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CJA Strategic communications for social goodcarolinejacobsson.com!

Caroline Jacobsson Agency 1

Strategic Communications

MarketingManagement Fundraising

Caroline Jacobsson!Born in Sweden in 1976 !Residing in St Albans, UK !

•  14 years’ experience in Media Management on local to global levels!

•  Strategic and Campaign communications !

•  Project management in communications and marketing !

•  9 years living and working in the Brussels-EU environment!

•  Communications and advocacy issues ranging from labour rights and environment to EU- legislation and political elections !

•  Masters Degree from Stockholm University, class of ‘00, in East Asia Studies, with special emphasis on Marketing !


Strategic CommunicationsStrategic communications, Global campaigns communications, !

Communications project management. !!

Audience identification and segmentation. !Mass mobilization, Social media. !

!Media management – analysis - relations – network. !

Media training – interview guides. !!

Event management. !Networking & relationship building. !

!EU policy- and legislative communications and advocacy. !

!Online content management tools (CMS), website management and development. !

CRM database.!!

Text editing and proofing. !


Media ManagementMedia strategy and analysis.!

Contact lists (CRM), relationships and media networks. !

Message development and story pitching. !

Press releases, reactive statements, press conferences !

and media info packages and logistics. !

Media training & interview guides. !

Briefing packages, delegate and speaker biographies.!

Review, analysis, evaluation of results and write-up. !

Dave Walsh, Editorial Board Member at Journal of Antarctic Affairs“Caroline and I worked side by side in the fast-paced Greenpeace International press office. She has the drive, veracity and ethics needed for high level international communications. She intuitively knows what stories work with journalists, and which don't, and how to present a campaign in a way that is clear and compelling. !I look forward to working with her again in the future!” !


Marketing managementCoordinating marketing activities !

Work flow between internal resources and external agencies !

Develop marketing collateral !

Initiate and drive marketing opportunities !

Market trends watch !

Competitor analysis !

Identifying target markets !

Effectiveness !

Evaluate and measure the effectiveness of the marketing activities. !


FundraisingProven track record in fundraising: !

raised over €24m in 2014-2017 !

Evaluation of project idea !

Matching projects and funding opportunities !

Identification of funding sources: !

EU, national, individual donors, foundations, corporate sponsorship, grants !

Proposal development and writing !

Local to global experience: !

Issues ranging from innovation and marketing to !

high school exchange and rural development !

9 years living and working in Brussels !Caroline Jacobsson Agency 6

Fundraising - opportunities


Fundraising is on everyone's mind these days, not least charities, NGOs, political parties, universities and others. There are a few different ways to think of this:!1. Donor profiling: Identifying who your potential donors are and what motivates them to donate to you. This is basic and a standard starting point in fundraising. !!2. Donor – Fundraiser role play: Set up role play scenarios and practice conversations between fundraisers and "fake" donors to train the fundraisers in becoming better at answering questions and landing donations. !!3. Grants: CJA writes grant proposals for different projects on all sorts of topics. There are so many European and national funds available out there and lots of cash to apply for. Only in the last three years I have managed to land about €25 mn for different clients.!

4. The Golden Triangle: Getting the relationship between donor type / communications tool / donation tool right is imperative when working in fundraising. Proper research into donor profiles, how to communicate with them and how to motive them to donate by giving them the right donation tool is a good starting point on any successful fundraising strategy. !!5. Messaging: The communications strategy should guide you in messaging that is designed to attract donations through the organisation's different activities and campaigns. In order to do that successfully the messaging needs to consider donations as well. !

Work experience !•  Trainee at the European Commission in Beijing.

•  Head of the Communications and Marketing Department at BirdLife International in Brussels, a Cambridge run global charity, focused on nature conservation. I managed corporate donor relationships, media strategy, EU legislative- and policy communications.

•  At Greenpeace International HQ in Amsterdam I worked as Global Communications Manager in sustainable agriculture, where I mainly focused on campaign communication strategies and media outreach.

•  It was part of my job as Communications Adviser at the European Metalworkers’ Federation in Brussels to work the Brussels media network and I turned the EMF into a one-stop-shop for global media in the metal industry, ensuring coverage that moved the organisation closer towards its goals.

•  Election Strategist and Head of Communications at local Swedish Social Democrat Party during the 2014 national and EU elections.


TestimonialsPeter Scherrer, General Secretary, European Metalworkers Federation“Caroline Jacobsson is a highly determined and conscientious person, with an acute sense for details and responsibility, having consistently delivered results on time and above expectations. Her full dedication and outstanding responsibility towards her work have been unwavering.“ !!Lena Ytterberg, Head of Business Development at Sjöbo Municipality, Sweden“Caroline has a takes initiative, has a sense of motivation and a decision-making ability that are asset in any organization.” !!Jenny Holdcroft, Policy Director at IndustriALL Global Union“Caroline is extremely capable, dedicated, efficient and goal-orientated. She is always well-prepared and is able to bring the best out of others.” !

Sophie Herbert, EU-funding case officer at University of Rostock“Caroline is extremely competent, committed, organised and efficient in her work. She is excellent in her core communication area and very fast to integrate the implications and complexities of new topics in producing clear messages. She is a colleague you can count on for support.” !!Trees Robijns, Senior EU Agriculture and Bioenergy Policy Officer at BirdLife Europe“Caroline steered the policy and campaign communication and performed targeted media outreach. She helped policy minded people like myself to find the right message for the right audience. I very much appreciated her direct, open and professional style of working.” !


Communications to me

“The power of language and the way it can be used

as a tool, not only to communicate with fellow human

beings, but also as a way of achieving goals and mastering obstacles by negotiating and arguing for various causes

have always intrigued me.”


Contact


[email protected]!

www.carolinejacobsson.com!

Skype: johannacarolinejacobsson!Phone: +46(0)728-447101 !

Thank you!


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