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2017 MEDIA KIT

2017 MEDIA KIT

DATA. STRATEGY. TECHNOLOGY. DMN is the leading provider of digital and data-driven marketing analysis, research, and content for senior marketers.

Our core areas of focus are marketing strategy, email marketing, analytics, marketing technology and social media.

CONTACT: Greg Zalka, 646.638.6027, [email protected]

From long-form articles to shorter pieces like news roundups and explainers around emerging topics, our content covers all aspects of the data-driven marketing world. Our brand lives on all major social media sites and publishes video and podcasts. We also publish a number of special features, like our 40Under40 and Marketing Hall of Femme reports.

DMN is the best destination for senior marketers to learn more about marketing strategy and the science and tech behind the best tools in the space.

mailto:Greg.Zalka%40dmnews.com?subject=

http://www.dmnews.com/dmntech/section/6258/

http://www.dmnews.com/dataanalytics/section/221/

http://www.dmnews.com/email-marketing/section/223/

http://www.dmnews.com/social-media/section/2719/

2017 MEDIA KIT

2017 EDITORIAL CALENDAR


Month In-Depth *Special Reports **

Themed Week ***

eBooks****Editorial Webcasts

Virtual Events Live Events

DecemberUser JourneyABMCustomer Stories

The Productivity Special Report

Contrarian OpinionData AnalyticsMobile

Looking ahead to Marketing in 2017

8th: Content Marketing

January

Financial Services and DataPostal ReformLive Streaming

2017 and Beyond FutureThe IoTOffline/Online Marketing

Tech 2020

FebruaryRetailTag ManagementLoyalty Programs

Building a Better Marketing Department

Career

The Future (a look into a marketer’s role in 2020)Email Marketing

Productivity23rd: Marketing Tech

March

ABMMarketing CloudCustomer Acquisition

The Agency Issue eCommerce Week Retail (OTQ) Bots

1st: DMN Awards, NYC2nd: DMN Connect, NYC

April CRMAudience TargetingUX Design

Retention v. Loyalty

Marketing Strategy

Cloud MarketingABM

The EnlightenedCustomer

21st: Marketing Hall of Femme, NYC

MayData OwnershipRetargetingPredictive Analytics

Best Places to Work

AI

Programmatic Everything (mail, digital, automated tasks)Mobile Trends

Best Places to Work

11th: Lead Gen Strategies

16-17th: Caples Awards Live Judging, NYC

June CreativeCIOProductivity

How to Build Your Data from Scratch

Social Network

Content Marketing/Asset Management (OTQ)Consumer Data

Mobile16th: Caples Awards Reveal

July

Venture CapitalEmail dataWebinars/ Webcasts

The Modern Marketer

OmnichannelSomething About the Pressures on CMOS

Future of Email

August

Customer PreferencesSocial MediaAudience Data

How I Got Here: CMOs

CMOsShopper AnalyticsOmnichannel Marketing

Predictive Analytics

17th: B2B Marketing

September

RetailUser Generated ContentHealthcare

The Future of eCommerce

DataCMOs (OTQ)Social Strategy

Wearables 40Under40, NYC

OctoberSecurityDataMarketing Tech

Autonomous Cars RetailSocial Media Marketing

Marketing in Crises

November

Product LaunchesMarketing AutomationClient Services

Marketing Tech Survey

Marketing Tech Data Securities Marketing Clouds

December

ABMInbound MarketingCustomer Experience

Marketing 2025 EmailMarketing Tech (OTQ)

