2015 Digital Marketing Product Guide for Agriculture & Equipment Dealers

innovation lives here.

Our CompanyWe are Team SI, one of the region’s fastest- growing digital marketing firms. We’ve built our reputation on creating integrated solutions that deliver what equipment dealers value most: meaningful, positive and measurable impact toward achieving your marketing goals.

More than half of today’s farmers are using mobile devices when searching for information and looking to make an equipment purchase. We help you appear online where they are searching. Can you afford to miss half of your business? We can help.

a new ONLINE STOREFRONTOur websites are much more than static brochure sites. Your

website will be a full-featured online storefront, complete with

inventory control and a customer relationship management system

with an easy-to-use online dashboard.

Constantly uploading your inventory takes way too much of your valuable time. Our system pulls the current inventory from your point-of-sale system – giving you more time to do what you do best. Our system will save you time and energy.

Your website is 100% editable, and don’t worry, you will never be locked out.

Your website is constantly updated with the latest technology and security. For example, when the iPhone 8 comes out, your website will be automatically updated!

what exactly are we offering?We deliver a cutting-edge, measurable road map that will allow you to accelerate your business growth and deepen the rapport you have with your customers. They’ll keep coming back to your site for relevant, customized content while we continuously invest in developing solutions designed to grow your business footprint. We are your marketing team, dedicated to helping you grow your business in the agriculture and equipment industry.

Building Your FoundationOur society has become screen-based. Fully 90% of our media consumption involves screens and only 10% involves print. Our website development team will custom-design a responsive website for you that works on smartphones, computers, tablets and any other device. We’ll create an environment that keeps your customers coming back to the website.

Weather Commodities Ag News

Inventory Service Parts

Specials Blog Email Blasts

9:45 AM 100%iPad

90%OF OUR MEDIACONSUMPTIONINVOLVES SCREENS

ONLY

10%INVOLVES PRINT

Inventory LISTINGsIntegrate your current point-of-sale system* to automatically

update your inventory or manage it directly from the back end of

your website. Our sites include an inventory Web app that makes

it easy – no technical skill required.

Easily provide your potential customers with details about

availability of specific makes and models. Showcase features,

specifications, and photos of your inventory.

Also list your current specials and promotions!

*Integration with a point-of-sale system is dependent upon third-party compatibility. While we will do everything we can to work with vendors to make our systems compatible, it ultimately depends on what API options are available.

SHOWCASEAVAILABLEEQUIPMENT

SHOWCASEAVAILABLEEQUIPMENT

Built-in Forms & Customer INFOOur website management tool has built-in forms that allow

customers to request information from you. Maybe they’re

searching for a unique replacement part or looking to

understand the difference between two tractors – regardless,

they can easily get in touch with you by submitting a form.

You’ll receive a notification by email with the question and

customer information so you can reach out and make the sale.

Additionally, the form submission creates an entry in the website

customer relationship manager (CRM).

Everything is integrated, easy to use and it just works – period.

Preview Content Manage Your Business Help & Support

Recent Items

Site Manager

Web Apps

Modules

CRM

E-Mail Marketing

Reports

Site Settings

Dashboard

Search

Customers

Cases

Event Bookings

Opportunities

Sales Forecasts

Customers

Add Contact

Bulk Actions Export Report

Filters

Add Company Import Contacts Import Contacts (Advanced)

Customer Type: Equipment / Ag

Name City Customer Type Lead Source Industry Rating Edit

Christopher Ryan Equipment Other Other Warm

Connie Thrasher Equipment

Tim Bartley Equipment Other

Irwin Diamond Equipment

Robert Musto Equipment

Jason Delker Agriculture

Dan Bickell Equipment

David Koster Agriculture

Rickey Moskowitz Agriculture

Nick Wolfe Agriculture

Ryan Kimes Equipment

Janice Samuel Equipment

Daniel Richard Equipment

Nathan Landey Equipment Other Other Warm

Margo Sanchez Equipment

Norb Lasley Equipment

Tarah Godwin Equipment

Tommy Goodall Equipment

Darrell Parker Equipment

Charles Burk Equipment

Little Rock, Arkansas

Tulsa, Oklahoma

Abilene, Texas

Little Rock, Arkansas

Little Rock, Arkansas

Conway, Arkansas

Tulsa, Oklahoma

Topeka, Kansas

St. Louis, Missouri

Dallas, Texas

Dallas, Texas

Minden, Louisiana

Joplin, Missouri

Tulsa, Oklahoma

Little Rock, Arkansas

Little Rock, Arkansas

Jackson, Mississippi

Memphis, Tennessee

Little Rock, Arkansas

Little Rock, Arkansas Other

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Site Manager

Web Apps

Modules

CRM

E-Mail Marketing

Reports

Search

Customers

Cases

Event Bookings

Opportunities

Sales Forecasts

Filters Customer Type: Equipment / Ag

Name

Christopher Ryan

Connie Thrasher

Tim Bartley

Irwin Diamond

Robert Musto

Jason Delker

Dan Bickell

David Koster

Rickey Moskowitz

Nick Wolfe

Ryan Kimes

Janice Samuel

1

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A customer fills out a form or requests more information while browsing on your site.

