2016 - the medical post · engaging? what does “content is king” really mean? consider this…...

20162016 DIGITAL MEDIA KIT

Audience 3

Display/Rich Media 6

eMail Ads 12

Contextual and Custom Ad Programs

15

eCortex 18

Contact 29

CONTENT IS KING.Native. Contextual. Social.Relevant. Authentic. Engaging.

These marketing buzzwords have been so overused, they’ve lost their true meaning. We’re inundated with so much advertising everyday, what is truly relevant? How can you be authentic? What makes something actually engaging? What does “Content is King” really mean?

Consider this… let’s not commoditize content. Look at our brands. In 2015, the Medical Post

celebrated 50 years of market-leading content for physicians. Pharmacy Practice+ has been bringing pharmacists the highest caliber content for 35 years. Quebec Pharmacie and the recently rebranded Profession Santé have been bringing content to Quebec physicians and pharmacists for over 61 years.

Being authentic and engaging has been in our DNA before it was relevant. We’ve stood the test of time and we aren’t going anywhere. As the online home to all of our award-winning brands, CanadianHealthcareNetwork.ca and ProfessionSante.ca will continue to deliver. Because we don’t just believe content is king…

CONTENT IS EVERYTHING.


PHYSICIANS

35% 13%

Editorial Focus✓ Political, pharmaceutical and clinical news

✓ Medical meeting updates, practice tips, MD life

✓ eCME

Targeting✓ Primary care, specialists, residents and

medical students

*Ads and content

A U D I E N C E

21,000REGISTRANTS

15,000English

6,000French

97,200PAGE VIEWS / MONTH

7,000UNIQUE V IS ITORS / MONTH

13,700 SUBSCRIBERS

eNewsletter

Open Rate Cl ick Rate*

53,100 Engl ish 44,100 French




Editorial Focus✓ Drug news, clinical updates, interactive

expert features, hard-hitting blogs

✓ Professional, political and business news

✓ CE

Targeting✓ Community and hospital pharmacists,

technicians, pharmacy students

✓ Pharmacy owners, operators and managers 32% 11%

*Ads and content

PHARMACISTS 58,000REGISTRANTS

46,000English

12,000French

240,000PAGE VIEWS / MONTH

27,200UNIQUE V IS ITORS / MONTH

42,300 SUBSCRIBERS

eNewsletter





A U D I E N C E


eNewsletter

8,000 SUBSCRIBERS


Editorial Focus✓ Leadership and

management

✓ Healthcare information technology

✓ Capital planning

✓ Human resources / Health policy / Person-centred health

Targeting✓ C-suite executives

and other senior managers in hospitals and regional health organizations

✓ Clinical and non-clinical

department heads

✓ Procurement and supply chain managers

8,900REGISTRANTS

6,800English

2,100French

20% 6%

8,500 PAGE VIEWS / MONTH

420UNIQUE

V IS ITORS / MONTH

HEALTHCAREMANAGERS

*Ads and content

NURSES

10,000 PAGE VIEWS / MONTH

400UNIQUE

V IS ITORS / MONTH

6,000REGISTRANTS

3,500English

2,500French

eNewsletter

25% 9%

4,500 SUBSCRIBERS

Editorial Focus✓ Nursing news and

trends, therapeutic tools, drug alerts and resources

✓ Public health issues, inter-professional care, patient care

and safety

Targeting✓ Nurse practitioners,

nurses, nursing students


*Ads and content

A U D I E N C E


D I S P L AY / R I C H M E D I A

Visit www.CanadianHealthcareNetwork.ca/mediakits for examples and spec details

VISIBILITY ALONGSIDE AWARD WINNING HEALTHCARE CONTENT

DISPLAY/RUN-OF-SITE CPM-Based Program

✓ Leaderboard, big box, skyscraper and billboard ad units

✓ Premium positions +25% for top leaderboard and big box only

✓ Geo-targeting +25%

✓ Target by language

✓ Target by profession

EXPANDABLE AND IN-BANNER VIDEO

CPM-Based Program

Sometimes your message needs more than 300x250 pixels. We now support Expandable and In-Banner video leaderboard and big box ad units with the same targeting options as display/run-of-site.

