2017 ifa media kit franchise · franchise.org ifa franchisor member packages package includes: 1....

Average Monthly Unique Visitors:

150,000Average Page Views Per Visitor:

14 Total Annual Page Views:

25,200,000 Average Time Spent on Franchise.org:

8 minutesAverage Number of Leads Processed Per Month:

3,500 Total Direct Visits Delivered to Advertisers Websites (2016):

520,000 Number of Leads (% of Total) for Advertisers vs. Companies with Membership-Only Listings:

92%

Grab their attention by advertising on Franchise.orgIFA’s Franchise.org gives you the competitive edge in your online adver-

tising matrix. The web has created a new class of entrepreneurs who are

savvy and sophisticated when it comes to accessing the latest information

to find the best opportunities that fit their unique investment strategies,

personal desires, interests and personalities. Franchise.org is the most

comprehensive, informative, and private franchise opportunity web portal

anywhere today. With a complete suite of credible tools designed for

prospective franchisees to find your opportunity, Franchise.org is

continually evolving to meet the demands of today’s marketplace.

Franchise.org TrafficFranchise.org is the oldest and most comprehensive of all the franchising

web portals. We have been generating leads for franchisors since 1993.

Franchise. org features over 1,100 franchised companies and hosts a

search database of more than 600 supplier companies offering services

to the franchise community. Companies must be members of the

International Franchise Association to be listed on Franchise.org.

Franchise.Org

Overview

IFA Franchisor Member Packages

“The Express Employment Professionals

brand gets great exposure from teaming with IFA. One example is

promoting our franchise opportunity on Franchise.org—we see that the traffic

referred from Franchise.org has a 51 percent lower bounce rate than our

average traffic, and stays on our site 28 percent longer than our

average traffic.” —Rachel Rudisill

Express Services, Inc.

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

2017 IFA MEDIA KIT

DIGITAL SPECIFICATIONS

Electronic TransmissionEmail all artwork in a GIF or JPEG file format

to your Ad Representative and to the

Advertising Coordinator, Sara Williamson,

at [email protected].

Files Needed

FRANCHISOR Enhanced Company Profile: Banner: 940w x 350h pixels

4 Images: 300w x 250h pixels

Logo: 100w x 100h pixels

Text: Up to 300-350 words (Microsoft Word

Document)

Category Logo: Logo: 90w x 65h pixels

Home page and Run of Site:

Image: 120w x 60h pixels

Rotating Banners (Max file size 50K):Banner: 300w x 250h pixels

Banner: 300w x 600h pixels



Franchise.org is the world’s largest searchable

database of franchise opportunities for people

looking to start their own business.

PROSPECTIVE FRANCHISEESFranchise.org boasts the most useful content anywhere as it includes a

vast library of related articles on franchising, useful references and eco-

nomic statistics, and several “help directories” on franchising. Prospective

franchisees can find many answers to the myriad of questions they have

when considering investing in a franchise. Franchise.org goes one step

further—we list more than 1,400 franchise opportunities that comprise 100

industries! And because every franchising system on our site is an IFA

member, every franchise opportunity is a vetted opportunity and offers

prospective franchisees the largest selection of franchises available from

members of the most prestigious, franchise organizations in the world. All

IFA members abide by the most stringent code of ethics in the franchising

community and we lead the industry in promoting, protecting, and building

the franchise business model.

ADVERTISERSFranchise.org advertisers will be getting one of the best values avail-

able on the web today. By advertising on Franchise.org, every program

advertiser will now be able to promote their brand and

opportunities to an average of 150,000+ unique visitors to

each month.

Franchise.Org

Advertising


IFA’S MISSION: Protect, Enhance, & Promote Franchising

Home Page Centerpiece Advertorial: Logo: 170w x175h pixels

Text: Up to 50-55 words

(Microsoft Word Document)

www.franchise.org

2017 IFA MEDIA KIT

mailto:[email protected]

A LA CARTE OPTIONS

A. Featured Category Logo & Listing $1,200 12 months

B. Franchisor Homepage Centerpiece Advertorial $1,000

Text: Up to 50-55 words (Microsoft Word Document) One week continuous placement

C. Enhanced Company Profile $1,500 12 months

E. VetFran Directory Static Banner 300w x 250h pixels $750 One month continuous placement

F. Run of Site Banner 300w x 250h pixels $400 One month

PREMIUM PACKAGE

1. Premium Category Logo & Listing

2. Enhanced Company Profile–– Includes a direct link to advertiser’s franchise development website

3. Homepage Banner (rotating) 300w x 250h pixels

4. Homepage logo (rotating) 120w x 60h pixels

5. Run of Site Banner (rotating) - 300w x 250h pixels - 300w x 600h pixels - 728w x 90h pixels

6. Run of Site Logo (rotating) 120w x 60h pixels

7. Franchise Opportunities Blog Banner (rotating) 160w x 600h pixels


9. Popular Franchise Text Link (rotating)

10. Franchisor Homepage Centerpiece Advertorial—


(Microsoft Word Document) 1 week per 6 month contract

11. Color Jumbo Logo placements in the next two Franchise Opportunities Guides

$850 per month* Minimum 6-month contract

FRANCHISOR VALUE PACKAGE

1. Featured Category Logo & Listing

2. Enhanced Company Profile— Includes a direct Link to advertiser’s franchise development website

3. Standard Color Logo placements in the next two Franchise Opportunities Guides

$3,000 per year* Billed in 3 installments

PRIORITY PACKAGE



3. Run of Site Banner (rotating) 300w x 250h pixels




Franchise.OrgIFA Franchisor Member Packages


Package Summary

www.franchise.org

2017 IFA MEDIA KIT


Great Exposure, Great Value!