Segmentation7th: Content Marketing

* 600-800 word story exploring the topic involving multiple sources

** 1,200 - 1,800 word story with multiple sources and other multimedia elements

*** A series of articles

**** Link to full eBook descriptions


http://www.dmnews.com/upcoming-ebook-briefs/section/7127/http://

http://www.dmnews.com/upcoming-ebook-briefs/section/7127/

9% Other24%

CorporateManagement

44% Marketing/Brand Management/Demand

Generation

16%Sales/

Business Development

3% Creative/Art/Design

4% IT/Operations/Technical

Management

20%C-Level

13%Vice

President

24%Director

30%Manager

13%Other

37%B2B

23%B2C

40%Both

B2B/B2C

42%Decision-

maker

46%Influencer

12% NoInvolvement

18%Email

Marketing

18%Content

Marketing

22%Social Media

15%Omnichannel

14%B2B

7%Tech

6% Lead Generation

SENIORITYROLE

2017 MEDIA KIT

CORE READERSHIP


9% Other24%

CorporateManagement


Generation

16%Sales/




Management

20%C-Level

13%Vice

President

24%Director

30%Manager

13%Other

37%B2B

23%B2C

40%Both

B2B/B2C

42%Decision-

maker

46%Influencer

12% NoInvolvement

18%Email

Marketing

18%Content

Marketing

22%Social Media

15%Omnichannel

14%B2B

7%Tech

6% Lead Generation

INTEREST

DMN’s most popular topics

9% Other24%

CorporateManagement


Generation

16%Sales/




Management

20%C-Level

13%Vice

President

24%Director

30%Manager

13%Other

37%B2B

23%B2C

40%Both

B2B/B2C

42%Decision-

maker

46%Influencer

12% NoInvolvement

18%Email

Marketing

18%Content

Marketing

22%Social Media

15%Omnichannel

14%B2B

7%Tech

6% Lead Generation

INFLUENCE B2B & B2C

DMN’s audience is split across both B2B and B2C companies

88% are either direct decision makers or influencers

57% of DMN’s audience is director level+

68% of DMN’s audience is marketers

THE AUDIENCE

Marketers rely on DMN for the latest marketing insight and thought leadership – our digital offerings reach more than 150,000 senior marketing executives per month.


2017 MEDIA KIT

CONTENT MARKETING


GUIDELINES:Advertiser provides partner content. These can bepoint-of-view pieces that also offer learning in suchareas as best practices and trends, take a stand on acurrent issue, or present a solution to a common directmarketing challenge. The content should be:

• Non-commercial

• Between 500 and 1,000 words

• All submissions are subject to DMN’s editorial approval

PROMOTION:Week 1

• 3rd story on DMNews.com homepage for Week 1

• 3rd story on Daily Insider for 2 days in Week 1

• 2 DMN tweets in Week 1

Week 2

• 6th story on home page for Week 2

• 6th story on Daily Insider for 2 days in Week 2

• Story tagged under keyword reflective of topic

• Companion display banners 728x90 and 300x250 running along advertiser’s sponsored content

• Archived on DMN for 1 year

FrequencyPartner Content Provided by advertiser

Partner content written by DMN for advertiser

12 articles $33,590 $82,070

6 articles $17,845 $43,599

3 articles $10,497 $25,647

Note: DMN reserves the right to edit opinion columns for style and clarity. All native advertising content will be labeled “Partner Content.”

WHAT IS NATIVE ADVERTISING?Native advertising is an online advertising method in which the advertiser gains attention by providing content in the context of the user’s experience. Native advertising formats match both the form and function of the user experience in which it is placed.


2017 MEDIA KIT

EBOOKSOPTIONS AND SPONSORSHIPS

DMN EDITORIAL EBOOKS:• Produced by DMN editorial team • Topics cover data-driven marketing strategies such as Big Data,

omnichannel trends, email marketing, content marketing, social media and more (see editorial calendar for complete list)

• Published on the DMNews.com eBook resource page• Promoted via dedicated email deployments, newsletters,

social media, and online

SPONSORSHIP INCLUDES:• Branding within eBook (full page ad)• Branding on cover page, landing page, and all promotional

emails (sponsor’s logo)• 150 leads• Standard Rate: $7,500 net• Exclusive Sponsor Rate: $15,000 net

DMN CUSTOM EBOOKS:• Complete turnkey solution created by DMN

based on the sponsors’ brief • Produced on-demand within 6 weeks• Content may include sponsor’s quotes, case-studies, and data• Cost includes creation, design, distribution, and 150 leads• Additional leads available on CPL basis• Rate: $15,000 net


Ebook Rates

Editorial $7,500

Exclusive Editorial $15,000

Custom $16,000


2017 MEDIA KIT

NEWSLETTERS


The following editorial newsletters are published by DMN and are available for sponsorship. Sponsorship includes a leaderboard and a textbox banner located above the fold.

DAILY INSIDERDelivered daily to 33,000 integrated marketers. It is the must-read for marketers and their agencies every business day for its breaking news coverage and expert analysis on all aspects of marketing.

BEST OF...WEEKLYSince launching in January 2016, Best of...Weekly has proven one of DMN’s most popular newsletters. Deployed every Friday to a growing list of approximately 46,000 subscribers, Best of...Weekly highlights the top articles from DMN’s Daily Insider, and consistently experiences higher than average open rates.

ROUNDUPA weekly update on marketing, tech, social, data & innovation from DMNTech. Delivered weekly to 13,000 subscribers, the DMNTech Roundup highlights the top articles featured on DMNTech from the past week.

