2016 - u.s. apple associationusapple.org/wp-content/uploads/2016/11/2016usappleannualreview.pdf ·...

2016U.S. APPLE ASSOCIATION

ANNUAL REVIEW

THE NATIONAL VOICE OF AMERICA’S FAVORITE FRUIT

Sponsored by

2016-2017 BOARD OF DIRECTORS

ChairmanJon Alegria*

CPC International Apple Co.Tieton, WA

Vice ChairmanMark Boyer*

Ridgetop Orchards, LLC

Fishertown, PA

SecretaryKaari Stannard* New York Apple

Sales, Inc.Glenmont, NY

TreasurerJohn Graden* Crunch Pak, LLCCashmere, WA

Past ChairmanMike Wade* Columbia Fruit Packers, Inc.

Wenatchee, WA

Chris Alpers* RedPath OrchardsLake Leelanau, MI

Dave Benner El Vista Orchards,

Inc.Fairfield, PA

Tony Blattner BelleHarvest

Sales, Inc.Belding, MI

Steve Clement Sage Fruit Company

Yakima, WA

Jeff Colombini*

Lodi Farming Inc.Stockton, CA

Mike Dietrich Leo Dietrich &

SonsConklin, MI

Bill Dodd* Fruit Growers

Marketing Association

Amherst, OH

David Douglas Douglas Fruit

Pasco, WA

Philip Glaize Glaize ApplesWinchester, VA

Kelly Henggeler Henggeler

Packing Co., Inc.Fruitland, ID

Craig Hinkle Knouse Foods

Cooperative, Inc.Peach Glen, PA

Mark Nicholson* Red Jacket

Orchards, Inc.Geneva, NY

Ned O’Neill Joseph P. Sullivan

& Co., Inc.Ayer, MA

Alex Ott California Apple

CommissionClovis, CA

Lee Peters Fowler FarmsWolcott, NY

Mike Preacher Domex

Superfresh Growers

Yakima, WA

Bob Price Price Cold

Storage & Packing Co., Inc.

Yakima, WA

Steve Smith Yakima Fresh LLC

Yakima, WA

Jaime Williams Bowman Fruit

SalesTimberville, VA

Jon Wyss Gebbers FarmsBrewster, WA

OFFICERS

DIRECTORS

* Serves on Executive

Committee

1Annual Review

About Us

Message from the President

Government Affairs

Out & About

Regulatory & Industry Information

Education & Outreach

Membership & Communications

Apple Crop Outlook & Marketing Conference

Finance & Administration

Association Staff

2349

10

CONTENTS1321242728

1. L-R: USApple President Jim Bair, USApple Chairman

Mike Wade, Walmart VP of Food Safety, Frank Yiannas

and USApple Food Safety Committee Chair Lee

Showalter. 2. Newly elected Board Members L-R: Craig

Hinkle, Mike Dietrich, Philip Glaize, Chris Alpers, David Douglas and Steve Smith.

1

2

2 U.S. Apple Association

WHAT WE DOThe U.S. Apple Association (USApple) is the national trade

association representing the entire apple industry. The

farm-gate value of the U.S. apple industry is about $4

billion per year, with a downstream value after packing,

shipping, marketing and processing of about $14 billion

per year.

Our mission is to advocate for American apple growers

and their industry partners to promote the profitable

production and marketing of apples and apple products.

We serve the entire industry by representing it on national

issues, increasing the demand for apples and apple prod-

ucts, and providing information on matters pertaining to

the apple industry.

OUR STRATEGIC GOALS • To develop and influence federal policies which

preserve and improve a viable American apple industry.

• To manage domestic crisis issues that could disrupt the

industry and its relationship with consumers.

• To increase consumption of American apples and apple

products.

• To increase the capacity of USApple to serve and repre-

sent the American apple industry in an effective and

efficient manner.

• To facilitate communications and provide information on

industry issues.

ABOUT US

I just finished reading an article in the student newspaper

of a prominent university. In it, the author describes taking

his young niece to a local orchard for an afternoon of apple

picking. Sounds great, right? The little girl took an apple

out of their basket and had her mouth wide open for that

first wonderful bite until he yelled, “Ahhh don’t bite that!”

Usually that kind of extreme reaction is reserved for situ-

ations where the child is caught playing with matches

or is about to dive into the shallow end of the pool. The

reason for his yelling? He was convinced the girl would be

permanently harmed by pesticide residues … from eating

one apple.

I’m sure the college student author was well meaning, so

I don’t doubt his sincerity. But how did we get here? How

did our country arrive at a place where taking a bite from

a fresh apple is tempting serious illness or even death?

In addition to the usual warning of cancer, the author goes

on to claim pesticide residues on your produce will “alter

your body’s pH” and advised his college peers that the

simple solution is to soak your produce for 20 minutes in

white vinegar.

Good grief.

As the national voice of the entire apple industry, we advo-

cate for all interests and so USApple is agnostic on the

question of “conventional or organic?” Our primary mission

is to promote economic vitality everywhere in the industry,

so if someone can make a buck growing and marketing

something consumers want … well then, heck yeah.

With an entire generation growing up in fear of food, this

little episode nicely illustrates the challenge of refuting

crazy claims of apples being unhealthy. New studies are

showing this kind of fear-based messaging disproportion-

ally impacts the poor, influencing them to shun healthy

fruits and vegetables.

USApple has systems in places to monitor the media,

so that if anyone anywhere says something negative

about apples, we hear about it through our social media

platforms. And by the way, our social media program won

multiple national awards this year.

Crisis communications is one of our most impor-

tant responsibilities. Whenever damaging comments

are made, we’re ready with calming and reassuring

messages. At USApple, protecting the image of apples as

wholesome and healthy is Job #1.

Best wishes for continued success,

Jim

Jim Bair

President & CEO

3Annual Review

MESSAGE FROM THE PRESIDENT


The policies and decisions made in Washington, DC

impact your business every day. Responding to these

critical issues and ensuring the “apple voice” is heard

by Members of Congress and the Administration is a top

priority for the USApple staff and our volunteer leadership.

While we work closely, and in coalition, with other produce

and agricultural groups, USApple is the only national

organization focused solely on the needs of the U.S. apple

industry. From agricultural labor issues to food safety regu-

lations and crop insurance policies, the apple industry has

unique needs and challenges which need to be taken into

account in crafting legislation and regulations.

