2016 Persona Sales Training

P2-31A

Published by:

PROTON Learning & Coaching

23 Aug 2016

Revision: 7.3

CONTENT

General Page

Introduction 3

Persona History 4

Equipment List 5

Product Highlights Page

Exterior 8

Interior 16

Convenience 22

Engine 30

Disclaimer – all information, illustrations and product descriptions contained in this document are correct at time of publication. We, however

reserve the right to make the changes at any time without prior notice or obligation. For internal use only, not for external distribution.

Aug 2016, PROTON Learning & Coaching

Transmission 32

Chassis 33

Safety 41

Sales Highlights Page

Marketing Branding Strategy 52

Market Trend 53

Competitor Comparison 54

Comparison (Current Persona) 56

Comparison Specs 57

Exterior

PRODUCT HIGHLIGHTS

General General

• Introduction

• History

• Equipment List

The Design Concept is Sporty & Executive Sales talk

INTRODUCTION

GENERAL

2011 2012 2013 2014

Persona

Launched:

Aug ‘07

2010 2009 2008 2007

Mar ’10

Elegance

•New Bodykit

•New front grille

•New FR/RR bumpers

•New LED rear tail lamp

•New Interior finishing

2015 2016 2017

Aug ’08

SE

•Leather upholstery

•New alloy wheel

•Smoked headlamps

•Cruise control

•Body kit

Nov ’13

SV

•Dual air bags

•ABS & EBD

•4 disc brakes

• 15” Alloy Wheels

Jul ’14

Executive

•Bodykit

•Door visor

•Leather Upholstery

Aug ’16

FMC

•Platform (IRIZ)

•1.6L VVT engine

•5* ASEAN NCAP

•Competitive features

GENERAL HISTORY

EQUIPMENT LIST

GENERAL

EXTERIOR

• 185/55 R15 alloy wheels

• Temporary spare tyre

• Body color bumpers

INTERIOR

• 3 cup holders

SAFETY & SECURITY

• Alarm system

• Central door locking

• Dual airbags

• Front seat belt reminder

COMFORT & CONVENIENCE

• Electric Power Steering

• Height adjustable steering

• Front & rear power window

• Auto down driver window

• Reverse sensor

• Front sensor

• Adjustable anchorage front seat belts

• Electric adjustable side mirror

• Manual fold side mirror

• Driver seat height adjuster

ENTERTAINMENT

• 1 Din Radio/CD with MP3

• Bluetooth connectivity, USB port and

iPod connectivity.

• 2 speakers

S-LINE

EXTERIOR

-> 195/55 R15 alloy wheels

-> Premium spoiler

INTERIOR

+ Leather finishing

+ Leather seats

SAFETY & SECURITY

+ Side airbags

+ Curtain airbags

+ Rear seat belt reminders

+ Power window with anti-trap

COMFORT & CONVENIENCE

+ Push start-stop button

+ Passive keyless entry

-> Electric fold side mirrors

OTHERS

+ Auto headlight

P-LINE

EXTERIOR

+ Executive spoiler

INTERIOR

+ 60:40 foldable rear seat

-> Standard type fabric

COMFORT

&CONVENIENCE

+ Steering wheel with

audio switches

+ 2 USB ports at rear

console

+ Front fog lamp

OTHERS

+ Follow home lamp

ENTERTAINMENT

-> 2 Din Radio/CD with

MP3 compatibility

-> Bluetooth connectivity,

USB port and iPod

connectivity.

• 4 speakers

E-LINE

5 Star ASEAN NCAP

- ESC

- Seat belt reminder for

front passenger

+ +

WARRANTY

GENERAL

Basic Warranty Items

5 Years or 150,000 km, whichever occurs first.

+

3 years Free service (parts & labour charge)

Specific Warranty Items

10 Years or 250,000 km, whichever occurs first (power window

system)

1 Year or 20,000 km, whichever occurs first (Battery & exhaust

system)

Anti Perforation

7 Years from the date of first registration.

Product Highlights

• Exterior

• Interior

• Convenience

• Engine

• Chassis

• Safety

The front face is bold and has strong presence

Sales talk

FRONT VIEW

EXTERIOR

“Distinctive Face”

Stylish headlamp connected to the front grille and

wing for a distinctive look.