Sponsorship Rates

1 week $5,400

2 weeks $5,150

3 weeks $4,850

4 weeks $4,550

Sponsorship Rates

1 week $2,350

2 weeks $2,200

3 weeks $2,050

4 weeks $1,900

Sponsorship Rates

1 week $1,500

2 weeks $1,200

3 weeks $1,150

4 weeks $1,075

Roundup

Roundup


2017 MEDIA KIT

WEB PLACEMENTS


Prestitial (640 x 480)

Pushdown (980 X 418)

Premium Sidebar Ad (980 X 418)

Skin (see specs)

IMU (300 x 250)

Leaderboard (728 x 90)

Page Peel (See Specs)


2017 MEDIA KIT

ONLINE DIRECTORY


Be one click away from buying decisions of thousands of marketing professionals turning to the DMN Online Directory every day. With over 150 categories, stand out in the areas that best define your capabilities and drive leads to your company.

THREE OPTIONS AVAILABLEA. $1,325 — 100-word description, logo, full contact

information, 2 corporate asset downloads, video, social media links, editorial links, featured listing on HomePage, featured listing channel page, featured in one week of Daily Insider Newsletter, featured as “Company of the Week” on dmnews.com

B. $1,130 — 75-word description, logo, full contact information, 1 corporate asset download, social media links, editorial links, featured listing on channel page, featured in one week of Daily Insider Newsletter

C. $900 — 25-word description, logo, full contact information, social media links, editorial links, featured in one week of Daily Insider Newsletter

205,000MONTHLY PAGE VIEWS

136,000MONTHLY VISITS

113,000MONTHLY UNIQUE VISITORS

*Webstats: 2016 monthly average


2017 MEDIA KIT

RECRUITMENT


Direct and digital marketers turn to DMN to get an insider’s view on the latest and greatest in the industry. Narrow your search and hone in on the perfect candidate by publishing the job opportu-nities at your company with the industry heavy-weight.

7,372AVERAGE MONTHLY

PAGE VIEWS

500%2014 EMPLOYER

REGISTRATION GROWTH


2017 MEDIA KIT

LEAD GENERATION


• Receive high-quality leads through seg-mented and targeted content syndication

• Showcase your organization’s expertise with decision-makers and influencers who are looking to DMN for comprehensive marketing coverage

• Promote products, offers, and new solu-tions directly to decision makers

• Leverage the industry-leading DMN brand by having your materials appear along-side trusted editorial content

• Expand your reach with dedicated promo-tions sent to the engaged DMN network

• Access a dedicated campaign team to optimize your program and achieve high-quality results

WHITEPAPER OF THE DAY Delivered to over 33K* opt-in integrated marketers. This broadcast service enables suppliers and research firms to announce whitepapers, best practice guidelines, research results and other free literature in all sectors of integrated marketing.

Rate: $3,595

SPONSORED PROMOTION Delivered to over 34K* marketers. Sponsorships available for email blast of special client promotions. Promotion examples include, but are not limited to: Webcasts, Trade Show Exhibition, New Product Launches, and Advertisements.

Rate: $5,965

YOU WANT SALES LEADS? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.

EMAIL SOCIAL DIGITAL

LANDING PAGEWITH FORM

OFFER GIVEN AND LEAD GENERATED

HOT LIST OF THE DAY Delivered to 20K* direct, database & interactive marketers; single sponsored daily HTML email blast to eager subscribers. These direct marketers want to stay informed on what’s new in response, compiled, postal and email lists in this popular service which showcases one new mailing list every business day. Detailed info on each list and where to get it make this an invaluable resource for mailing professionals.

Rate: $2,545

TELEMARKETING Our telemarketing program utilizes our year-round circulation requalification efforts to target the most customized lead requests. Add proprietary questions to our ongoing efforts to ensure you are only receiving what you deem an acceptable marketing or sales ready lead.

Rate: Upon Request*2016 average


2017 MEDIA KIT

LEAD GENERATION EVENTSWEBCASTS are an

interactive marketing opportunity for advertisers, allowing you to communicate thought leadership to a captive audience while developing leads.

1. PARTNER WEBCAST Sponsor provides speaker and content. DMN promotes, manages logistics, provides intro, and manages Q&A, as well as supplies leads.

Rate: $24,875

2. CUSTOM WEBCAST DMN creates, delivers webcast based on sponsor’s brief, and manages Q&A, as well as supplies leads. Sponsor can provide speaker to participate in Q&A.

