2017 - boca magazine · 2018-06-11 · media kit 2017 1000 clint moore road, #103, boca raton, fl...

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MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: [email protected] Ph: 561/997-8683, ext. 300 | Fax: 561/997-8909

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Page 1: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

MEDIA KIT20171000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: [email protected]: 561/997-8683, ext. 300 | Fax: 561/997-8909

Page 2: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

DELRAY’S READERSDelray is the hottest little town in South Florida.

Delray draws residents and visitors from throughout the region. Delray embodies the best of both worlds: Old Florida charm with a trendy spin on the sophisticated urban tropics.

Total Adult Audience: 91,853 (4-Issue Cume)

Reader Profile:• 55% Male/45% Female• Average Age: 43• Combined Household Income: $6.5 billion

Readers love Delray magazine!

86% of Delray magazine readers don’t read the Boca Raton Observer85% don’t read the Sun-Sentinel (Weekday Edition)83% don’t read City & Shore magazine83% don’t read the Palm Beach Post (Sunday Edition)80% don’t read the Sun-Sentinel (Sunday Edition)79% don’t read the Palm Beach Post (Weekday Edition)73% don’t read Atlantic Avenue magazine61% don’t read Boca Life magazine60% don’t read Simply the Best magazine48% don’t read Palm Beach Illustrated

Source: The Media Audit, Greater West Palm Beach Metro Market, 2016

$10.5BILLION

IN COMBINED LIQUID ASSETS

Page 3: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

EVENTS: EXPERIENCES TO REMEMBERInnovative minds. Creative ideas. Customer-centric campaigns in print, digital and experiential platforms can bring a new focus to your brand.

JES Media is the most powerful media and events provider in South Florida. Our event divison can handle the marketing and follow-through on all of your event needs. From grand openings and galas to intimate dinners and even private parties, we help you develop your concept; and we take it from there.

It’s about what you do. Make them remember you.

Through our resources, we will streamline your marketing efforts, get your name out in the marketplace and bring a solid return on investment for your marketing dollars.

Let’s talk soon.

Page 4: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

22%MAILED COPIES TO BOCA MAGAZINE

SUBSCRIBERS

28%DIRECT MAILED

TO HOMES VALUED OVER $500,00050%

PUBLIC PLACE DISTRIBUTION

COPIES

OUR DISTRIBUTIONFormulated on a national magazine model, Delray magazine circulates 20,000 copies per issue through multiple distribution channels.

10,000 distributed along Atlantic Avenue to prime hotels and business owners along Federal Highway, Linton Avenue and Pineapple Grove

5,600 direct mailed to homes valued $500,000+ to Manalapan, Ocean Ridge, Gulf Stream and Highland Beach

4,400 polybagged along with Boca magazine to subscribers’ homes (Boca mag is 81.6% paid circ)

Page 5: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

6

12

18

17.0%

7.0%0.7%

0

4

8

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15.5%

6.3%4.7%

0

3

6

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14.1%

9.1%

5.6%

0

13

26

39

52

52.0%

36.8%

18.4%

0

5

10

15

20

19.7%

15.1%

10.8%

0

2

4

6

8

10

12

11.1%

8.4%6.9%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

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7.0%0.7%

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19.7%

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11.1%

8.4%6.9%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

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8.4%6.9%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

6

12

18

17.0%

7.0%0.7%

0

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0

2

4

6

8

10

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11.1%

8.4%6.9%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

6

12

18

17.0%

7.0%0.7%

0

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8

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16

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19.7%

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0

2

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11.1%

8.4%6.9%

ANNUAL HOUSEHOLD INCOME OF $200,000+

MARKET VALUE OF HOMEOF $500,000+

PLAN TO SPEND $30,000+ FOR NEXT VEHICLE

VISITED A RESTAURANT FOUR OR MORE TIMES IN TWO WEEKS

ATTENDED AN OPERA, SYMPHONY OR THEATER IN THE PAST 12 MONTHS

PLANS TO HAVE COSMETIC SURGERY OR PROCEDURE IN THE NEXT 12 MONTHS

0

6

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18

17.0%

7.0%0.7%

0

4

8

12

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52.0%

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2016 MEDIA AUDITCume RatingsMarket: Greater West Palm Beach Metro MarketBase: Adults age 18+Market Population: 1,586,170