Single graphic design with Proton

Wings - strong presence of Proton

Design DNA enhances the visual

width of the car.

Bold air intake for effective performance

while giving a bold look to the front fascia.

The rear design is sporty and has a strong, modern look

Sales talk

REAR VIEW

EXTERIOR

“Sporty Image”

Lower diffuser image is aggressive looking

and lifts the rear end proportionately.

Inventive surface treatments is refreshing and

modern.

Sweeping rear lamp treatment lends a modern look and

provides a strong character to the rear end.

.a The long wheelbase and sweeping roof line create a modern, unique look. Sales talk

EXTERIOR SIDE VIEW

Sweeping roof line for excellent aerodynamic flow.

Wing mirror on body gives space to the glass

area thus providing generous visibility for the

driver.

Unique sculptured side feature on the door serves to balance

the features on the side and lends a sporting character.

Long wheelbase with short overhangs gives

better leg room and a compact exterior

Wide and tall glasshouse gives excellent

all-round visibility for occupants.

“Sleek Silhouette”

Sales talk

Available in 3 variants, each with its own character.

Sales talk

EXTERIOR FRONT OVERVIEW BY VARIANT

Premium New 15” inch Alloy Wheel (5-Spoke)

Finishing - Luxe Silver

Fog Lamp

Chrome PROTON wing

Executive New 15” inch Alloy Wheel (5-Spoke)

Finishing - Kaiser Silver

Fog Lamp

Chrome PROTON wing

Standard New 15” inch Alloy Wheel (5-Spoke)

Finishing - Kaiser Silver

Chrome PROTON Wing

Black Side Mirror & Door Handles

Available in 3 variants, each with its own character.

Sales talk

EXTERIOR REAR OVERVIEW BY VARIANT

Premium Trunk Lid Spoiler

Active Antenna

Chrome Trunk Lid Garnish

Executive Trunk Lid Spoiler

Passive Antenna

Chrome Trunk Lid Garnish

Standard Passive Antenna

Door Sash - Body Colour

Chrome Trunk Lid Garnish

Available in 6 dynamic colours. Sales talk

EXTERIOR EXTERIOR COLOURS

Midnight Black (M) Silver Moon Dust (M) Fire Red (M)

Carnelian Brown (M) Cotton White (S) Sterling Silver (M) NEW

Length 4410 (+23) mm

Width 1702 (-20) mm

Height 1475 (-79) mm

Wheel base 2550 (-5) mm

Vios

Length 4440 (+53) mm

Width 1695 (-27) mm

Height 1495 (-59) mm

Wheel base 2600 (-25) mm

City

Length 4384 (-3) mm

Width 1699 (-23) mm

Height 1466 (-88) mm

Wheel base 2552 (-3) mm

Polo

Length 4425 (+38) mm

Width 1695 (-25) mm

Height 1505 (-49) mm

Wheel base 2600 (+45) mm

Almera

EXTERIOR EXTERIOR DIMENSION COMPARISON

Large, spacious & comfort Sales talk

15

54

mm

2555 mm

Width

1722 mm

4387 mm

New Persona

Honda City

Toyota Vios

Polo Sedan

Persona

EXTERIOR EXTERIOR DIMENSION COMPARISON

Front Legroom Rear Legroom

Head room

New Persona

Diff Persona IRIZ Honda

City Toyota

Vios

Front 1002 +4 998 1002 900 900

Rear 983 -1 984 983 852 822

Luggage Volume

(Litres)