Rate: $19,875

3. EDITORIAL WEBCAST DMN editorial team creates all content and design. Sponsor receives branding, an opportunity to be involved in the Q&A, plus all leads.

Rate: $14,875


Format Content Creation Moderator Speaker Recruitment Speaking Opportunity

Editorial DMN DMN DMNSponsor has 10 minutes at the end of Q&A

Partner Sponsor DMN Sponsor Sponsor speaks on panel

Custom DMN DMN DMN Q&A


2017 MEDIA KIT

LEAD GENERATION EVENTS


WHO: Estimated 800+ marketing decision makers

WHAT: An online event to foster live, interactive dialogue between marketers & sponsors

SPONSORSHIP OPPORTUNITIES INCLUDE: EDITORIAL KEYNOTE:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This package includes:

• A digital skin during the keynote to promote your company

• A high-level executive from your company takes part in the Q&A with the keynote speaker

• Your speaker closes the last 5 min. of the keynote session

• A booth in the exhibition hall with unlimited content to engage with the attendees

• Contact details from all registrants

Rate: $9,870

• Sponsor has a session during which you present a case study or best practices workshop

• The session is 30 min. and has 10 min. Q&A

• A booth in the exhibition hall where your sales executives can engage with attendees in real time

• Your booth can hold as much content as you want (whitepapers, eBooks, videos)

• Contact details from all registrants

Rate: $9,870

SESSION SPONSOR:• Sponsor has a booth to engage

with attendees in real time

• Booth can hold as much content as you want (whitepapers, eBooks, videos)

• Contact details of the attendees that engaged with your booth

Rate: $4,715

VIRTUAL BOOTH IN EXPO HALL:

VIRTUAL EVENTS

FEBRUARY | 23rd: Marketing Tech

MAY | 11th: Lead Generation Strategies

AUGUST | 17th: B2B Marketing

DECEMBER | 7th: Content Marketing


2017 MEDIA KIT

LEAD GENERATION–SOCIALWANT TO MAKE A SERIOUS SOCIAL IMPRESSION? A sponsored tweetchat is your answer. Created around a specific topic of your choice, tweetchats are fast-paced, action- oriented, live discussions that take place around a designated hashtag. They allow you to engage directly with top-level integrated marketers who follow @dmnews while also spreading awareness of your brand and increasing your social footprint.


PRE CHAT:• Sponsor recruits speakers• 1 tweet a day the week prior from @dmnews• 2 tweets a day the week of the tweetchat from @dmnews• Post on DMN Facebook & LinkedIn the week of the chat• Promotion in our Daily Insider newsletter the day before• Prestitial promoting event day before and day of event• Email blast to our Twitter followers

DAY OF CHAT:• DMN moderates• Sponsor owns Twitter skin exclusively

POST CHAT:• DMN moderator blogs the “findings” of the

tweetchat from an editorial perspective• Storify your chat so a “cliff note” version is

available for anyone who missed the live event

22,000TWITTER

FOLLOWERS

2%AVERAGE

MONTHLY GROWTH

EXPOSURE*:

1,216,596IMPRESSIONS

* Twitter Analysis

Rates

Tweet Chat Sponsor $4,565

2 Sponsored Tweets $1,750

5 Tweets $3,350


2017 MEDIA KIT

DMN AWARDS


MARKETING & TECH INNOVATION AWARDS PROGRAM SPONSORSHIPSConnect & Awards Sponsored Cocktail Hour: $5,000• Provide welcome announcement during summit &

awards cocktail hour• Logo placement within room during cocktail hour• 2 complimentary summit and award passes for staff• 2 complimentary summit and award passes for clients• Customized HTML email provided to you to promote summit and

awards program to clients with unlimited $100 discount code

• Logo placement on all event promotion (online, newsletters, dedicated emails, signage, event marketing materials, etc.)

Awards Category Sponsor: $3,000• Exclusive sponsorship of selected category (category based on

availability and on a first come first serve basis). • Sponsor logo, company description (100 words maximum)

and URL to appear on sponsors section of the awards website• Sponsor Company will be included in all pre-promotional material about

the 2017 DMN Connect Awards from date of signing until the event itself on March 10. This includes event website and print/digital promotional ads.

• 2 complimentary award passes for staff• Sponsors logo and/or company name will be included in the script,

shown on the screen during sponsored category, printed on event program and engraved on the winner’s trophy for sponsored category

• A company executive can appear on stage to present the winner of sponsored category. Details of who this person will be must be submitted by the given deadline date.

