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2017 MSU Internet and Technology User Experience Survey: Results and Analysis

2017 MSU Internet and Technology User Experience SurveyResults and Analysis

November 27, 2017

Graham L. Pierce, Assistant Director

Usability/Accessibility Research and ConsultingMichigan State University

Kellogg Center

219 S. Harrison Rd., Room 93

East Lansing, MI 48824

[email protected]; 517-353-8977

Table of Contents

Overview3

Availability and Use of Data and Supporting Materials3

Questions and Feedback3

Acknowledgments3

Solicitation4

Email Text4

Responses By Time5

Survey Text6

2017 Results11

Sample Size11

1. MSU Alumni12

3. International Status12

4. Live During Academic Year12

5. Technology Expertise13

6. Technology Usage14

7. Technology Used to Access MSU Content15

8-9. Satisfaction with MSU's Online Presence15

10-11. Access MSU from Mobile Device16

12. Social Media Usage17

13. MSU Social Media18

14. Online MSU Activities18

15. Difficulty Determining Official MSU Content19

16. Mobile MSU Importance20

17-18. Online Content & Mobile Devices in Classroom21

19. Disability Status21

2017 Charts22

5. Technology Expertise23

6. Technology Usage25

7. Technology Used to Access MSU Content27

8. Satisfaction with msu.edu28

9. Satisfaction with MSU Social Media29

10. Access msu.edu from Mobile Device30

11. Access MSU Social Media from Mobile Device31

12. Social Media Usage32

13. MSU Social Media33

14. Online MSU Activities34

15. Difficulty Determining Official MSU Content35

16. Mobile MSU Importance36

17. Online Content in Classroom38

18. Mobile Devices in Classroom39

Change Over Time (2011-2017)40

Technology Expertise41

Technology Usage43

Technology Used to Access MSU Content45

Satisfaction with MSU's Online Presence47

Access MSU from Mobile Device48

Social Media Usage49

Engage with MSU Social Media51

Online MSU Activities52

Difficulty Determining Official MSU Content53

Mobile MSU Importance54

Online Content & Mobile Devices in Classroom56

Overview

In the spring of 2017, Michigan State University Usability/Accessibility Research and Consulting (MSU UARC) conducted the fifth Michigan State University Internet and Technology User Experience Survey (previously known as the MSU Internet Use and Opinion Survey and the MSU Internet and Mobile Technology Survey). The intent of the survey was to gather information on how the MSU community uses computers and mobile technology. Prior rounds were conducted in 2011, 2012, 2015, and 2016, and it is hoped that the survey will continue to be conducted annually in the future, to monitor changes in technology use and opinions in the MSU community.

Availability and Use of Data and Supporting Materials

Raw data collected from this survey, tables and charts presented in this report, open-ended responses, additional data and analyses, the original survey instrument, and this report are freely available to the public at https://usability.msu.edu/techsurvey/ (identifying information and duplicate responses have been removed). While this report presents basic findings from the survey, it is hoped that others will conduct analyses and generate reports, presentations, and other materials that meet their particular needs. Data, tables, charts, and other materials can be used by any individual or group for any purpose, so long as the survey is properly cited. The author appreciates being notified when results of the survey are used (though doing so is not required), in order to gauge its usefulness to the community.

Direct references to this report (including use of any charts, tables, etc. provided herein) should cite it as follows:

Pierce, G. L. (2017). 2017 Michigan State University Internet and Technology User Experience Survey: Results and Analysis. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from https://usability.msu.edu/techsurvey/

Any research, publications, presentations, or other work based on supplemental materials or raw data should cite it as follows:

Pierce, G. L. (2017). 2017 Michigan State University Internet and Technology User Experience Survey [Data file and supplemental materials]. East Lansing, MI: Michigan State University, Usability/Accessibility Research and Consulting. Retrieved from https://usability.msu.edu/techsurvey/

Questions and Feedback

Any questions about this report or the survey should be directed to Graham L. Pierce, Assistant Director, Michigan State University Usability/Accessibility Research and Consulting at [email protected]. Feedback and suggestions for changes to future rounds of the survey are appreciated.

Acknowledgments

Thanks to Sarah J. Swierenga, Jennifer Ismirle, Katherine Ball, Brenda Hill, Danielle Fowler, and the members of the MSU Web Development CAFE for their assistance and feedback.

Solicitation

The survey was emailed to 64,923 individuals at Michigan State University (all MSU faculty, staff, and students) on April 18, 2017. Recipients were encouraged to share the survey with others, and the text of the official email can be found below. A callout ("Take the 2017 MSU Internet and Technology User Experience Survey now!") was posted on the UARC homepage from April 18 through June 12. Data collection continued through July 1, 2017. MSU International Studies and Programs unit and center communicators were sent a separate email invitation on May 9. In all, 1,638 responses were collected (results were checked for duplicate and incomplete submissions, but none were found).

Email Text

Michigan State University Usability/Accessibility Research and Consulting (UARC) is conducting its fifth MSU Internet and Technology User Experience Survey. This five-minute anonymous survey will help us understand how the MSU community uses technology, and gives you the opportunity to have your voice heard about what the university should target in the future. To take this brief survey, please visit https://usability.msu.edu/itux

Everyone in the MSU community is encouraged to participate - please tell your friends, family, and colleagues to complete the survey! Link to it on social media using go.msu.edu/itux

Results from our prior surveys are available at https://usability.msu.edu/techsurvey and the results of the 2017 survey will be published there later this year.

For more information, please contact Graham L. Pierce, Assistant Director, MSU UARC, at [email protected].

Thank you,

Michigan State University

Usability/Accessibility Research and Consulting (UARC)

Phone: (517) 353-8977

Fax: (517) 432-9541

Email: [email protected]

Responses By Time

Period

Responses

% of Total

One day

1251

76%

Two days

1416

86%

One week

1553

95%

One month

1635

100%

53 days

1638

100%

Survey Text

A simple text version of the questionnaire is presented below. Note that while the text is identical to the original online version, format and presentation differ. A copy of the original survey can be found in the supporting materials.

MSU Internet and Technology User Experience Survey

You are invited to participate in our fifth survey of the MSU community regarding Internet and technology usage. This five-minute anonymous survey will provide you with the opportunity to tell us how you use technology and which features and technologies the university should target in the future. Individuals must be 18 years or older to participate in this survey, and all responses are voluntary.

For more information, please contact Graham L. Pierce, Assistant Director, MSU Usability/Accessibility Research and Consulting at [email protected].

Are you a Michigan State University alumnus? *[Required]

[Radio buttons]

Yes

No

Which of the following best describes your current relationship with Michigan State University? (Check all that apply.) *[Required]

[Checkboxes]

Enrolled Freshman

Enrolled Sophomore

Enrolled Junior

Enrolled Senior

Enrolled Grad Student

Current MSU Staff

Current MSU Faculty, Visiting Scholar, Academic Specialist, or Postdoc

Prospective Student (currently in high school, considering MSU for college)

Not currently employed by or enrolled at MSU

Which of the following best describes your international status? *[Required]

[Radio buttons]

US citizen/permanent resident currently living in the US

Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.)

US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.)

Citizen/permanent resident of another country currently living outside the US

Where do you live during the academic year? *[Required]

[Radio buttons]

On campus

Off campus, in the Lansing area

Off campus, outside the Lansing area

Rate your level of expertise with the following:

[Radio buttons for each item: Helpless, Below average, Average, Above average, Expert]

Desktop computer

Laptop computer

Tablet (e.g., iPad, etc.)

Smartphone (e.g., iPhone, etc.) or phablet

Feature phone (cell phone without Internet)

Wearable device (e.g., Apple Watch, Google Glass, etc.)

Pen and paper

Computer mouse or trackball

External/physical keyboard on touchscreen device

Touchscreen

Trackpad or touchpad

Voice input (e.g., Siri, etc.)

Rate your usage of the following:

[Radio buttons for each item: Never, Rarely, Sometimes, Often, All the time]

Desktop computer

Laptop computer





Pen and paper



Touchscreen



Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)

[Checkboxes]

Desktop computer

Laptop computer







Touchscreen



How satisfied are you with official msu.edu sites and pages?

[Radio buttons]

Not at all satisfied

Below average

Average

Above average

Extremely satisfied

Why? __________

How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?

[Radio buttons]


Below average

Average

Above average

Extremely satisfied

Why? __________

How often do you access official msu.edu sites and pages from a mobile device?

[Radio buttons]

Never

Rarely

Sometimes

Often

All the time

How often do you access official MSU social media content from a mobile device?