Working toward that goal, the Government Affairs

Committee holds an annual strategy meeting in

Washington, DC to set policies and priorities for the

coming year. When the committee met in January 2016,

trade issues, agricultural labor, food safety and Farm Bill

implementation immediately rose to the top. USApple

focused on these issues throughout the year in work

on our own, within coalitions, and grassroots efforts by

our members.

2016 was dominated by the presidential and

Congressional elections. Presidential politics and primary

challenges shaped much of the Congressional agenda or

lack thereof. USApple adjusted our priorities and strategies

to best fit the situation and focused on incremental steps

instead of sweeping policy initiatives.

COUNTRY OF ORIGIN LABELING TRADE DISPUTE The apple industry celebrated a significant victory

in December 2015 when Congress passed a broad

spending bill to keep the government open and funded

through September 30, 2016. This in and of itself was

good news, as government shutdowns and short term

funding deals can be harmful to programs important to

apples such as the Specialty Crop Research Initiative and

the Market Access Program. But, the big news for us was

that the spending bill also included a repeal of Country

GOVERNMENT AFFAIRS

5Annual Review

1. L-R: Kaari Stannard, NY Apple Sales, Rep. Chris Collins (R-NY) and Jim Allen, NY Apple Association. 2. Sr. VP

Diane Kurrle, 2nd from left, and the Michigan fruit and vegetable delegation with Sen. Debbie Stabenow (D-MI).

3. L-R: Kelly Henggeler, Henggeler Packing Co., Sen. Mike Crapo (R-ID) and Sally Symms, Symms Fruit Ranch.

4. L-R: Jacqlyn Schneider, Policy Director for Sen. Debbie Stabenow (D-MI) and Chris Alpers, RedPath Orchards.

2

1

3

4

of Origin Labeling (COOL) for meat, and by doing so,

brought the U.S. into compliance with the World Trade

Organization (WTO).

The WTO previously found against the U.S. in a case

brought by Mexico and Canada regarding COOL, and

assigned an acceptable retaliation figure of more than

$1 billion to the two countries to allocate as tariffs on U.S.

goods. Mexico and Canada are the two largest export

markets for apples. In 2015, Washington State alone

shipped nearly $450 million worth to the two countries.

There was reason to believe that the likely tariffs imposed

on U.S. apples would be at the 100% level. If such tariffs

had been enacted, exports would have been severely

curtailed, and more apples would have overhung the

domestic market and impacted the entire industry.


Resolution of this trade dispute became our top issue late

last fall and we worked on our own and with a broad coali-

tion of business and agricultural groups toward that end.

USApple’s grower leadership and grassroots e�orts played

a significant role in garnering the votes needed to pass

the legislation and ultimately avoid implementation of the

crippling tari�s.

APPLE IMPORTS FROM THE EUROPEAN UNIONIn January 2016, USDA published a proposal to stream-

line the process for inspecting and approving apples

imported into the U.S. from certain European Union (EU)

countries that have had access to the U.S. market for

years. Those countries have been subjected to standard

phytosanitary safeguards including a comprehensive pest

risk assessment. However, Poland asked to be added to

the streamlining request even though they have never had

access to our market previously and had not gone through

that risk assessment process.

USApple raised concerns regarding APHIS’ departure

from the traditional import petition protocol when Poland’s

request was initially made in 2014. Despite those objec-

tions, APHIS went forward with the proposed rule despite

the absence of a formal pest risk assessment for Poland.

USApple worked with key Senate and House o¤ces to

win an extension of the time period allowed for comment

on the proposal. This additional period was needed to

allow the apple industry’s committee of science experts,

TreeTAC, su¤cient time to review the request and submit

appropriate feedback.

In May, TreeTAC submitted comments and raised a number

of scientific concerns regarding the potential introduction of

new pests and diseases if the proposal is finalized without

conducting a formal pest risk assessment and ensuring

other standard precautions and steps are adhered to.

Senators Patty Murray (D-WA) and Mike Crapo (R-ID) along

with Representatives Dan Newhouse (R-WA) and Louise

Slaughter (D-NY) led their colleagues in a letter to USDA

echoing the concerns raised by the TreeTAC scientists.

That letter was followed by a meeting with USDA o¤cials.

USApple worked closely with the participating House and

Senate o¤ces to draft questions and discuss strategy and

next steps.

Clearly, the potential for an increase in European apples

not only from Poland but also France and the other peti-

tioning countries is not a desired outcome. However, due

to WTO rules, the industry is limited in what we can do

to mitigate the situation. This is particularly galling as the

EU has e�ectively shut the U.S. out of its market through

the use of non-tari� trade barriers, principally pesticide

maximum residue levels. Consequently, the EU, which had

been a top market for New York and other states a decade

ago has now been reduced to a minor outlet.

USApple has raised the issue in meetings in the White

House, and is continuing to raise the issue of fairness

and equity with Congressional o¤ces and Administration

Legislative Priorities

2 0 1 6

7Annual Review

officials. Trade issues with the EU have been front and

center as the Obama Administration continues nego-

tiations on the Trans-Atlantic Trade and Investment

Partnership (TTIP). This has provided USApple staff

with additional opportunities to raise concerns to high

level officials.

LABOR AND IMMIGRATION ISSUESLabor and immigration enforcement issues continue to

dominate the list of “things that keep apple growers up at

night.” Whether it is concern about having enough harvest

workers, getting H-2A applications through the approval

process or the threat of an audit, labor is top of mind for

East and West Coast, large and small growers alike.

When the H-2A season began to ramp up in the spring and

early summer, many growers experienced delays due to

the mistakes of agency bureaucrats and their basic misun-

derstanding of apples and other seasonal crops. USApple

worked with Representatives Dan Newhouse (R-WA), Elise

Stefanik (R-NY) and Suzan DelBene (D-WA) in crafting a

letter to the Secretary of Labor and the Administrator of

the U.S. Citizenship and Immigration Services calling on

them to streamline the H-2A program and to eliminate the

delays that currently exist. The letter enjoyed strong bipar-

tisan support and was signed by more than 100 Members.

Throughout the year, USApple played a leadership role

in the Agriculture Workforce Coalition and the National

1. L-R: Jim Bair, USApple, Rep. Dan Newhouse (R-WA) and Diane Kurrle, USApple. 2. NY Delegation meeting

with Sen. Chuck Schumer (D-NY) during USApple’s Capitol Hill Day. 3. L-R: Phil

Glaize, Glaize Apples, Rep. Barbara Comstock (R-VA) and Jim Bair, USApple.

1

2 3


Council of Agricultural Employers working with both

groups to educate Members of Congress and regulators

on the labor needs and challenges faced by the industry.