Recognizing the most innovative data-driven marketing companies, campaigns, and personalities in a variety of fields. DMN Awards will award top-level awards in three tracks: marketing tech companies, marketing campaigns, and personalities.

But it’s not just about the tools. Data scientists, marketing technologists, and other specialists are the indispensible drivers of ensuring that technology is an asset, not just a tool.

MARCH 1, 2017


2017 MEDIA KIT

DMN CONNECT


SPONSORSHIP PACKAGES GOLD SPONSORSHIP LEVELKeynote Session Presentation Sponsorship: $15,000 (2 available)

Delivery of 25-minute presentation (content to be approved prior by conference organizers, case study format with client recommended)• 1 pg marketing piece to be distributed to

attendees (seat dropped prior to start of session)

• 1 exhibitor pod • 4 complimentary summit only passes

for staff or clients (does not include awards)• 4 complimentary passes to awards (staff or

clients)• Customized HTML email provided to you to

promote summit and awards to clients with unlimited $100 discount code

• Logo placement on all event promotion (online, newsletters, dedicated emails, sig-nage, event marketing materials, etc.)

• 2-3 minute video interview with editor (will be hosted on dmnews.com and available for your own use)

• Editorial coverage and banner ad placement on DMN website

Concurrent Session Presentation Sponsor-ship: $13,500 (2 available)

Delivery of 25-minute presentation within a concurrent session (content to be approved prior by conference organizers, case study format with client recommended)• 1 pg marketing piece to be distributed to

attendees (via seat drop prior to start of session)

• 1 exhibitor pod • 3 complimentary summit only passes for

staff or clients (does not include awards)• 3 complimentary passes to awards (staff or

clients)• Customized HTML email provided to you to

promote summit and awards to clients with $100 unlimited discount code

• Logo placement on all event promotion (on-line, newsletters, dedicated emails, signage, event marketing materials, etc.)

• 2-3 minute video interview with Editor-In- Chief (will be hosted on dmnews.com and available for your own use)


SILVER SPONSORSHIP LEVELDMN Connect Rapid Fire Sponsorship: $10,000 (3 available)These three 15 minute “Ted-Style” talks will provide attendees a peak into innovative hot topics, analytics, or technology solutions marketers should be using. All content should be presented in a case study format.• Company executive to present 15 minute

“Ted-Style” talk (content to be approved by conference organizers, 20 slides maximum, case study format)

• 2 complimentary summit only passes for staff or clients (does not include awards)

• 2 complimentary passes to awards (staff or clients)



DMN Connect Lunch & Learn Sponsorship: $8,500 (1 available)

Moderate a private 1-hour roundtable discus-sion for 8-10 attendees covering topics such as C-level partnerships, cross channel customer

insight strategies, or digital marketing tech tools (content to be approved prior by conference orga-nizers). Sponsor will have the ability to select up to 10 attendees from the registration list to attend this special invitation only roundtable discussion.• 1 pg marketing piece to be distributed to

attendees (via seat drop during sponsored roundtable)

• 1 exhibitor pod • 2 complimentary summit only pass for staff

or clients (does not include awards)• $100 Discount for awards program upgrade • Customized HTML email provided to you to

promote summit and awards to clients with unlimited $100 discount code

• Logo placement on all event promotion (online, newsletters, dedicated emails, sig-nage, event marketing materials, etc.


BRONZE SPONSORSHIP LEVELDMN Connect Sponsored Cocktail Hour: $5,000• Logo placement within room and on napkins

during cocktail hour• 2 complimentary summit and award passes

for staff • 2 complimentary summit and award passes

for clients • Customized HTML email provided to you to

promote summit and awards program to clients with unlimited $100 discount code


Exhibitor Pod Sponsor: $3,500 (2 available)• 1 exhibitor pod• 2 complimentary conference only passes for

staff (does not include awards)• Logo placement on all event promotion (on-

line, newsletters, dedicated emails, signage, event marketing materials, etc.)

Keeping you connected in an ever evolving industry via thought leadership, tactical solutions and ground breaking technologies that are changing the future of marketing.

Change is the very core of evolution and DMN understands that marketers are now connecting to clients and consum-ers in new transformative ways. Because of this, we have re-launched our annual Marketing & Tech Innovation Summit as DMN Connect. DMN Connect will connect marketers to the future of the industry via thought leadership, tactical solutions, and ground breaking technologies that will inspire and provoke change within marketing and the industry.