New Persona

Diff Persona IRIZ Honda

City Toyota

Vios

VW Polo

Sedan

510 +80 430 215 536 476 454

Legroom New

Persona Diff Persona IRIZ

Honda City

Toyota Vios

Front ( F ) 892 -28 920 892 893 922

Rear ( G ) 770 +10 760 770 920 806

F + G 1667 - 13 1680 1662 1813 1728

Shoulder room

New Persona

Diff Persona IRIZ Honda

City Toyota

Vios

Front 1361 +14 1347 1361 1376 1340

Rear 1340 +5 1335 1340 1330 1320

Best in class

INTERIOR MAIN EQUIPMENT

Stylish & practical interior design which is a joy to be in. Sales talk

“Stylish

Practicality” Smart centre panel design integrates air

outlets and audio functions to become a

dominant character of the interior.

Stitching treatment on the I/P adds

finesse & high perceived value to the

overall feel of the cabin.

Large HVAC knobs for

ease of operation. Modern 3 spoke steering wheel

design feels good to hold.

Sculpted seats not only look sporty & comfortable

but also gives excellent lateral support.

Two tone interior for sense of

richness & spaciousness.

Improved gear knob design with side

button for better usability.

INTERIOR STANDARD VARIANT

Standard Sales talk

Single Din

Radio Fascia

(integrates with utility compartment)

Flat Black

Centre Panel

Titanium Chrome

Door Handle

Chrome

HVAC Knob

Fabric Seat

Titanium Chrome

Gear Knob Garnish

Non-Fabric

Door Ornament

Flat Black

Cover Meter Cluster

Flat Black

Airvents Lever

INTERIOR EXECUTIVE VARIANT

Executive Sales talk

Double Din

Radio Fascia

Titanium Chrome

Centre Panel

Titanium Chrome

Door Handle

Chrome

HVAC Knob

Fabric Seat Titanium Chrome

Gear Knob Garnish

Fabric

Door Ornament

Flat Black

Airvents Lever

INTERIOR PREMIUM VARIANT & SPECIAL EDITION

Premium Sales talk

Touch Screen

Radio Fascia

Titanium Chrome

Centre Panel

Titanium Chrome

Door Handle

Chrome

HVAC Knob

Semi-leather Seat Titanium Chrome

Gear Knob Garnish

Chrome

Airvents Lever

Titanium Chrome

Steering Garnish

Leather-like

Door Ornament

INTERIOR SUMMARY

Available in 3 variants, each with its own character. Sales talk

Premium Titanium Chrome Finishing

Semi Leather Upholstery

2-DIN Touchscreen Headunit

Executive Titanium Chrome Finishing

Fabric Upholstery

2-DIN Headunit

Standard Flat Black Finishing

Fabric Upholstery

1-DIN Headunit

INTERIOR PROTON INFOTAINMENT SYSTEM

Allow driver & passenger to enjoy a wide variety of in car entertainment & internet surfing.

Sales talk

NEW *1-DIN radio

(AM/FM) with CD &

MP3 player

Bluetooth, USB & iPod

connectivity

CARRY OVER IRIZ’S AUDIO/MULTIMEDIA SYSTEM

2-DIN radio (AM/FM)

with CD & MP3 player

Bluetooth, USB & iPod

connectivity

INTERIOR PROTON INFOTAINMENT SYSTEM

Allow driver & passenger to enjoy a wide variety of in car entertainment & internet surfing.

Sales talk

2-DIN 6.2” Touch

screen

Multimedia system with

navigation

AM/FM radio with CD,

DVD & MP3 player

Bluetooth, USB, iPod &

internet connectivity

Internal 4GB memory

card

CONVENIENCE ECO DRIVE ASSIST

ECO Indicator (in Meter

Combination).

Driver assistance to

drive at economic way

With ECO Indicator can

save up to fuel

consumption.

Raise driver awareness toward environmentally considerate driving and contribute to fuel economy.