Keeping the issue top of mind and educating new staff

is critical as Congress will eventually take up immigra-

tion reform and enforcement legislation, and the apple

perspective must be included in that process.

PESTICIDE ISSUES2016 was a very active year for work on pesticide-related

issues that affect the apple industry. USApple is a founding

member of the Minor Crop Farmer Alliance (MCFA), whose

mission is to “address legislative and administrative poli-

cies to ensure the continued availability of crop protection

chemicals for minor use crops.” In addition, USApple is a

member of the Pesticide Policy Coalition (PPC) consisting

of a broad cross section of commodity groups and agricul-

tural organizations.

Pesticide Regulatory Activities In 2016, the Environmental Protection Agency (EPA)

began an active program of regulatory actions aimed at

further restricting the use of, or completely cancelling the

registrations of a number of crop protection compounds

that are important to apple production. We worked with

industry allies and coalitions as well as individually to

support the defense of important production compounds.

PollinatorsUSApple is a member of the EPA Pollinator Protection

Working Group (PPWG). The working group continues to

explore methodology, pesticide label requirements, and

applicator training materials. It is also developing recom-

mendations to the EPA to reduce the potential for bee

losses associated with pesticide use by growers and

beekeepers. USApple continues to advocate for

a balanced, science-based approach that weighs the

impact and benefit of any proposed regulatory action on

both pollinators and growers.

LOOKING AHEADWork on a new Farm Bill will begin this year and USApple

staff will play a leadership role in those efforts. Our priorities

will be to maintain and grow key specialty crop programs,

particularly those focused on research and trade.

A new Administration will bring challenges and opportuni-

ties for the industry and our priority issues. The USApple

Government Affairs Committee will meet in January

2017 to discuss strategy and goals for the coming year.

And, in March, apple leaders from across the country

will descend on Washington, DC to bring their personal

stories to Capitol Hill in meetings with their Senators

and Representatives.

Michigan Delegation joins forces at USApple’s Capitol Hill Day.

9Annual ReviewAnnual Review

OUT & ABOUT


REGULATORY & INDUSTRY INFORMATIONThe goal of the Industry Information program is to provide

relevant and timely information to the U.S. apple industry,

and represent the interests of the apple industry in areas

of regulation, research, crop insurance, industry standards

and support for USDA purchases of apples and apple

products. 2016 was both challenging and productive.

FOOD SAFETY MODERNIZATION ACTThrough much of 2016, the industry awaited the issuance

of guidance by the FDA that provides important informa-

tion and specifics on what is expected of the industry

to comply with the new produce safety rules. The most

recent developments in 2016 include:

• FDA issued the first five of a total of 14 chapters of Draft

Guidance for the Preventive Controls (PC) Rule that

applies to packer/shippers.

• The original compliance deadline of September

2016 for businesses subject to the PC Rule has been

extended by up to two years for all but the very largest

operations.

• Produce Safety Standards, the section of the new rules

affecting growers, is still awaiting the issuance of guid-

ance documents.

• Agricultural water provisions including testing and

recordkeeping have been modified. Most growers must

begin water testing by 2018.

• FDA anticipates that additional guidance documents for

both rules will be gradually released through 2018.

• USApple’s Food Safety Committee will review FDA

guidance documents as they are made public, provide

comments to the Agency on apple-related issues,

and will communicate key guidance provisions to our

members.

CROP INSURANCE USApple’s Risk Management Task Force continues

to examine the feasibility of adding an optional policy

for coverage on apple trees in addition to the current

apple crop insurance policy. With input from task force

members and other apple growers, USApple assembled

and submitted information to the USDA Risk Management

Agency (RMA) in October to seek funding for the develop-

ment of the tree policy.

RESEARCHUSApple was a leader in the effort to establish the Specialty

Crop Research Initiative (SCRI) in the 2008 Farm Bill. The

$50 million annual program to support research on specialty

crops was made permanent with the passage of the 2014

Farm Bill. In the 2016 grant cycle, we were very successful,

with apple-related research projects receiving $17.8 million

in funding to carry out proposed research projects.

Among the many positive results for 2016 in the area of

supporting apple-related research are the following:

• The Geneva, NY apple rootstock breeding program

received a grant of $5 million to expand and accelerate

the development of new rootstocks.

• USDA’s Specialty Crop Research Initiative announced

funding in the amount of $8.8 million for a new 5 year

Brown Marmorated Stink Bug (BMSB) research project

beginning fall 2016.

11Annual Review

Food Safety Remains a Top Priority for USApple

1. USApple’s Food Safety Committee meets with Walmart’s VP of Food Safety, Frank Yiannas

(4th on left). 2. Lee Showalter, Rice Fruit explains packing line

to FDA food safety official. 3 & 4. Ben Rice gives tour of Rice Fruit facility to FDA

food safety officials.

1

2

4

3


• A $4 million regional ARS project to develop an

Integrated Pest Management (IPM) program to control

BMSB in apples in the Northeast.

• USApple e�orts to keep the Apple Postharvest

Research Laboratory were successful with USDA

reversing its decision to close the lab which houses

the only federal research on apple postharvest

problems.

USDA APPLE PURCHASES USApple works closely with USDA, providing information

and support for including fresh apples and processed

apple products in the nation’s school lunch program and

national feeding programs for the low income and elderly.

USDA purchases for the 2016 Fiscal Year totaled more

than $70 million. USApple will continue its work with

USDA to encourage the inclusion of apples and apple

products in all government nutrition programs.

DATA AND ANALYSIS

Production & Utilization Analysis The Production & Utilization Analysis, released each year at the annual Apple Crop

Outlook & Marketing Conference, is the only centralized source of current and historical

data on U.S. apple industry and is used extensively for developing marketing programs

and for long term planning. Data compiled and analyzed for the Production & Utilization

Analysis is used by the USDA in such areas as the Risk Management Agency’s (RMA)

updates in the apple crop insurance program and by the Agricultural Marketing Service

in planning purchases of fresh apples and processed apple products.

Market NewsUSApple’s Market News is published monthly from November through June, providing

the industry with timely and valuable information on national apple inventories and

movement. In addition to its widespread use by the industry in decision-making, the

monthly inventory data from Market News is a fundamental part of discussions with the

USDA on apple and product purchases.Table of ContentsTotal and Fresh Holdings

by Variety ...................2-7

Regional Apple Holdings ....8

Processing Holdings ...........9

Total U.S. Apple Holdings by Variety and Region ..10

Price Charts and Exports..11

Fresh Apple Holdings at 134.8 Million BushelsNovember 1 U.S. Holdings• U.S. fresh-market apple

holdings of 134.8 million bushels on November 1, 2016, are 14 percent more than the November 1, 2015 holdings of 118.2 million bushels, and 13 percent more than the five-year average of 119.0 million bushels.

