2016 biz planning session

7/23/2019 2016 Biz Planning Session

http://slidepdf.com/reader/full/2016-biz-planning-session 1/23

Perancangan

Perniagaan

2016(2016 Business

Planning)



Goal

What we aim toachieve, an endresult.

Objectives

Deliverable,measurable,and withintimeframe

Strategies

How we aregoing toachieve ourgoals, what weshould do

Plan

SpecificElements of thestrategy, whatwe are going todo in 30-90days

Action

Day to dayactivities andspecific detailsof plans

The Planning ProcessProses Perancangan

Apa yang kitaingin capai, hasil

terakhir

Pencapaian yangboleh dinilai dan

dilaksanakan

dalam tempoh

tertentu

Bagaimanauntuk mencapai

Goals, apa yang

patut dibuat

Elemen spesifikdalam strategi,

apa yang perlu

dilakukan dalam

tempoh 30-90

hari

Aktiviti hariandan perincian

Plan



STEP 1: Develop your

GOALS and OBJECTIVES



The GoldenTriangle



Business

Goal

Business Golden Triangle

Objective 1

Objective 2 Objective 3

1. Better visualization

of Goals and

Objectives

2. Relationship

between Goals and

the factors3. FOCUS

4. Resources planning

(RM, People, Time)



Business Objectives

• Product Mix/Segments/Category

• Market Segments

• Customer Segments

• Sales Channels• Distribution Channels

• Geographical Locations

•Capacity Expansion



RM 1

Billion

60:40

70:30 5:5

EXAMPLE: PKT Logistics

Market Segment

Automotive – 60%

FMCG and F&B – 40%

Geographical Channels

Malaysia – 70%

ASEAN – 30%

Operation Capacity

Warehouses – 5

Areas – 5 Million Sq. Ft



________________Golden Triangle



Business Objectives

• Product Mix

• Market Segments

• Customer Segments

• Sales Channels• Distribution Channels

• Geographical Locations

•Capacity Expansion

• Financial related, i.e., Margin, Breakeven

• Etc.



ACR Golden Triangle

RM300 K

Sales

10:40:40:10Product MixMerchandise – 10%

Seminars – 40%

Groups – 40%

1-1 – 10%



Designing Product Line Items:

The 4 Quadrants

Basic Products

Popular products that generate good leads

Service Products

Value add service and support products

Premium Products

Popular products that generate good leads

Supporting Products

Supplement products that support either

the Basic or Premium products



Designing Product Line Items:

The Funnel

Free Seminars

Guest Speakers

Merchandise (Souvenirs,

books, workbooks, etc.)

Seminar:

Entrepreneurships, Sales

and Marketing, Finance,

Technical, Team, etc.

RM 0 –

RM 50 V

A L UE S

L E V

E R A G E RM 50 –

RM 500

RM 500 –

RM 2500

> RM 2500

Groups:

Coaching, Clubs, Corporate

Training

1-1:

Coaching, Consulting



ACR Golden Triangle

RM300 K

Sales


Seminars – 40%

Groups – 40%

1-1 – 10%



ACR Golden Triangle

RM300 K

Sales

30:120:120:30Product MixMerchandise – RM30k

Seminars – RM120k

Groups – RM120k

1-1 – RM30k

Note: Product Mix in RM



ACR Golden Triangle

RM300 K

Sales


Seminars – 50%

Groups – 30%

1-1 – 10%

Market Segment

Retail – 10%

Agencies – 50%

Universities – 30%

Individuals –

10%

10:50:30:10



ACR Golden Triangle

RM300 K

Sales


Seminars – 50%

Group Coaching – 30%

1-1 Coaching – 10%

Market Segment

Retail – 10%

Agencies – 50%

Universities – 30%

Individuals –

10%

10:50:30:10

Delivery Capacity

Purchase – 10%

Internal – 50%

External – 40%

10:50:40



STEP 2: List all possible

STRATEGIES and PLANS



2016 Strategies: ProductsRelated Objectives Strategies Plan Financial Budget

1.Publish 2 books , 1 co-written and 1 fully

written books

1) 1 co-written book to be published by Mac 2016

2) 1 fully written book to be published by Jul 2016

2.Publish 1 workbooks 1 to be co-written1) 1 co-written workbook to be published by Apr 2015 on 3

Golden Rules of Business

3.Develop CD publications 4) CD on Business Plan guide to be available by May 2016

4.Develop 2 seminar products such as T-Shirts,

Souvenirs

5.T-Shirts with catchy wordings and sui table souvenirs to be

made available by Apr 2016

1.Streamline Standard Seminar offering modules

(Internal and External Facilitators)