Sales talk

1st in Proton

METER CLUSTER

1. Accelerator Pedal

2. Engine Speed

3.Gear Position

4. Fuel Injection Hysteresis

EMS

ECO Mode Indicator Function

METER CLUSTER

0 % – 55%

1300RPM –

3500RPM

5MT: 2nd – 5th

CVT: 3rd – 6th

0 l/h – 11.0 l/h

Remark: Fuel injection in EMS calculation

is not same as IFC display at Meter Cluster

due to different resolution

ECO mode indicator is driver assistance to drive at economic way. The ECO mode indicator lamp status will be switch on if all the following conditions are satisfied for calibration parameter <1> to <4>

Remark: ECO indicator connection to

meter cluster

Saga R Hardwire

ECO Drive Assist ; INPUT PARAMETER

AIR FUEL SYSTEM

Normal entry

Pressing lock/unlock button

on key fob.

Press unlock > 2 seconds to

release tailgate.

Passive entry

Key fob has to be within 1m

from the door/tailgate.

To unlock/lock, press once on

door handle switch.

To open tailgate, press

tailgate switch.

CONVENIENCE PROTON KEYLESS ENTRY SYSTEM – PKE

1 m

1 m

Carry over Iriz

If remote battery drain:

Locate key fob on SSB

surface

Ensure gear at P or N (CVT),

press brake and press SSB.

CONVENIENCE PROTON KEYLESS ENTRY SYSTEM – KEYLESS START

Easy and convenience to start the engine. Sales talk

Passive start

Key fob has to be inside cabin

area

Ensure gear at P or N (CVT),

press brake and press SSB.

CONVENIENCE GEAR SHIFT LOCK FOR PREMIUM VARIANT

Note:

1. All variants for MT must press the clutch

pedal in order to start the engine.

2. For Anti-Theft protection (1.6 premium

MT), place the gear shift lever to R by

pressing the clutch pedal before or after

stop the engine. This is to lock the gear

(Gear Shift Lock) since this variant not

come with Steering Lock function.

VEHICLE IN LOCK CONDITION

PRESS UNLOCK

BUTTON

OUTSIDE MIRROR UNFOLD

CONVENIENCE AUTO FOLD SIDE MIRROR

Allow convenient side mirror folding whenever required Sales talk

VEHICLE RUNNING / IGN ON

STOP ENGINE / IGN OFF

TURN COLUMN SWITCH LIGHTINGS TO

POSITION / LOW BEAM AND BACK TO

OFF AGAIN

* WITHIN 10 MINS

HEADLAMP ON 30 Second

CONVENIENCE VEHICLE FOLLOW HOME LIGHT

Provides a brief moment of lighting for the occupants to find their way home in the dark

Sales talk

COMFORT & CONVENIENCE OTHER FEATURES

Grocery Hooks Rear USB Charger Leather Upholstery

10 Compartments Super-Flex Frameless Wiper 7 Bottle Holders

More Exclusive and convenience to customers Sales talk

COMFORT & CONVENIENCE OTHER FEATURES

Driver Seat Height Adjuster Remote Trunk Release

Practical yet easy and convenience. Sales talk

Headlamp Leveling

60:40 Foldable Seat

510 Liter Boot Space

Engine code 4P-H 1.6VVT

Displacement (cc) 1597

Bore x stroke (mm) 76 x 88

Compression ratio 10.1

Power 80kW (107hp) @ 5750

Torque 150Nm @ 4000

Fuel RON 95

Exhaust emission EU 3

ENGINE VARIABLE VALVE TIMING (VVT)

Variable Valve Timing (VVT) give more power and better fuel efficiency Sales talk

VVT Module

90

100

110

120

130

140

150

160

170

180

1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500

CamPro 1.6 CPS CamPro 1.6 IAFM+ New 1.6 VVT

“SHIFT LEFT” • The new 1.6 VVT curves shifts to left of 1.6 IAFM+ engine

• Engine revs lower, consumes 10% less fuel (6.1 litre/100km)

• Eco indicator further encourage driving more efficiently

“SHIFT UP” • The new 1.6 VVT curves sits above of 1.6 IAFM+ engine

• Engine produce more power, gives 5% better performance

(11.5 10.9 sec 0-100 km/h

Torque Curve 1.6VVT vs. 1.6 IAFM+

Benefit of Adopting 1.6 VVT Into New Persona Nm

rpm

ENGINE IMPROVEMENT ON FUEL EFFICIENCY

TRANSMISSION CONTINOUSLY VARIABLE TRANSMISSION (CVT)

Seamless drive and lower fuel consumption. Sales talk

CVT continuously controls the variable pulleys

diameter and changes the gear ratio.

