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2016 ANNUAL REPORT
LETTER FROM THE CHAIRRoad Scholar Board of Directors
Judith Allen Ferretti, Chair
Ralph Fuccillo, Vice Chair
Sandra Willen, Vice Chair
Sanford Belden, Treasurer
Mary-Linda ArmacostRobert Bowie, Jr.W. William DunnTracy GarlandPeggy JohnstonRobert KrinskyMaria KrokidasVeronique Le MelleGeorge MooseDixie Jo PorterKevin PowersJane ReardonThomas Webber
Our MissionAt not-for-profit Road Scholar, our mission is to inspire adults to learn, discover and travel. Our learning adventures engage expert instructors, provide extraordinary access, and stimulate discourse and friendship among people for whom learning is the journey of a lifetime.
On the CoverRoad Scholar participants on Living and Learning in Florence: Independent Stay and Language Study (program #21743). Photo by Lisa Boomer.
The story behind the photo: We’re always creating innovative ways to connect curious minds to the world. This fiscal year, Road Scholars began embarking on our “Living and Learning” programs. Similar to a university’s study abroad program, these adventures offer the experience of living abroad independently. The Road Scholars pictured are learning to speak Italian during daily classes in Florence. The immersive six-week program includes living in an apartment and getting to know the city like a Florentine — all with the support of a Road Scholar Group Leader.
© 2016 Elderhostel, Inc. 11 Avenue de Lafayette Boston, MA 02111-1746www.roadscholar.org
Dear Friends,
In last year’s Annual Report, we celebrated Road Scholar’s
40th Anniversary and the revolutionary role Road Scholar
has played in re-drawing society’s expectations of what
adults can achieve as they age. In this year’s Annual Report,
I invite you to discover how Road Scholar is continuing its
tradition of innovation and excellence, and redefining the
paradigm of learning for generations to come.
“What do you want to learn?” That is the question that inspires Road Scholar to chart a
course for the next 40 years. And today, with 5,500 learning adventures in all 50 states
and 150 countries worldwide, it is a question with nearly limitless answers.
In Fiscal Year 2016, Road Scholar helped fulfill the educational dreams and needs of more
than 100,000 older adults. For a history teacher from New York, Road Scholar provided
the chance to experience and learn about the landscape of the American Southwest
with an expert naturalist for the first time at age 85. For a recent widow, Road Scholar
provided community and a safe way to travel and to learn about antiquity in Greece.
For a grandparent and grandchild who live on opposite coasts, it offered the chance to
create memories of learning together that will last a lifetime.
Within the pages of this year’s Annual Report, you’ll see that our expertise and our
amazing breadth and depth of learning adventures are unmatched. We continue to create
dynamic new content and evolve as an organization, because we have been trusted to
serve the ever-changing educational needs and dreams of all older adults in our society.
Road Scholar’s unique brand of learning, adventure and camaraderie is thriving because
of donors who believe in and support our mission. Donations to our Annual Fund and
through planned and major gifts make it possible for us to continue the good work we
began more than 40 years ago.
On behalf of Road Scholar’s entire volunteer Board of Directors, thank you for your
generous support and continued belief that learning, in all its varied forms, is one of
life’s greatest gifts.
With warmest wishes,
Judith Allen Ferretti
Chair, Road Scholar Board of Directors
LETTER FROM THE PRESIDENT
Dear Friend,
This year, we were profoundly impacted by the loss
of David Bianco, who co-founded Road Scholar with
Marty Knowlton in 1975. David, 76, passed away on
January 11, 2016, and is deeply missed by all of us.
The last letter I received from David, who was a dear friend
I loved and admired, captured not only the essence of who
he was, but also of what Road Scholar means to so many.
Learning. Adventure. Living life to the fullest at every age.
I know David would have loved that I’m sharing his words with you now. He was
midway through a grand adventure, celebrating Road Scholar’s 40th Anniversary,
taking back-to-back Road Scholar programs across the globe when he wrote to me.
David told me about the thrill of lecturing at Oxford, a “dream come true.” He wrote
about the “brilliant instructors” he met and described one-of-a-kind experiences, like
participating in a tea party to honor the 150th Anniversary of Alice in Wonderland.
“There was actually a food historian on staff who replicated and served the meal Alice
prepared in the novel!” David gushed.
In Greece, David was amazed by not only the view of the Acropolis aglow at night, but
also by his Road Scholar Group Leader: “An exceptional person — bright, articulate,
caring and, above all, patient. Where do you find these people?!” he wrote.
And in Wyoming, David reached new heights by breaking out of his comfort zone.
“Yellowstone was a challenge as I found myself at 6,000 feet elevation hiking and
canoeing. The only reason I survived was a dogged determination not to be embarrassed
by the 70- and 80-year-old participants,” he wrote.
On the last day of his national park program, David tried paragliding for the first time.
“I took my chances and jumped from the 10,000-foot mountain. My screams were
mistaken for eagles. A great experience never to be repeated. I can only marvel at those
Road Scholars whose energy levels are remarkable!” he wrote.
As you can see, David was funny, passionate, determined and curious. David was a man
who recognized the need to create stimulating learning opportunities for older adults
when the very idea of older people learning together was simply unheard of! David was
a man who jumped from a mountain top at age 76. He was an explorer, a risk taker and
an innovator.
David’s sense of fun and adventure continues to influence all of us at Road Scholar.
We are always creating new and exciting ways to challenge and enrich adult learners
with adventures that explore the geniuses of Italy, delve into the Civil Rights Movement
in Birmingham and follow in the footsteps of the Beatles. We seized the opportunity to
show participants why we’re the experts in Cuba by developing new learning experiences
both by land and by sea.
In addition, we have expanded our outreach to those who need not-for-profit Road
Scholar the most with an innovative new program to award Caregiver Grants that allow
family caregivers to find respite and renewal on a Road Scholar program in the U.S.