• Total processing apple holdings as of November 1, 2016, were 44.3 million bushels, 3 percent more than that of November 1, 2015, and 3 percent more than the five-year average for that date.

0

40,000

80,000

120,000

160,000

2014 Crop 2015 Crop 2016 Crop

145,629

118,194

134,813

45,355 42,953 44,31342-lb

Uni

ts (

Thou

sand

)

Fresh Processing

MarketNewsNOVEMBER 2016 • VOLUME 23 ISSUE 1 • USApple.org

Total U.S. Fresh and Processing Holdings on November 1

13Annual Review

EDUCATION AND OUTREACH

SHARING THE BENEFITS OF APPLES FOR EVERY SEASONFrom the coldest days of winter, to the blossoms of spring,

through the peak of summer and into harvest, USApple

focused on educating consumers and media on the health

and culinary benefits of apples. Our aim this year has been

to keep apples top of mind not just in the fall, but throughout

the year with creative strategies carried out online, on social

media, with traditional media, in schools, in-person in top

publishers’ test kitchens, and on the floor at key trade shows.

Among the year’s highlights to date:

• Winter/spring’s “Apple Madness” online bracket tourna-

ment encouraging consumers to vote for their favorite

apple varieties while discovering new varietal information

and health data.

• The spring launch of the new, mobile-friendly USApple.org

website for: consumers and media seeking apple health

data, variety facts, and recipes; people looking for

USApple’s stance on issues and legislation; and of course,

members seeking access to resources.

• The late summer “Apples for Every Season” media tour

with 50 top media contacts, inspiring editors and reporters

to find ways to incorporate U.S. apples into their coverage

year-round.

• Fall’s second annual “Apples for Education: Buy an Apple,

Help a Student” cause campaign, supporting classroom

projects nationwide each time a person uploads a picture

to social media snacking on apples.

The agriculture marketing industry recognized these and other

campaigns this year with an array of top honors, including:

• American Agricultural Editor’s Association: First place for

Social Media Campaign for “Apples for Education” and a

Certificate of Merit for Website for “Apple Madness.”

• Produce Business Marketing Excellence Awards for

“Apples for Education.”

• National Agri-Marketing Association (NAMA): First place for

Media Events for our 2015 “Apples for Life” media tour.

From January through mid-October, USApple’s collabora-

tive and individual campaigns, along with ongoing media

outreach, have earned more than 400 million consumer

impressions, including five million social media impres-

sions, that can directly tie to USApple’s efforts and its

social/digital campaigns. The following outlines our primary

outreach efforts.

1. Education Team meets with Test Kitchen Editors during the “Apples for Every Season” Media Tour. 2. Education Team poses with National Agri-Marketing Association (NAMA) awards.

1

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CAMPAIGN RECAPS

Winter-Spring: Apple Madness Scores with Consumers

To tap into the powerful purchasing group of consumers

aged 18-35 and inspire them to eat more apples, in March

during “National Nutrition Month,” USApple and its members

celebrated by combining apples and March tournament

brackets into a social media campaign that gave people

apple variety and healthy information in a format never

before delivered.

The first-ever “Apple Madness” leveraged the popularity

of the national college basketball tournament to not only

encourage people to pick and share their favorites among

32 apple varieties, but also learn important apple facts and

discover recipes along the way. The program included:

• An interactive apple bracket, that pitted 32 varieties

against one another, shared key facts about each variety,

featured essential apple health research and facts and

encouraged consumers to vote for their favorite variety.

• Digital/social outreach on USApple’s social channels

educating consumers about important healthy apple info

each day in March. Daily topics included data from major

health studies, cooking tips and recipes.

• Widespread support from members sharing Apple

Madness content on their own social/digital channels.

• Apple-related prizes from members and supporters. Prizes

were randomly awarded to consumers who registered

their brackets when voting.

As a result, the industry directed thousands of consumers

to the bracket to vote for their favorite variety, leading the

campaign to exceed all of its goals with 25,682 votes, and

636 users registering for prizes. The winner? Ambrosia.

Additionally, the campaign received 7.2 million media

impressions and 2.25 million social media impressions.

Now that’s a slam dunk!

15Annual Review

Spring: New USApple.org has Big Benefits for Members and ConsumersThe new USApple.org website vastly improved as a

resource to consumers, industry members, and others with a

fresh facelift and content reorganization. Built to be mobile-

responsive, the site now adapts to any device, from phones

and tablets to desktop computers.

Most important, the new site now caters to all USApple

audiences, which include primarily consumers and industry

members. It is also a resource for media, foodservice

professionals, nutritionists, educators, retailers, and anyone

else involved or interested in the apple industry. Whether

a legislative aid researching our position on the Farm Bill, a

consumer seeking health data and recipes, or a journalist

seeking the latest industry statistics, the new website will

more easily accommodate users than the previous site.

The site is a better visual representation of all facets of the

industry—from orchard shots to food photography, juices,

sauces, and slices, blooms to field bins. Because consumers

seek information on where their food comes from, a ‘Meet

the Growers’ section is prominent on the home page.

A new, password-protected member section of the site

includes a member database and access to the association’s

publications. Monthly storage reports, annual crop forecasts,

and real-time issues updates are now a simple password

click away. Members can also easily renew their member-

ship or find event information.


Spring-Summer: Revealing the Benefits of Apples for Every Season USApple launched the “Apples for Every Season” in the

summer with a new consumer brochure spotlighting apple

facts and recent health data, while also spotlighting a

stand-out recipe for each season. In the spring, to pique

media interest in fall and winter coverage, we distrib-

uted a version of this brochure to 30 top-tier New York

food, health and lifestyle media. Then, in late summer,

we traveled to the test kitchens of Time Inc. Studios in

Birmingham and Meredith Corporation in Des Moines,

featuring chefs dishing up four recipes for each season.

We shared the “Apples for Every Season” message with

nearly 50 editors, reporters and test kitchen sta�ers

outlets with a combined monthly reach of 42 million.