✓ Expandable leaderboard, expandable big box, in-banner video

✓ Supports standard video formats

✓ Geo-targeting +25%



Development and third party ad serving costs not included.

CPM

$110

AD UNIT

Leaderboard

Big Box

Skyscraper

Billboard

CPM

$140

AD UNIT

Expandable Leaderboard

Expandable Big Box

NEW FOR 2016!

EXPANDABLE LEADERBOARD 728X360

LEADERBOARD 728X90

EXPANDABLE LEADERBOARD

EXPANDABLE LEADERBOARD 728X360

LEADERBOARD 728X90

EXPANDABLE LEADERBOARD WITH IN-BANNER VIDEO

EXPANDABLE BIG BOX650X250

EXPANDABLE LEADERBOARD

BIG BOX300X250

STANDARD BIG BOX IN-BANNER VIDEO PLAYER

IN-BANNER VIDEO BIG BOX

300X250VIDEO

See page 14 for ad specs.

* Not actual size.

All rates are gross.


PROFESSION 2 DAYS

Physicians ENGLISH AND FRENCH

$5,000

PharmacistsENGLISH AND FRENCH

$5,000

Healthcare ManagersENGLISH AND FRENCH

$2,500

NursesENGLISH AND FRENCH

$2,500

Full Site $12,500

PROFESSION 2 DAYS


$5,000


$5,000


$2,500


$2,500

Full Site $12,500

VISIBILITY ALONGSIDE AWARD WINNING HEALTHCARE CONTENT

SITE TAKEOVERTerm-Based Program

Looking to make an impression? Take ALL ad impressions for 2 days! A Site Takeover provides ROS ad exclusivity* for 2 consecutive days PLUS a custom background for maximum impact – perfect for product launches and awareness campaigns.

DIGITAL BELLYBAND & BIG BOX Term-Based Program

Inspired by it’s print counterpart, Digital Bellyband ads run across the middle of the web page, ensuring each user sees your message at least once. Once closed, a big box ad unit supports Digital Bellybands. Like Site Takeovers, Digital Bellyband programs run for 2 consecutive days*.



✓ Takeovers are timed with eNewsletter deployments for maximum visibility

✓ Limited inventory available

MOBILE Term-Based Program

Includes:✓ High-visibilty leaderboard ad unit

✓ Exposure on smartphones and tablets ■

✓ Great complement to digital campaigns ■


NEW FOR 2016!

BIG BOX300X250

BELLYBAND 930X250


* Not actual size

PROFESSION PER MONTH


$2,000


$3,000


$1,000


$1,000

*Some restrictions may apply. Development and third party ad serving costs not included.

LEADERBOARD

BIG BOX

BILL-BOARD

WA

LLPA

PE

R

WA

LLPA

PE

R

BIG BOX




FEATURE GROSS

LOAD SCREEN (Ad prior to cover, 1 per issue)

$2,970

LINK-ENABLED PAGE(Link out to client webpage,no other

rich media features)

$675

ENHANCED PAGE WITH UP TO TWO RICH MEDIA FEATURES

(Ex: Link, Video, Gallery, Touch/Reveal)

$2,429

CUSTOM(Ex: More than 2 features, uniquely built

page, spread, or multipage insert)

Quotedper project

Rates subject to change. ** Print rates include static ads for digital editions, full page ad size unit ONLY

EACH ISSUE is on the iOS, Android and Windows 8 and many include

tablet exclusive content

READ MORE ON THE TABLET!

ACCESS OUR PUBLICATIONS FROM ANY DEVICE

TABLET EDITIONSReading any of our leading publications isn’t restricted to print copies anymore… With Tablet Editions, HCP’s can experience our publications and award-winning content on their iOS and Android devices!