Stepless gear shifting can avoid shift shock.

Smooth acceleration.

Lower fuel consumption.

Rack and pinion

steering gear

Steering wheel

Steering

column

Intermediate

shaft

Servo unit

CHASSIS ELECTRIC POWER STEERING SYSTEM

Works by using electronically

controlled electric motor

Consume over 85% less power

than hydraulic steering

Reduced fuel consumption

Save weight due to less

component used

Ensure smooth respond and greater fuel efficiency Sales talk

CHASSIS SUSPENSION

Excellent ride and handling. Sales talk

McPherson Strut type front

suspension, with coil spring and

stabilizer bar

Torsion beam axle type rear

suspension, with coil spring

Front brakes are 14-inch, ventilated

disc type

Rear brakes are 8-inch,

drum type

Effective braking. Sales talk

CHASSIS BRAKES

SAFETY FEATURES

5 STAR RATING NCAP

REINFORCED SAFETY STRUCTURE (RESS)

AIRBAG

ELECTRONIC STABILITY CONTROL (ESC)

ANTI LOCK BRAKE SYSTEM (ABS)

ELECTRONIC BRAKE DISTRIBUTION (EBD)

TRACTION CONTROL SYSTEM (TCS)

HILL HOLD ASSIST (HHA)

BRAKE ASSIST (BA)

OTHER SAFETY FEATURES

SAFETY

SAFETY NCAP RATING – 5 STAR RATING

Ensures the safety of all the occupants in most driving condition

Sales talk

CHASSIS BODY STRUCTURE – HOT PRESS FORMING

. Sales talk

5X Stronger

• Compared to normal galvanised of

any car

• 1470 Mega Pascal (Mpa) in critical

sections.

Hot Press Forming (HPF) Technology This technology produces a high tensile strength part to ensure better torsional body rigidity yet retaining ideal weight for better fuel efficiency. It is designed to meet ECE Regulation.

TOTAL

7 PARTS

Better torsional body rigidity yet retaining ideal weight and complying to stringent domestic and international crash requirements.

Sales talk

CHASSIS BODY STRUCTURE – ULTRA HIGH STRENGTH STEEL & ROLL FORMING

Better torsional body rigidity yet retaining ideal weight and complying to stringent domestic and international crash requirements.

Sales talk

Benefits:

Permits processing high

and ultra high strength

sheet metal.

Contribute to weight

reduction.

1180 mega pascal (Mpa)

in critical section.

TOTAL

7 PARTS

SAFETY VEHICLE DYNAMIC CONTROLS (VDC)

Fig. 3 – How VDC work during under steer and over steer situation

SAFETY ELECTRONIC STABILITY CONTROL

Improve the safety of a vehicle’s stability by detecting & reducing loss of traction.

Sales talk

Electronic Stability Control (ESC) optimizes vehicle stability while cornering.

When the car begin to skid due to a sudden change in steering, or on the road

surface, ESC help the driver retain vehicle control

SAFETY TRACTION CONTROL SYSTEM (TCS)

To produce stabilized torque at driven wheel running with the

highest slip / reduce slip at both driven wheels.

Prevent loss of traction between the wheels and the road. Sales talk

SAFETY ANTI LOCK BRAKING SYSTEM (ABS)

Prevent brake from locking up during emergency braking and shortens the braking distance.

Sales talk

Brake pressure modulator to AVOID LOCKING WHEELS when

braking and to avoid uncontrolled skidding.