Throughout this and the next several years we are investing in technology needed
to better connect to the growing population of adults seeking opportunities to pursue
intellectually, physically and socially engaged lives with Road Scholar. We launched our
new and improved website, expanded our social media engagement efforts, introduced
online chat and more.
By focusing on innovation as we look to the future, Road Scholar is poised to reach
greater numbers of retiring Baby Boomers even as we expand program opportunities for
the older old, a growing number of our aging population. Already, at any given moment
of any given day, 2,000 Road Scholars are learning around the world with us.
And to think this all started with one program that attracted just a handful of people on
a small college campus. Once again, I’ll leave it to David to sum it up best.
“We have so much to be proud of,” he wrote in his final email to me.
I couldn’t agree more.
With gratitude for your generosity and steadfast friendship,
James Moses
President
Road Scholar Remembers Co-Founder David Bianco, Innovator and Pioneer
D avid Bianco was peering out of his office window, then at
the University of New Hampshire, when the idea struck.
Outside on the porch sat his longtime friend and colleague
Marty Knowlton.
“All of his white hair is kind of flying all over the place, and he’s
rocking in his rocking chair,” David told a crowd during Road
Scholar’s 40th Anniversary celebration last year. “And I look at
him, and I look at the sign over him
that says ‘youth hostel.’ And I look
at Marty, and I look at the sign, and
I said, ‘You know, there are youth
hostels, why aren’t there elder
hostels?’”
Along with the late Marty Knowlton,
David co-founded Road Scholar as
Elderhostel in 1975, revolutionizing
the world’s view of older Americans
and older Americans’ view of
themselves.
David Bianco passed away on January
11, 2016, at the age of 76, leaving
a lasting legacy of inspiring older
Americans throughout his life and
work. As Road Scholar closes the
books on this year, we pause to reflect on the profound influence
David had on all of us here — and also on generations of adult
learners.
“David is missed by all of us who knew and loved him,” said Road
Scholar President James Moses. “He is remembered as a loyal and
passionate, ironic, creative, funny, articulate and brilliant man. His
legacy continues to impact all of society and each of us who carry
on the mission he and Marty created.”
Born July 15, 1939, David spent his career in the service of
educational institutions throughout New England and helped
popularize the notion that education is a lifelong pursuit. After
graduating from Eastern Michigan University in 1966, he served as
director of the residence hall system at Boston University, where he
was a grad student and where he met co-founder Marty Knowlton.
David worked as dean of freshmen at Brandeis University and as
director of residential life at the University of New Hampshire. It
was there that he and Knowlton hit
upon the idea to start Elderhostel,
which became Road Scholar.
“David’s legacy is Road Scholar
and the movement he and Marty
launched in 1975 that forever
changed the way older people are
viewed not only in this country but
throughout the world,” said Mike
Zoob, Road Scholar’s Senior Advisor
and first employee. “Road Scholar
lifted the veil that prevented the rest
of society from seeing older adults as
an important and vital contributing
sector of society. In time, some other
organization might have played
the same role, but it was David and
Marty’s genius and insight that
brought it to fruition long before it was a glimmer in anyone
else’s eye.”
Upon retirement, David moved from Boston to California, where
he served on the boards of many not-for-profit organizations,
including the Rotary Club of Ventura, the EP Foster Library Fund
and the Ventura College Foundation. He was a past chair of the
Ventura College Foundation Board and served the college in
IN MEMORIAM
various leadership roles. He personally funded multiple endowed
scholarships to assist Ventura College students for many years to
come, and he was a proud Navy veteran who led efforts to support
returning veteran students at Ventura College.
“While people tended to think of Marty as the dreamer and David
as the practical one, David in some respects was as much of a
dreamer as Marty,” Zoob said. “David championed causes big and
small and was always looking out for the little guy.”
Many of our participants got the chance to meet David when
he was the featured speaker on several of our 40th Anniversary
programs during 2015. He charmed participants and staff with
stories from the early days of Road Scholar’s founding and with his
perspective on a life well-lived.
We filmed one of these presentations at a Road Scholar program
in Wyoming’s Grand Tetons this past summer. In the video,
David is seen standing on stage, as vibrant, articulate and
magnetic as ever.
“What is the formula that has made Road Scholar such a success
over the past 40 years?” he rhetorically asks the audience in
Wyoming. “There are three things: First, there’s you, the Road
Scholars. You bring with you your shared interests and you
sincerely enjoy one another’s company. Two, the faculty. Road
Scholar faculty are able to weave together the life experiences you
bring with you to create a rich tapestry. And three, the staff at
Road Scholar. They are committed to the educational proposition
that just because you age, you’re not out of the picture. There’s still
a lot to learn.”
For the first time in the organization’s 40-year history, Road
Scholar moved forward without our founders. We remain steadfast
in our focus on fulfilling their vision and building on their
innovative approach to learning.
Because of David and Marty, Road Scholar today continues to shape
the expectations of generations of older adults, changing society’s
perceptions of aging and promoting the benefits of learning at
every age. We remain committed to providing in-depth educational
experiences that truly change lives — not just for our participants,
but also to make David and Marty proud.
“Marty and David’s vision, passion and commitment still inspire us
today,” Moses said.
While people tended to think of Marty as
the dreamer and David as the practical
one, David in some respects was as
much of a dreamer as Marty. David
championed causes big and small and
was always looking out for the little guy. — Mike Zoob, Road Scholar’s Senior Advisor and first employee
The Road Scholar Founders Fund Helps Those in Need
In 2005, to honor our founders Marty Knowlton and David
Bianco, we established the Founders Fund, which supports
their commitment to ensuring scholarship assistance
to people eager to participate in Road Scholar programs
but lacking the financial resources to do so. The income
we earn from this and other scholarship funds makes
it possible to award scholarships and enrich the lives of
hundreds of adults every year.
“I’m on social security and disability and don’t get the
opportunity to travel. Being awarded this scholarship
allowed me to continue to learn, be active, feel vital and
meet Road Scholars (some in their 90s) whose fitness and
passion for learning are a testament to how good this is
for you. Thank you so much for this!”