Media feedback was immediate – with several reporters

noting apples on the grill and in summer beverages

are ideal spring/summer stories. Test Kitchen Editors

at Meredith publications (representing Better Homes &

Gardens, Eating Well, Diabetic Living, etc.) and Time Inc.

publications (Southern Living, Health, etc.) committed to

featuring spring/summer apple-centric recipes within

their recipe pages in 2017. Time Inc. filmed a 10-minute

video with USApple representatives on “apples for every

season” that it will be airing online into 2017.

Celebrate peak harvest with an apple soup that warms the soul

APPLE SOUP WITH HICKORY BROWN BUTTER, PEANUTS & ROSEMARY

2 Tbsp grapeseed oil6 apples, peeled, cored and chopped1 onion, peeled and thinly sliced1 tsp toasted coriander1 tsp toasted black peppercorns2 toasted whole cloves

4 sprigs thyme2 sprigs rosemary1 quart lamb or beef stockapple cider vinegar to tastesalt to tastepepper to taste

DIRECTIONS

In a large pot over medium heat, sweat down the onions in the grapeseed oil and cook until caramelized. Add apples. Continue to cook on medium low heat for 20 minutes, stirring constantly to avoid burning the pan. Add remaining ingredients and bring to a boil. Reduce heat to a simmer and allow to reduce by half and pass through a fine sieve. Adjust the seasoning with salt, pepper and vinegar.

4 S E R V I N G S

4 cups Cameo* apples, peeled and diced1 cup parsnip, peeled and diced¹/₂ cup sweet onion, peeled and thinly sliced¹/₂ vanilla bean, split lengthwise and scraped

2 green cardamom pods2 cups apple cider1 cup heavy cream2 sprigs rosemary1 cup cold butter, cubed2 Tbsp kosher salt

DIRECTIONS

Combine all ingredients except for the butter into a sauce pot over medium heat and bring to a simmer. Cook until the parsnips are fork-tender and remove from heat.

Remove the vanilla bean and rosemary sprigs (try to remove leaves, as well).

Add ¹/₂ of the kosher salt and blend the soup on high until smooth (may need to split into two batches). Incorporate the butter slowly, a few pieces at a time.

Adjust the seasoning as necessary. You may also adjust the consistency with apple cider, cream, or water. Fresh lemon juice or apple cider vinegar may also be added to brighten the soup.

Pass the soup through a fine mesh strainer and serve.

Fa�

INGREDIENTS

INGREDIENTS FOR APPLE JUS

NURTURE YOUR BODY AND YOUR TASTE BUDS. CHOOSE APPLES YEAR ROUND.

USApple represents the nation’s apple growers. Turn to us any season for health research,

varietal trends and fresh recipes.Winter Wendy Brannen, Director of Consumer Health & Public Relations, [email protected], 703.442.8850

NURTURE YOUR BODY

APPLES FOR EVERY SEASON

Lighten and brighten holiday proteins with apple jus in place of gravy

APPLE JUS SERVED WITH LAMB LOIN CHOPS, FREEKEH

& BUTTERNUT SQUASH4 S E R V I N G S

*Or similar apple variety

> FOR LAMB CHOPS & SIDE RECIPES, VISIT CHEF-CREATED RECIPES AT USAPPLE.ORG

> FOR BROWN BUTTER & PEANUT TOPPING RECIPES, VISIT CHEF-CREATED RECIPES AT USAPPLE.ORG

Apples are the easiest fruit to add to the grill or to top your grilling fare

ASIAN BURGERS WITH APPLE SLAW & PEANUT BUTTER SAUCE

As temperatures rise, cool down with apple beverages and cool treats

CIDER POMEGRANATE SORBETBURGER1 pound 93% lean ground turkey breast2 Tbsp low sodium soy sauce¹/₄ cup panko breadcrumbs1 tsp ground ginger

¹/₂ tsp garlic powder¹/₄ tsp crushed red pepper flakes3 Tbsp red onion1 large egg, slightly beaten1 Tbsp extra virgin olive oil

DIRECTIONS

Mix ground turkey, soy sauce, and next 6 ingredients (through egg) in a large bowl until just combined (do not overwork mixture). With damp hands, form mixture into four ¹/₂-inch-thick round patties.

Heat olive oil in a large skillet over medium high heat. Cook burgers for 5 minutes, flip, and cook for 5 more minutes or until burgers are golden brown and cooked through.

While burgers cook, prepare Apple Slaw and the Peanut Butter Sauce: Toss together the broccoli slaw, rice vinegar, and honey in a small bowl, set aside. In another bowl, combine peanut butter, soy sauce, honey, and sriracha sauce.

To serve, spread ¹/₂ Tbsp peanut butter sauce on bottom half of 4 toasted buns. Layer with bacon, apple slices, turkey burger, ¹/₄ cup slaw mixture and a cilantro leaf. Serve immediately.

4 S E R V I N G S

FOR APPLE INFORMATION AND RESEARCH CITATION: Wendy Brannen, Director of Consumer Health & Public Relations

[email protected], 703.442.8850

INGREDIENTS

6 S E R V I N G S

2 cups fresh apple cider1 ¹/₄ cup pomegranate juice²/₃ cup granulated sugar

1 cinnamon stickPinch salt1 Tbsp freshly-squeezed lemon juice

DIRECTIONS

In a medium saucepan over high heat, stir together the juices, sugar, cinnamon and salt. Boil for 5 minutes, then transfer to a large bowl, stir in lemon juice, cover and chill in refrigerator (with the cinnamon stick) until cold. Freeze the mixture in an ice cream maker according to manufacturer’s instructions. For a firmer texture, transfer to an airtight container and freeze an additional 2 hours.

SLAW & TOPPINGS1 Granny Smith apple, thinly sliced4 slices of hickory smoked bacon,

cooked and cut in half4 whole wheat buns

4 cilantro leaf sprigs1 cup broccoli slaw2 tsp rice vinegar¹/₂ tsp honey

PEANUT BUTTER SAUCE¹/₄ cup crunchy peanut butter3 tsp low sodium soy sauce

1 tsp honey¹/₄ - ¹/₂ tsp sriracha chili sauce

INGREDIENTS

STRONG HEART, HEALTHY BODIES

ASTHMA: Research from the UK suggests children of mothers who eat

apples during pregnancy are much less likely to exhibit symptoms of

asthma by age five.

HEART DISEASE: Experts in the BMC Medicine Journal suggest

choosing an apple a day over statins to combat heart disease.

ARTHRITIS: The Arthritis Foundation reports daily apples lower levels of a specific type of protein that is a key marker of inflammation in the blood.