Package Includes:

1. Premium Category Logo & Listing

2. Enhanced Company Profile–– Includes a direct link to advertiser’s franchise development website

3. Homepage Banner (rotating) 300w x 250h pixels

4. Homepage logo (rotating) 120w x 60h pixels

5. Run of Site Banner (rotating) - 300w x 250h pixels - 300w x 600h pixels - 728w x 90h pixels

6. Run of Site Logo (rotating) 120w x 60h pixels




10. Franchisor Homepage Centerpiece Advertorial—


(Microsoft Word Document) 1 week per 6 month contract

11. Color Jumbo Logo placements in the next two Franchise Opportunities Guides


Premium Package

2

1

Enhanced Company Profile

Premium Category Logo & Listing

www.franchise.org

2017 IFA MEDIA KIT

Premium Package (Continued)


3 Homepage Banner (rotating) 300 x 250

4 Homepage Logo (rotating, 120 x 60)

6 Run of Site Logo (rotating) 120x60

www.franchise.org

5 Run of Site Banner – (rotating) 300x600

5 Run of Site Banner– (rotating) 728 x 90 – (rotating) 300 x 250

2017 IFA MEDIA KIT


Premium Package (Continued)


7

9 11

Franchise Opportunities Blog Banner(rotating) 160 x 600

(rotating) 728 x 90

10 Franchisor Homepage Centerpiece Advertorial

Popular Franchise Text Link (rotating) Color Jumbo Logo placements in the next two Franchise Opportunties Guides

8

SAMPLE

2017 IFA MEDIA KIT



Package Includes:



3. Run of Site Banner (rotating) 300w x 250h pixels




Priority Package

2

1

Enhanced Company Profile

Featured Category Logo & Listing

Online display advertising has shown a

notable increase in 2016.1

Franchise.org offers a variety of options to showcase

your brand and increaseexposure. Contact your IFA

ad representative today!

1 Source: Kantar Media

www.franchise.org

2017 IFA MEDIA KIT

Priority Package (Continued)


3 Run of Site Banner (rotating) 300 x 250

4 Popular Franchise Text Link (rotating)

5Standard Color Logo placements in the next two Franchise Opportunties Guides

IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org

2017 IFA MEDIA KIT

SAMPLE


Package Includes:




$3,000 per year* Billed in 3 installments

Franchisor Value Package

2 Enhanced Company Profile

3 Standard Color Logo placements in the next two Franchise Opportunties Guides


1 Featured Category Logo & Listing

2017 IFA MEDIA KIT


A Featured Category Logo & Listing

B Franchisor Homepage Centerpiece Advertorial

C DEnhanced Company Profile

VetFran Directory Static Banner

E Run of Site Banner (rotating) 300 x 250

A La Carte Options

A. Featured Category Logo & Listing $1,200 12 months

B. Franchisor Homepage Centerpiece Advertorial

Text: Up to 50-55 words (Microsoft Word Document)

$1,000 One week continuous placement

C. Enhanced Company Profile $1,500 12 months

D. VetFran Directory Static Banner 300w x 250h pixels $750 One month continuous placement

E. Run of Site Banner 300w x 250h pixels $400 One month


2017 IFA MEDIA KIT

Regional Advertising Managers

Franchise.org

NEVADA

CALIFORNIA

UTAH

WASHINGTON

OREGON

IDAHO

MONTANA

WYOMING

KANSAS MISSOURI

NORTH DAKO

SOUTH DAKOTA

MINNESO

WISCONSI

IOWA

NEBRASK

MICHIGAN

TA

N

A

ILLINOIS INDIANA

OHIO

WESTVIRGINIA

PENNSYLVANIA

NEW YORK

VIRGINIA

DC

KENTUCKY

VTNH

MAINE

RI

MASS

CONN

NEWJERSEY

DELAWARE

MARYLAND

NORTH CAROLINACOLORADO

ARIZONA

NEW MEXICO

OKLAHOMA

ARKANSAS

TEXAS

LOUISIANAMISSISSIPPI

TENNESSEE

ALABAM GEORGI

SOUTHCAROLINA

FLORIDA

A A

ALASKA

0 600 Miles

Locate your state below to find your advertising manager who can secure

future success for your company on Franchise.org.

TA

HAWAII0 200 Miles

International Members

2017 IFA MEDIA KIT

Contact Greg CookVice President, Advertising &

Strategic Partnerships

[email protected]

202.662.0791

Contact Carly WooleySenior Regional Advertising Manager

[email protected]

202.662.0788

Contact Kelley ClassSenior Regional Advertising Manager

[email protected]

202.662.0795

International Members

Franchise.Org

2017 ifa media kit franchise · franchise.org ifa franchisor member packages package includes: 1....

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