[Radio buttons]

Never

Rarely

Sometimes

Often

All the time

What social media sites do you regularly use? (Check all that apply; leave blank if none.)

[Checkboxes]

Ello

Facebook

Flickr

Google+

Instagram

Koofers/allMSU

LinkedIn

Pinterest

Reddit

Snapchat

Tumblr

Twitter

Vine

Yik Yak

YouTube

WhatsApp

Other: __________

What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)

[Checkboxes]

Facebook

Flickr

Google+

Instagram

LinkedIn

Pinterest

Slideshare

Twitter

YouTube

Other: __________

What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)

[Checkboxes]

Find contact information for people or departments at MSU

Find out about events on MSU's campus (excluding sports)

Look up administrative information/use administrative systems (e.g., Human Resources, Contracts and Grants, IRBs, etc.)

Look up information about MSU athletics/sports

Look up MSU admissions information

Look up MSU course information/schedules

Look up MSU department or program information

Look up MSU maps or directions

Look up information from MSU Libraries (online resources, library catalog, etc.)

Look up campus dining hall information (menus, etc.)

Online class activities (e.g., Desire2Learn, etc.)

Read news about MSU

Other: __________

How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?

[Radio buttons]

Never

Rarely

Sometimes

Often

All the time

Rate the importance of having the following information and features on an MSU mobile site.

[Radio buttons for each item: Not important, Below average, Average, Above average, Extremely important]

Campus bus schedules and information

Campus dining hall information (menus, etc.)

Class and academic information

Directory (contact info/person search)

Library information (catalog, etc.)

Maps, location information, and GPS wayfinding

Off-campus businesses and restaurants

To what degree should MSU classes rely on or make use of online content?

[Radio buttons]

· Not at all

· A little

· A moderate amount

· A lot

· To the greatest extent possible

How should it be used? __________

To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc.

[Radio buttons]

· Not at all

· A little

· A moderate amount

· A lot

· To the greatest extent possible

How should they be used? __________

Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?

[Radio buttons]

· Yes

· No

[Optional] If yes, what disabilities impact your use of computers or mobile devices?

__________

[Submit button]

2017 MSU Internet and Technology User Experience Survey: Results and Analysis10

2017 Results

While interested individuals are encouraged to conduct their own analyses, the tables below provide an overview of the results of each question. The data is unweighted, and has been broken down into three sets of columns: The first five columns are the subgroups of "student" (enrolled freshmen, sophomore, junior, senior, and graduate/professional), based on responses to question 2 ("Group" variable). The second set of columns includes the total for all students (sum of the first five columns), current staff, and current faculty (once again based on the "Group" variable). Individuals who responded as being in more than one group are not included in any group statistics. The final column, Total, includes all data collected in the survey. Note that the Total column contains more cases than the sum of students, staff, and faculty, as it includes respondents that classified themselves as being in multiple groups, as well as respondents that fall into the "other" group (prospective students and those not currently employed by or enrolled at MSU). The number of cases in the "other" category was too small to conduct reliable analyses, and was therefore not broken out separately.

The dataset was checked for duplicate/identical responses and substantially incomplete/unfinished surveys in order to remove them from the dataset and exclude them from analyses, but none were found. The original versions of all tables can be found in the supporting materials.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Table cells are colored to make it easier for readers to quickly see patterns, but color does not present unique information, and tables can be fully understood without it. The coloration is on a red-green scale, where the lowest values are dark red and the highest values are dark green, and the color bar above demonstrates the color scaling. Color scaling is absolute (0-100%), and does not depend on the range of responses to any particular question.

Sample Size

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Survey respondents

185

133

146

156

350

970

345

205

1638

1. MSU Alumni

"Are you a Michigan State University alumnus?"

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

MSU Alumnus or former student

13.0%

6.8%

5.5%

12.8%

26.0%

15.7%

42.3%

50.2%

27.8%

3. International Status

"Which of the following best describes your international status?"

International Status

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

US citizen/permanent resident currently living in the US

90.3%

95.5%

95.9%

96.8%

86.3%

91.4%

99.1%

98.5%

94.6%

Citizen/permanent resident of another country currently living in the US (e.g., international student, work visa, etc.)

8.1%

3.8%

3.4%

3.2%

12.0%

7.4%

0.6%

1.0%

4.6%

US citizen/permanent resident currently living outside the US (e.g., study abroad, sabbatical, etc.)

0.0%

0.8%

0.7%

0.0%

0.6%

0.4%

0.3%

0.0%

0.3%

Citizen/permanent resident of another country currently living outside the US

1.6%

0.0%

0.0%

0.0%

1.1%

0.7%

0.0%

0.5%

0.5%

4. Live During Academic Year

"Where do you live during the academic year?"

Living Location

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

On campus

93.0%

69.9%

37.0%

25.6%

8.0%

39.9%

0.9%

0.5%

24.8%

Off campus, in the Lansing area

4.3%

25.6%

57.5%

68.6%

52.9%

43.1%

56.5%

70.2%

50.2%

Off campus, outside the Lansing area

2.7%

4.5%

5.5%

5.8%

39.1%

17.0%

42.6%

29.3%

25.0%

5. Technology Expertise

"Rate your level of expertise with the following"

Above average or greater

Device

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Desktop Computer

71.6%

64.7%

76.0%

78.2%

76.3%

74.1%

70.0%

71.7%

73.1%

Laptop Computer

79.8%

73.7%

83.6%

81.9%

79.1%

79.6%

61.8%

68.8%

73.9%

Smartphone/Phablet

80.3%

74.4%

77.9%

80.8%

66.3%

74.1%

49.6%

45.9%

64.4%

Feature Phone

37.6%

43.2%

52.8%

51.6%

43.6%

45.1%

35.2%

21.4%

39.6%

Tablet

60.7%

51.9%

58.2%

53.5%

52.6%

55.0%

43.8%

41.2%

50.6%

Touchscreen

79.2%

72.9%

81.5%

74.4%

64.8%

72.7%

49.3%

42.4%

62.9%

Voice Input

44.8%

45.5%

43.8%

39.7%

35.3%

40.5%

22.0%

20.2%

33.5%

Pen & Paper

82.1%

88.0%

87.7%

89.7%

85.4%

86.2%

85.7%

85.7%

86.0%

External Keyboard on Touchscreen Device

64.7%

60.9%

69.9%

67.9%

62.5%

64.7%

55.1%

52.0%

61.2%

Computer Mouse

71.2%

69.9%

77.4%

74.4%

74.9%

73.8%

72.6%

65.8%

72.7%

Wearable Device

18.1%

18.0%

20.0%

16.8%

14.3%

16.8%

7.6%

7.8%

13.4%

Trackpad or Touchpad

66.3%

63.2%

70.5%

65.4%

63.4%

65.3%

37.5%

40.1%

55.5%

Helpless

Device

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Desktop Computer

0.5%

0.8%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Laptop Computer

1.1%

0.8%

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

0.2%

Smartphone/Phablet

1.1%

0.8%

0.0%

0.0%

0.9%

0.6%

2.3%

1.5%

1.1%

Feature Phone

0.6%

3.8%

0.0%

0.0%

0.9%

0.9%

0.6%

0.5%

0.8%

Tablet

0.5%

0.8%

0.0%

0.0%

0.6%

0.4%

1.2%

2.0%

0.8%

Touchscreen

0.0%

0.8%

0.0%

0.0%

0.0%

0.1%

0.6%

1.0%

0.4%

Voice Input

2.7%

1.5%

2.1%

0.6%

4.0%

2.6%

4.7%

8.4%

4.0%

Pen & Paper

0.5%

0.8%

0.0%

0.0%

0.3%

0.3%

0.0%

0.5%

0.2%


1.6%

1.5%

0.7%

0.0%

0.3%

0.7%

0.6%

2.0%

0.9%

Computer Mouse

0.5%

0.8%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.2%

Wearable Device

4.4%

8.3%

9.0%

7.7%

9.7%

8.1%

12.6%

13.2%

10.0%


2.2%

1.5%

0.7%

0.0%

1.4%

1.2%

3.2%

3.0%

2.1%

6. Technology Usage

"Rate your usage of the following"