1) Standard Seminar Offering for Agencies to be ready by 31

Jan 2016

2) Standard Seminar Offerings for Universities to be ready

by 31 Jan 2016

3) Basic Entrepreneurship Seminar based in FUNEX

Methodology for Agencies and Universities

2. Streamline Public Seminar program offerings

1) 4 Public Seminars for 2016, with 20 pax per seminar based

on FUNEX methodology

3. Add Corporate and Management Seminar

modules (joint Internal and External facilitators)

1) Develop separate Modules presentation and offerings to

Bigger Companies and staff based on FUNEX Methodology

1.Streamline Standard Group Coaching offering

modules (Internal and External Facilitators)

1) Standard Group Coaching Offering for Agencies to be

ready by 31 Jan 2016

2) Extend MasterMIND Club based modules to agencies

3) Train the Trainer modules to Agencies

2. Add Corporate and Management Executives

Group Coaching (joint Internal and External

facilitators)

1) Develop Executive Business Group Modules to Bigger

Companies and staff by 28 Feb 2016

3. Offer options for customized modules, such astechnical and statutory (external facilitators)

1) Develop and engage lists of technical modules by

external facili tators, such as Halal, ISO, Technical Skil l by 30

April 2016

1.Streamline Standard 1-1 Coaching offering

modules (Internal Facilitators)

1) Standard 1-1 Coaching Offering for Agencies to be ready

by 28 Feb 2016

2) Standard 1-1 Coaching Offering for Buz Owners to be

ready by 28 Feb 2016

2. Streamline Standard 1-1 Cosulting modules

(internal and external facilitators)

1) Plan for 4 Publ ic Seminars for 2016, with 20 pax per

seminar by 31 Jan 2016, Modules Business Bootcamp and

Finance for Non Finance

3. Streamline Consulting Services for Biz Owners

and Organizations

1) Develop lists of consulting services to be offered such as

Biz Planning, Financial Planning, and others

10% Revenue from

Merchandise

RM30,000 by 31/12/16

40% Revenue from Seminars

RM120,000 by 31/12/16

40% Revenue from Group

Coaching

RM120,000 by 31/12/16

10% Revenue from 1-1

Coaching and Consulting

RM30,000 by 31/12/16



2016 Strategies: MarketingRelated Objectives Strategies Plan Financial Budget

1. Lead Generation - 50% Revenues from new

leads

1) Social Media and Online promotion, with pre release

2) Bookstore listings through Small Fish platform

3) Piggy-back counters during Trade Shows with cli ents and

fellow entrepreneurs

4) Books signing during Host Ben and Strategic Alli ancesevents

2.Average $ Sales - 50% revenues from existing

clients

1) Seminar sales counter during all seminars organized or

attended by ACR as a guest

2) Host Ben and Strategic Alliance Sales


leads

1) Market Focus - New skill centers PSDC and Selangor

HRDC; New Agencies in Selangor, Penang, Perak, Kuala

Lumpur

2) Marketing presentati ons and free brainstorming sessi ons

3) Free Seminar offers

4) FUNEX Branding

2. Conversion - 20% Revenues from recall clients1) Get in touch initiatives2) Marketing presentati ons and free brainstorming sessi ons


3. Transactions - 40% Revenues from existi ng

clients

1) Training Needs Analysis with existing clients, PKNK,

KISMEC, PERDA, ICU, etc.

2) FUNEX Branding


leads

1) Market Focus - New skill centers PSDC and Selangor

HRDC; New Agencies in Selangor, Penang, Perak, Kuala

Lumpur



4) FUNEX Branding


clients

1) Develop and engage lists of technical modules by

external facilitators, such as Halal, ISO, Technical Skill by 30

April 2016


leads

1) New clients target - UniKL, UUM, UTEM, MMU, UTEM



4) FUNEX Branding


clients

1) Training Needs Analysis with existing client UniMAP

2) FUNEX Branding

3) Update existing clients database and place in Funnel

System

10% Revenue from Retail

Market

RM30,000 by 31/12/16

50% Revenue from Agencies

RM150,000 by 31/12/16

30% Revenue from

Universities Market

RM90,000 by 31/12/16

10% Revenue from Individual

SME Biz Owners and

Corporations

RM30,000 by 31/12/16



2016 Strategies: Capacity



STEP 3: Financial Budget



STEP 4: Monitor ACTIONS

and RESULTS



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2016 biz planning session

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