2016 - dot ro digital marketing trends
TRANSCRIPT
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Dot RO
Digital Marketing Trends
2014 - 2016
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Dot RO(.)ro
is the Romanian top domain extension
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Dot ro trends in online marketing study
shows the marketing objectives, the
actions and tools used by Romanian
marketers
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2013 – 60 participants 2014 – 40 participants 2015– 256 participants2016– 398 participants
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60%18%
14%
7% 1%
The 2016 study - 398 respondents profile
Business Owners
Digital Marketers
Marketing Managers
Sales Managers
Others
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Top PriorityObjectives
2014, 2015, 2016
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Top Priority Objectives
2014
1. Consolidation of market position2. Maintaining customer loyalty
3. Connect with as many POTENTIAL customers as possible
Using online / digital tools and options
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Top Priority Objectives
20151. Sales Generation
2. Connect with more CUSTOMERS3. The up-sell growth on CURRENT and
PAST clients
Using online / digital tools and options
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Top Priority Objectives
2016
1. The up-sell growth on CURRENT and PAST clients
2. Customer relationship development3. Connect with as many POTENTIAL
customers as possible
Using online / digital tools and options
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Top PriorityNEW Objectives
2014, 2015, 2016
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Top PriorityNEW Objectives
2014
1. Consolidation of market position 2. Top-of-mind awareness
3. The exposure of the brand / company
Using online / digital tools and options
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Top PriorityNEW Objectives
20151. The up-sell growth on CURRENT and
PAST clients2. The exposure of the brand /
company3. The improvement of digital
marketing management
Using online / digital tools and options
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Top PriorityNEW Objectives
2016
1. Customer relationship development2. Construction of a certain perception
about the brand3. Efficient management of the digital
presence
Using online / digital tools and options
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Top PriorityObjectives for those with 75% + transactions in
online / digital2014, 2015, 2016
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Top Priority Objectives for those with 50%
+ transactions in online / digital2014
1. Identifying new sales opportunities2. Increase market share
3. Reducing the cost of communication with customers
Using online / digital tools and options
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Top Priority Objectives for those with 75%
+ transactions in online / digital2015
1. The growth of sales volume on current and past clients
2. Sales Generation3. Increase website traffic (organic,
recommendations, etc.)
Using online / digital tools and options
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Top Priority Objectives for those with 75%
+ transactions in online / digital20161. Sales generation
2. Connect with as many POTENTIAL customers as possible
3. Customer relationship development
Using online / digital tools and options
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Top PriorityObjectives for those with
75% + transactions offline (Shops & Other)
2014, 2015, 2016
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Top Priority Objectives for those with 75% + transactions offline (Shops &
Other)2014
1. Online marketing mix diversification2. Customer loyalty improve
3. Consolidation of market position
Using online / digital tools and options
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Top Priority Objectives for those with 75% + transactions offline (Shops &
Other)2015
1. Market share increase2. Connect with more CUSTOMERS
3. Maintain customer loyalty
Using online / digital tools and options
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Top Priority Objectives for those with 75% + transactions offline (Shops &
Other)2016
1. The up-sell growth on current and past clients
2. Customer relationship development
3. Market share increase
Using online / digital tools and options
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Top Spending IntentMarketing Budget Split
100,000 EUROS 2015, 2016
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Top marketing spendingMarketing Split
2015
1. 18,32% - TV / radio / print campaigns
2. 18,06% - CPM optimized campaigns3. 13,64% digital customer media
actions
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Top marketing spendingMarketing Split
2016
1. 16,27% Advertising – CPC 2. 13,44% Search engine marketing
3. 13,39% TV/radio/press advertising
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How do you think B2B or B2C differ in terms of digital
marketing approach?
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Talk To This GuyCaraliu Samuel (Sam)+40 0770,460,[email protected]
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From
MediawriteThe Web Content-Media Agency
http://mediawrite.eu/