Often or more

Device

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Desktop Computer

19.6%

21.1%

33.6%

34.6%

42.2%

32.5%

82.3%

66.3%

49.1%

Laptop Computer

94.0%

94.0%

97.3%

94.2%

96.8%

95.5%

66.1%

90.7%

87.5%

Smartphone/Phablet

94.5%

95.5%

97.9%

96.8%

94.6%

95.6%

84.5%

85.1%

91.5%

Feature Phone

4.3%

2.3%

5.5%

3.2%

6.0%

4.7%

10.6%

11.3%

6.8%

Tablet

22.4%

16.7%

19.4%

26.5%

40.1%

28.2%

45.0%

45.3%

35.0%

Touchscreen

78.1%

84.0%

78.1%

84.0%

67.6%

76.1%

51.3%

51.5%

67.2%

Voice Input

20.8%

18.0%

21.9%

24.4%

18.6%

20.4%

16.9%

13.4%

19.0%

Pen & Paper

88.0%

90.9%

94.5%

89.7%

84.6%

88.4%

87.8%

81.3%

86.8%


38.6%

30.3%

39.0%

40.4%

43.0%

39.4%

59.4%

59.1%

46.6%

Computer Mouse

33.9%

45.4%

52.7%

51.3%

62.2%

51.3%

91.8%

84.8%

65.5%

Wearable Device

12.0%

11.3%

12.3%

8.3%

14.0%

12.1%

7.1%

12.3%

10.7%


57.1%

66.7%

71.2%

67.1%

67.0%

65.7%

31.8%

42.0%

54.4%

Never

Device

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Desktop Computer

8.2%

10.5%

3.4%

5.8%

6.3%

6.7%

4.7%

9.3%

6.5%

Laptop Computer

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

3.5%

1.5%

1.2%

Smartphone/Phablet

0.5%

1.5%

0.7%

1.3%

1.7%

1.2%

7.3%

4.5%

3.3%

Feature Phone

62.5%

63.6%

58.9%

56.8%

58.5%

59.7%

56.2%

70.0%

60.8%

Tablet

21.9%

27.3%

19.4%

16.8%

11.8%

17.8%

12.9%

15.3%

16.5%

Touchscreen

5.5%

1.5%

2.7%

1.9%

4.9%

3.7%

12.7%

10.8%

6.8%

Voice Input

16.4%

15.8%

13.0%

21.2%

19.8%

17.8%

30.5%

26.7%

22.0%

Pen & Paper

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1.5%

0.2%


22.3%

28.8%

18.5%

21.2%

18.9%

21.2%

17.1%

12.3%

19.0%

Computer Mouse

10.4%

13.1%

6.8%

6.4%

4.0%

7.3%

2.4%

5.4%

5.5%

Wearable Device

65.8%

69.9%

66.4%

69.2%

66.3%

67.2%

81.4%

78.9%

72.5%


14.1%

9.1%

6.8%

10.3%

8.3%

9.6%

30.0%

22.5%

16.2%

7. Technology Used to Access MSU Content

"Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Device

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Desktop Computer

35.7%

35.3%

44.5%

55.8%

50.9%

45.7%

82.6%

70.2%

58.2%

Laptop Computer

94.6%

96.2%

96.6%

97.4%

97.1%

96.5%

69.0%

90.2%

89.3%

Smartphone/Phablet

90.8%

94.0%

94.5%

90.4%

84.0%

89.3%

71.6%

75.6%

83.5%

Feature Phone

0.0%

0.8%

0.0%

0.0%

0.3%

0.2%

0.9%

0.5%

0.4%

Tablet

14.6%

14.3%

21.9%

25.6%

32.9%

24.0%

46.1%

42.0%

32.0%

Touchscreen

33.0%

33.8%

46.6%

42.9%

33.7%

37.0%

25.8%

23.4%

33.6%

Voice Input

1.6%

3.0%

0.7%

1.3%

1.4%

1.5%

5.8%

4.9%

3.3%


11.4%

11.3%

20.5%

20.5%

21.7%

17.9%

22.9%

21.5%

20.1%

Computer Mouse

15.1%

19.5%

30.8%

30.8%

34.0%

27.4%

43.8%

39.0%

33.7%

Wearable Device

0.0%

2.3%

0.7%

0.0%

0.3%

0.5%

1.2%

0.5%

0.7%


23.8%

27.8%

37.7%

37.8%

31.1%

31.3%

14.8%

20.0%

26.4%

8-9. Satisfaction with MSU's Online Presence

"How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"


Content

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

msu.edu

51.9%

43.6%

43.2%

39.7%

44.7%

44.9%

49.4%

49.8%

46.9%

MSU social media

44.5%

41.4%

34.5%

37.4%

37.1%

38.7%

39.9%

33.5%

38.3%

Not at all

Content

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

msu.edu

1.1%

1.5%

0.0%

1.9%

3.2%

1.9%

0.3%

1.0%

1.3%

MSU social media

1.1%

1.5%

1.4%

1.3%

1.5%

1.4%

0.9%

0.5%

1.1%

10-11. Access MSU from Mobile Device

"How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Often or more

Content

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

msu.edu

66.7%

66.9%

65.5%

68.8%

42.8%

58.3%

39.1%

35.8%

51.0%

MSU social media

32.8%

38.6%

28.8%

26.3%

22.4%

28.2%

20.4%

14.7%

24.4%

Never

Content

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

msu.edu

0.5%

0.0%

1.4%

0.0%

4.3%

1.9%

10.8%

7.4%

4.7%

MSU's online presence outside of msu.edu

10.4%

13.6%

11.6%

14.1%

22.4%

16.0%

29.7%

32.8%

21.7%

12. Social Media Usage

"What social media sites do you regularly use? (Check all that apply.)"

Site

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Facebook

80.0%

90.2%

86.3%

90.4%

86.3%

86.3%

75.1%

62.4%

80.2%

Twitter

53.0%

49.6%

45.9%

35.9%

35.7%

42.5%

25.2%

23.4%

35.4%

Google+

8.6%

4.5%

11.0%

11.5%

14.0%

10.8%

26.1%

19.5%

15.9%

Pinterest

27.0%

28.6%

24.0%

37.2%

24.9%

27.6%

31.6%

16.6%

26.7%

LinkedIn

11.4%

21.1%

34.2%

39.1%

40.0%

30.9%

38.8%

42.9%

34.3%

Koofers/allMSU

16.2%

21.1%

23.3%

18.6%

1.4%

13.0%

0.3%

1.0%

8.5%

Instagram

74.6%

69.2%

61.6%

58.3%

46.3%

59.1%

23.8%

11.2%

43.7%

Tumblr

17.3%

18.0%

15.1%

15.4%

6.3%

12.8%

3.8%

2.9%

9.4%

Reddit

17.3%

13.5%

19.2%

18.6%

13.7%

16.0%

4.6%

3.4%

12.0%

Yik Yak

1.1%

0.8%

3.4%

1.3%

0.0%

1.0%

0.0%

0.5%

0.8%

Vine

3.8%

3.0%

4.1%

1.3%

0.6%

2.2%

0.3%

0.5%

1.5%

Ello

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

Snapchat

80.0%

78.9%

69.9%

74.4%

37.4%

62.1%

12.2%

6.8%

42.1%

YouTube

65.4%

58.6%

67.8%

60.9%

59.1%

61.9%

48.4%

56.1%

57.9%

WhatsApp

5.4%

4.5%

11.0%

7.1%

16.3%

10.3%

3.5%

9.3%

8.4%

Flickr

0.5%

0.8%

1.4%

0.6%

1.4%

1.0%

6.4%

4.4%

2.7%

Other

4.3%

1.5%

2.7%

3.8%

3.7%

3.4%

3.8%

4.4%

3.5%

13. MSU Social Media

"What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Site

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Facebook

61.1%

67.7%

75.3%

67.9%

57.7%

64.0%

50.4%

40.0%

57.9%

Twitter

37.8%

33.8%

37.7%

23.7%

22.9%

29.6%

18.0%

16.1%

24.8%

Google+

2.7%

0.8%

4.1%

3.8%

4.9%

3.6%

8.1%

4.9%

5.3%

Pinterest

0.5%

0.8%

2.7%

0.6%

0.3%

0.8%

2.0%

0.5%

1.3%

LinkedIn

3.8%

5.3%

11.0%

12.8%

12.3%

9.6%

15.7%

7.8%

11.0%

Instagram

35.7%

37.6%

26.7%

25.0%

16.0%

25.8%

9.3%

4.9%

18.8%

Flickr

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

2.3%

1.0%

0.7%

YouTube

8.6%

5.3%

7.5%

4.5%

6.3%

6.5%

11.6%

7.3%

7.7%

Slideshare

0.0%

0.0%

0.7%

0.0%

0.3%

0.2%

0.9%

0.0%

0.3%

Other

5.4%

3.0%

1.4%

3.2%

2.0%

2.9%

4.6%

3.4%

3.4%

14. Online MSU Activities

"What online activities related to MSU do you regularly engage in? (Check all that apply.)"