SAFETY ELECTRONIC BRAKE DISTRIBUTION (EBD)

Electronic Brake Distribution (EBD) work to prevent overbraking

of the rear wheels by adjusting rear brake pressure close to the

ideal brake force distribution curve.

Ensure effective braking hence reducing the braking distance Sales talk

SAFETY BRAKE ASSIST

BA supports the driver to reach the shortest possible stopping

distance in panic braking situations, by building up the maximum

necessary brake pressure.

Additional force is automatically applied during emergency braking so that the car stops in the shortest possible distance.

Sales talk

SAFETY HILL HOLD ASSIST

To prevent vehicle from moving in reverse motion at slope Sales talk

Hill Hold Assist (HHA) works as temporary drive-off assistance

during drive-off situations on an incline.

HHA offers a comfort improvement in common every day situations

(e.g. stop & go traffic, doing parking maneuvers, parallel parking,

drive off in reverse uphill) by preventing the typical rolling tendency

of the vehicle during the drive-off phase.

With HHA Without HHA

SAFETY DUAL PRE-TENSIONER WITH LOAD LIMITER SEAT BELT

Dual Pre - tensioner - Hold the driver and front passenger firmly in

their seats immediately after collision.

Load Limiter - Once pre-tensioner of retractor is activated, the

seatbelt is pulled back. Then load limiter would act as a certain pulling

load is achieved and releases back the seatbelt as to prevent chest

being compressed more then it should.

Dual Pre-Tensioner pulling

direction

To secure the occupant against harmful movement that may result during a collision or a sudden stop

Sales talk

Seat Belt Reminder for all Occupant

FRONT, SIDE AND CURTAIN AIRBAGS SAFETY SRS AIRBAG – SIDE & CURTAIN FOR PREMIUM

Supplemental Restraint System (SRS) Airbag system is designed to

supplement the seatbelt system and improve occupant protection in

certain type of vehicle collision.

Its purpose to minimize injuries to occupants during crash and provide protection to their bodies

Sales talk

SAFETY OTHER FEATURES

ISOFIX & Top Tether

Impact Sensing Door

Unlock Reverse Camera

Sales talk

Whiplash Protection

Headrest

Front & Reverse

Parking Sensor

Sales Highlights

• Marketing Branding Strategy

• Market Trend

• Competitors

• Competitor Comparison

• Dimension

54

Product concept : MODERNITY ON THE GO

Target market : Established small family (main car) who prefers

- Stylish & modern exterior styling

- Practical and up to date features

- International safety & quality standards

Communication

Strategy:

Brand

Positioning:

For young active Malaysians, New Persona matches your modern

lifestyle, with a stylish design that brings you and your family so

much value.

It has the latest “connectivity” that keeps you always connected

on-the-go and at the same time offers you the best-in-class safety

features that protects you and your family.

√Modern Design √Innovative Features √Safety √Practicality

SALES HIGHLIGHTS MARKETING BRANDING STRATEGY

C Segment

Top 5 2010 2011 2012 2013 2014 2015

1st Persona 44,391 Persona 46,415 Persona 30,890 Preve 20,825 Persona 13,796 Preve 9,781

2nd Civic 9,153 Inspira 9,840 Preve 19,610 Persona 20,154 Preve 12,303 Altis 7,847

3rd Altis 6,424 Civic 6,553 Civic 7,541 Civic 4,116 Suprima S 5,641 Persona 5,958