— Recipient of a Road Scholar Founders Fund scholarship
PROGRAMMING
A Year of Groundbreaking Learning Adventures
From the heights of the Tibetan Plateau to the bottom the
Grand Canyon, Road Scholar participants’ spirit of adventure
and love of learning took them to more than 150 countries
and all 50 United States in FY16. Here’s a look at some of the
groundbreaking Road Scholar experiences from this past fiscal year.
Celebrating Our National Parks’ 100th AnniversaryThe National Park Service celebrated its 100th Anniversary this
summer and Road Scholars were right there with them. From
Acadia to Yosemite, more than 500 Road Scholars were in a
National Park on the day of the Park Service’s centennial and
enjoyed the festivities.
An Innovative Study Abroad ExperienceWe held our first “Living and Learning” programs in FY16. These
multi-week cultural immersion experiences not only helped Road
Scholars improve their foreign language skills, they also helped
form lasting friendships, reminiscent to many of the participants
of their university days. Our first Living and Learning programs
were in Paris, Berlin, Florence, Provence and Sevilla.
“The social events with the group were fun and provided chances
to get to know participants better. I really liked our group! We had
a wonderful time together. The heart of the experience was the
instruction provided by the language teachers. Our teachers were
fabulous.” — Georgia from Austin, Texas
Announcing Our First Around-the-World VoyageFor the first time in Road Scholar’s history, we’ll be going around
the world. In FY16, we announced the creation of an extraordinary
113-night voyage around the world by ship. More than 50 Road
Scholars will join the ranks of history’s legendary explorers, as
they learn about 25 countries on five continents.
“My husband and I had taken many international Road Scholar
programs, so I felt comfortable signing up with this group as a
recent widow. I look forward to meeting many new friends and
having the chance to learn about and experience all the places
on the itinerary, some again, but no doubt from a different
perspective.” — Linda from Aurora, Ohio
What a treat to be in Yosemite on the
100th anniversary of our National Parks!
It made this extraordinar y place even
more poignant and special. And our
group couldn’t have been more excited
about the occasion, which really added
to the atmosphere. — Barbara from Marietta, Georgia
Our Most Popular Grandparent Adventure Appeals to the Nerd in Each of UsOur most popular Intergenerational adventure of FY16 was
“Intergenerational Robotics, Space Exploration and Discovery in St.
Louis.” This learning adventure for grandparents and grandkids
ages 8-11 is our version of the STEM courses (science, technology,
engineering and math) popular in many schools across the country.
We’ll be launching similar experiences in other cities soon.
“This is the first Road Scholar Intergenerational program I’ve seen
for kids with ‘nerdy’ interests! Been looking for several years for
this particular grandson as he is not interested in sports or CSI
stuff, etc. Lego, robotics, rocketry are all right up his alley.” —
Sheila from Sand Springs, Okla.
Road Scholars Help Excavate 4,000-Year-Old Site in IsraelAn intimate group of 10 Road Scholars joined archaeologists from
around the world to help excavate Tel Dor, a 4,000-year-old port
city in Israel that’s been ruled by the Israelites, Phoenicians,
Persians, Greeks and Romans.
“Why I’m so passionate about my work at Road Scholar is that
we offer experiences that no one else does. We do offer popular
programs that hundreds of people enroll in a year, but we also offer
experiences that are designed for a small group of people with
a specific interest. Our new archaeological dig in Israel fits that
category perfectly.” — JoAnn Bell, Senior Vice President of Programs
A Calling to Cuba In FY16, more than 5,000 Road Scholars went to learn about Cuba
— more than any other country. With the re-opening of the U.S.
Embassy in Havana, which was closed for more than 50 years, and
the visit by Pope Francis, Cuba was a prominent topic in the media.
With two dozen different types of learning adventures to Cuba to
choose from, participants were able to satiate their curiosity in
Cuban culture, politics and the arts.
Many Options to Learn at Your PaceWith more than 200 Road Scholar learning adventures that require
little walking and few stairs, there’s much to choose from for those
who are still active in mind but aren’t up for the rigors of a typical
educational travel experience. We created new “At Your Pace”
programs in Costa Rica, Key West and many other destinations.
“I recommend this program for someone like me, age 90,
somewhat unsteady on his feet but otherwise in good health,
and having a curiosity to see something different.” — Stuart from
Pittsburgh, Pa. on “At Your Pace: The Natural Wonders of Costa Rica”
My wife and I agree that our program to
Cuba with Road Scholar was definitely
one of the best travel experiences in
our lifetimes. We thoroughly enjoyed
interacting with our fellow Road Scholars
and came away with a much deeper of
Cuban society and culture. Overall, the
program was like a post-graduate course
served with great food and entertainment. — Robert from Palm Island, Fla.
OUTREACH & COMMUNICATIONS
FY16 was an exciting year for Road Scholar’s outreach and
communications efforts. Through Facebook and face-to-face
meetings, on the radio and in the nation’s most respected
newspapers, Road Scholar was introduced to new friends and
connected with old ones in creative ways. Here are a few of the
highlights of our year. All to serve you better!
Introducing the New Road Scholar WebsiteThe most exciting highlight of the year was the launch of our
new website. In the spring of 2016, when visitors came to
www.roadscholar.org they found a bold, beautiful and useful new
place to learn about Road Scholar and enroll in our educational
adventures. Road Scholars loved how easy it was to navigate and
how well it worked on their smartphones and tablets. Turn the
page to learn more!
An Unprecedented Year for Road Scholar in the MediaThe highlight of our year in the media was the Road Scholar
feature on CNN International’s “Vital Signs with Dr. Sanjay Gupta,”
on a segment focused on healthy aging. This past year, we were
also profiled in the pages of some of the nation’s most prestigious
print and online publications, including the New York Times,
the Wall Street Journal, Huffington Post and hundreds of small,
regional newspapers. We continue to promote our educational
adventures as a sponsor on National Public Radio. In 2016, our
organization earned over 2 billion media impressions, with
coverage on Cuba, Caregiver Grants, Intergenerational travel
and solo female travel.