Tablet Editions extend print exposure to the digital space, with the added ability to add live links and rich media with measurable metrics. And of course, rest assured that you will be reaching a qualified HCP audience in a PAAB gated friendly environment.

Load screens and page enhancements✓ Opportunity to add interactivity to static ads

✓ Prices do not include production

Print ads included in tablet editions*

FEATURE GROSS

LOAD SCREEN (Ad prior to cover, 1 per issue)

$4,100

1X FULL PAGE $3,700

6x FULL PAGE $3,000

LINK-ENABLED PAGE(Link out to client webpage,no other

rich media features)n/a

ENHANCED PAGE WITH UP TO TWO RICH MEDIA FEATURES

(Ex: Link, Video, Gallery, Touch/Reveal)

Add $300

* Print editions of The Medical Post, Pharmacy Practice+ and Profession Santé.

Some restrictions apply.


Tablet-only format


E M A I L A D V E R T I S I N G

PROFESSIONOPEN RATE*

CLICK RATE*

Physicians

Pharmacists

Healthcare Managers

Nurses

PROFESSION LEADERBOARD BIG BOX

Physicians ENGLISH $700 $795

Physicians FRENCH $610 $690

Pharmacists ENGLISH $595 $655

Pharmacists FRENCH $520 $570

Healthcare Managers ENGLISH $270 $305

Healthcare Managers FRENCH $240 $270

Nurses ENGLISH $340 $385

Nurses FRENCH $290 $330

Gross rates are per insertion

EDITORIAL eNEWSLETTERSeNewsletters are the best way to get your message to any segment of our audiences. As the largest traffic driver to CanadianHealthcareNetwork.ca / ProfessionSanté.ca, eNewsletters are packed with relevant editorial ensuring the highest visibility and frequency possible.

Includes:✓ Editorial content from The Medical Post, Profession Santé,

Pharmacy Practice+ and Québec Pharmacie

✓ High visibility and frequency

✓ Qualified healthcare professional audience

Note: No Geo-Targeting available.

35% 13%

* Open rates are based on average historical data and represent clicks to received rate for all links pertaining to eNewsletter as well as open to receive rate

32% 11%

S M T W T F S

Physicians ✓ ✓ ✓ ✓ ✓

Pharmacists ✓ ✓

Healthcare Managers ✓ ✓

Nurses ✓

eNewsletter FrequencyENGLISH

Open/Click Rates:

BIG BOX300X250

LEADERBOARD 728X90



* Not actual size.

70,000Total

subscribers

20% 6%

25% 9%

S M T W T F S

Physicians ✓ ✓ ✓ ✓ ✓

Pharmacists ✓ ✓ ✓

Healthcare Managers ✓

Nurses ✓

eNewsletter FrequencyFRENCH

* Special Note: CanadianHealthcareNetwork.ca and ProfessionSanté.ca are official members of Return Path’s Certification program. This Certification means we meet requirements across Infrastructure, Practices, Security & Performance which is essential in terms of deliverability standards.For more information on Return Path’s certification, please visit: www.certification.returnpath.com.



eNEWSFLASHBe there when it counts. Ad-exclusivity in eNewsflashes means your ad is front and center when our editorial team deploys a breaking news story. With at least 2 stories per month making headlines, your leaderboard ad unit gets maximum visibility alongside high-interest editorial coverage for a 2-month term. ✓ High open rates

✓ Engaging and timely content

✓ Eye catching; sent minimum

twice per month

✓ Leaderboard ad unit ONLY

available per eNewsflash

✓ Term-based ad exclusive

advertiser for two calendar

months

WEDGEWedge ads are a custom, flexible ad unit within editorial eNewsletters between editorial articles. They are HTML-based, meaning they contain combinations of images, text and links – all this with more real estate than standard ad formats! Work with us to create the perfect message for your program!