Activity

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Contact info for people or departments

77.8%

72.9%

71.2%

68.6%

74.3%

73.4%

79.4%

80.5%

75.9%

Maps or directions

59.5%

55.6%

59.6%

54.5%

56.9%

57.2%

53.0%

52.7%

55.7%

Department or program information

54.6%

58.6%

61.0%

57.1%

63.1%

59.6%

57.4%

56.1%

58.4%

Course information/schedules

68.1%

63.9%

72.6%

71.2%

71.7%

70.0%

63.2%

67.8%

67.6%

Read news

31.4%

25.6%

29.5%

32.1%

27.4%

29.0%

32.8%

34.6%

30.7%

Information about athletics/sports

40.0%

41.4%

36.3%

42.9%

40.6%

40.3%

34.2%

40.5%

39.3%

Find out about events on campus (non-sports)

58.9%

55.6%

50.0%

60.9%

58.0%

57.1%

51.0%

55.6%

55.8%

Admissions information

20.0%

12.0%

13.7%

19.9%

19.1%

17.6%

15.7%

16.6%

17.1%

Admin info/systems (HR, CGA, IRB, etc.)

56.2%

60.2%

51.4%

55.8%

58.9%

56.9%

65.2%

55.1%

58.8%

Online class activities

61.6%

60.9%

67.1%

65.4%

63.7%

63.7%

54.5%

59.5%

60.8%


50.3%

52.6%

54.1%

46.8%

44.3%

48.5%

43.8%

42.4%

46.0%


39.5%

34.6%

39.0%

34.6%

39.1%

37.8%

33.9%

39.5%

37.6%

Other

0.5%

2.3%

2.7%

3.2%

3.7%

2.7%

3.8%

1.5%

2.9%

15. Difficulty Determining Official MSU Content

"How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Never

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Difficulty determining official MSU content

37.7%

37.9%

37.2%

40.6%

37.6%

38.1%

40.1%

38.2%

38.2%

Often or more

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Difficulty determining official MSU content

1.1%

3.8%

2.8%

2.6%

2.1%

2.3%

2.0%

2.0%

2.2%

16. Mobile MSU Importance

"Rate the importance of having MSU provide easy access to the following information on mobile devices."


Information

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total


64.3%

65.9%

64.3%

65.6%

68.2%

66.1%

60.9%

62.6%

64.8%


55.6%

60.2%

51.8%

53.6%

59.1%

56.6%

50.6%

51.5%

54.3%


79.2%

85.0%

75.9%

83.1%

77.5%

79.5%

74.0%

76.7%

78.1%


69.1%

61.2%

63.8%

73.0%

68.5%

67.7%

67.9%

67.3%

67.6%


25.6%

24.0%

19.9%

19.5%

27.3%

24.1%

23.5%

15.3%

22.6%


53.9%

51.5%

51.8%

55.8%

54.0%

53.6%

57.0%

54.5%

54.4%


74.6%

77.3%

73.8%

72.7%

74.9%

74.7%

72.6%

75.9%

73.8%

Not important

Information

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total


13.7%

10.1%

14.3%

11.0%

11.5%

12.1%

14.9%

9.4%

12.3%


11.1%

10.9%

14.2%

10.5%

9.4%

10.8%

15.1%

11.4%

11.7%


6.0%

3.1%

6.4%

2.6%

4.4%

4.5%

8.4%

4.5%

5.3%


2.2%

3.1%

2.8%

1.3%

2.4%

2.3%

2.1%

0.5%

2.0%


17.2%

20.2%

17.7%

21.4%

16.1%

18.0%

19.0%

18.7%

18.3%


7.2%

4.6%

7.1%

6.5%

7.3%

6.8%

3.0%

4.5%

5.6%


4.4%

5.5%

5.7%

3.2%

5.0%

4.8%

5.4%

3.9%

4.7%

17-18. Online Content & Mobile Devices in Classroom

"To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

A lot or greater

To what degree should MSU

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Rely on or make use of online content

42.9%

48.9%

50.7%

52.6%

54.0%

50.4%

53.6%

47.5%

50.2%

Encourage use of mobile devices during classes

17.3%

11.6%

14.9%

16.7%

17.3%

16.0%

19.3%

14.7%

16.8%

Not at all

To what degree should MSU

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Rely on or make use of online content

0.0%

0.0%

0.0%

0.6%

0.6%

0.3%

0.9%

0.5%

0.6%

Encourage use of mobile devices during classes

18.4%

23.3%

17.7%

20.0%

17.3%

18.8%

20.8%

18.3%

18.7%

19. Disability Status

"Do you have any disabilities or impairments that have any impact on your use of computers or mobile devices (including vision, hearing, physical/dexterity, learning, reading, and cognitive impairments, etc.)?"

Fresh

Soph

Junior

Senior

Grad

Student

Staff

Faculty

Total

Have disability that impacts computer/device use

5.4%

8.3%

8.4%

3.3%

6.9%

6.5%

4.7%

3.4%

5.6%

2012 MSU Internet Use and Opinion Survey: Results and Analysis11


2017 Charts

The charts below graphically present selected data from the prior section. Charts are provided for all questions except questions 1-4 and 19, which are considered demographic. Each chart is accompanied by a brief description of the general patterns that can be seen as well as the data table from which it was built (using the same cell coloration convention as 2017 Results), in order to accommodate the needs of all users of this document. The original versions of all charts and tables can be found in the supporting materials.

5. Technology Expertise

"Rate your level of expertise with the following"


Little variation is seen between groups for many technologies, however students were more likely to report higher levels of expertise than staff or faculty with Laptop, Smartphone, Feature Phone, Tablet, Touchscreen, Voice Input, External Keyboard, Wearable Device, and Trackpad. Approximately 40% or more of respondents in all groups report "Above Average" or greater expertise with Desktop, Laptop, Smartphone, Tablet, Touchscreen, Pen & Paper, External Keyboard, Computer Mouse, and Trackpad. Feature Phone and Voice Input are between approximately 20% and 50% for all groups, and less than 15% of each group report "Above Average" or greater expertise with Wearable Devices.

Desktop Computer

Laptop Computer

Smartphone/ Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

External Keyboard

Computer Mouse

Wearable Device


Students

74.1%

79.6%

74.1%

45.1%

55.0%

72.7%

40.5%

86.2%

64.7%

73.8%

16.8%

65.3%

Staff

70.0%

61.8%

49.6%

35.2%

43.8%

49.3%

22.0%

85.7%

55.1%

72.6%

7.6%

37.5%

Faculty

71.7%

68.8%

45.9%

21.4%

41.2%

42.4%

20.2%

85.7%

52.0%

65.8%

7.8%

40.1%

Helpless

Little variation is seen between groups for most technologies. Less than 5% of each group reports being "Helpless" with all technologies except Wearable Device, which is around 10% for all groups. Voice Input was the next highest, at around 2-19% for all groups.

Desktop Computer

Laptop Computer

Smartphone/ Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

External Keyboard

Computer Mouse

Wearable Device


Students

0.2%

0.3%

0.6%

0.9%

0.4%

0.1%

2.6%

0.3%

0.7%

0.2%

8.1%

1.2%

Staff

0.0%

0.0%

2.3%

0.6%

1.2%

0.6%

4.7%

0.0%

0.6%

0.0%

12.6%

3.2%

Faculty

0.0%

0.0%

1.5%

0.5%

2.0%

1.0%

8.4%

0.5%

2.0%

0.0%

13.2%

3.0%

6. Technology Usage

"Rate your usage of the following"

Often or more

Over 75% of each group reports using Smartphone, and Pen & Paper "Often" or more, and less than 25% of each group say the same for Feature Phone, Voice Input, or Wearable Devices. Desktop, Tablet, External Keyboard, and Computer Mouse usage are lower for students than other groups, while Smartphone, Touchscreen, and Trackpad usage is higher. Laptops use is higher for students and faculty than staff, but Desktop use is higher for staff than other groups.

Desktop Computer

Laptop Computer

Smartphone/ Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

External Keyboard

Computer Mouse

Wearable Device


Students

32.5%

95.5%

95.6%

4.7%

28.2%

76.1%

20.4%

88.4%

39.4%

51.3%

12.1%

65.7%

Staff

82.3%

66.1%

84.5%

10.6%

45.0%

51.3%

16.9%

87.8%

59.4%

91.8%

7.1%

31.8%

Faculty

66.3%

90.7%

85.1%

11.3%

45.3%

51.5%

13.4%

81.3%

59.1%

84.8%

12.3%

42.0%

Never

Over 50% of each group reports "Never" using Feature Phone or Wearable Device, and approximately 10-30% for Tablet, Voice Input, External Keyboard, and Trackpad. Touchscreen was around 10% for staff and faculty, but below 5% for students. All other technologies are below 10% for all groups. All groups are similar for most technologies, however students were less likely to report "Never" using Smartphone, Touchscreen, Voice Input, and Trackpad.