Word of Mouth: Building the Road Scholar CommunityRoad Scholar’s Ambassadors, who number more than 280
enthusiastic volunteers nationwide, introduced Road Scholar to a
total of nearly 3,500 people in more than 300 presentations. And
43,000 people were officially introduced to Road Scholar by a friend
through our Refer a Friend program.
You Really “Like” Road Scholar on Facebook More than any other social media platform by far, the Road Scholar
community loves Facebook. In FY16, Road Scholar’s Facebook
community nearly tripled from 35,000 members to almost 100,000!
What’s our secret to creating such a popular place on the Internet?
Sharing news on the topics Road Scholars are passionate about —
healthy living, nature, literature and, of course, learning and travel.
Lights, Camera … Action!If a picture is worth a thousand words, how many words is a video
worth? We aimed to find out and hired our first video producer
in FY16. We created new Road Scholar videos, showcasing unique
experiences such as hiking the Appalachian Trail, journeying
to Israel and Jordan, solo travel, a grandparent adventure in
Washington, D.C. and much more. To see them all, you can visit
www.youtube.com/roadscholarorg.
New Extended Hours are More Convenient and “Chatting” More FunFor Road Scholars on the East Coast who like to stay up late or
those on the West Coast who always wished we stayed open later,
we had some good news to share in FY16. We extended our hours
to 9 p.m. Eastern Time. Visitors to our website could also try
our newest tool — online chat. It’s a fast and convenient way to
correspond in real time with a Road Scholar representative.
“How do I begin to tell the many levels of
wonder and joy and personal understanding
that were given to me? This was an
experience on a mental, spiritual, emotional
and physical plane that was exciting from
the moment I realized I was going to be
able to fulfill a decades-old dream. I am not
sure how to express just how exciting it was
morning, noon and night. This has really
been a program that has changed my life.
I love to learn, be in nature and visit new
places. You have made all this, and much
more, possible.”
— Scholarship Recipient, Susan A., Las Cruces, N.M.,
Hiking in the Unspoiled Beauty of Big Bend (#11958)
OUTREACH & COMMUNICATIONS
“What do you want to learn?” Our New Website Opens the Door for Road ScholarsIn April 2016, we were thrilled to unveil a completely new
and reimagined website. Thanks to feedback from our most
loyal website users and through interviews with prospective
Road Scholars, we built our new website specifically with our
users in mind. It can be accessed on mobile phones and iPads.
What do Road Scholars love most about our new website?“It’s so much easier to read. The new font is larger and easier on
the eyes.” — Nancy from Goleta, Calif.
“I’m new to Road Scholar and the first thing I noticed when I
visited the website for the first time was the photographs. It’s like
seeing a slideshow of the world’s most beautiful places.”
— Margaret from Dallas, Texas.
“With so many trips to choose from, I find the new search tool very
useful. I can narrow my options by state or country and even select
ones that fit my Activity Level.” — Louis from Dover, Delaware
“There’s lots of information in the Frequently Asked Questions
section. And if I need an answer to something I can’t find there,
then I can chat through the website to get an answer right away.”
— Lawrence from Boca Raton, Fla.
“Maps! After all these years, I love to see a map of where we’ll be
going.” — Don from Brewster, N.Y.
“The programs are also a wonderful way
to meet interesting, vibrant people. They
come from varied backgrounds, but they
all have a zest for finding new information.
Participants don’t go on programs thinking
they’re on vacation. They go because they
have a desire to learn.”
— Renee, 86, from Fairfield, Calif.
ADVANCEMENT & ENGAGEMENT
Throughout the pages of this report, you can see how much
Road Scholar has accomplished over the past year. Our
focus on exploration and innovation is made possible by the
generous support of our donors who demonstrate their passion for
learning and adventure with a gift to support Road Scholar.
Founded as a not-for-profit organization in 1975, we have always
depended on contributions to help underwrite the costs of our
emphasis on providing the kind of learning adventures that excite,
delight and inspire.
In Fiscal Year 2016, Road Scholar raised
more than $1.8 million from friends
and supporters who are inspired by our
mission, who are grateful for the unique
educational experiences we have provided,
and who want to invest in our future.
Although our donors may be motivated
to give for many different reasons, they
all share our passion for learning. Every
person who donated to the Annual Fund,
who made a gift to support a scholarship,
or who contributed via a life-income or
estate gift in FY16, helped Road Scholar
participants fulfill dreams, travel
comfortably, form countless friendships
and create lasting memories. On behalf of
the 100,000 individuals we served over the
past year, we say, “Thank you.”
The Annual Fund Donations to our Annual Fund help us develop an amazing array of
programs that allow older adults to open their minds, push their
boundaries, and explore new places and cultures. And, as a not-
for-profit, donor support allows Road Scholar to stay focused on
what matters most: providing high educational value, rather than
worrying about the bottom line.
Since program revenue does not fully cover our annual operating
expenses, unrestricted Annual Fund donations are vital to Road
Scholar’s rich programming and continued growth. Thanks to
the support of more than 31,000 donors, we can continue to offer
outstanding programs, provide financial assistance, and engage
the kind of instructors and experts who represent Road Scholar’s
hallmark. The gap between the true costs of a program and what
we feel is reasonable to charge our participants is covered each
year by Annual Fund gifts.
Major and Planned GiftsIn Fiscal Year 2016, some donors chose to
make a long-term commitment to Road
Scholar’s mission through charitable gift
annuities, which provide regular income
to the donor in addition to supporting
lifelong learning. Other supporters decided
to include bequests and other testamentary
gifts in their estate plans, helping to
ensure that Road Scholar will be around for
generations to come.
Bequests of all sizes help strengthen and
secure Road Scholar’s financial future.
Since 1998, we have received nearly $8
million in bequests from wills and trusts,
individually ranging in size from $5,000
to $1 million. These one-time legacy gifts
serve a variety of important purposes, such
as helping us to navigate through an economic downturn, invest in
new technology, or develop innovative programming — both near
and far.