✓ All the trusted editorial and frequency of

eNewsletter ads

✓ Unique and standout format

✓ Large, HTML-based ad format

✓ Custom designs can repurpose existing creative

✓ Editorial teams work with you to optimize

response rates

Deployment dates on page 9.See page 14 for ad specs.Development fees may apply.

PROFESSION WEDGE

Physicians ENGLISH $1,400

Physicians FRENCH $930

Pharmacists ENGLISH $1,120

Pharmacists FRENCH $750

Healthcare Managers ENGLISH $640

Healthcare Managers FRENCH $420

Nurses ENGLISH $540

Nurses FRENCH $400

LEADERBOARD 728X90



PROFESSION LEADERBOARD

Physicians ENGLISH $2,500

Physicians FRENCH $2,200

Pharmacists ENGLISH $1,800

Pharmacists FRENCH $1,500

Healthcare Managers ENGLISH $800

Healthcare Managers FRENCH $700

Nurses ENGLISH $800

Nurses FRENCH $700

Gross rates per month. 2 month minimum

WEDGEIMAGE 680X325 (OR TEXT)

E M A I L A D V E R T I S I N G

29% 7%

Across all audiences (including all content)

OPEN RATE CLICK RATE

NEW FOR 2016!

Gross rates are per insertion


PROFESSION PER ISSUE

Physicians $15,000 per eNewsletterEnglish and French

Pharmacists

Nurses

Series of 3 eNewsletters recommended for best impact/engagement!

C O N T E X T U A L A N D C U S T O M

SPECIALTY eNEWSLETTEREngage your target audience with editorial content focused on a specific topic of your choice (therapeutic or otherwise). Our editorial team will develop and deploy relevant and balanced content to one or more of our audience verticals. Your brand retains exclusivity on all ad units in the eNewsletter. Multi-audience eNewsletters include a targeted content mix applicable to respective audiences.

Program includes:✓ Ad exclusivity of all ad units (top leaderboard and big box)

within each Specialty eNewsletter

✓ Content development: Writing, editing, translation and visuals

(3-5 pieces of new content per eNewsletter)

THERAPEUTIC TARGETINGTherapeutic Targeting provides ad exclusivity in a specific therapeutic content section. Your message is relevant and contextual, with content developed by our editorial teams. Content in our editorial eNewsletters drive traffic to these therapeutic sections, ensuring that the audience is engaged with your category. Some restrictions apply. Contact your Account Manager for details.

Includes Keyword Targeting: ✓ Ad exclusivity within category-specific therapeutic content

✓ All leaderboard, big box, and skyscraper/billboard ad units

included

✓ Pop-up ads in content display related content links, keyword

and a corporate logo

✓ Editorial content around your category placed in eNewsletters

drive traffic

✓ Keyword links are placed in content across the entire site

drive traffic

THERAPEUTIC CATEGORIES:

PROFESSION* PER MONTH

Physicians, Pharmacists ENGLISH AND FRENCH

$5,000


$4,000

Pharmacists ENGLISH AND FRENCH

$4,000

• Alternative Medicine • Cardiology • Dermatology • Diabetes • Infectious Diseases / Immunization • Geriatrics • Neurology • Nutrition • Obstetrics/Gynaecology

• Oncology • Orthopaedics • Pain Management • Pediatrics• Psychiatry • Respirology • Rheumatology • Urology • Gastroenterology

NON-THERAPEUTIC CATEGORIES:

• Lifestyle • Point of care • Finance

*Nurse audience value-added when available.

THERAPEUTIC TAKEOVERCombine both programs to completely surround a therapeutic category!

65,000Total speciality

eNewsletter subscribers


Discounts for multiple pages apply. Ask your Rogers Healthcare Account Manager for more details.Rates are gross.