4th Forte 5,209 Forte 5,731 Forte 6,669 Altis 3,727 Civic 5,060 Civic 3,389

5th Sylphy 4,583 Altis 5,612 Inspira 3,359 Forte 3,140 Altis 5,030 Suprima 1,104

Source : Segment Y

Domestic : C Segment Top 5 Models

Vs. Total C Segment

4 years top selling model : Persona

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

0%

20%

40%

60%

80%

100%

120%

2010 2011 2012 2013 2014 2015

Others

Suprima

Preve

Inspira

Sylphy

Forte

Altis

Civic

Persona

Total Volume

High End

Family Young

Entry

Modernity on the go 4-door Sedan

SALES HIGHLIGHTS PRODUCT POSITIONING

Model New Persona VIOS CITY ALMERA BEZZA

Dimension

Length 4,387 4,410 4,440 4,425 4,150

Width 1,722 1,700 1,695 1,695 1,620

Height 1,554 1,475 1,477 1,510 1,510

Wheelbase 2,555 2,550 2,600 2,600 2,455

Luggage area (L) 510 506 536 490 508

Kerb Weight 1,155

1,210

1,050

1,095

1,075

1,106 1,020

865

930 (min. kg)

Engine Size 1.6L VVT 1.5L 1.5L 1.5L 1.0L / 1.3L

Max. output Hp 107 107 118 100 65 / 95

Power Per Ton 92.6 101.9 109.2 98 75 / 102

Max. torque Nm 150 141 145 139 91 /121

Torque Per Ton 124 134.3 134.9 132 105 / 130

Fuel consumption *5.6L / 6.1L

/100km *6.2L/100km *5.7L/100km **6.7L/100km

*4.4L / 4.8L

100km

•New Persona has the bigger luggage volume than current Persona and will be competitive with others.

•FC is slightly improved too but still not competitive with others.

*NEDC

**JC08

SALES HIGHLIGHTS COMPETITOR COMPARISON – TECHNICAL DATA

MT/CVT

New Persona Current Persona Almera Vios City

Price (RM) 45.5 48.5 50.5 53.5 71.7-74.5 81.5 84.6

77.9-81.9

87.6 93.4 97.9 76.1 79.3 84.6 92

STD MT

STD AT

EXEC AT

PREM AT SV MT SV AT

EXEC MT EXEC AT E V VL J E G TRD S S+ E V

Steering Motion EPS Hydraulic Electric Motion EPS Electric

Steering Adjust Tilt Tilt Tilt Tilt Tilt & telescopic

Steering Audio Switches - - √ √ - - √ √ - - √ - - √ √ - - √ √

Projector Headlights - - - - - - - - - - - - - √ √ - - - -

DRL - - - - - - - - - - - - - - √ - - - -

Front Fog Lamp - - √ √ - - √ √ - - √ - √ √ √ - - - √

Rear Fog Lamp √ √ √ √ - - - - - - - √ √ √ √ - - - -

LED Rear Combi Lamp - - - - √ √ √ √ - - - - - - - - - - -

Follow Home Lamp - - √ √ - - - - - - - - - - - - - - -

Head-up Display - - - - - - - - - - - - - - - - - - -

Drive Select ECO Indicator - - - - - - - - ECO Indicator ECON Button

Engine Push Start/ Stop - - - √ - - - - - - √ - - √ √ - - √ √

Passive Keyless Entry - - - √ - - - - - - √ √ √ √ √ - - √ √

Built-in GPS - - - √ - - - - - - - Optional with mirror

function - - - -

DVD Player - - - √ - - - - - - - - - - - - - - -

Rear USB Charger - - √ √ - - - - - - - - - - - - - - -

Cruise Control - - - - - - - - - - - - - - - - - - √

Auto Head Light - - - √ - - - - - - - - - - - - - - -

Headlight Levelling √ √ √ √ - - - - - - - √ √ √ √ - - - -

Remote Trunk Release √ √ √ √ - - - - - - √ √ √ √ √ √ √ √ √

Diff. from current

Advantage

Disadvantage

SALES HIGHLIGHTS COMPETITOR COMPARISON – CONVENIENCE

Improvement over current Persona and competitive with competitors; Vios, City & Almera

