2017 retail trend predictions
TRANSCRIPT
PREDICTING2017 RETAIL TRENDS
MEET OUR EXPERTS
BRIAN KAVANAGHSenior Director of Retail Evolution THE HERSHEY COMPANY
LINA YANGDirector of The Hershey Lab THE HERSHEY COMPANY
THE COMMON THEME FOR RETAIL IN 2017
FRICTIONLESS SHOPPING
WILL BE IMPERATIVE TO SHOPPERS
MEAL INSPIRATION
CONSUMERS WILL SHOP FOR MEALS instead of purchasing ingredients to make a meal
TREND 1
MEAL INSPIRATION
I expect to see more grocery stores getting away from the drudgery of ingredient shopping, and, instead, presenting shopping as meal inspiration, either through cooking demonstrations or by offering their own meal kits for consumers to grab and go.– BRIAN KAVANAGH
TREND 1
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CONSUMERS WILL SHOP ONLINE and pick up their order in store
TREND 2
CLICK AND COLLECT
TREND 2
CLICK AND COLLECT
Click and collect grew exponentially fast in 2016, and I think it’s going to be prevalent throughout the marketplace in 2017.– BRIAN KAVANAGH
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EVERYDAY CONVERSATIONS
TREND 3CONVERSATIONALCOMMERCE
Brands are becoming a part of
NEED A PIZZA? NO NEED TO CALL YOUR LOCAL DOMINO’S PIZZA
YOU CAN ORDER THROUGH FACEBOOK MESSENGER
TREND 3CONVERSATIONALCOMMERCE
Conversational Commerce is a way that brands can seamlessly enter into consumers’ conversations.– LINA YANG
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PREDICTING2017 RETAIL
TRENDS
CONNECT WITH OUR EXPERTS BRIAN
KAVANAGHSenior Director of Retail Evolution, The Hershey Company
LINA YANGDirector of The Hershey Lab, The Hershey Company