MARCH 2, 2017


2017 MEDIA KIT

2017 M A R K E T I N G

CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING


WHEN:

APRIL 2017

LOCATION:

NYC

The DMN Hall of Femme honors the senior-most female mar-keters in organizations of all sizes and across all industries who have made a significant impact on their business in the past year. These women have storied careers, taken risks, and have pushed the industry and their companies forward with their marketing strategies. Join us at the 2017 Marketing Hall of Femme (MHoF) to meet the women whose marketing strategies have made the biggest business impact over the past year.


2017 MEDIA KIT


GOLD PARTNER | $11,950• Branding at the event’s podium and

welcome signs, and on all promotion leading up to the event

• Table of 10 at the event for your team and honoree (value of $3,300)

• Honoree profile on a two-page plaque frame with brass finish, making it the perfect display option for such achievement while reinforcing your brand with style

• Chilled bottle of champagne with your personalized, dedicated note to your honoree

• Congratulatory advert in the 2017 Honoree Book, distributed at the event’s luncheon

• Full-page ad in the Marketing Hall of Femme eBook, deployed to the DMN audience

• Branding on Step & Repeat

SILVER PARTNER | $7,500• Branding at the event’s podium and

welcome signs, and on all promotion leading up to the event

• Half-table (five tickets) at the event for your team and honoree (value of $1,995)

• Chilled bottle of champagne with your personalized, dedicated note to your honoree


• Half-page ad in the Marketing Hall of Femme eBook, deployed to the DMN audience


EXCLUSIVE ROUNDTABLE SPONSORSHIP | $16,500• Kicking off the day at the 2017 Marketing

Hall of Femme is an exclusive roundtable for honorees only. Those executives partici-pating will have the opportunity to share insight and discuss pressing issues and cur-rent trends with other honorees attending. Examples of topics to be discussed include the evolving role of the CMO, collaborating with the CIO, and keeping on top of issues like customer experience and Big Data.

• Sponsor has a seat at RT alongside the hon-orees (must be top marketer in attendance)

• Key point of RT will be referenced in the Marketing Hall of Femme eBook

• Branding at the event and on all promotion leading up to the event

• Half-table (five tickets) at the event (including one attendee for RT)


• Exclusive access to the closed-door photo shoot with the honorees, taking place be-fore the RT


EXCLUSIVE COCKTAIL RECEPTION SPONSORSHIP | $12,500• Logo branding at networking cocktail

reception as a gobo• Exclusive sponsor for the Champagne

Diamond Raffle and presentation of champagne to the winner

• Retention of all business cards from raffle participants

• Sponsor addresses the audience with a congratulatory toast to the winners

• Recognition in the Marketing Hall of Femme eBook and online


• Branding on Step & Repeat• Three tickets to the event

EXCLUSIVE LUNCHEON SPONSORSHIP | $8,950• Branding at the event and on all promotion

leading up to the event• Half-table (five tickets) at the event• Sponsor will have five minutes on stage

or the option of introducing the keynote session (dependent on availability)

• Co-branded cake-pops Marketing Hall of Femme logo and sponsor logo, along with branded napkins



PHOTOBOOTH SPONSORSHIP | $9,500 • Branding at the event and on all promotion

leading up to the event• Guests will be invited to take souvenir

photos at the event in the branded photobooth.

• Photos will be printed in color, leaving guests with a souvenir photo which incorporates their logo for long-term exposure and association with a memorable event

• Custom backdrop includes sponsor’s logo• Photos can be uploaded onto social media

sites in real-time by attendees• All photos taken at the booth can be uploaded

in real-time onto social media sites with sponsor’s twitter handle


• Three tickets to the event• Branding on Step & Repeat

SOCIAL MEDIA SPONSORSHIP | $4,950• Branding at the event and on all promotion

leading up to the event• Branding on a social media visualization

wall that displays all social comments and live interactions

• Retention of all Twitter handles from participants

• Ownership of the Wi-Fi name and password• Sponsor will reveal the winner of the

Marketing Hall of Femme social tweet contest. Prize is a bottle of champagne - sponsor can provide an additional prize. Contest will be judged by DMN Editorial Director Keith O’Brien.

• Three tickets to the event• Branding on Step & Repeat

CONGRATULATORY PARTNERS

2017 M A R K E T I N G


2017 MEDIA KIT

40UNDER40

EXCLUSIVE ROUNDTABLE LUNCHEON SPONSORSHIP | $22,500• A seat at the table with a selection of the

40Under40 Honorees around lunch• Influence the conversation via a prominent

speaking opportunity• Table of 10 at the event for your team and

honoree • Branding at the event’s podium and welcome

signs, and on all promotion leading up to the event

• Congratulatory full-page advert in the 2016 Honoree Book, distributed at the event’s din-ner. This will also be added digitally to our site on dmnews.com


PHOTOBOOTH SPONSORSHIP | $9,500• Branding at the event’s podium and welcome


• Guests will be invited to take souvenir photos at the event in the branded photobooth.

