2017 post show report - sound...

2017 Post Show Report

15th

22 – 25.2.2017Area A, China Import and Export Fair Complex

Exhibit Marketing CommunicationsVisitors & EventsShow Overview

Show overview

2

Starting a new chapter on its 15th anniversary, Prolight + Sound Guangzhou was a resounding success with a shattering

attendance record of 73,986 visitors, marking an 8.1% increase from 2016! The show was held from

22 – 25 February 2017 at Area A, China Import and Export Fair Complex.

Sprawling across 130,000 sqm in 13 thematic halls and the extended area of Y Channel, 1,250 prominent companies from

26 countries and regions staged their latest pro audio and lighting advancements. New and expanded product zones, as well

as a revamped fringe programme introduced at this edition broadened sourcing options and exposed attendees to new

dimensions in the entertainment industry.

In the future, we will continue our commitment to deliver and leverage the industry interests with a multifaceted business

platform.

Prolight + Sound Guangzhou Team

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The event is getting more influential in the industry, which

attracts more professional buyers and distributors from

China to visit. We are pleased with the visitor flow and have

successfully connected with our target customers, including

distributors from the live performance, installation and

entertainment sectors.

Mr Lijun Yao, Manager of PA Marketing Department,

Yamaha Music & Electronics (China) Co Ltd

We regard this show as one of our key marketing channels

to meet with quality distributors and partners from the upper

and lower supply chains. One of the biggest benefits of

joining this fair is the high amount of professional visitors

that we can reach.

Ms Joyce Tang, Marketing Manager,

Bose Professional Systems

EXHIBITORS

elated by the

enhanced

numbers of

attendees

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Professional Audio

• Amplifiers

• Cables and Accessories

• Consoles

• DJ Equipment

• Effects

• Loudspeakers

• Microphones

• Public Address

• VOD Systems

• Other audio related equipment

Professional Lighting

• Architectural Lighting

• Laser Technology

• LED

• Light Sources and Accessories

• Lighting Consoles

• Outdoor Lighting

• Stage Lighting

• Other lighting related equipment

Stage Equipment

• Flight cases

• Hoists

• Mobile Stages and Platforms

• Projection and Display Technology

• Special Effects

• Stage Decoration Materials and Curtains

• Truss and Rigging Equipment

• Other stage related equipment

AV and Communication Equipment

• Broadcasting Equipment

• Conference Systems

• Networks

• Other AV and communication equipment

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A sourcing hub

Exhibit Marketing CommunicationsVisitors & EventsShow Overview 5

Zoom in

Visitors

&

Events

6

The scale of this show is astonishing and the fact that it

houses the most prominent brands reflects its importance

to the industry. Prolight + Sound Guangzhou is definitely

one of the most professional and influential exhibitions of its

kind in China.

Ms Xinmei Tan, Assistant Manager in Product Management,

Acoustic & Lighting System Sdn Bhd

I am here to seek co-operation with local manufacturers

and introduce their products to Brazil. Overall, my trip has

been fruitful as I was able to meet Chinese companies that

provided quality LED display screens at a competitive price

range.

Mr Francisco O Pinheiro Jr, Managing Director,

TEC PORT

VISITORS

pleased with

the complexity

of product

variety

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”


Buyer delegation and overseas buyer programme contributed quality buyers to the show. Over 2,000 Buyers

from delegations formed by industry associations. Club Pro, overseas buyer membership programme was firstly

introduced to offer buyer benefits and travel assistant to overseas buyers.

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Buyer delegations

Training courses like these are an indispensable part of the

show because people not only want to see the products,

but also learn about the technologies involved. China is full

of tremendous opportunities and the fair has presented us a

great opportunity to introduce the usage and configuration

of Dante technology to the Chinese audience.

Mr Bernie Farkus, Senior Technical Sales Engineer,

Audiante

I really enjoyed listening and comparing the sound quality of

speakers here. The overall quality is very high this year,

and I can visit the desired booths directly after the

demonstration to learn more about their technologies,

which saves a lot of my time and effort.

Mr Xiaoyu Guan, Deputy General Manager,

Beijing Goharston Technology Co Ltd

SPEAKERS &

ATTENDEES

praised

fringe events

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“

”

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”


More than 30 Industry seminars and live demonstrations to be delivered covering topics related to audio engineering,

sound production, KTV, stage design, installation and system integration.

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Events


The two-day course opened up constructive dialogues between international and local

specialists. Topics covered the application of sound systems and acoustic technology,

enhancement of event and stage performance, as well as real-time networking and media

networking technology.

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Event highlights – PLSG Annual Training Course


An exclusive opportunity to interact with leading industry players and acquire latest

development of top-notch pro audio, KTV, conference systems technology.

