2017 - family events · steetmachinenationa.net 2017 media kit 2 smn authentic. exciting. ......
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SMN
M E D I A K I T
2017
SMN
2 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMN
AUTHENTIC.
EXCIT ING.
COMPETIT IVE .
The Street Machine Nationals (SMN) are family
friendly and dedicated to the car enthusiast.
Thousands of spectators, vendors, sponsors and
participants come to display their street machine,
muscle car, street truck, or hot rod for the weekend
and compete in racing events, judged awards and
a whole array of activities.
E V E N T I N T R O
3 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMNE V E N T O V E R V I E W
20,000Email Subscribers
175,000+ Enthusiasts
32,400+Social Media
Audience
145,100+ Unique Web
Visitors per Year
@streetmachinenationals
streetmachinenationals 4 EVENTS With 365 Days of Exposure
@streetmachinenationals
streetmachinenationals
4 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMNA U D I E N C E P R O F I L E
The Street Machine Nationals audiences represent the most passionate
group of enthusiasts in the street machine and muscle car industry.
They travel near and far to enter their street machine or muscle car in
the event festivities and engage in the one-of-a-kind atmosphere of the
Street Machine Nationals.
48AVERAGE AGE
AVERAGE
HOUSEHOLD
INCOME MARRIED
45%
D E M O G R A P H I C S
95%HAVE BEEN CAR ENTHUSIASTS FOR 10+ YEARS
21%WILL BE IN THE MARKET FOR A NEW VEHICLE WITHIN THE NEXT TWO YEARS
106,000
AVERAGE NUMBER
OF CAR SHOWS
ATTENDED IN THE
PAST YEAR
7.7
AMOUNT SPENT
ANNUALLY ON
THEIR SHOW
VEHICLE
$3,000
SALE
5 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMNO N - S I T E E X P O S U R E
O P P O R T U N I T Y F O R E N G A G E M E N T I N C L U D E S :
Business-to-consumer and experiential marketing prove to be the
most effective tool for sponsors. The Street Machine Nationals
will host the most passionate car enthusiasts. As a sponsor, you
will have leverage over competitors by connecting with your
target market face to face in a high-energy atmosphere.
- Engage with attendees at the event
- On-site presence for your company
- Signage, logo inclusion and literature distribution
- Product sales opportunity
- Customized programming to fit client needs
6 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMN2 0 1 7 E V E N T L O C A T I O N S
POMONA, CA ︱ April 8 & 9, 2017
Street Machine & Muscle Car Nationals
Street Machine NationalsDuQUOIN, IL ︱ June 23-25, 2017
ST. PAUL, MN ︱ July 14-16, 2017
SPRINGFIELD, MO ︱ September 23, 2017
7 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMNE X P O S U R E B E Y O N D T H E E V E N T
S P O N S O R S H I P C O M P O N E N T S
The Street Machine Nationals sponsorship is supported by a comprehensive campaign with
national, regional, and/or local advertising through print, radio and television, a well-publicized
website, e-mail campaigns, social media promotion and much more.
• On Site:
› Up to 80’x30’ display space
to engage with attendees,
signage inclusion, and
product sales
• Social:
› Inclusion in Facebook and Twitter
campaigns to a large audience of
32,400+ street machine, muscle car
and hot rod owners and builders
• Print:
› Sponsor advertising and brand
presence through name and/or logo
on all national, regional, or local
(dependent on sponsorship level)
promotional materials
• Digital:
› Inclusion in custom emails
and on website
8 S T R E E T M A C H I N E N A T I O N A L S . N E T ︱ 2 0 1 7 M E D I A K I T
SMNE X P O S U R E B E Y O N D T H E E V E N T
D I G I T A L E X P O S U R E O P P O R T U N I T I E S
Continue the conversation with attendees and customers post-event by engaging with the
audience through custom emails, run-of-site banner ads and Facebook advertising. These
audiences are hungry for more information about your products and ready to purchase.
G E T I N F R O N T O F P O T E N T I A L C U S T O M E R S
Custom Email 100% SOV
26,000
ROS ADS
Gain brand recognition and increase sales using our database of street
machine, hot rod and muscle car owners and enthusiasts. Promote
your company's product through our digital assets to keep attendees
interested in your brand outside of the events.
Targeting street machine, hot rod and muscle car owners and enthusiasts
Standard Sizes: 728x90, 300x250, 320x50High-Impact Sizes: 300x600, 970x250
SMN
B E R M U D A T O U R N A M E N T S ︱ 2 0 1 6 M E D I A K I T
F O R M O R E I N F O R M A T I O N C O N T A C T
P R E S E N T E D B Y
SMN