IMMUNITY: Research from the University of Illinois suggests soluble fiber, like pectin found in apples, may

strengthen the immune system.

CHOLESTEROL: A study from The Ohio State University reports that eating one apple a day for one month can lower

blood levels of oxidized LDL, the “bad” cholesterol, by 40 percent.

CANCER: Cornell researchers identified a group of phytochemicals that is abundant in the apple peel and appears to kill or inhibit the growth of breast, colon and liver cancer cells.

WEIGHT: Researchers at Harvard University found a higher intake of

foods rich in flavonols, flavan-3-ols, anthocyanins and flavonoids–all

of which are found in apples–was associated with less weight gain among

adults 27-65 over a 24-year period.

CHILDHOOD OBESITY:

New research is being conducted to determine apples’

role in curbing childhood obesity.

Spring Summer

An apple (or two) a day really does keep the doctor away. A bounty of studies reveals how eating apples supports heart

health, weight management, kids’ well-being and more.

F USApples L @US_Apples P USApples I USApples

USAPPLE.ORG

17Annual Review

SNACK on apples, apple products (think sauce or juice!), and partner brand Marzetti’s products

SNAP a pic of your snack

TAG it with your fave cause’s hashtag + #Apples4Ed

SHARE it on Instagram or Twitter to vote!

Find a cause to support: Apples4Ed.com

RAISING FUNDS FOR SCHOOL CAUSES ONE BITE AT A TIME

#Apples4Ed

Fall: Apples for Education Encourages Snacking Apples for Good

USApple is for the second year partnering with Marzetti

for our National Apple Month/fall campaign, Apples for

Education: Buy an Apple, Help a Student. The program

features members of the U.S. apple industry providing funds

to school causes each time a person uploads to social

media a photo enjoying apples or Marzetti products. While

the primary goal of the campaign is to enhance consumer

awareness of the nutrition and health benefits of apples to

increase sales and consumption of apples and apple prod-

ucts, the campaign has done – and will do – so much more

in communities nationwide.

The inaugural Apples for Education campaign in 2015 rallied

communities, school districts, classrooms, teachers, parents

and kids in large cities and small towns nationwide to grab

apples and post snacking pics on social, resulting in 20,000

photo votes, 14 million social media impressions, 82 million

media impressions and $21,000 donated to 12 school causes.


Apples for Education 2016 spotlights 17 fresh classroom proj-

ects ranging from improved school gardens and creative book

club programs to updated technology, additional science

equipment and enhanced resources for teachers. Results

will be presented in late 2016/early 2017. But, Apples4Ed’s

success goes beyond campaign statistics; it exposes children

across the nation to apples and nutritious eating habits.

Year-Round Media Outreach Shares the Data and Delight of Apples

In addition to media outreach connected with our core

campaigns, we conducted a variety of media pushes and

developed multiple press releases highlighting news such

as recent health data. These include findings supporting

choosing apples over statins and apples’ role in lowering

levels of LDL cholesterol and managing weight, and the

latest harvest statistics.

USApple also conducted the “How D’ya Like Them Apples”

radio media tour featuring spokespersons talking apples

for 21 segments in large markets such as Los Angeles,

Philadelphia and Milwaukee. Interviews aimed to promote

Apples for Education, share health data and inspire more

apple-centric cooking and snacking.

Among the bounty of 2016 coverage: cover stories in

Prevention and Diabetic Living; along with features in

Huffington Post, Wall Street Journal, Mr. Food, Country

Gardens and Food & Wine.

Social Media Partnerships Amplify ReachWhile Apple Madness and Apples for Education were our

two primary social campaigns, we also focused on partner-

ships with other brands and organization to increase the

reach of USApple’s messages. Cross promotions were the

19Annual Review

name of the game in 2016, including:

• A Produce for Better Health (PBW) “Half Your Plate”

campaign, which featured apple-inspired recipes on the

PBW website and in social media. The recipes, photos and

nutrition information will be shared with USDA for MyPlate

purposes, as well.

• A fall flavor pairing with Cabot Cheddar that included

recipe creation and sharing via social media, the website

and e-mail marketing.

• A partnership with California Walnuts complete with an

apple and walnut-inspired Pinterest board, a specially-

created GIF, social sharing and email marketing.

• Development and photography of an Asian-inspired apple

burger recipe for distribution in May for National Burger

Month and again in the fall for Hearth, Patio & Barbecue

Association’s “Grill Your Produce” promotion.

• 11 Twitter parties with Produce for Kids & Fruits, and

Veggies and Produce for Better Health Foundation.

“An Apple a Day” Poster Deepens Classroom Engagement

In an effort to provide a fun and entertaining way to help

kids learn about the varieties of apples, a new giant-sized

variety poster for classrooms was created featuring 30 apple

varieties in a calendar format (“an apple a day”), along with

unique apple facts and key nutrition statistics. Posters will be

sent to schools this year and beyond.

CRISIS COMMUNICATIONS

Sharing a Proactive, Positive MessageWith no major crises facing the industry in 2016, USApple

turned its focus to a proactive, positive focus on industry

issues. Outreach included informing media on the significant

flaws and misreporting in the annual Dirty Dozen list, and

sharing the USDA’s and industry’s assurances and confi-

dence in the Arctic Apple.


LOOKING AHEAD

Health studies forecast, Apple Madness returns, video developmentThe future of communications is mobile, and the future of

mobile is video.

To tap into the power of short format videos, in 2017 we will

produce a series of apple-tizing videos, that will be educa-

tional and informative, and inspire consumers to do more

with apples next year. The videos will be showcased on

the website, via social media and through proactive media

relations e�orts.

In addition, the year will feature a repeat performance of

the Apple Madness campaign during “National Nutrition

Month” in March to inspire people to vote via social media

for their favorite apple contender.

We also will be unveiling findings from three health studies,

including a meta-analysis of apple benefits, as well as

peer-reviewed findings on the role of apples in combatting

childhood obesity as well as managing diabetes.

An PPPPP LPLP ELELAPAP a Day

Ambrosia “Ambrosia” is Greek for

“food for the gods.”

1

Autumn Glory Very sweet with hints of cinnamon and caramel

2

BraeburnCrispy snack that’s sweet

AND tart – and Granny Smith could be his mom…

3

CameoCousin to the Red Delicious

– with a more lemony flavor.

4

FujiBorn in Japan – named

after Mt. Fuji.

9

GalaNamed after Queen

Elizabeth II, who deemed it her royal favorite.

