvania, USA

Number Processing in the Brain and its Implication for Consumer Decision Making Invited track, Chair: Carolyn Yoon

12:30-1:10 Elizabeth Brannon F95 University of Pennsylvania, USA

1:10-1:50 Gilles Laurent F95 INSEEC Business School, France

1:50-2:30 Valerie Reyna F95 Cornell University, USA

2:30-3:00 Break The Patty and Jay Baker Forum

Application of Non-Choice Data for Understanding Consumer Decisions Reviewed track, Chair: Gideon Nave

3:00-3:25 Gaze Pattern and Pupil Size Reveal the Mechanisms F95 Underlying Loss Averse Decisions Arjun Ramakrishnan University of Pennsylvania, USA

3:25-3:50 Consumer Privacy Tradeoffs: F95 Neural Mechanisms Underlying Privacy Calculus Crystal Reeck Temple University, USA

3:50-4:15 Motivational Control of Mental Effort Allocation F95 during Decision-Making Douglas Lee Sorbonne University, France

4:15-4:45 Break The Patty and Jay Baker Forum

4:45-5:10 How Beauty Affects Fairness in Social F95 Decision Making: An fMRI Study on Face Attractiveness and the Ultimatum Game Yu Pan Shanghai International Studies University, China

5:10-5:35 Blitz Presentations of Selected Posters F95 5 min each, Chair: Hilke Plassmann • Amber Heijne (Maastricht University, The Netherlands)

The Role of the Mentalizing Network in Model-Based Decision-Making • Taeyang Yang (Ulsan National Institute of Science and Technology)

Investigation of Neural Responses to Commonly Appreciated Service-to-Service Brand Extension

• Feng Sheng (University of Pennsylvania, USA) Neural Pattern Similarity Reveals Brand Equity

• Eunbi Seomoon (Ulsan National Institute of Science and Technology, South Korea) Steeper Discounting for Delayed Material Purchases than Delayed Experiential Purchases during an Intertemporal Choice Task

• Sangil Lee (University of Pennsylvania, USA) Neural evidence that delayed rewards are less concrete

5:35-5:45 Closing Remarks Joseph Kable

University of Pennsylvania, USA & The Wharton School, President of the Society for Neuroeconomics

5:45-7:00 Poster Session The Patty and Jay Baker Forum

Jon M. Huntsman Hall The Wharton School, University of Pennsylvania, USA