In total, Road Scholar received $500,147 in major and planned
gifts in FY16, including significant bequests from the estates
and trusts.
At this point in my life,
I find joy in supporting
things that matter to me
and education is certainly
one of them. I give
because I want to ensure
that Road Scholar is
here for many generations
to come. — Sarah H. from Pittsburgh, Pennsylvania
“I am a senior woman caretaking for my
102-year-old mother for the past ten years.
Opportunities to experience new things
come rarely to our isolated existence, so
I was thrilled to receive Road Scholar’s
Caregiver Grant. I chose an opera program
in New York, because it gave me a chance to
explore a new art form in a city I love. I am
so grateful for the opportunity to expand my
horizons and to be refreshed and renewed
through the Road Scholar program.”
— Judith B., Caregiver Grant Recipient
FISCAL 2016 OVERVIEW
We served 105,690 participants in FY16 — 4,910 more
than the year before — and realized higher revenue
because of strong enrollment in International and
Adventures Afloat and in itinerary programs in the United States,
which are resonating with a new generation of Road Scholar
participants. Successful internal initiatives across all three
program lines — new program development, improved negotiating
and contracting, and almost 39,000 first-time participants — along
with strong external conditions — a stronger U.S. dollar, a stable
stock market, and lower energy prices — also contributed to FY16’s
strong program revenue results even in the face of terror attacks
that inhibited travel to some regions of the world.
We are grateful for the support provided by more than 31,000
generous Road Scholar donors who provided outright and
testamentary gifts of more than $1.8 million. We are equally
gratified that the number of Road Scholar supporters grew by
2,250 over last year.
We adopted a resource deployment plan for FY16 that focused on
investing in talent, technology and marketing to position the
organization for growth in the coming years. We added positions
throughout the organization with an emphasis on the areas
directly related to participants — participant and travel services,
program development and program field offices. A new website was
launched in March, and new software platforms were selected that
will, when implemented in FY18, replace core systems that have
been in use since 2001. We focused on improving the participant
experience between enrollment and program departure, and
providing higher quality and more detailed program information
on the website. Efforts to increase awareness of Road Scholar and
to grow our community included a nearly year-round campaign of
NPR underwriting and internet marketing that helped fill nearly
every Cuba program offered in FY16.
The level of investment made in FY16, which resulted in a small
deficit, will strengthen Road Scholar for the future. We are
fortunate to have built up prudent reserves over the organization’s
41-year history — thanks to our many loyal donors and the wise
fiscal oversight of our Board of Directors. Without these funds, we
would not have been able to fulfill our mission to serve the many
thousands of participants as vigorously as we have, sometimes
through extraordinarily difficult economic times.
We’re proud that these financial statements show this not-for-
profit organization directs the vast majority of its revenue directly
to serving its constituents, whose love of learning is at the heart of
our mission.
We spent 84% of revenue and support on direct program costs
(Road Scholar’s unique educational experience and participant
accommodations, transportation and meals) and 16% on operating
costs (registering and serving our participants, developing,
marketing and administering programs, and the day-to-day
running of the organization).
DIRECT PROGRAM COSTS VS. OPERATING COSTS
DIRECT PROGRAM COSTS (84%)
OPERATING COSTS (16%)
STATEMENT OF FINANCIAL POSITION June 30, 2016
ASSETS
Cash $45,139,489
Investments 63,204,670
Advances to program providers and vendors 16,926,315
Other assets 2,006,989
Property and equipment 14,455,497
Total assets $141,732,960
LIABILITIES
Accounts payable and accrued expenses $ 6,380,381
Program fees 87,276,000
Other liabilities 3,226,659
Total liabilities 96,883,040
NET ASSETS
Unrestricted
Undesignated 14,066,446
Designated by the Board 28,852,972
Temporarily and permanently restricted 1,927,502
Total net assets 44,846,920
Total liabilities and net assets $141,729,960
STATEMENT OF ACTIVITIES
REVENUE AND SUPPORT
Program revenue $284,614,141
Contributions 1,841,931
Investment and other 8,035,348
Total revenue and support 294,491,420 100%
EXPENSES
Direct program expenses
International, non-Afloat 117,826,216
US & Canada, non-Afloat 94,314,778
Adventures Afloat 34,057,792
Total direct program expenses 246,198,786 84%
Operating expenses
Marketing and catalogs 12,214,313
Program development and administration 10,579,790
Participant services 8,127,007
Systems, administration and finance 16,897,764
Development 682,911
Total operating expenses 48,501,785 16%
Change in net assets $ (209,151) 0%
For the year ended June 30, 2016
Percentage of total revenue and support
ENDOWMENTS & SCHOLARSHIPS
Permanent Endowment FundsRoad Scholar General Endowment We gratefully acknowledge the donors who have contributed to the Road Scholar General
Endowment Fund; income from this Fund supports operating activities.
Named Endowment Funds Named Funds can be established with outright gifts of $10,000 or more, through life-
income gifts or by bequest. Road Scholar gratefully acknowledges the donors who have
generously established Named Endowment Funds, and the donors, families and friends
who have made additional contributions to these funds.
Named Scholarship Funds Income from these endowed funds is awarded as scholarships to older adults who would
not be able to participate in Road Scholar programs without financial support.