DELRAY BEACH MAGAZINE + BOCAMAG.COM

DELRAY BEACH MAGAZINE

ATLANTIC AVE MAGAZINE

The Power of Our Audience

Page 6: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

EXPANDABLE1180px W x 50px H (top)

1180px W x 250px H (drop down)

formats: jpg, gif

TOP BANNER

1180px W x 90px H

SQUARE SIDE BANNER

300px W x 250px H formats: jpg, gif

TALL SIDE BANNER

300px W x 600px H formats: jpg, gif

BOCAMAG.COMBocamag.com and our social media platforms (Facebook, Twitter, Pinterest, Instagram) have been honored the past three years by the Florida Magazine Association in the category of “Best Overall Online Presence.” Follow the leader in digital content from concert reviews to the area’s most popular dining blog.

E-BLAST600px W x variable H

format: jpg, gifPlease provide working

email link (if available) and the preferred subject line

of the e-blast

Page 7: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

E-NEWSLETTER “THE SCOOP”Limited spots (3 maximum) every Wed.

600px W x 80px H formats: jpg, gif

• a URL must be supplied, file types accepted: .jpg, .gif (can rotate)

• files must be approx. 50k or less and RGB

• supplied ads due two days before publication date

• ads designed in-house due one week before publication date

• $125 design fee for ads that need to be designed in-house (we can’t design Flash or HTML5)

Source: The Media Audit, Greater West Palm Beach Metro Market, 2016

99,428AVERAGE UNIQUE VISITORS PER MONTH

AVERAGE AGE OF VISITORS:

35

34%FEMALE USERS

66%MALE USERS

Page 8: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

JANUARY/FEBRUARYEditorial Feature: Delray StyleSpace Close: 11/14 • On Sale: 12/29Press-Ready Ads Due: 11/28

MARCH/APRILSpecial Advertising Sections • Savor the Avenue (from the February issue of Boca magazine)Editorial Feature: South Florida PioneersSpace Close: 1/4 • On Sale: 2/23Press-Ready Ads Due: 1/23

MAY/JUNESpecial Advertising Sections • Great GetawaysEditorial Feature: 25 Things We Love About Delray!Space Close: 3/8 • On Sale: 4/27Press-Ready Ads Due: 3/27

JULY/AUGUSTSpecial Advertising Sections • Great Getaways Editorial Feature: Summer Fun GuideSpace Close: 5/10 • On Sale: 6/29Press-Ready Ads Due: 5/29

SEPTEMBER/OCTOBERSpecial Advertising Sections • Great GetawaysEditorial Feature: The Fall Foodie IssueSpace Close: 7/12 • On Sale: 8/31Press-Ready Ads Due: 7/31

NOVEMBER/DECEMBEREditorial Feature: Special Holiday IssueSpace Close: 10/11 • On Sale: 11/30Press-Ready Ads Due: 10/30

Delray magazine creates an engaging mix of stories about living life to the fullest in South Florida—and the people who make our region unique. With a mix that includes food, culture, travel, fashion, history and in-depth features, these pages deliver the ultimate guide. Here’s a sneak peek at what’s to come for 2017.*

*Dates and editorial content are subject to change.

EDITORIAL CALENDAR

Page 9: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

“We have worked with JES Publishing and their magazines to promote our business for more than 25 years. We consider them our partner. They are professional, willing to help make your ad a success and always offering promotion ideas.”

-BOBBY WOLLENBERG AND CATHY SAUER,

OWNERS, NINA RAYNOR

“I read the lovely piece that John Shuff wrote in the column, ‘My Turn,’ in the February issue of Delray magazine. Thank you for sharing your love story. I read that entire issue with a feeling that we’ve already met. If you could hear me talk about Delray Beach you would think I worked for the Chamber of Commerce!”

—IONE S. WIREN, NORTH PALM BEACH

“Thank you for the great write up in the October issue. It looks wonderful, and Rich [Pollack] did a great job of capturing my message. I’m very proud to be a member of the Delray Beach business community, and I’m very grateful for the support I receive from Delray magazine.”

—LORI RICHARDS, OWNER, THE OLIVE TASTE OF DELRAY

“A friend just dropped off her copy of Delray magazine ... and the article about me is absolutely fabulous! The article is the complete and honest conversation that we had … no tomfoolery at all ... and he sure did his homework. I have never been so pleasantly surprised and so honestly explained. I can’t wait to show it off!! Thank you a million times over.”