Desktop Computer

Laptop Computer

Smartphone/ Phablet

Feature Phone

Tablet

Touchscreen

Voice Input

Pen & Paper

External Keyboard

Computer Mouse

Wearable Device


Students

6.7%

0.1%

1.2%

59.7%

17.8%

3.7%

17.8%

0.0%

21.2%

7.3%

67.2%

9.6%

Staff

4.7%

3.5%

7.3%

56.2%

12.9%

12.7%

30.5%

0.0%

17.1%

2.4%

81.4%

30.0%

Faculty

9.3%

1.5%

4.5%

70.0%

15.3%

10.8%

26.7%

1.5%

12.3%

5.4%

78.9%

22.5%

7. Technology Used to Access MSU Content

"Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Laptops and Smartphones are reported to be used by at least 50% of all groups to access MSU content, while Desktops were slightly below 50% for Students, but considerably higher for faculty and staff. Desktop usage is highest for staff, while Laptops are used most by students and faculty. Smartphones are used more by students than other groups, and are second only to Laptops for students and faculty. Tablets, Touchscreens, and Computer Mice are used by 20-50% of all groups to access MSU, with Tablets and Computer Mice lower for students and Touchscreens higher for students than other groups. External Keyboards are used by around 20% of each group to access MSU content. Feature Phones, Voice Input, and Wearable Devices are below around 5% for each group.

DesktopComputer

LaptopComputer

Smartphone

FeaturePhone

Tablet

Touchscreen

VoiceInput

ExternalKeyboard

ComputerMouse

WearableDevice

Trackpad orTouchpad

Students

45.7%

96.5%

89.3%

0.2%

24.0%

37.0%

1.5%

17.9%

27.4%

0.5%

31.3%

Staff

82.6%

69.0%

71.6%

0.9%

46.1%

25.8%

5.8%

22.9%

43.8%

1.2%

14.8%

Faculty

70.2%

90.2%

75.6%

0.5%

42.0%

23.4%

4.9%

21.5%

39.0%

0.5%

20.0%

8. Satisfaction with msu.edu

"How satisfied are you with official msu.edu sites and pages?"

All groups had distributions that skewed toward higher satisfaction, with similar numbers for "Average" and "Above average." Students were slightly less likely to report "Above average" than the other groups, and all groups peaked at "Average."


Below average

Average

Above average

Extremely satisfied

Students

1.9%

7.1%

46.1%

38.0%

6.9%

Staff

0.3%

5.2%

45.1%

43.3%

6.1%

Faculty

1.0%

4.4%

44.9%

43.4%

6.3%

9. Satisfaction with MSU Social Media

"How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"

All groups had distributions that skewed toward higher satisfaction. Faculty were slightly more likely to report "Average" than the other groups and slightly less likely to report "Extremely satisfied." All groups peaked at "Average."


Below average

Average

Above average

Extremely satisfied

Students

1.4%

4.6%

55.3%

31.5%

7.2%

Staff

0.9%

2.7%

56.4%

35.7%

4.3%

Faculty

0.5%

2.7%

63.2%

28.6%

4.9%

10. Access msu.edu from Mobile Device

"How often do you access official msu.edu sites and pages from a mobile device?"

All groups had distributions that skewed slightly toward more frequent usage, with similar numbers for "Sometimes" and "Often." Students were more likely to report "Often" than the other groups (and peaked at that value), while faculty were higher than other groups for "Sometimes" (and peaked at that value), and Staff peaked at "Often." Students were also more likely to say "All the time" than other groups, and less likely to say "Never" or "Rarely."

Never

Rarely

Sometimes

Often

All the time

Students

1.9%

9.7%

30.2%

41.2%

17.1%

Staff

10.8%

17.8%

32.4%

33.8%

5.2%

Faculty

7.4%

15.7%

41.2%

27.9%

7.8%

11. Access MSU Social Media from Mobile Device

"How often do you access official MSU social media content from a mobile device?"

All groups had distributions that skewed slightly toward less frequent usage. Students reported slightly more usage than other groups.

Never

Rarely

Sometimes

Often

All the time

Students

16.0%

27.0%

28.8%

21.8%

6.4%

Staff

29.7%

25.9%

23.9%

18.1%

2.3%

Faculty

32.8%

27.9%

24.5%

11.8%

2.9%

12. Social Media Usage

"What social media sites do you regularly use? (Check all that apply.)"

Facebook is the most commonly used social media site for all groups, and YouTube ranks second for faculty and staff. LinkedIn ranks third for staff and faculty but lower for students. Students report nearly equal usage of Instagram, Snapchat, and YouTube, trailing only Facebook. The greatest disparity between groups is seen for Snapchat and Instagram, which are used by more around 60% of students, but less than 25% of staff and faculty. Twitter is used by more than 40$ of students, but 25% or less of staff and faculty. Usage of Koofers/allMSU, Tumblr, and Reddit was between around 10% and 15% for students, but less than 5% for staff and faculty. Google+ and Pinterest are generally between 10% and 30% for all groups, with Google+ usage lowest for students and Pinterest usage lowest for faculty.

Facebook

Twitter

Google+

Pinterest

LinkedIn

Koofers/ allMSU

Instagram

Tumblr

Students

86.3%

42.5%

10.8%

27.6%

30.9%

13.0%

59.1%

12.8%

Staff

75.1%

25.2%

26.1%

31.6%

38.8%

0.3%

23.8%

3.8%

Faculty

62.4%

23.4%

19.5%

16.6%

42.9%

1.0%

11.2%

2.9%

Reddit

Yik Yak

Vine

Ello

Snapchat

YouTube

WhatsApp

Flickr

Other

Students

16.0%

1.0%

2.2%

0.1%

62.1%

61.9%

10.3%

1.0%

3.4%

Staff

4.6%

0.0%

0.3%

0.0%

12.2%

48.4%

3.5%

6.4%

3.8%

Faculty

3.4%

0.5%

0.5%

0.0%

6.8%

56.1%

9.3%

4.4%

4.4%

13. MSU Social Media

"What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

Facebook is used most by all groups to engage with official MSU social media, with usage highest for students (around 65%) and lowest for faculty (around 40%). Twitter is the next highest for all groups, and is higher for students (around 30%) than staff and faculty (15-20%). Students reported using Instagram to engage with MSU more than twice as much as staff or faculty. Pinterest, Flickr, and Slideshare were reported to be used the least for all groups.

Facebook

Twitter

Google+

Pinterest

LinkedIn

Students

64.0%

29.6%

3.6%

0.8%

9.6%

Staff

50.4%

18.0%

8.1%

2.0%

15.7%

Faculty

40.0%

16.1%

4.9%

0.5%

7.8%

Instagram

Flickr

YouTube

Slideshare

Other

Students

25.8%

0.1%

6.5%

0.2%

2.9%

Staff

9.3%

2.3%

11.6%

0.9%

4.6%

Faculty

4.9%

1.0%

7.3%

0.0%

3.4%

14. Online MSU Activities

"What online activities related to MSU do you regularly engage in? (Check all that apply.)"

The most common activity reported by all groups was looking for Contact information, with Students slightly lower than Faculty or Staff. Admissions information was the activity least reported by all groups (around 15%). Reading news, Athletics/sports and Dining hall information were between approximately 25% and 40% for all groups and Library information was around 45% for all groups. All other activities were between 50% and 70% for all groups.

Contact info

Maps or directions

Dept. or program info

Course info/sched

Read news

Athletics/ sports

Events on campus

Admissions

Admin


Library info

Dining hall info

Students

73.4%

57.2%

59.6%

70.0%

29.0%

40.3%

57.1%

17.6%

56.9%

63.7%

48.5%

37.8%

Staff

79.4%

53.0%

57.4%

63.2%

32.8%

34.2%

51.0%

15.7%

65.2%

54.5%

43.8%

33.9%

Faculty

80.5%

52.7%

56.1%

67.8%

34.6%

40.5%

55.6%

16.6%

55.1%

59.5%

42.4%

39.5%

15. Difficulty Determining Official MSU Content

"How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

All groups had similar distributions that skewed toward less frequent difficulty.