Donors Scholarship Funds
Road Scholar Contributors . . . . . . . Founders Fund
Anonymous. . . . . . . . . . . . . . . . . . Gloucester Fund
Evelyn Tonn Baecker . . . . . . . . . . . Mary Claire Adams Memorial Scholarship
Florence Belsky . . . . . . . . . . . . . . . Florence Belsky Scholarship
Phyllis Bock . . . . . . . . . . . . . . . . Jim Bock Memorial Scholarship
Jerry & Gretchen Davis . . . . . . . . . Norcross Fund
Lincoln & Dorothy Deihl . . . . . . . . Lincoln & Dorothy Deihl Scholarship
Elaine Ford . . . . . . . . . . . . . . . . . . Charles R. Ford Scholarship
Wilbur F. Gasner . . . . . . . . . . . . . . Lynn S. Gasner Memorial Scholarship
Samuel Gluck . . . . . . . . . . . . . . . . Ruth C. Gluck Memorial Scholarship
Mary Ann Holser. . . . . . . . . . . . . . Holser Scholarship
Donors Scholarship Funds
Kalish Family . . . . . . . . . . . . . . . . Evelyn Kalish Memorial Scholarship
Rachel J. Ledbetter . . . . . . . . . . . . Franklin Nelson & Harriet Lyon Jewett Scholarship
& Lydia C. Dunlap Scholarship
Shirley & Stanley Madorsky. . . . . . Madorsky Scholarship
Anonymous. . . . . . . . . . . . . . . . . . Richard & Joan Mis Scholarship
Earl & Carol Nelson . . . . . . . . . . . . Earl & Carol Nelson Scholarship
Martha H. Oehler . . . . . . . . . . . . . Easter Scholarship
Al Roffman . . . . . . . . . . . . . . . . . . Roma Roffman Scholarship
Alfred J. Russack. . . . . . . . . . . . . . Anne & Al Russack Scholarship
William B. Shafer . . . . . . . . . . . . . Carol La Pierre & Bill Shafer Scholarship
Dorothy M. Snodgrass. . . . . . . . . . Dorothy M. Snodgrass Scholarship
Mrs. Shirley Sterling . . . . . . . . . . . Leonard & Shirley Sterling Scholarship
Mr. & Mrs. David Stevenson . . . . . Mary Ellen & David Stevenson Scholarship
Toporeck Family Trust . . . . . . . . . Edward R. & Dorothy Holmes Toporeck Scholarship
Susan Weber . . . . . . . . . . . . . . . . . Susan & Seward Weber Scholarship
Other Funds
Norma Kershaw, . . . . . . . . . . . . . . Kershaw Endowed Fund
in memory of Reuben L. Kershaw
Jane & Carroll Rikert . . . . . . . . . . . Elderhostel Archives Permanent Endowment Fund
Dave & Carol Stahl . . . . . . . . . . . . Dave & Carol Stahl Fund
Robert D. Stewart . . . . . . . . . . . . . Helen M. Stewart Elderhostel Assistance Fund
OUR DONORS
Founders’ CircleThe Founders’ Circle honors David Bianco and Marty Knowlton, Road Scholar’s visionary
founders. This giving society honors those who have made an outstanding commitment to
Road Scholar’s educational mission through contributions totaling $100,000 or more.
We gratefully recognize these individuals, foundations, corporations and organizations
who have supported Road Scholar through grants, outright gifts, life-income gifts and
bequests since its founding in 1975.
American Color Graphics
American Express
Arthur Vining Davis Foundation
Atlantic Richfield Foundation
S.D. Bechtel, Jr. Foundation
Rose Marie Battey
Evelyn Tonn Baecker
Estate of Virginia K. Bartlett
Mabel Clark
Estate of Ernest Braxton Cosper
K. Patricia Cross
Culpeper Foundation
Jim & Mindi Elliot
Ford Foundation
Gabilan Foundation
Horace W. Goldsmith Foundation
Denison & Louise Hatch
Heinz Endowment
Estate GiftsRoad Scholar is honored to be remembered in supporters’ estate plans. In Fiscal Year 2016, Road Scholar received distributions from the following estates and trusts:
Virginia K. Bartlett
Mabel W. Clark
Arthur K. & Norma M. Dunlop
Lillian K. Hansen
Margaret A. Hukill
Norma B. Kahn
Hilda Kraus
Elizabeth P. Lent
Elizabeth C. Lindsay
Melba McKeen
Norman E. Moyer
George S. Splittgerber
Five Anonymous Estates
Jewish Healthcare Foundation
Estate of Robert S. Herman
Giovanna Holbrook
Helen M. Johnston
Phyllis & Joseph Judge
Keck Foundation
Kellogg Foundation
Kresge Foundation
Mr. & Mrs. Robert Krinsky
Estate of Juliette Krome
Rachel J. Ledbetter
Estate of William I. Mallek
Trust of Norman E. Moyer
George M. Muldrow & Robert G. Bragg
Myrtle Nord
Trust of Pauline Onyx
Pew Memorial Trust
Elsa Raven
Trust of Catherine J. Ravenel
Eleanor K. Sampson
Scandinavian Seminar
Trust of George Spatz
Dave & Carol Stahl
Robert D. & Helen M. Stewart
Anne C. Wood Trust
Estate of Leslie Zeigler
Estate of Albert G. Znidarsic
Nine Anonymous Donors
OUR DONORS
Road Scholar is grateful to more than 31,000 donors for their gifts between July 1, 2015 and June 30, 2016. Their generosity provides
valuable support to Road Scholar as we fulfill our mission to provide lifelong educational opportunities for older adults. With deepest
gratitude we give special recognition to the following donors whose support had a significant impact on the organization this year.
President’s CirclePresident’s Circle members made generous gifts of $10,000 and more to Road Scholar during Fiscal Year 2016.
Sanford & Elizabeth Belden
Judith Allen Ferretti
The Helen M. Johnston
Foundation, Mike & Pat Green
Mr. & Mrs. Robert Krinsky
Eileen Lueder
James Moses
Lowell Partridge
The Reynolds R. & Pamela M.
Smith Foundation
Robert D. Stewart*
Susan Weber
David & Betsy Wice
Jon & Sandra Willen
Two Anonymous Donors
*Deceased
Lifelong Learning SocietyThe Lifelong Learning Society recognizes donors who have made gifts to the Annual Fund at leadership levels.
We are pleased to honor the 2016 class of Society members.