LANGUAGE 6 MONTHS

Starting from

1 YEAR

English OR French $10,000 $17,000

English AND French $15,000 $25,000

HIGHLIGHT YOUR COMPANY OR BRAND

PROFILE PAGESProfile Pages highlight your company or brand for a fraction of the cost of a microsite. Similar to social media profile pages, your company or brand page may contain a wide variety of content, personalized to you. Place content that you have developed, or allow us to do the legwork for you.

More discriminating than standard social media profiles, a Profile Page effectively delivers your message to your target audience and can serve as a conduit to brand or corporate websites, or serve as a standalone site.

Profile Pages supplement your existing corporate or brand website:✓ Drive traffic to your corporate or brand site

✓ Engage the audience with more than just an ad –

engage them with a tool they can use

✓ Leverage existing traffic from 95,000+ registered users

Program Development*✓ Web development ■

✓ Design/layout

✓ PAAB approval ■

✓ Project management

✓ Quarterly web metric reporting

Online Promotion**✓Online promotion package to drive traffic to Profile Pages

Hosting ✓ Posted on CanadianHealthcareNetwork.ca and/or

ProfessionSanté.ca

✓ Excludes PM documents

* All content to be provided by advertiser, otherwise content development charges may apply.

** Promotional materials are developed by Rogers Healthcare and are specific to Profile Pages.

C O N T E X T U A L A N D C U S T O M


✓ CME, CE and CPD content for physicians, pharmacists

and nurses

✓ Accredited and unaccredited (OLA) learning options

✓ Built-in audience on CanadianHealthcareNetwork.ca /

ProfessionSanté.ca

✓ Reach extended via print promotion to 92,000

physicians and pharmacists with our leading

publications

✓ Content development in partnership with physician,

pharmacist organizations, academia and/or societies

Ask your Account Manager for rates.

eCortex.ca is an inter-professional learning platform for physicians, pharmacists and nurses - the only one of its kind in Canada. With accredited and non-accredited courses available to any profession, our ‘open-source’ approach provides our audiences with access to all programs, to advance their professional learning.

eCortex.ca supports a range of education formats such as audio/video, PDF and PowerPoint presentations. We can post your existing CE/CME program or we can custom develop one for you. Ask your Account Manager for more details.

Program options:1. Turnkey lesson developement2. Hosting / posting / promotion of your existing

programs (i.e. repurposing of live events)

See The Medical Post, Pharmacy Practice+ and Profession Santé Media Kits for complete information on eCortex.ca program opportunities. Visit www.CanadianHealthcareNetwork.ca/mediakits for examples and spec details

E D U C AT I O N


A D S P E C I F I C AT I O N S

* For additional specifications and information, please visit: http://iabcanada.com/guidelines/

AD UNIT

Initial Dimensions (WxH in pixels) or Aspect Ratio

Max Initial File Load

Size

Leaderboard 728x90 40 KB

Big Box 300x250 40 KB

Skyscraper 160x600 40 KB

Billboard 300x600 40 KB

Wedge Image: 680x325 Text Based: Headline Text

Maximum 10 words;Body Copy 50-75 word limit

(incl. call to action)

40 KB

AD UNIT

Initial Dimensions (WxH in pixels) or

Aspect Ratio

Max Initial File Load

Size

Large Banner 216x36 4.5 KB

X-Large Banner 300x50 7.5 KB

Ad SpecificationsDisplay/Run-of-Site/Rich Media/eNewsletter


LEADERBOARD 728X90

* Not actual sizes.

BIG BOX 300X250

SK

YS

CR

AP

ER

160X

600

BILLBOARD300X600

LARGE BANNER 216X36

X-LARGE BANNER 300X50

* Not actual sizes.