Never

Rarely

Sometimes

Often

All the time

Students

38.1%

45.3%

14.2%

1.7%

0.6%

Staff

40.1%

45.3%

12.6%

1.8%

0.3%

Faculty

38.2%

49.0%

10.8%

2.0%

0.0%

16. Mobile MSU Importance

"Rate the importance of having MSU provide easy access to the following information on mobile devices."


All groups had similar distributions for all types of information. Faculty were slightly lower than other groups for Off-campus businesses, and students were slightly higher than other groups for Bus schedules, Dining hall information, and Class information. All groups most frequently reported that Class/academic information was of above average importance or greater for mobile devices, closely trailed by Maps/GPS. Off-campus business information was reported the least often by all groups (15-25%), and was the only information below 50% for any group.

Bus schedules/ info

Dining hall info

Class/ academic info

Directory

Off-campus businesses/ food

Library info

Maps/GPS

Students

66.1%

56.6%

79.5%

67.7%

24.1%

53.6%

74.7%

Staff

60.9%

50.6%

74.0%

67.9%

23.5%

57.0%

72.6%

Faculty

62.6%

51.5%

76.7%

67.3%

15.3%

54.5%

75.9%

Not important

All groups had similar distributions for all types of information, and all types of information were rated "Not important" by less than 20% of all groups. Off-campus businesses were highest, at just below 20% of all groups, and Bus schedules and Dining hall information were both between around 10 and 15% for all groups, with the rest below 10% for all groups.

Bus schedules/ info

Dining hall info

Class/ academic info

Directory

Off-campus businesses/ food

Library info

Maps/GPS

Students

12.1%

10.8%

4.5%

2.3%

18.0%

6.8%

4.8%

Staff

14.9%

15.1%

8.4%

2.1%

19.0%

3.0%

5.4%

Faculty

9.4%

11.4%

4.5%

0.5%

18.7%

4.5%

3.9%

17. Online Content in Classroom

"To what degree should MSU classes rely on or make use of online content?"

All groups responded "A moderate amount" or "A lot" more often than any other category, and responded "To the greatest extent possible" more often than "A little." Almost none responded "Not At All." All groups had similar distributions.

Not at all

A little

A moderate amount

A lot

To the greatest extent possible

Students

0.3%

7.2%

42.1%

34.5%

15.9%

Staff

0.9%

7.5%

38.0%

38.0%

15.6%

Faculty

0.5%

4.5%

47.5%

33.2%

14.4%

18. Mobile Devices in Classroom

"To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

All groups responded "To the greatest extent possible" less than any other category (around 5%). The most common response for all groups was "A moderate amount," followed by "A little" and then "Not at all." All groups had similar distributions.

Not at all

A little

A moderate amount

A lot

To the greatest extent possible

Students

18.8%

28.0%

37.1%

11.1%

4.9%

Staff

20.8%

26.8%

33.1%

14.8%

4.5%

Faculty

18.3%

29.4%

37.6%

7.6%

7.1%

Change Over Time (2011-2017)

Charts are not provided for all questions, but only those that were felt to be of greatest interest to a wide audience and for which data was collected in 2017 and at least one prior year. Each set of charts is preceded by a brief summary and each chart is followed by a description of the general trends that can be seen and the corresponding data table (using the same cell coloration convention as 2017 Results). The original versions of all charts and tables can be found in the supporting materials.

In order to compare change over time, each dataset was weighted to match the proportion of full-time enrolled freshmen, sophomores, juniors, seniors, graduate/professional students, regular support staff, and paid faculty and academic staff in each academic year. Individuals that indicated that they were in none of those categories or classified themselves as falling into multiple categories were not included in these analyses.

Technology Expertise

The majority of the MSU community has consistently reported having above average or greater expertise with most of the technologies listed in the survey, and only Wearable Devices and Voice Input were noticeably below 50% in all years. The biggest changes are in Feature Phones (downward trend) and Smartphones and Touchscreens (upward trend). Voice Input and Wearable devices are the only technologies that more than 2% of the MSU community still reports being helpless with.

2011-2017 question text: "Rate your level of expertise with the following"


Stable: Desktop, Laptop, Pen & Paper, Tablet, and Trackpad showed only minor variation over time.

Increase: Smartphone and Touchscreen both increased from 2011-2015, and then leveled off. A slight increase was seen for Wearable Devices over time, though it remained far below all other technologies.

Decrease: Feature Phone was stable from 2011-2012, but decreased dramatically from 2012-2015, and then slightly dropped from 2015-2017. Computer Mouse decreased from 2015-2017, and External Keyboard and Voice Input decreased from 2015-2016, then leveled off.

Technology

2011

2012

2015

2016

2017

Desktop Computer

76.2%

79.8%

77.5%

74.8%

72.6%

Laptop Computer

77.1%

82.7%

78.8%

78.6%

76.1%

Smartphone/Phablet

43.1%

55.1%

68.2%

69.9%

69.2%

Feature Phone

76.7%

75.9%

51.2%

47.2%

42.1%

Tablet

54.2%

53.2%

52.2%

Touchscreen

51.4%

60.9%

69.7%

68.3%

68.0%

Voice Input

41.9%

36.1%

37.1%

Pen & Paper

88.1%

89.5%

87.4%

87.1%

86.6%

Ext. Keyboard with Touchscreen

68.3%

63.0%

62.6%

Computer Mouse

82.8%

77.3%

72.7%

Wearable Device

10.8%

12.7%

15.2%


61.0%

59.5%

Helpless

Stable: Desktop, Laptop, Feature Phone, Tablet, Pen & Paper, External Keyboard, and Computer Mouse all remained near 0% across all years. Voice Input remained around 3% from 2015-2017.

Decrease: Smartphone and Touchscreen both decreased steadily from 2011-2015, and remained near 0% from 2015-2017. Wearable Device decreased slightly from 2015-2017, but remained substantially higher than any other technology.

Technology

2011

2012

2015

2016

2017

Desktop Computer

0.0%

0.0%

0.0%

0.1%

0.2%

Laptop Computer

0.3%

0.0%

0.0%

0.2%

0.3%

Smartphone/Phablet

3.9%

2.7%

0.7%

0.8%

0.9%

Feature Phone

0.2%

0.2%

0.7%

1.0%

1.0%

Tablet

0.7%

0.5%

0.6%

Touchscreen

2.8%

1.4%

0.1%

0.2%

0.3%

Voice Input

2.7%

3.0%

3.1%

Pen & Paper

0.3%

0.3%

0.1%

0.2%

0.3%


0.9%

0.7%

0.9%

Computer Mouse

0.0%

0.4%

0.2%

Wearable Device

12.6%

10.6%

9.1%


1.0%

1.6%

Technology Usage

Smartphone and Feature Phone usage trends have mirrored each other: Both started with around 50% of the MSU community using them often or more in 2011, and while Smartphones have climbed to over 90%, Feature Phones have dropped to under 10%. The percentage reporting that they never use Feature Phones has climbed to 60%, and did not change from 2016-2017. Reported Touchscreen usage has increased over time, but less than would be expected. Over 70% of the MSU community still report never using Wearable Devices, though that percentage has steadily decreased over time. Both Smartphones and Laptop Computers have been reported to be used often or more by the MSU community more frequently than Pen & Paper since 2015.

2011-2017 question text: "Rate your usage of the following"

Often or more

Stable: Desktop, Laptop, and Pen & Paper, External Keyboard, Voice Input, and Trackpad show little variation across years.

Increase: Smartphone and Touchscreen both increased from 2011-2015 and then remained stable through 2017. A slight increase is seen for Wearable Device from 2015-2017.

Decrease: Feature Phone decreased from 2011-2015, then remained fairly stable from 2015-2017. Slight decreases are seen for Computer Mouse and Tablet from 2015-2017.

Technology

2011

2012

2015

2016

2017

Desktop Computer

40.5%

42.3%

46.7%

43.7%

41.0%

Laptop Computer

92.3%

91.4%

92.7%

92.8%

91.2%

Smartphone/Phablet

46.8%

60.1%

90.5%

91.5%

93.4%

Feature Phone

58.4%

44.8%

9.4%

6.9%

5.8%

Tablet

40.3%

33.8%

29.4%

Touchscreen

54.3%

61.4%

75.7%

73.1%

72.2%

Voice Input

22.1%

17.8%

19.5%

Pen & Paper

84.8%

83.9%

89.0%

88.4%

88.6%


44.0%

43.6%

43.1%

Computer Mouse

67.4%

61.4%

58.8%

Wearable Device

4.9%

7.5%

11.1%


58.1%

59.3%

Never

Stable: Desktop, Laptop, Pen & Paper, External Keyboard, Voice Input, and Trackpad all remained relatively stable over time.