A customer record is automatically created and a notification is sent to you.You follow up and make the customer really happy.

Email Marketing to drive repeat SalesWhy collect contact information if you aren’t going to use it?

With our system, email marketing is available right from the

back end of the website. Best of all, it’s automatically tied directly

to the contacts in your customer relationship manager.

Email marketing is a powerful tool for reaching your customers

and bring them back to your website. Send out promotional

emails, newsletters, information about new equipment arrivals –

or provide discounts to your loyal customers. It’s all built in.

There’s no need for complicated systems or maintaining a

customer database in multiple locations.

Preview Content Manage Your Business Help & Support

Recent Items

Site Manager

Web Apps

Modules

CRM

E-Mail Marketing

Reports

Site Settings

Dashboard

E-Mail Campaigns

Mailing Lists

E-Mail Campaigns

New Equipment Email Campaign #4

Check out our new equipment specials – discount inside!

Custom Links Paragraph St... Font Name Apply CSS Cl...Real...

Reports Details Recipients Template Content Preview and Send

Email Subject:

Add modules and tags

Back Cancel and Save as Draft Send Test Email Next

Design HTML Words: 925 Characters: 5643

Modules

CRM

E-Mail Marketing

Reports

Site Settings

E-Mail Campaigns

Mailing Lists

Add modules and tags

Reporting & MeasurementBusiness decisions should never be made blindly. That’s why

we’ve integrated powerful reporting functions into every aspect

of your online business website. From Web pages to inventories,

email marketing to customer relations – our platform records

every interaction customers have with your site and gives you the

tools to track them.

We take special care to understand what customers are looking

for, and we work to make sure that your site delivers.

Our full-featured system will help take your business to new

heights, all from an easy-to-use online dashboard.

Preview Content Manage

Recent Items

Site Manager

Web Apps

Modules

CRM

E-Mail Marketing

Reports

Site Settings

Dashboard

Visitors

Traffic Sources

Website Content

Web Forms Usage

E-Commerce

E-Mail Campaigns

Custom Reports

Admin Reports

Overview Visits and Page Views Geographic Location Unique Visitors Visitor Loyalty Browsers More

Visitors

Filters Date Period: Last Month

Visits and Page Views View All

Geographic Location

New and Returning Visitors

View All

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Visits

Visits from New VisitorsVisits from Returning Visitors

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Fully Managed Reliable softwareOur business model is called Software-as-a-Service, meaning

you never have to worry about your technology becoming

outdated. Software-as-a-Service means you’re paying a monthly

subscription fee so we can keep your site running smoothly –

installing updates and patches automatically as needed. Our

service doesn’t stop once your site is launched.

In addition, all updates to our platform are automatically installed

to your site! You’ll be hosted on top-tier cloud servers with

redundant backups to make sure you never lose anything. You’ll

also have your own account manager who’ll be available to help

you with anything you need.

Our one-stop approach to online marketing takes the hassle out

of building, managing and hosting the most critical component

of expanding your equipment business: your website.

And let’s not forget ...

You’ll have your own dedicated account manager

and fully managed hosting!

Read more about our business model »

WHY IS ONLINE Marketing

NECESSARY in AG?If you’re the type of person who thinks online marketing is sleazy, scammy and lacks the “power of a handshake,” Team SI will change your mind. We understand your reservations – but we’re here to show you that online marketing is merely an extension of your storefront. By extending your services online, you make them available to anyone at any time. Having a useful, attractive website that showcases your unique business will cultivate trust and transform visitors into customers.

SMart-PHONES

ARE MORE Prevalent than tablets for farm-related use

Nearly

ALLfarms with internet

use wireless routers

BIG AGFARMErs

(1,000+ Acres) are more likely to use a mobile

device for farming

OVERHALF of farmers’ digital media

activity is mobile

93% of purchase decisionsbegin with web search,

and 98% of searchers only look at the first page of

search results

EveryDay it becomes harder

and harder to rank high IN SEARCH ENGINES due to Increasing competition