• All display-advertising units adhere to the IAB Canada standards*

• 3rd party ad serving available (excluding eNewsletters)

• All ad materials due 5 business days prior to posting date(s)

• Acceptable file type(s): GIF, JPG, SWF

• SWF Animated and GIFs cannot be used in eNewsletters, must include “universal clickTAG”

• SWF submissions must be accompanied by a backup image in JPG/GIF format

• Ads must click through to a working web address - not to documents such as PDFs, MS Word files or email addresses

Mobile Ad Specifications

• Supply 2 ad sizes (recommended XL or LG)

• Creative must click through to a mobile friendly webpage, not an application or file

• “Static” non-animated creative is recommended

• GIF/JPG/SWF 3rd Party Vendor Ad Tags

• Maximum animation time 10 seconds

• No geo-targeting

WEDGE(IMAGE) 680X335

DOWNLOAD THE FULL SPECIFICATIONS PDF HERE

http://www.canadianhealthcarenetwork.com/microsites/mediakits/pdfs/BPPG%20Master%20Spec%20Sheet%20-%20EN.pdf


THE BASICS• All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 27

• Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom

• Only portrait orientation is supported

• For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference, in the delivery package as plain text instructions (as a TXT file)

• Optimal Image and Asset Settings

- Images: PDF or PNG with resolution no lower than 108ppi

- Text: PDF with interactive states as vector, minimum recommended point size is 12pt

- Video: MP4 format with .h264 encoding, 8-10MB per minute of video

2-page print spread can convert to...

2 pages vertical scrolling or...

2 pages locked to horizontal swipe

Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe

OR

Red zone is reserved for folio navigation and

will overide any interactive

elements:

40px top and bottom

GRAPHICS AND TEXT• For ads with dynamic/interactive elements, material must be provided

as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0

• Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see https://digitalpublishing.acrobat.com/welcome.html for info)

• If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file)

• PDFs may be provided only for fully static ads

• All graphics should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings

• Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx. 15-20pt on tablet, depending on font)

• Please refer to Optimal Image and Asset Settings

URLS, ANALYTICS• URLs/links to web may be embedded in the layout

using DPS tools (see DPS tools site http://helpx.adobe.com/digitalpublishing-suite/help/installing-digitalpublishing-tools.html for info)

• If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file)

• Third-party tracking/tracking pixels is not supported at this time

HTML ADS• HTML-coded ads may also be provided, up to full-page size

• Please conform to latest iOS standards

• If an HTML environment negates the user’s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page)

• Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation

• An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishing-suite-pro.html for info)

• If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package

• Please note that HTML ads are only available on iOS devices

ASSET DELIVERY• Tablet material deadlines

match material close/deadline for the corresponding print issue

• All assets should be submitted as a ZIP file via AdDirect: https://addirect.sendmyad.com

• Additional instructions should be included in the delivery package as a TXT file, but may also be emailed to: [email protected]

Tablet Ad Specifications

A D S P E C I F I C AT I O N S

CONTACT US

* Cancellation Policy: Cancellations or change orders made after ten business days of insertion order will be subject to a 15% change/kill fee. See www.canadianhealthcarenetwork.ca/mediakit for complete cancellation policy

TORONTOAccount ManagersNorman Cook(416) [email protected]

Scott Tweed(416) [email protected]

Group PublisherJanet Smith(416) [email protected]

Associate PublisherPam Chodda Young(416) [email protected]

Sales Operations and Brand ManagerVictor Chen(416) [email protected]

EditorColin Leslie(416) [email protected]

Production ManagerMichael Finley(416) [email protected]

MONTRÉALAccount ManagersPauline Shanks(514) [email protected]

Sylvie-Anne Breton(514) 843-29531(866) [email protected]

Nancy Dumont (514) 843-2132 [email protected]

Toll free1-866-408-4455

Québec PublisherCaroline Bélisle(514) [email protected]

HEAD OFFICEROGERS PUBLISHINGRogers Healthcare GroupOne Mount Pleasant Road, 7th floorToronto, Ontario M4Y 2Y5Tel. (416) 764-2000

MONTRÉAL OFFICEÉDITION ROGERSGroupe Santé1200, avenue McGill College, bureau 800Montréal, Québec H3B 4G7Tel. (514) 845-5141

2016 - the medical post · engaging? what does “content is king” really mean? consider this…...

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