—MARIE NOFSINGER, MUSICIAN

“I was so thrilled when I picked up the last edition of Delray. I applaud your article on the farming families of Delray Beach. These families work hard and are rarely given the credit they deserve for the economic impact or vibrancy to our community. It’s great to see you looking past Atlantic Avenue to some of these other businesses that make our area tick. With the article on the horse folks and the Blue Anchor, I may just have to have this issue laminated and hung on my wall. Bravo, great magazine, great articles and thank you for all you do for the community.”

—BILL BATHURST, DELRAY BEACH

“I picked up a copy of your July/August issue while visiting Delray Beach and truly enjoyed the issue. I lived and worked in Delray Beach as a chef at the Pineapple Grille, and Delray has always been one of my favorite spots. Your magazine’s stories and articles have kept the focus on a city that is vibrant and hip. Thanks for a great magazine!”

—FREDA GORE, CARIBBEAN CULINARY

TOURS & VACATIONS

TESTIMONIALS

Page 10: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

THE MAGAZINE1/2

HORIZONTAL

2/3VERT

1/3SQUARE

Submitting Your AdMandy Wynne, Production Manager: [email protected] • 561/997-8683 x226

FTP: ftp.bocamag.com • username: bocamag • password: b0c@m@g • path: /home/bocamag

Hightail.com: each file size must be less than 50MB

Design fees will be applied unless otherwise noted on the signed contract with a special addendum or nota-tion; a charge equivalent to the size of the ad will be added to the advertising space cost on the invoice.• Designing: full pg. $225;

2/3 pg.= $175; 1/2 pg.= $150; 1/3 pg.= $125; 1/6 pg.= $100

• Revising: minor changes (30 min. max) = $35; major changes (>30 min.)= $70

• Photoshop/Retouching: $80/hour

• SWOP Kodak color proof: $35/proof

Important InformationA $250 penalty for late materials will be charged if you haven’t received an extension beyond the press-ready deadline authorized by the Production Manager.

• Printing: web offset, 4-color process (CMYK), perfect bound

SPECIFICATIONS WIDTH HEIGHTTwo-page spread 18˝ (18.25˝ w/ bleed) 10.875˝ (11.125˝ w/ bleed)Full page 9˝ (9.25˝ w/ bleed) 10.875˝ (11.125˝ w/ bleed)2/3 Vertical 4.75˝ 9.75˝1/2 Horizontal 7.75˝ 4.75˝1/3 Square 4.75˝ 4.75˝

No live matter within .25˝ of trim edge. All proof marks and notations at least .125˝ away from trim edge.

1/3SQUARE

Page 11: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

President/PublisherMargaret Mary Shuff

Director of Advertising and Marketing

Rebecca Valenza [email protected]

Advertising ConsultantsBruce Klein, Account Manager

[email protected] Eagle, Account Manager

gail @bocamag.comLorraine Manfre, Account Manager

[email protected] Kronen, Account Manager

[email protected] Reed, Account Manager

[email protected]

Production ManagerMandy Wynne

[email protected]

1000 Clint Moore Road, #103, Boca Raton, FL 33487 Ph: 561/997-8683 ext. 300 | Fax: 561/997-8909

[ YOUR TOWN, YOUR MAGAZINE ]

Page 12: 2017 - Boca Magazine · 2018-06-11 · MEDIA KIT 2017 1000 Clint Moore Road, #103, Boca Raton, FL 33487 For sales, please contact: sales@bocamag.com Ph: 561/997-8683, ext. 300 | Fax:

JES Media produces Boca Raton magazine, Delray Beach magazine, Boca Raton Chamber Annual, Worth Avenue and Mizner’s Dream.

JES Media also produces Salt Lake magazine, Utah Bride and Groom, Utah Style & Design and Salt Lake Visitor’s Guide.

[ YOUR TOWN, YOUR MAGAZINE ]

DELRAY STYLE

SAVOR THE AVENUE

OUR DELICIOUS EVENT PREVIEW

WINTER ARTS ROUND UP

FROM POETRY TO BLUES, WE’VE GOT IT ALL

WHO WE ARE, HOW WE LIVE

WINTER 2017

chamber

2017THE OFFICIAL PUBLICATION OF THE BOCA RATON CHAMBER OF COMMERCE

FINALCover_Chamber_16_17.indd 90 9/22/16 8:59 AM

MIZNER’S DREAM2 0 1 7

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a Magazine Association