10 Protect Brain Cells

Keep Bones Strong

Dose of Vitamin C

Ginger Gold Discovered growing among twisted, uprooted trees in a

Virginia orchard.

11

JonagoldA short growing season

makes Jonagold a special treat in fall and winter.

16

JonamacJonamac has cinnamon and nutmeg flavors – delicious

for snacking.

17

JonathanJonathan is the apple daddy of many varieties, including

Jonamac and Jonagold.

18

KIKUHeritage puzzler: Discovered

by an Italian apple breeder visiting Japanese orchards.

19

Pacific RoseNamed for its rosy color and

the ocean surrounding its native New Zealand.

24

Paula Red One of the first apples to

arrive during harvest season, often as early as August!

25

PiñataTastes like banana,

pineapple, coconut, and honey + smells like melons!

26

Pink LadyBrisk, autumn nights help

bring out her pink hue.

27

Choose YOUR apple a day… for healthy brains & bodies!

CortlandOld but mighty! Founded 125 year ago, but browns slowly

– so a smart snack choice.

5

CrispinFormerly called Mutsu, reflecting its Japanese

heritage.

6

EmpireThe apple with an Empire state of mind: Founded in

New York.

7

EnvyOlder varieties could get

jealous – a newcomer first planted in Washington in 2008.

8

Golden Delicious

Its buttery, honey taste makes for the best apple pies.

12

Granny SmithDiscovered in 1868 by “Granny” Anne Smith

in Australia.

13

HoneycrispWhen you bite into it,

Honeycrisp “fractures” just like ice breaking from a glacier.

14

JAZZEnough JAZZ trees have been

planted to produce more than 500 million apples.

15

Lady Alice Her skin is striking: Pink

stripes washed over a banana-yellow background.

20

MacounNo one can agree how it’s

pronounced! Mah-coun, Mah-coon, or Mah-cowan?

21

McIntoshDiscovered by John McIntosh

in 1811.

22

OpalStriking yellow beauties

with surprisingly little browning when cut.

23

Red DeliciousThe most common apple in the U.S. – known for its

elongated shape and “legs.”

28

SnapDragonSnapDragons are

characterized by their “monster crunch!”

29

SweeTangoLike Honeycrisp, hails from

Minnesota – named for equally sweet and tangy flavors.

30Full of Fiber

Heart Healthy

USApple.orgF USApples L @US_Apples

P USApples I USApples

21Annual Review

MEMBERSHIP & COMMUNICATIONSThe goals of USApple’s Membership and Communications

program are to build and maintain an engaged membership;

ensure the association is representing the views of the entire

U.S. apple industry; communicate the association’s positions

and activities to the membership and the entire industry; and

represent the industry to the media.

MEMBERSHIPUSApple has 179 dues-paying member companies, gener-

ating more than $176,000 in dues revenue, exceeding the

FY15-16 budget of $147,000 and the $168,000 collected in

FY14-15. Twenty-two new companies joined the associa-

tion generating more than $23,000 in revenue. The 2016

membership renewal retention rate was 96% (compared to

92% in 2015).

2016 Membership Survey Highlights

88% of our members are satisfied with their membership

78% of our members are likely to recommend USApple membership to a colleague.

71% have been in the apple business for 20 years or more

54% have been a member 10 years or more

79% answered the reason they became a member of USApple was to ‘support the industry’

USApple members also include the following state and regional apple associations representing the nation’s 7,500 apple growers throughout the country, as well as more than 1,000 individual firms involved in the apple business.

California Apple CommissionColorado Apple Admin. CommitteeConnecticut Apple Marketing BoardGeorgia Fruit GrowersIdaho Apple CommissionIllinois State Horticultural SocietyIndiana Horticultural SocietyKentucky State Horticultural SocietyMaine Apple Marketing CommitteeMaryland Apple Promotion BoardMassachusetts Fruit Growers Assoc.Michigan Apple CommitteeMinnesota Apple Growers Assoc.Missouri State Horticultural SocietyNew England Apple Assoc.New Hampshire Apple AssociationNew Hampshire Fruit Growers Assoc.New Jersey Apple Industry CouncilNew York Apple AssociationNorth Carolina Apple Growers Assoc.Ohio Apple Marketing ProgramOregon – Hood River Grower-Shipper Assoc.Pennsylvania Apple Marketing BoardUtah Apple Marketing BoardVermont Tree Fruit Growers Assoc.Virginia Apple Growers Assoc.Washington Apple CommissionWest Virginia Horticultural SocietyWisconsin Apple Growers Assoc.


Kyle BennerEl Vista Orchards Inc.

Fairfield, PA

Ryan BurkAngry Orchard

Beacon, NY

Stephen CowherDawson’s Orchards

Enon Valley, PA

Juliette KingKing Orchards

Central Lake, MI

Derek LarsonSage Fruit Company

Yakima, WA

Jordan MooreMoore OrchardOak Harbor, OH

YOUNG APPLE LEADERS PROGRAMThe Young Apple Leaders Program, now in its

seventh year, continues to provide value to the

next generation and is an excellent way for the

young leaders to be introduced to the asso-

ciation while learning more about key issues

facing the industry. The Class of 2016 included

16 Young Apple Leaders representing seven

states - Idaho, Michigan, New York, Ohio,

Pennsylvania, Virginia, and Washington.

They joined forces with the USApple Board

of Directors and other apple industry

leaders for Capitol Hill Day in March. The

Young Apple Leaders educated their

Representatives and Senators about critical

apple business issues, such as the need for

a stable, legal agricultural workforce.

WE WOULD LIKE TO RECOGNIZE THE 2016 SPONSORS.Thank you for your continuing support of USApple and the Young Apple Leaders Program.

23Annual Review

Michael DaySunfair Marketing

Yakima, WA

Candace DeLongFruit Hill Orchard, LLC

Winchester, VA

Tim DresselDressel FarmsNew Paltz, NY

Bridget EngelsmaJ Engelsma Orchard Inc.

Walker, MI

Robert JonaitisKen Schwallier Orchards, Inc.

Coopersville, MI

Jake RobisonRobison Orchards

Chelan, WA

Tyler SanchezDouglas Fruit

Pasco, WA

Sally SymmsSymms Fruit Ranch, Inc.

Caldwell, ID

Libby WrightGlen Hill OrchardsMount Vernon, OH

Christopher WhippleKirby’s Farm Market, LLC

Holley, NY

COMMUNICATIONSApple Bites continues to be emailed to members every other

week. The number of people who opened the e-newsletter,

also referred to as an open rate, averaged about 35% which

is a slight increase from last year. Member Alerts are now

being sent on a regular basis to keep members informed on

industry-related issues and have performed well averaging a

34% open rate.

