2017 raymond james conference - the home depot · 18.1% earnings per share growth in 2016 fiscal...

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2017 Raymond James Conference Kevin Hofmann President, Online & Chief Marketing Officer

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Page 1: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

2017 Raymond James ConferenceKevin Hofmann

President, Online &

Chief Marketing Officer

Page 2: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Forward Looking Statements and Non-GAAP Financial Measurements

Certain statements contained in today’s presentations constitute "forward-looking statements" as defined in the Private Securities Litigation Reform Act of

1995. Forward-looking statements may relate to, among other things, the demand for our products and services; net sales growth; comparable store sales;

effects of competition; state of the economy; state of the residential construction, housing and home improvement markets; state of the credit markets, including

mortgages, home equity loans and consumer credit; demand for credit offerings; inventory and in-stock positions; implementation of store, interconnected retail

and supply chain initiatives; management of relationships with our suppliers and vendors; the impact and expected outcome of investigations, inquiries, claims

and litigation, including those related to the 2014 data breach; issues related to the payment methods we accept; continuation of share repurchase programs;

net earnings performance; earnings per share; dividend targets; capital allocation and expenditures; liquidity; return on invested capital; expense leverage;

stock-based compensation expense; commodity price inflation and deflation; the ability to issue debt on terms and at rates acceptable to us; the effect of

accounting charges; the effect of adopting certain accounting standards; store openings and closures; guidance for fiscal 2017 and beyond; financial outlook;

and the integration of Interline Brands, Inc. into our organization and the ability to recognize the anticipated synergies and benefits of the acquisition. These

forward-looking statements are based on currently available information and current assumptions, expectations and projections about future events, and actual

results could differ materially from our expectations and projections. You should not rely on our forward-looking statements as they speak only as of the date

hereof, and we undertake no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional

information regarding risks and uncertainties is described in Item 1A, "Risk Factors," and elsewhere in our Annual Report on Form 10-K for our fiscal year ended

January 31, 2016 and our subsequent Quarterly Reports on Form 10-Q.

Today’s presentations are also supplemented with certain non-GAAP financial measures. We believe these non-GAAP financial measures better enable

management and investors to understand and analyze our performance by providing them with meaningful information relevant to events of unusual nature or

frequency that impact the comparability of underlying business results from period to period. However, this supplemental information should not be considered in

isolation or as a substitute for the related GAAP measures. Reconciliations of the supplemental information to the comparable GAAP measures can be found on

our Investor Relations website at ir.homedepot.com.

Page 3: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

18.1% Earnings Per Share Growth in 2016

Fiscal 2016 Results($ Millions USD, except per share data)

FY 2016 FY 2015 V%Sales $94,595 $88,519 6.9%

Comp Sales 5.6% 5.6%

Gross Profit $32,313 $30,265 6.8%

Gross Profit Margin 34.16% 34.19% (3) bps

Total Operating Expenses $18,886 $18,491 2.1%

Operating Profit $13,427 $11,774 14.0%

Operating Profit Margin 14.19% 13.30% 89 bps

Net Earnings $7,957 $7,009 13.5%

Diluted Earnings Per Share $6.45 $5.46 18.1%

Page 4: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Fiscal 2017 Guidance

(As of February 21, 2017)

New store openings 6 new stores

Sales growth ~4.6%

Comp store sales growth ~4.6%

Operating margin expansion ~30 bps to ~14.5%

Diluted EPS growth~$7.13, or an increase of ~10.5% (after

targeted share repurchases)

Share repurchases Targeting $5 billion

1)

1) All guidance based on GAAP

Page 5: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Three-Legged Stool

Customer Experience

Connect Associates to

Customer Needs

Connect Experience:

Store to Online, Online to

Store

Capital Allocation Driven By

Productivity And Efficiency

Innovate our Business

Model and Value Chain

Product Authority

Connect Products and Services to

Customer Needs

Connect Product to Shelf, Site and

Customer

Interconnecting Retail

Page 6: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Opportunities for Growth

$550B Total Addressable U.S. Market

Home Improvement Retail

Pro ($120B)

Consumer ($180B)

MRO

Services (Product Pull Through)

Services (Labor)

Pro

du

cts

Se

rvic

es

Share

~15%

Sources: 2014 HIRI Reference Guide; 2015 Harvard University “Emerging Trends in the Remodeling Market”; NAICS; and external market analysis

Core

Pro

Interconnected

Page 7: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Interconnected Retail: One Home Depot

Page 8: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Interconnected Retail: A Customer’s Journey

Inspiration Research Products/Value Know How/Help Transaction Post Sale

Page 9: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Interconnected Progress

Direct

Fulfillment

Centers

Experience

Improvements

Content

Improvements

Search

Enhancements

Buy Online…Return In Store

Pickup In Store

Ship to Store

Deliver From Store

Contact

Centers

Digital

Marketing Mobile

1M+ SKUs

Page 10: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Shift to More Digital Marketing

Page 11: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Mobile Experience Enhancements

Local Customized experience based on location

Search Ensure customers can easily find what they are

looking for

Product Listing Page Millions of product options

Product Information Page Product details with 360° view

Store Map Allow users to quickly and easily locate product in

store

Page 12: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Mobile Experience Enhancements

Local Customized experience based on location

Search Ensure customers can easily find what they are

looking for

Product Listing Page Millions of product options

Product Information Page Product details with 360° view

Store Map Allow users to quickly and easily locate product in

store

Augmented Reality

Page 13: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Interconnected Fulfillment Journey

2010 2017+201620152014201320122011

Buy Online, Return in Store

Buy Online, Pick Up in Store

Buy Online, Ship to Store

Opened two Direct Fulfillment Centers

3rd Direct Fulfillment Center

Rolled out COM system

Completed Buy Online, Deliver from

Store rollout

Page 14: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Connecting Network Infrastructure

- Bulk Distribution Centers

- Stocking Distribution Centers

- Rapid Deployment Centers

- Interline Distribution Centers

- Stores

- Direct Fulfillment Centers

Page 15: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Maintain Momentum

Visits

$5B+ Sales… 4-6X in Influence

5.9% penetration in FY 2016

One of the largest US

ecommerce sites

Ranked #1 among big box

retailers in the L2 Digital IQ

Index, 3 years in a row

Online Sales

201520132012 2014 2016 201520132012 2014 2016

Online sales continued double-digit growth in 2016

Page 16: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595

Next Steps

Device / Location Personal Context

Consumer Pro

Page 17: 2017 Raymond James Conference - The Home Depot · 18.1% Earnings Per Share Growth in 2016 Fiscal 2016 Results ($ Millions USD, except per share data) FY 2016 FY 2015 V% Sales $94,595