MASTERS (Gifts of $5,000-$9,999)
Lois Bastian
Phyllis Bock
Jerry & Gretchen Davis
In Memory of Juanita
Dougherty
Margaret Healy
Peggy C. Johnston
Maria Krokidas
& Bruce Bullen
W. Thomas & Dixie Jo Porter
One Anonymous Donor
SCHOLARS(Gifts of $2,500-$4,999)
Robert R. Bowie, Jr.
Steve & Gayle Brugler
Bill Dunn & Nancy Albertson
Ralph Fuccillo
Tracy Garland
Tony & Carol Jurewicz
Russell & Joan Kirsch
Hon. George Moose
& Judith Kaufmann
Kevin Powers
Thomas Webber
& Keith MacDonald
Mike Zoob
FELLOWS (Gifts of $1,000-$2,499)
Mary-Linda Armacost
John & Nancy Aufderheide
Carol & Jon Avent
Leslie B. Baker
Allen & Sue Baker
Samuel Banks
in honor of Helen Millson
Jonathan Baumbach
& Annette Grant
JoAnn Bell
Anita Bradley
Norma B. Braver
Marco & Jan Casazza
Ming-Hung & Tsui Sun Chen
Steve & Amy Coyer
Ellen Davis
Omar & Susanne DeWitt
Nancy Ehlen Fund of the
Central Minnesota Community
Foundation
Mrs. Elaine Ford
The Gumpertz Charitable Gift
Fund of Donors Trust
Torrance Hammond
& Virginia Birch
Jerre & Nancy Hitz
Mrs. Georgia Kearney
EP & RL Kirschner Foundation
Jerry & Cindy Larson
Rachel J. Ledbetter
Janice MacCaskill
Don & Claire Mittelstaedt
Edward A. Montgomery, Jr.
Kristin Moore
The Dorothy Strelsin
Foundation & Corinne Nemy
Paula O’Keeffe
Madelon Palma
David & Ruth Rinker
Rick & Joanne Scheffel
Allen & Anna Slaterpryce
Barbara Faye Smith
Thomas & Sharon Stoffel
Cynthia Swanson
Karen Tell
Nenon Ujiki
Bruce & Lillian Venner
Lenore von Berg
Kay Wagner
Virginia Ward
Esther Warner
Gretchen Wilson
Five Anonymous Donors
THE SCHOLARS CIRCLE(Gifts of $500-$999)
Weston &
Jeannette Anderson
Karl & Sandy Ayers
Denny Barnes
Robert Becker
Sharon Black
Lucy Blakeley
Winnie Bloom
Karen Brunette
Kelly and Stuart Burke
Maggie Butler
Mr. & Mrs. George Carruthers
Rudolph & Camilla Cesarini
Charlene Clark
Ron Daley
Martha Darling
O. C. & Manita Dean
Jean Hays & Phyllis Demark
Jitendra & Saryu Desai
Jane Dickson
James & Sara Donnell
Carl & Barbara Drake
Steve Dykes
Mr. John &
Mrs. Judy Edinger
The Ehelebe Family Fund
of the California Community
Foundation
Jack & Karen Ellett
Alexandra Estey
Anne Forsyth
Robert & Victoria Freeman
Susan Fuller
Marion Goldenfeld
Mrs. Roberta Goorno
Alison & Chad Graham
Mary Greco
& Diana Thomas
Larry & Margaret Griffin
Mary Hannigan
Maeve Hartney
James & Diane Hastings
J. Michael & Marcia Hittle
Janet Hunter
Barbara Jackson
Bob Jakubiak
Joseph & Carol Jankowski
Dixie Johnson
James & Mary Ann Kalla
Nancy Kasler
Jan & Claire Kennedy
Thomas & Barbara Lasinski
Veronique Le Melle
Phil & Jill Lighty
Dr. Max & Eileen Listgarten
Sue Marquardt
Julia Marsden
Kalman and Goldie Marshak
Special Purpose Endowment
Fund
Louise McColgin
Anne H. McCormick
Donald & Nancy McKay
Richard Miller &
Judith Stoikov
Frederick & Lucy Morris
Drs. Robert & Marsha Mrtek
Carolie Mullan
James M. Newman
Marjorie Nieh
Shirley Nielsen
Charlotte Nixon
Richard & Judith Ottman
Audrey Patterson
Signa Read
Jane Reardon
Ron & Margaret Redmond
John & Katherine Reid
Phil Reiss
Don & June Reynolds
Daryl Russell
Charles &
Maryanna Sarazine
Thomas Sasser
Mrs. Delia W. Schmedding
Dr. Steve & Ellen Scholly
Charles Shields
Linda Sienkiewicz
Ms. Ann Slocum
Barbara Sloop
Robert Slyker & Peggy Wall
Nancy Smith
The Clifford C. and
Virginia G. Sorensen
Charitable Trust of
The Saint Paul Foundation
Nancy Steinmann
Jon & Lynn Stevens
Suzanne Sweeney
William Taylor
Mary Tucker
Gerard & Nancy Van Wesep
Dr. Earle & Tommie West
David & Ina Woolman
Ms. Carol Worthy
Seven Anonymous Donors
THE SCHOLARS CIRCLE(Gifts of $500-$999)
— Continued —
OUR DONORS
Great care has been taken to ensure the accuracy of this listing of contributors. Please accept our apologies if we have listed your name incorrectly.
Some donors have requested that their names not appear in this publication. We respect their desire to remain anonymous and thank them again
for their generous support.
“I am the first person ever hired at
Road Scholar. After nearly 40 years with
the organization, these days I am semi-
retired and serve as Senior Advisor
to our President. One of the benefits
of my position is that I now have the
time to go on a good many of our
programs, my favorite of which are our
Intergenerational adventures. I have
taken each of my three grandchildren
when they turned nine years old.
It is no exaggeration to say these are
among the most fulfilling experiences
of my life. It gladdens me to think my
grandkids will remember these times
for the rest of their lives.”
— Mike Z., age 81, from Scituate, Mass.