Sales talk

New Persona Current Persona Almera Vios City

Price (RM) 45.5 48.5 50.5 53.5 71.7-74.5

81.5 84.6 77.9-81.9

87.6 93.4 97.9 76.1 79.3 84.6 92.0

Safety S MT S AT E AT P AT SV MT SV AT E MT E AT E V VL J E G TRD S S+ E V

ABS + EBD √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

Brake Assist (BA) √ √ √ √ - - - - √ √ √ √ √ √ √ √ √ √ √

Rear Disc Brake - - - - √ √ √ √ - - - - - √ √ - - - -

ESC √ √ √ √ - - - - - - - - - - - - - √ √

Traction Control (TC) √ √ √ √ - - - - - - - - - - - - - - √

Electronic Gear Shift Lock - - - √ - - - - - - - - - √ √ - - √ √

Hill-stop assist √ √ √ √ - - - - - - - - - - - - - √ √

Front Airbags √ √ √ √ √ √ √ √ Driver √ √ √ √ √ √ √ √ √ √

Side Airbags - - - √ - - - - - - - - - - - - - - √

Curtain Airbags - - - √ - - - - - - - - - - - - - - √

ISOFIX & Top Tethered √ √ √ √ - - - - √ √ √ ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX ISOFIX

Dual Pretensioner Seat Belt √ √ √ √ - - - - - - - - - - - - - - -

Power Window Anti-Trap (Driver's) - - - - - - - - - - - √ √ √ √ - - - -

Reverse Camera - - - √ - - - - - - - Optional - - - -

Front Sensor √ √ √ √ - - - - - - - - - - - - - - -

Reverse Sensor √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

Diff. from current

Advantage

Disadvantage

SALES HIGHLIGHTS COMPETITOR COMPARISON – SAFETY

Safety Features are competitive with Vios & City. Sales talk

New Persona Current Persona Almera Vios City

Price (RM) 45.5 48.5 50.5 53.5 71.7-74.5

81.5 84.6 77.9-81.9

87.6 93.4 97.9 76.1 79.3 84.6 92.0

Comfort STD MT STD AT EXEC AT PREM AT SV MT SV AT EXEC MT EXEC AT E V VL J E G TRD S S+ E V

Alloy Wheel √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

Tyre Size 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 15” 16"

Bodykit - - - - - - √ √ - - - - - - √ - - - -

Spoiler - - √ √ - - √ √ - - - - - - √ - - - -

Leather-wrap Steering Wheel - - - √ - - √ √ - - - - - √ √ - - - √

Leather Upholstery - - - √ - - √ √ - - - - - √ √ - - - -

Touchscreen Audio System - - - √ - - - - - - - Optional accy. - - - √

Radio /CD/ MP3 √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ 1Din √ √ √

USB / AUX Jack √ √ √ √ √ √ √ √ AUX AUX AUX √ √ √ √ √ √ √ USB

Bluetooth - - √ √ - - - - √ √ √ √ √ √ √ √ √ √ √

No. of Speakers 2 2 4 4 2 2 2 2 4 4 4 4 4 6 6 4 4 4 8

Auto Air-cond Control - - - - - - - - - - √ - - - - - - - √

WM with turn signal √ √ √ √ √ √ √ √ - - - √ √ √ √ - - √ √

Electric Fold Mirror Housing - - - AUTO - - - - - - - - √ √ √ - - √ Auto

Driver Seat Height Adjuster √ √ √ √ - - √ √ - - √ √ √ √ √ √ √ √ √

Driver Seat Arm Rest - - - - √ √ √ √ - - - - - - - - - √ √

Rear A/C Ventilation - - - - - - - - - - - - - - - - - √ √

Rear Seat Armrest - - - - - - - - √ √ √ - √ √ √ - - √ √

Rear Seat 60:40 Folding - - √ √ - - - - - - - - √ √ √ - - √ √

Diff. from current

Advantage

Disadvantage

SALES HIGHLIGHTS COMPETITOR COMPARISON – COMFORT

On par with competitors in overall. However, competitors have more cutting edge in certain areas such as entertainment system (speakers), alloy wheel size and rear AC vents (CITY)

Sales talk

Thank You