• Photos will be printed in color, leaving guests with a souvenir photo which incorporates their logo for long-term exposure and associ-ation with a memorable event

• Custom backdrop includes sponsor’s logo• All photos taken at the booth can be upload-

ed in real-time onto social media sites with sponsor’s Twitter handle

• Congratulatory full page advert in the 2016 Honoree Book, distributed at the event’s dinner. This will also be added digitally to our site on dmnews.com.

• 3 tickets to the event • Branding on Step & Repeat

DIGITAL PARTNER | $8,500• Branding at the event’s podium and welcome


• Branding on a social media visualization wall that displays all social comments and live interactions

• Retention of all Twitter handles from participants

• Ownership of the Wi-Fi name and password• Sponsor will reveal the winner of the 40Un-

der40 Awards best selfie competition. Each table will have sponsor branded frames for selfie pictures. Prize is a bottle of champagne – sponsor can provide an additional prize. Contest will be judged by DMN editorial team.

• Sponsorship of the digital/interactive guest directory with logo recognition

• 3 tickets to the event

• Congratulatory full page advert in the 2016 Honoree Book, distributed at the event’s dinner. This will also be added digitally to our site on dmnews.com.


SNAPCHAT FILTER PARTNER | $5,000• Branding at the event’s podium and welcome


• DMN will create a Snapchat filter that includes the sponsor logo that will be available for all attendees at the event

• 3 tickets to the event • Congratulatory full page advert in the 2016

Honoree Book, distributed at the event’s dinner. This will also be added digitally to our site on dmnews.com.



CELEBRATING THE MOST INFLUENTIAL PEOPLE IN MARKETINGJoin us in September in New York for the DMN 40Under40 Awards, where we’ll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they’re faced with today.

The DMN editorial team judged nominations from across agencies, brands, and vendors to select 40 professionals under the age of 40 who are among the brightest and most ambitious in the integrated, digital, and traditional direct marketing fields. Along with a festive awards ceremony to honor their accomplishments, the luncheon will feature a panel discussion among several past winners who will discuss their success strategies and what they’re doing now to maintain their career and company momentum. You won’t want to miss this exciting day!


2017 MEDIA KIT

ROUNDTABLE SPONSORSHIP


DMN’S ROUNDTABLE SERIES FOR 2017 will address a wide range of topics critical to marketers, including:

• Analytics and measurement• Big Data• Consumer privacy• E-commerce• Email marketing• Lead generation• Mobile marketing• Search marketing• Segmentation and testing• Social media• Women in marketing

The 8-12 participants will include cli-ent-side marketers and high-level thought leaders.

For the sponsor company this is an outstanding opportunity to:

• Deliver insight• Demonstrate expertise• Share thought leadership

Before the event: Inclusion within pro-motional activities leading up to the event. Invites for attendance include mention of sponsor. Sponsor can suggest prospects and clients they would like present, but a final decision will be made by DMN editors.

During the event: Sponsor to attend and participate in closed-door roundtable with one seat at the table.

After the event: Feature-length editorial coverage and advertisement for sponsor online at dmnews.com.

DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30 a.m.

and 11 a.m. with breakfast being served. Request for different meals or time of day will come at a surcharge to the spon-sor. Under no circumstance should the details of the roundtable discussion be published in any format including print, online, social media channels, etc. by the client or any attendees prior to the publication date.

OTHER FACE TO FACE FORMATS INCLUDE:Live panels: Designed for an audience of 50-100, these gatherings include a keynote speaker and a panel of 4-6 industry leaders, all addressing a live invitation-only group of senior communicators.

Workshops: Designed for audiences from 10-50, these workshops provide concepts, strategies, and practical ac-tions relevant to the targeted audience and based on your marketing objectives.


2017 MEDIA KIT

HAYMARKET CONTENT LAB


MICROSITE FOR SAMSUNG• Exclusive mobile security content only available on the

mobile security hub • Archive of weekly 10-minute video/slide presentation on

mobile security hosted on Haymarket’s platform with content developed by Haymarket

• Regular polls around mobile security managed by Haymarket• 100% Samsung advertising SOV in Mobile Security Hub• Samsung sponsorship of monthly newsletter promoting

Mobile Security Hub • Integration of Samsung social media links

Haymarket’s Custom Lab put together a Pfizer-hosted panel to discuss how corporate affairs leaders are evolving into CEOs’ most trusted advisers while enabling companies to have broad-er impact than ever before. • Participants recruited by the Custom Lab• Garnered a record 130 attendees• The Custom Lab produced an eBook from the panel conver-

sation, promoted and distributed to our subscribers.