1212

Event highlights – Vision X Network Product Presentation


Event highlights – Outdoor Line Array

More than 30 domestic and international brands offered an immersive sound experience of a professional

concert.

1313

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Marketing

&

promotions

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Public relations

Direct mail

Website

Road showeDM Social media

Visitor invitation

Telemarketing

Search engine marketingAdvertising

Online display banners

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Integrated marketing campaigns


E-newsletters, eblast by media, flyers, brochures, e-invitation, e-banner, buyer invitation and

brand booklet were produced to reach few hundred thousands of industry players.

16

Promotions


Prolight + Sound Guangzhou had a wide variety of social media engagement.

Channels include WeChat, Facebook, LinkedIn and Weibo.

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Social media – stay connected


Onsite WeChat campaign:

15th anniversary lucky draw programme

Pre-show WeChat campaign:

15th anniversary blessings

Prolight + Sound Guangzhou held some social media campaigns before show and during the show

period to create buzz and interact with the industry before and during the show.

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Visitor engagement campaign


Printed and online advertising implemented to cover Asia, China, Europe and the US through trade media,

google network, and supporting partners. Furthermore, outdoor advertising were placed at fairground and

subway stations during the show period.

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Online and offline advertising


• A&S Asia

• Advanced Television Engineering

• Architecture & Interior Panorama

• Audio Engineering

• Audio Media International

• Beijing Shangjitong Information

Technology Co Ltd

• Building.hk eBulletin

• Building Journal

• CENS

• China-led.net

• China Light & Audio

• Church Media

• computermusic.es

• Construction & Contract News

• Discover Sources

• Entertainment Technology Asia

• futuremusic.es

• Guangzhou Sub Domain Exhibition

Service Co Ltd

• Hi-Fi & Hi-Vi

• Home Theatre Tech

• Ibsi.com.cn

• INAVATE

• Information Web of China Construction

Engineering

• Intelligent Building and Smart City

• ISP Audio

• Latam stage

• LAVA

• Light. Sound. News.

• Lighting & Sound America

• Luce e Design

• Marshall Cavendish

• Media integration

• Midifan

• Mondo dr

• Musica & Mercado

• PLSN

• Pro Audio Asia

• Proaudio-central.com

• ProAV magazine

• Professional Audio

• Projector-Window

• Pro Sound System

• Prosound

• Star Light Electric City

• Stereo Sound (Japan)

• Stereo Sound (Korea)

• Security Solutions Today

• sonicspace.es

• Southeast Asia Building

• System Integration Asia

• ziogiorgio.com

• www.af360.com

• www.audio160.com

• www.av001.com

• www.av010.com

• www.ca001.com

• www.dav01.com

• www.dhifi.com

• www.eshow365.com

• www.expofiles.com

• www.hc360.com

• www.hdavchina.com

• www.itavcn.com

• www.microphone.com.cn

• www.pjtime.com

• www.qijuib.com

• www.sl-360.com

• www.szaudio.com

• www.ty360.com

• www.world-av.com

• www.youxiuhui.com

• XiChang Electrical Appliance Concourse

• XiChang Electrical Shopping Centre

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Overseas & local media


*More clippings will be

found on publicity report.

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Clippings at a glance


• Acoustic Block

• Audio Engineering Society of China (AESC)

• ANAFIMA (National Association of Musical Instruments and Audio Manufacturers,

Brazil)

• China Association of Performing Arts

• China Association of Recording Engineers

• China Hotel Association

• Enping Electroacoustic Component Trade Association

• Guangdong Association of Recording Engineers

• Guangdong Association of Performing Arts

• Guangdong University AV & Lighting Technology Institute

• Japan Electronics Show Association

• Korea Broadcasting Equipment Industry Association (KOBEIA)

• Shanghai Performance Trade Association

• Taiwan Association of Theatre Technology (TATT)

• Thai Hotels Association (THA)

• The German Entertainment Technology Association (VPLT)

• Zhejiang Stage and Audio Institute

• Interbee

• KOBA show

• World Stage Design 2017

Global partners

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Supporting partners

Build the blocks for your success on the world stage!

Messe Frankfurt (HK) Ltd

Tel: +852 2238 9931 (to exhibit) | +852 2230 9248 (to visit)

Email: [email protected]

Guangdong International Science and Technology Exhibition Company (STE)

Tel: +86 20 8360 4329

Email: [email protected]

www.prolightsound-guangzhou.com

http://prolight-sound-guangzhou.hk.messefrankfurt.com/guangzhou/en/visitors/news/socialmedia.html

http://prolight-sound-guangzhou.hk.messefrankfurt.com/guangzhou/en/visitors/news/socialmedia.html

See you next year!

10 – 13.5.2018China Import & Export Fair Complex

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2017 post show report - sound...

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