2017-02-23 csr for nonprofits
TRANSCRIPT
Confidential
Inside Corporate Social Responsibility (…For Nonprofits)
February 23, 2017 Clifford Yee – Managing Director Carol Chin-Fatt – Engagement Leader
2 Confidential
Agenda – Inside CSR For Nonprofits
• Overview and Introductions
• Part I: CSR Fundamentals • What is CSR? • Why do companies engage in CSR? • Establish the context of CSR today • Explore how companies partner with nonprofits
• Break
• Part II: Effectively Partnering with Forward Leaning Companies • A framework for creating strategic partnerships • The rise of B Corps • Inside the mindset of corporate funders
• Q&A
3 Confidential
Facilitator Introductions
Cliff Yee
@clifford_yee
Carol Chin-Fatt
@chinfattc
4 Confidential
To serve as a catalyst for positive systemic
change
A Snapshot of Raffa, P.C.
Mission
Total Employees (DC & Rockville)
275+
Total
Clients
1000+
Accounting Consulting Technology
Audit Human Resources
Tax Search & Transition Investment Advisory Employee Benefits Af
filia
ted
Com
pani
es
Professional Services $344,701
Cash Contribution
$119,571 In-Kind Contribution
$2,415,485 Pro Bono Contribution
$2,879,757 2015 Total Contributions
Community Giving
2015
Revenue
$46M
@RaffaDoMore
5 Confidential
Portfolio Mngt for
Nonprofits
401(k) & 403(b)
Consulting
Nonprofit Policy
Consulting
$570 AUM & 66
Nonprofit Clients*
Acts as Fiduciary
Study on Nonprofit Investing (SONI)
A Snapshot of Raffa Wealth Management @ RaffaWealthMngt
*AUM and NP Clients as of 12/31/2015
6 Confidential
• Peer benchmarking survey • Last year, over 700 nonprofits
participated • Helps to answer
– How do other nonprofits invest their reserves?
– Are our investment policies “normal”? – Is our investment performance in-line with
similar organizations? • FREE results report • Visit www.npinvesting.org to see last
year’s Executive Summary
The Study on Nonprofit Investing (SONI) @SONIstudy
Participate today! Deadline is Tuesday, Feb. 28 https://www.surveymonkey.com/r/2017SONISurvey_116
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“CSR refers to business practices involving initiatives that benefit society.”
-Business News Daily
Corporate Social Responsibility (CSR) defined
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Companies choose different paths with their CSR programs based on their lifecycle, mission and values
Be Philanthropic
Maximize Profit
Align with a Cause
Create Shared Value
Make a Collective Impact
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Regardless of the path chosen, companies who actively engage in CSR realize key stakeholder benefits
• Differentiation
• PR & Marketing
• Customer loyalty
• Environment
• Supply Chain
• Cost Savings
• Productivity
• Talent Retention
• Company Culture
Brand Operations Employee Engagement
10 Confidential
While consumers have long been pressuring companies to be socially responsible, Millennials now demand it
SOURCE: Cone Communications, Millennial CSR Study, 2015
…Millennials would switch brands to one associated with a cause (vs. 85% U.S. average) …Use social media to engage around CSR (vs. 53% U.S. average) …Are willing to take a pay cut to work for a responsible company (vs. 56% U.S. average)
91%
66%
62%
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Traditional Innovative
•Integrated
•Measure Outcomes
•Holistic/Systems
•Flexible/Disruptor
•Risk-taker
•“Collective Impact”
•Silo’ed
•Measure Inputs
•Programmatic
•Structured/Defined
•Risk- adverse
•“Checkbook Philanthropy”
Forward leaning companies understand this and have begun to embrace CSR as a strategic function
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With a new lens on CSR, socially responsible companies are finding innovative ways to add value to nonprofits
Stakeholder engagement
Supplemental funding
Technology/Products
Strategic Expertise
Marketing
Back Office Support
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Environment
Supply Chain Community
Workplace & Governance
And likewise, progressive nonprofits are finding new ways to add value back to companies
• Corporate giving • Community Investment
• Leadership development • Health & Safety
• Environmental impact • Sustainability
• Labor issues • Procurement Policies
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As a result, relationships between companies and nonprofits are transforming
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Transactional Transformational
•Collaborative
•Shared goals
•Ongoing, open dialogue
•Impact-driven
•Independent
•Misaligned objectives
•Infrequent 1-way communication
•Metrics-driven
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Not all “ships” are created equal, but all can create mutually beneficial relationships
Choose your ship:
SPECTATOR SPONSOR PARTNER
Strategic partnership
An agreement between two mission aligned organizations to share resources and work
together in the pursuit of common goals
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Part 2
17 Confidential
A 3-step framework for creating strategic partnerships
Identify Engage Nurture
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Identify the best potential strategic partners based on common goals
1. Motivation 2. Passion 3. Resources and Skills
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Present your organization well
• How do you present the opportunity to partner in a way that inspires interest and commitment from a corporation?
SOURCE: Simon Mainwaring, 2013
Strong Value Proposition
Inspired Storytelling
Articulated Benefits
+ =
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Highlight how your organization can add value
Brand Operations Stakeholder Engagement
How can you help build their brand and reputation?
How can you help engage their stakeholders?
How can you help improve their operations or save money?
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Brand: Give the company a platform to build its brand reputation
Event Sponsorship
Marketing
Disaster Relief
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• Walks, Runs • Care/Impact Days, Weeks, Months
• Drives & Kit Assembly • Micro-Volunteerism
• Board Service • Pro--bono Service • Mentoring • Loaned Execs • Fellowships
• Matching Gifts • Dollars for Doers • United Way/CFC • Employee Funds • Online Giving Campaigns
Involvement Projects
Employee Giving
Skills-based Volunteerism
Employee Engagement: Nonprofits can offer many opportunities for employees
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Operations: Help your partners be more efficient and save resources
Business development
Team building through
volunteerism
Inspiring stories from those you
serve
SME knowledge
Professional development
through board
service
Product creation
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Follow through - don’t disappear!
Honor your commitments
Connect regularly
Evaluate frequently
Celebrate shared success
Listen
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Trend: The rise of B Corps
90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.”
- Cone Communications
“73% of consumers care about the company, not just the product when making a purchasing decision.”
- BBMG
26 Confidential
Trend: Certified B Corps
2048+ CERTIFIED B CORPS
50+ COUNTRIES
130+ INDUSTRIES
1 UNIFYING GOAL
Business As A Force
For Good
27 Confidential
5 Common Questions Asked by a Corporate Funder
How does this help our employees?
What business objective does this help us achieve?
How will this help tell our story?
What do we hope to gain from this investment?
How long have we been involved with this organization?
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Our Final Thoughts
• Be flexible! Companies look to support nonprofit organizations in a
variety of ways – through cash and non--cash resources
• Do your homework! Take the time to get to know your prospects
• Tailor your pitch! Show how your organization aligns with the social and business objectives of the individual prospect
• Demonstrate value! Partnerships should be mutually beneficial
• Be proactive! Cultivate relationships between your organization's employees and the company’s
• Stay informed! Know the latest trends and best practices in CSR
29 Confidential
Thank You!
Cliff Yee
[email protected] @clifford_yee
Carol Chin-Fatt
[email protected] @chinfattc
“I can do things you cannot; You can do things I cannot; Together we can do great things.”
– Mother Teresa