OTHER BRANDED CONTENT OFFERED:Surveys• We can create and execute survey projects targeting any

audience: B2B, consumer, domestic, or international• Haymarket collaborates with client on questionnaire, and

client is invited to include 3 proprietary questions• Haymarket publishes 6-8 page report in print covering

highlights of the survey, with commentary from the sponsor

Video• We can create short-form videos that amplify your message

on Snapchat, Periscope, Instagram, Facebook, Vine, and Twitter, or longer-form videos for your website, YouTube, or email

• Pre-roll on every long-form video• We can customize the video content to work across multiple

channels• Use our expertise to help create content and strategy

CUSTOM BRANDED CONTENT Haymarket Content Lab expertly crafts your story—in digital, print, social, video, or face to face. Across brands, channels, and oceans, we’ll make sure your message is delivered to the right audience, in the right platform.


LEAD GENERATION Sponsored promotion White paper of the day Hot list of the day Telemarketing

Deployment rate: $5,965 $3,595 $2,545 Upon Request

CPL* $50-$200

LEAD GENERATION EVENTS SOCIAL EBOOK

Webcast Virtual Events Twitter

Custom $24,875 Keynote $9,870 Tweet Chat Sponsor

$4,565 Editorial $7,500

Partner $19,875 Session $9,870 2 Sponsored Tweets

$1,750 Exclusive Editorial $15,000

Editorial $14,875 Booth $4,715 5 Tweets $3,350 Custom $16,000

LIVE EVENTSRoundtable DMN Connect Hall of Femme

Sponsor $19,500 Session sponsor $15,000 Gold $11,950

Keynote sponsor $13,500 Silver $7,500

DIGITALOnline display:

Frequency Leaderboard (728x90)

IMU (300x250)

Nav. Bar (980x30)

Push Peel (see specs)

1 month $3,125 $2,545 $2,890 $4,975

3 months $3,000 $2,440 $2,780 $4,750

6 months $2,880 $2,340 $2,660 $4,557

12 months $2,630 $2,140 $2,430 $4,440

CPM $105 $105 $105 —

DIGITAL CONTINUED

Sponsorships:

Frequency Channel Digital Edition Keyword

1 month $7,215 $2,756 $1,575

3 months $6,625 $2,620 $1,500

6 months $6,025 $2,478 $1,415

12 months $5,485 $2,342 $1,340

2017 MEDIA KIT

2017 ADVERTISING RATES



2017 MEDIA KIT

2017 ADVERTISING RATES


Interactive/rich media:

Frequency Prestitial Skin Premium Sidebar

1 day $1,750 $5,250 $3,995

3 days $1,650 $4,725 $3,555

6 days $1,575 $4,200 $3,155

12 days $1,475 $3,675 $2,755

Native advertising:

Frequency Partner Content Provided by advertiser Partner content written by DMN for advertiser

12 articles $33,590 $82,070

6 articles $17,845 $43,599

3 articles $10,497 $25,647

Newsletters:

Sponsorship Daily Insider Best of...Weekly DMNtech Roundup

1 week $5,400 $2,350 $1,500

2 weeks $5,150 $2,200 $1,200

3 weeks $4,850 $2,050 $1,150

4 weeks $4,550 $1,900 $1,075

Text ad only

1 week $3,750 $950 $950

2 weeks $3,550 $850 $850

Daily Insider deploys 5x a week, Best of...Weekly deploys 1x a week. All costs per week.

Online directory:

Type Option A Option B Option C

Annual Rate $1,325 $1,130 $900

jobs.dmnews.com

30-day $330

60-day $550


2017 MEDIA KIT

CONTACT INFORMATION


FOR MORE INFORMATION REGARDING ALL DMN OFFERINGS:

Greg Zalka, VP/Publisher, DMN [email protected](646) 638-6027

Deborah Hartley, Account [email protected](646) 638-6188

Matt Lee, Senior Account [email protected](646) 638-6086


mailto:greg.zalka%40haymarketmedia.com?subject=

mailto:deborah.hartley%40haymarketmedia.com?subject=

mailto:matt.lee%40haymarketmedia.com?subject=

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