Increase: Feature Phone increased across all years, with a larger jump from 2012-2015. Tablet remained stable from 2015-2016, but increased slightly from 2016-2017.

Decrease: Touchscreen and Smartphone decreased from 2011-2015, and then remained stable from 2015-2017 (near the floor). Wearable Device decreased slightly from 2015-2017.

Technology

2011

2012

2015

2016

2017

Desktop Computer

7.4%

6.2%

6.7%

6.7%

6.8%

Laptop Computer

1.2%

1.2%

0.3%

0.8%

0.7%

Smartphone/Phablet

26.9%

20.3%

3.9%

3.2%

2.3%

Feature Phone

18.0%

27.5%

54.8%

60.6%

60.7%

Tablet

12.7%

14.2%

18.3%

Touchscreen

15.2%

11.9%

4.6%

4.9%

5.2%

Voice Input

19.7%

19.9%

19.9%

Pen & Paper

0.4%

0.4%

0.3%

0.5%

0.2%


20.0%

21.0%

20.4%

Computer Mouse

3.6%

5.0%

7.1%

Wearable Device

79.1%

74.6%

70.8%


14.2%

13.6%

Technology Used to Access MSU Content

Laptop Computers continue to be the most common technology used to access MSU content, and little change can be seen over time. The use of Smartphones to access MSU content has increased substantially over time, and while they haven't reached the level of Laptops, the gap is steadily closing. Tablet use increased steadily from 2011-2015, but dropped in 2016 and 2017. The use of a Computer Mouse dropped below the use of Touchscreens for the first time in 2016, though they are still used to access MSU content by 30% of respondents. Voice input has not taken off in usage, decreasing since being first asked in 2015.

2011-2012 question text: "Which of the following do you regularly use to access official msu.edu sites and pages? Check all that apply."

2015-2017 question text: "Which of the following do you regularly use to access official MSU sites and pages (including social media)? (Check all that apply.)"

Stable: Desktop and Laptop remained relatively unchanged across all years, though Desktop has decreased slightly since 2011. Touchscreen increased from 2011-2012, but remained stable from 2012-2016, before decreasing from 2016-2017. Feature Phone, and Wearable Device remained near 0% from 2015-2017. Voice Input and External Keyboard remained relatively stable from 2015-2017.

Increase: Smartphone increased from 2011-2015 and then remained relatively stable 2015-2017. Tablet increased from 2011-2015 and then decreased slightly from 2015-2017.

Decrease: Computer Mouse decreased from 2011-2017. Trackpad decreased very slightly from 2011-2012, but dropped considerably by 2016 (it was not included in the 2015 survey), and continued to decrease slightly from 2016-2017.

Technology

2011

2012

2015

2016

2017

Desktop Computer

58.5%

57.9%

53.7%

55.2%

52.2%

Laptop Computer

93.8%

93.0%

93.1%

93.2%

92.2%

Smartphone/Phablet

35.1%

50.2%

83.4%

85.5%

86.8%

Feature Phone

0.6%

0.8%

0.3%

Tablet

7.3%

18.9%

35.7%

32.3%

27.1%

Touchscreen

34.4%

43.6%

41.1%

41.2%

35.1%

Voice Input

5.0%

3.2%

2.5%


22.6%

19.5%

18.3%

Computer Mouse

58.0%

55.7%

41.7%

32.8%

29.9%

Wearable Device

0.5%

0.8%

0.8%


55.1%

53.4%

30.7%

28.4%

Satisfaction with MSU's Online Presence

There has been little change over time in satisfaction with MSU's online presence. While satisfaction with MSU social media increased from 2011-2012, it has remained extremely stable since that time, with just under 40% reporting above average or greater satisfaction. Above average or greater satisfaction with msu.edu dropped slightly from 2011-2015, but rebounded somewhat in 2016 and remained stable from 2016-2017.

2011-2012 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., Facebook, Twitter, email announcements)"

2015-2016 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (social media)?"

2017 question text: "How satisfied are you with official msu.edu sites and pages?" and "How satisfied are you with MSU's online presence, outside of msu.edu (e.g., social media)?"

Stable: "Not satisfied with msu.edu" and "Not satisfied with MSU social media" both remained near 0% across all years.

While "Above average or greater satisfaction with MSU social media" increased from 2011-2012, it remained stable from 2012-2017.

"Above average or greater satisfaction with msu.edu" gradually decreased from 2011-2015, then increased slightly in 2016, and remained stable from 2016-2017.


Satisfaction

2011

2012

2015

2016

2017

Above avg or greater satisfaction with msu.edu

48.9%

46.1%

41.6%

46.1%

45.6%

Above avg or greater satisfaction with MSU social media

29.1%

37.7%

38.2%

37.9%

38.7%

Not at all

Satisfaction

2011

2012

2015

2016

2017

Not satisfied with msu.edu

0.9%

1.3%

2.2%

0.9%

1.3%

Not satisfied with MSU social media

1.9%

1.4%

1.6%

1.0%

1.2%

Access MSU from Mobile Device

Little change has been seen since 2015 in the number of people reporting that they access msu.edu or MSU social media from mobile devices often or more or never, though there was an increase in those accessing msu.edu from mobile from 2016-207.

2015-2017 question text: "How often do you access official msu.edu sites and pages from a mobile device?" and "How often do you access official MSU social media content from a mobile device?"

Stable: "Access MSU social media from mobile often or more," and "Never access msu.edu from mobile" remained stable from 2015-2017.

Increase: "Access msu.edu from mobile often or more" remained stable from 2015-2016, but increased slightly from 2016-2017.

Decrease: "Never access MSU social media from mobile" decreased slightly from 2015-2016, but remained stable from 2016-2016.


Frequency

2011

2012

2015

2016

2017

Access msu.edu from mobile often or more

51.9%

52.5%

56.6%

Access MSU social media from mobile often or more

26.8%

26.7%

27.1%

Not at all

Frequency

2011

2012

2015

2016

2017

Never access msu.edu from mobile

4.3%

4.0%

3.1%

Never access MSU social media from mobile

21.4%

16.9%

18.4%

Social Media Usage

Facebook continues to dominate social media usage, with little change over time. A general upward trend is seen for most sites, but Yik Yak and Vine usage have consistently decreased over time, and YouTube, Twitter, and Reddit have remained stable for the last three years, Ello and Snapchat dropped to 0%, and Koofers usage has fluctuated over time.

2011-2012 question text: "What social media sites do you regularly use? Check all that apply."

2015-2016 question text: "What social media sites do you regularly use? (Check all that apply.)"

2017 question text: "What social media sites do you regularly use? (Check all that apply; leave blank if none.)"

Stable: Facebook, YouTube, and Foursquare usage remained generally stable across all years, though Foursquare decreased slightly to reach 0% in 2016. Tumblr, Reddit, and Ello were stable from 2015-2017. Google+ usage remained similar from 2012-2017, but was slightly higher in 2015.

Decrease: Yik Yak and Vine usage decreased from 2015-2017. Tumblr usage was stable from 2015-2016, but dropped in 2017.

Koofers/allMSU usage decreased from 2011-2015, then increased in 2016, before dropping again in 2017.

Increase: Twitter, Pinterest, and LinkedIn usage increased from 2011-2016, then dropped in 2017. Instagram and Snapchat increased in usage during the years in which they were included in the survey.

Site

2011

2012

2015

2016

2017

Facebook

85.6%

86.2%

82.7%

84.7%

82.7%

Twitter

21.8%

34.2%

43.6%

44.6%

39.4%

Google+

16.0%

19.3%

15.9%

13.0%

Pinterest

20.4%

25.0%

29.2%

27.4%

LinkedIn

18.9%

21.8%

30.5%

33.7%

32.1%

Foursquare

1.6%

4.0%

1.1%

0.0%

0.0%

Koofers/allMSU

25.6%

17.1%

8.0%

19.9%

12.8%

Instagram

40.1%

46.9%

51.5%

Tumblr

15.8%

16.7%

11.9%

Reddit

13.9%

13.3%

13.5%

Yik Yak

21.4%

14.8%

1.1%

Vine

10.8%

6.7%

2.1%

Ello

0.3%

0.1%

0.0%

Snapchat

41.5%

51.8%

54.4%

YouTube

60.1%

65.0%

59.9%

Engage with MSU Social Media

Facebook continues to be the most commonly used social media platform to engage with MSU, though it dropped slightly from 2016-2017. Twitter and Instagram usage has converged since 2016, with Twitter decreasing and Instagram increasing. Google+, Pinterest, LinkedIn, Flickr, and YouTube retain small but stable usage to engage with MSU.