USApple’s messages and work continue to resonate far and

wide this year. Staff contributed more than 40 communications,

editorials and articles on major industry issues to fruit trade

publications and two state association newsletters, including

the American Fruit Grower, Fruit Growers News, Good Fruit

Grower, The Packer, Michigan Apple Committee’s Apple Press

and New York Apple Association’s Core Report.


APPLE CROP OUTLOOK & MARKETING CONFERENCEThe 2016 Apple Crop Outlook & Marketing Conference

featured the unveiling of the projection for the 2016 U.S. crop

at 246 million bushels, plus estimates from other major apple

production areas that impact the market. More than 300 apple

industry leaders attended the conference, including 51 from 14

foreign countries. In addition, attendees heard from experts on

topics critical to their operation.

CONFERENCE HIGHLIGHTS INCLUDED:

1. Global Trends in Food SafetyFrank Yiannas Vice President, Food Safety & Health Walmart

2. Farm to Table: State Challenges for Advocating, Regulating Agriculture

Barbara P. Glenn, Ph.D. Chief Executive Officer, National Association of State Departments of Agriculture

3. Learning from the Caramel Apple Listeriosis Outbreak: A Focus on Prevention

Joelle K. Salazar, Ph.D. Microbiologist/ORISE Research U.S. Food and Drug Administration

4. Negotiating the Global Ag Trading Environment: Brexit and Free Trade Treaties

John Dardis, Ph.D. Senior Vice President US Corporate AffairsGlanbia plc

1

2

4

3

6. 2016 Apple Man of the Year Award

Mike WadeColumbia Fruit Packers, Inc., Wenatchee, WA

Presented by The Packer

5. 2016 Apple Grower of the Year Award

Scott McDougall McDougall & Sons, Inc., Wenatchee, WAPresented by American Fruit Grower Magazine

SAVE THE DATE2017 APPLE CROP

OUTLOOK & MARKETING

CONFERENCEAugust 24 - August 25, 2017

The Swissôtel Chicago, IL

25Annual Review

5

6

PLATINUM

GOLD

SILVER

BRONZE


THANK YOU TO OUR 2016 OUTLOOK SPONSORS

27Annual Review

FINANCE & ADMINISTRATION

CHECKING THE BOOKS: USAPPLE’S FINANCIAL OVERVIEW

To keep USApple on firm ground financially, John Graden,

CrunchPak and USApple’s Treasurer, along with the

Executive Committee, oversees the association’s finances,

human resources and office operations. It also ensures asso-

ciation compliance with applicable state and federal laws and

guidelines.

The financial statements for the fiscal year ending June 30,

2016 show USApple accrued revenues of $2.2 million and

expenses of $2.08 million. Compared with the previous

year, the association’s net assets increased $116,000 for a

combined two-year increase of $233,000.

State assessments represented the largest share of

USApple’s budget, supplying 70 percent of revenue. The

annual Apple Crop Outlook & Marketing Conference was the

second largest contributor to USApple’s budget.

The Government Affairs and Education/Crisis Management

programs are the top priorities in USApple’s strategic plan

and represent the largest share of the association’s expen-

ditures. In addition, USApple administers financial accounts

for the Tree-Fruit Technical Advisory Council (TreeTAC), a

group of technical industry experts who work to ensure

that potential imports of deciduous tree fruits from the

international market pose no insect or disease threats to

our domestic production areas or food safety concerns to

our domestic markets. The program is separately funded

through voluntary contributions from USApple and the

Northwest Horticultural Council.


ASSOCIATION STAFF

1. Jim BairPresident & [email protected]

2. Diane KurrleSenior Vice [email protected]

3. Jessa Allen, CAEDirector, Membership & [email protected]

4. Mark SeetinDirector, Regulatory & Industry [email protected]

5. Niza StrikeOffice [email protected]

1

4

2

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3

Plan for optimal time on the tree to get higher value and harvest flexibility.For better apple size, color and crunch, there’s no replacement for time on the tree. With Harvista™ pre-harvest technology, that’s part of the plan from the beginning.

Pick at peak quality.

With Harvista, you can pick apples at peak quality for greater orchard revenue. Harvista works by slowing the natural ripening process, keeping apples on the tree longer to deliver the highest possible fruit value.

Unmatched ripening control.

With Harvista in your orchard management plan, you’ll have peace of mind that you’re using the best pre-harvest technology. While other products simply slow ethylene production, Harvista uses a unique mode of action to prevent fruit from recognizing ethylene.

Harvest flexibility.

Keeping apples on the tree longer brings harvest flexibility so you can pick higher-quality fruit. Based on maturity at application, Harvista allows you to expand the harvest window by up to 21 days. That puts you in control of harvest schedules. You can optimize quality, make more e�cient use of labor, and target specific blocks and varieties for more strategic picking, storage and marketing.

Plan now to include Harvista pre-harvest technology in your orchard management program. To learn more about Harvista, contact your local AgroFresh representative or visit agrofresh.com/harvista.

Harvista allows you to expand the harvest window by up to 21 days.

Here’s how Harvista technology helps improve fruit quality:

Maintains fruit firmness, before and after harvest

Extends time on the tree for better color and size

Brings consistent, high-quality fruit into storage

Slows starch conversion and acid loss

Minimizes fruit drop

Delays/minimizes watercore

Improves soft scald control in Honeycrisp, according to independent research

Value grows with time.

Expand your harvest window to increase apple size and color.

Better quality from the start.

NOTICE: AgroFresh makes no representations or warranties as to the completeness or accuracy of any information contained herein. Recipients must make their own determination as to its suitability for their purposes prior to use, and nothing contained herein is to be construed as a recommendation to use any product, process, equipment or formulation in conflict with any patent. AGROFRESH MAKES NO WARRANTIES OF ANY NATURE, EXPRESS OR IMPLIED, WHETHER REGARDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR ANY OTHER MATTER, ALL OF WHICH ARE EXPRESSLY EXCLUDED.

©2016 AgroFresh Solutions, Inc. All rights reserved. Harvista is a trademark of AgroFresh Inc.

AGFRCORP6064_Harvista_Advertorial_8.5x11.indd 1 7/25/16 3:04 PM

U.S. Apple Association8233 Old Courthouse Rd., Ste. 200Vienna, VA 22182703.442.8850USApple.org

The national voice of America’s favorite fruit

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