OUR DONORS
Legacy SocietyThe Legacy Society was established to recognize donors, during their lifetimes, for the contributions they make via bequests or other
planned gifts. We are grateful to the many friends who have chosen to support Road Scholar through a variety of gifts including bequests,
charitable gift annuities, the Elderhostel Pooled Income Fund, charitable remainder trusts and retirement plans. Road Scholar is grateful
to these supporters for their generosity.
Ralph & Birdie Albers
Mary-Linda Armacost
Marilyn Baker
Mr. & Mrs. Vernon Barker
Patricia Bartlett
Rose Marie Battey
Barbara L. Beard
Joan Benson
Melvin & Laura Bernstein
Sharon Black
Louis and Jeanette Block
Mary Lou Boice
Billy C. & Marcia G. Booth
Ethel Greenfield Booth
Norma B. Braver
Geraldine P. Brillhart
Daniel Brooks
W. John & Betty E. Broscious
Natalea G. Brown
Steve & Gayle Brugler
Patricia Ann Cairns
Gloria M. Cessna
Patricia R. Christensen
Owen & Lenore Cooper
Roberta “Cookie” Cox
Florence Coyne-McDonald
Barbara N. Critchlow
K. Patricia Cross
Ralph & Marion Daub
Carol Davis
Nancy A. Davis
Dorothy Dawson
Ms. Elaine Derby
Philip H. De Turk
Freda Dunn
William & Mary S. Dyrkacz
David W. & Marion S. Ellis
Peggy Ferris
Jill and Larry Fine
Ruth H. Fitzgerald
Portia N. Flewellen
Jean Fliess
Anne Forsyth
Dr. Forris Frick & Joana Frick
Wilbur F. Gasner
& Lurlene M. Kyles
Jesse C. & Audrey M. Gatlin
Peter & Thelma Gerdine
Martin & Bodil Gerotwol
Dorothy H. Gettier
Dorothy Gray
Ruth S. Gresham
Dorothy Hamilton
Nancy Harlan
K. Harland
Margaret M. Healy
Lillian Heissenbuttel
John & Ruth L. Henderson
Dale & Marilyn Henline
Gale Hill
Lois A. Hindhede
Helen Bequaert Holmes
Mary Ann Holser
David & Laura Holstrom
Laurence G. & Mary R. Holt
Ralph & Hope Horst
Vern & Margo Imes
Mrs. Marjean A. Ingalls
Jessie Johanson
Adelyn M. Johnson
Marilyn Johnson
Peggy Chauvin Johnston
Peter & Marion Katz
Georgia Kearney
Dr. Robert D.
& Mrs. LuBell G. Kendall
Norma Kershaw
Carol S. La Pierre
Erling Lagerholm
Ellen B. Lahlum
Roy J. Larsen
Jerry & Cynthia Larson
Rachel J. Ledbetter
Karen Holmstrom Lesch
Ms. Emily M. Leslie
Roger & Thea Leslie
Faith M. Levitt
Ms. Toni Lohman
Madeleine Long, M.D.
Melba LeGrand Long
Barbara J. Madden
Shirley & Stanley Madorsky
Robert & Jean Major
Robert J. Manners
Albert & Jorie Mark
Lucille McCabe
Jack & Patricia McClure
Richard & Irene Micka
Ms. Anne C. Miller
Nancy L. Mills, Ph.D
Helen Millson
Ed & Joanne Moot
Albertine K. Moran
George M. Muldrow
& Robert G. Bragg
Caroline K. Nelson
Earl & Carol Nelson
Donna J. Newton
Martha Oehler
Diane Ostrand
Bob & Mary Lou Parrish
Lowell Partridge
Sanborn Partridge & Sarah
Coulter Danner
Susan C. Penny
S. Robert Pfaff
& Grete L. Galsgaard-Pfaff
Betty Phifer
Doris & Ray Poffenberger
Anita Powers
Betty F. Price
Janette Rainwater
Elsa Raven
Marcia Damon Reinke
Richard H. & Gloria L.
Reitmann
Ms. Yova V. Remsen
Albert L. Roy
Renee Rubin
Linda Russell
Gerald & Jean Christine St.
Leger-Barter
June & Richard Saxe
Rick & Joanne Scheffel
Judith Ann Schilling
Margaret Schilling
Helen L. Schneider
Evelyn D. Schroedl
Susan Swift Seidensticker
Glynda Severson
Beverly Shaver
Walter Sheppe
Louise Marie Sherman
Mr. & Mrs. William H. Shopp
Dorothy M. Snodgrass
Homer & Sue Spencer
Dave & Carol Stahl
Robert D. & Helen M. Stewart
Joanne A. Stohl
Gerald W. Streib
Barbara Sullivan
Betty Armstrong Taylor
Patricia Telfer
Mary M. Tharp
Fran Trowbridge
Jim & Pat Tubach
Dr. Antonio Vlahakos
Yvonne Von Steen
Stephen Walker
William & Patricia Ward
Klaus W. Werner
Marjorie Wightman
Jim & Donna Willard
Sandy and Jon Willen
George & Marilyn Winard
Jean C. Wirsig
Michael Zoob
Sidney B. Zwick
Seventy-three anonymous
donors
Road Scholar educational adventures are created by Elderhostel, the not-for-profit world leader in lifelong learning since 1975.
Elderhostel, Inc.11 Avenue de LafayetteBoston, MA 02111-1746www.roadscholar.org
Non-profit Org.
U.S. Postage
PAID
Elderhostel
What is the impact of Road Scholar programs? Whether educating or helping to fulfill lifelong dreams, Road Scholar programs have a profound
impact on the lives of thousands of older adults every year. Here are some of the benefits that Road Scholar participants reported in 2016 …
21%fulfilled a lifelong dream
28%stepped outside their comfort zone
33%had their perspective on the world changed
44%were revitalized by their program experience
92%of participants learned something new
“Road Scholar opened up
the world for me. It’s not just
the places I’ve seen, it’s the
wonderful people I’ve met
along the way.”
— Dorothy, 94, from Las Vegas, Nevada