2016 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply.)"

2017 question text: "What sites do you regularly use to follow or engage with official MSU social media accounts/groups? (Check all that apply; leave blank if none.)"

Stable: Google+, Pinterest, LinkedIn, Flickr, and YouTube remained stable from 2016-2017.

Decrease: Facebook and Twitter decreased slightly from 2016-2017.

Increase: Instagram increased slightly from 2016-2017.

Site

2011

2012

2015

2016

2017

Facebook

66.6%

61.5%

Twitter

32.3%

27.9%

Google+

4.3%

4.0%

Pinterest

1.2%

1.1%

LinkedIn

9.4%

9.8%

Instagram

20.2%

23.3%

Flickr

0.2%

0.4%

YouTube

7.6%

7.2%

Online MSU Activities

Most online activities related to MSU have been relatively stable over time, with only Administrative Information and Events on Campus showing marked increases (though Events on Campus decreased slightly from 2016-2017), and Maps/Directions and Department/Program Information showing noticeable decreases. Course info/schedules remained stable from 2011-2016, before decreasing in 2017.

2011-2012 question text: "What online activities related to MSU do you regularly engage in? Check all that apply."

2015-2016 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply.)"

2017 question text: "What online activities related to MSU do you regularly engage in? (Check all that apply; leave blank if none.)"

Stable: Little overall change can be seen for Contact Info and Course Info from 2011-2016, though Course Info dropped in 2017, and Contact Info dropped slightly in 2016. Admissions, Read News, and Athletics/Sports have all remained relatively stable over time.

Increase: Events on Campus and Admin both remained stable from 2011-2012, and then increased starting in 2012. Events on Campus dropped slightly in 2017.

Decrease: Maps or Directions, Online Class Activities, and Dept. or Program Info have all decreased over time.

Activity

2011

2012

2015

2016

2017

Contact info

76.2%

76.6%

79.8%

73.4%

74.5%

Maps or directions

73.7%

72.9%

63.9%

64.2%

56.1%

Dept. or program info

71.4%

67.4%

64.0%

64.9%

58.5%

Course info/sched

77.7%

79.6%

78.6%

78.7%

68.4%

Read news

34.0%

34.3%

33.1%

29.6%

30.1%

Athletics/sports

41.3%

40.1%

44.4%

44.5%

39.4%

Events on campus

37.0%

36.7%

55.6%

60.3%

55.6%

Admissions

16.4%

17.2%

24.1%

21.1%

16.5%

Admin

35.0%

33.3%

47.6%

48.0%

57.4%


74.6%

73.3%

62.1%

Difficulty Determining Official MSU Content

There continues to be a very slight increase in the number of people reporting that they never had difficulty determining when they were using official MSU content, and no change has been seen in the number that had difficulties often or more.

2015-2016 question text: "How often do you have difficulty determining whether you are using official MSU sites and pages (including social media)?"

Stable: "Often or more difficulty determining official MSU content" remained stable from 2015-2017.

Increase: "Never difficulty determining official MSU content" showed a very slight increase from 2015-2017.

Never

2011

2012

2015

2016

2017

Never difficulty determining official MSU content

34.5%

36.7%

38.5%

Often or more

2011

2012

2015

2016

2017

Often or more difficulty determining official MSU content

2.0%

1.9%

2.4%

Mobile MSU Importance

The demand for MSU providing mobile access to most information has remained relatively stable over time, with only Class/Academic Info and Off-Campus Businesses/Food showing a noticeable change.

2011-2012 question text: "Rate the importance of having the following information on an MSU mobile site."

2015-2017 question text: "Rate the importance of having MSU provide easy access to the following information on mobile devices."


Stable: While year-to-year fluctuations are present, Maps/GPS, Bus Schedules, Directory, Dining Hall Info, and Library Info have all remained relatively stable over time.

Increase: Class/Academic Info increased from 2011-2016, before dropping slightly in 2017.

Decrease: Off-Campus Businesses was stable from 2011-2012 and 2015-2016, but decreased from 2012-2015 and 2016-2017.

Information

2011

2012

2015

2016

2017

Bus schedules/info

62.4%

63.3%

71.2%

70.1%

64.6%

Dining hall info

50.3%

56.5%

63.0%

61.3%

54.8%

Class/academic info

70.2%

73.4%

81.9%

84.6%

78.9%

Directory

64.4%

66.5%

68.2%

63.6%

66.9%

Off-campus businesses/food

37.0%

38.8%

25.9%

26.2%

22.2%

Library info

51.3%

56.3%

50.3%

52.1%

53.9%

Maps/GPS

77.8%

79.1%

75.1%

74.1%

74.4%

Not important

Increase: Off Campus Businesses and Bus Schedules increased from 2011-2017. Maps/GPS remained stable from 2011-2015, and increased slightly from 2015-2017.

Stable: All other information remained relatively stable from 2011-2017.

Information

2011

2012

2015

2016

2017

Bus schedules/info

6.4%

6.8%

10.4%

11.3%

12.1%

Dining hall info

10.3%

9.4%

9.1%

8.4%

11.8%

Class/academic info

4.4%

4.2%

4.4%

3.5%

5.0%

Directory

2.3%

2.6%

3.0%

2.4%

2.1%

Off-campus businesses/food

9.2%

10.3%

13.5%

13.8%

18.7%

Library info

5.0%

5.8%

5.1%

5.5%

5.8%

Maps/GPS

2.1%

2.8%

2.3%

3.1%

4.8%

Online Content & Mobile Devices in Classroom

There has been very little change over time in opinions on the use of online content in classes and the use of mobile devices in the classroom, though the percentage of respondents opposed to the use of mobile devices in class decreased from 2011-2015, before stabilizing from 2015-2017.

2011-2017 question text: "To what degree should MSU classes rely on or make use of online content?" and "To what degree should MSU encourage the use of mobile devices during classes (e.g., in the classroom while lectures are going on) to facilitate discussions, conduct quizzes, etc."

Stable: "Should use online content a lot or more" and "Should use mobile devices in class a lot or more" and remained relatively stable from 2011-2017. "Should not use online content" remained around 1% in all years.

Decrease: "Should not use mobile devices in class" decreased slightly from 2011-2015, but remained stable from 2015-2017.

A lot or greater

MSU classroom technology

2011

2012

2015

2016

2017

Should use online content a lot or more

49.3%

48.1%

48.8%

46.6%

50.3%

Should use mobile devices in class a lot or more

15.8%

16.2%

16.9%

15.2%

15.8%

Not at all

MSU classroom technology

2011

2012

2015

2016

2017

Should not use online content

1.2%

0.9%

1.3%

1.1%

0.4%

Should not use mobile devices in class

28.5%

24.7%

20.1%

22.0%

19.5%



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Students Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad2.0661157024793389E-33.105590062111801E-36.2047569803516025E-39.3652445369406864E-34.1536863966770508E-31.0362694300518134E-32.5906735751295335E-23.0959752321981426E-37.2314049586776862E-32.0639834881320948E-38.0829015544041455E-21.2422360248447204E-2Staff Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad002.3323615160349854E-25.9171597633136093E-31.1764705882352941E-25.8309037900874635E-34.6920821114369501E-205.8309037900874635E-300.126470588235294113.2258064516129031E-2Faculty Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad001.4634146341463415E-24.9751243781094526E-31.9607843137254902E-29.852216748768473E-38.3743842364532015E-24.9261083743842365E-31.9801980198019802E-200.132352941176470592.9702970297029702E-2

Students Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad0.324715615305067210.955394190871369230.955532574974146794.6583850931677023E-20.281997918834547330.760621761658031080.203722854188210960.884177869700103480.394002068252326750.513485477178423190.120743034055727560.6569948186528497Staff Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad0.822674418604651070.660818713450292310.845481049562682220.105882352941176480.450292397660818690.513274336283185860.168639053254437870.877906976744186050.594117647058823530.917647058823529487.0796460176991149E-20.31750741839762608Faculty Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad0.663414634146341390.90686274509803910.851485148514851460.113300492610837440.453201970443349760.514705882352941240.133663366336633670.812807881773399020.591133004926108320.848039215686274490.122549019607843150.42

Students Desktop ComputerLaptop ComputerSmartphone/ PhabletFeature PhoneTabletTouchscreenVoice InputPen & PaperExternal KeyboardComputer MouseWearable DeviceTrackpad or Touchpad

2017 msu internet and technology user experience survey ... · web view2017 msu internet and...

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