2015planning guide integrated media · starnet fall meeting tbd fcica mid-year convention tbd free...

integrated mediaplanning guide 2015

Floor CoveringFCI

Our editorial director, Jon Namba, brings decades of experience in installation and training, and helps ensure that all editorial content is geared toward the installer/contractor and is relevant to their business. Jon works closely with our editor, Mike Chmielecki, a 13-year FCI veteran, to help shape FCI and make its content a must-read for floor covering installers and contractors. Jon outlines his vision later in this media planner on our planned content for 2015. FCI covers all types of flooring, from soft to hard surface, including carpet, vinyl/LVT, rubber, cork, bamboo, hardwood, laminate and ceramic tile, and we cover the most important topics facing installers and contractors today: moisture testing, underlayment systems, subfloor preparation and the many other issues they deal with daily. FCI also informs readers about new products and techniques designed to help them improve their efficiency, make more money and get more referrals. More than just a print magazine, FCI has an updated and streamlined website that provides a more user-friendly and content-driven experience with improved SEO. The FCI digital editions continue to offer special features as a supplement to our print material, and our requested digital circulation is increasing each year. Industry-specific webinars, custom eNewsletters to your targeted audience and featured videos round out our offerings. If you sell flooring installation products, FCI is the most important vehicle for you to get your message out to the installation industry. Contact us now to see how we can help you expand your brand’s reach.

Innovation. Education. Installation.

2www.fcimag.com

FCIInstallerFloor Covering

**Publisher’s Own Data ^ May 2014 Reader Preference/Profile Study

Floor Covering Installer is the MOST accessed and MOST useful Installation publication!^

Our Audience

Print Circulation Includes Over-The-Counter Distribution via Distributor Network, and Direct Mail

Floor Covering Installer in print is circulated by direct mail and through a nationwide network of nearly 300 floor covering installation supply distributors who are qualified annually to distribute FCI to their installer customers. By reaching out through distributors, FCI reaches active installers when and where they buy installation-related tools, materials and supplies.

3www.fcimag.com


Floor Covering Installer targets flooring industry professionals through a variety of media:

Floor Covering Installer’s readers are installers and contractors working with all floor covering materials, including wood, carpet, vinyl, laminate, resilient, rubber, cork and more. Our readers work in residential and commercial and we reach all levels of installation companies, from the owner/manager to the installer, as well as an increasing focus on distributors and inspectors.

Qualified Circulation Print and Digital. ....11,000**

Distributor .................................................9,450**

School Distribution ..................................1,152**

TalkFloor................ ................................ 12,984**

• Flooring Installation Contracting Firm .................. 3,601

• General Contracting Firm ..................................... 1,486

• Flooring Dealer/Contractor ................................... 4,833

• Distributor/Wholesaler ............................................. 419

• Manufacturer/Manufacturer’s Rep........................... 497

• Other ....................................................................... 164

Among surveyed FCI readers

64% have access and over 1 in 3 think

FCI is the most useful flooring publication^

Business & Industry:

Floor Covering Installer READERS TAKE PURCHASE ACTION**

88% have taken some action after seeing an ad in the magazine.

1 out of 2 visited advertiser’s website or sought out more info via Internet search

31% purchased products/services advertised

1 out of 3 requested additional info directly from the advertiser

27% recommended the purchase of products/services advertised

Aug/Sept 2013 • $17.00FCIInstallerFloor Covering

Moisture Problems and solutions

installer’s tool boxCommerCial/residential Carpet

p. 22

dos and dont’s reVisited

GoinG Green:

and Grouts p. 15tile Adhesives

double Glue

Get more @ fcimaG.com

4www.fcimag.com

**May 2014 Reader Preference/Profile Study

Advertisements in Floor Covering Installer are perceived to be USEFUL and INFORMATIVE!


95% of surveyed FCI

readers are involved in purchasing

decisions for their companies.

Floor Covering Installer offers the best way to market products to the floor covering installer and contractor, covering all aspects of the industry and offering the most vital business tips to engage the reader and maximize the effectiveness of the advertiser’s message.

READER PERCEPTIONS OF ADVERTISEMENTS IN Floor Covering Installer**

62% agree FCI has ads that are useful to the industry.

49% rely on the ads in FCI to inform them of new products and services available.

41% trust the companies that advertise in FCI.

January/February • Moisture Testing and Certification • Seam Sealing in Carpet

March/April • Hardwood:

Engineered/Solid• Installing Tile

and Stone

May/June • Floor Prep Equipment• Installer Forum

July/August• Floating Click Systems• Job-site Tools

September • Moisture Mitigation:

Case Study• Underlayment Systems,

Part 1

October• Sound and Crack Isolation Membranes• Underlayment Systems, Part 2

November/December • FCI Installation Awards• Installing in Wet Areas

Print/Digital Edition Bonus Distribution

Surfaces/TileExpo/The InternationalSurface Event West – Las Vegas, NV Jan. 21-23

FCICA –San Diego, CAMarch 1-4

Coverings – Orlando, FL April 14-17

NWFA – St.Louis, MOApril 28- May 1

Starnet April 2015

FUSE AllianceTBD

CFI 22nd Annual ConventionAugust 2015

NAFCD/NBMDA Annual ConventionTBD

Surfaces/The International Surface Event EastOrlando, FLNov 3-5

Starnet Fall MeetingTBD

FCICA Mid-Year ConventionTBD

Free inclusion in the Social Media Section online

All advertisers get a free listing in the Must See eBlast in April

Free “How To” video posted on FCImag.com for one month to all advertisers

All advertisers get a Deluxe listing for free in our FCI Buying Guide

Buy a full page ad, receive a second ad free in this edition only

All advertisers get a free Product Highlight ad on TalkFloor for one day

All full page advertisers get a free full-page spec sheet on the back of their ad

Special Advertising

5www.fcimag.com

Ad Close: 12/12 I Material Deadline: 12/18







Digital Supplement: The Flooring Contractor





2015 EDITORIAL CALENDAR


A FEW WORDS FROM JON NAMBA

January/February

Seam Sealing in Carpet – Are there any new techniques, products, or tools for the installer?

Moisture Testing and Certification – The “M” word, moisture mitigation products, and where and how they are used. Also covered are moisture testing and the need for third-party testing.

Jon Namba here with a quick look at what you can expect in our 2015 editorial topics for the year. If you have any questions or are seeking clarification on any of these topics, please contact editor Michael Chmielecki at (603) 791-0215 or [email protected].

Hardwood: Engineered/Solid – Oil finishes, installation challenges of wider and longer planks, and the importance of acclimation.

Installing Tile and Stone – Thin tile, lippage concerns and the latest on grouts, mortars, and backer boards.

Floor Prep Equipment – Floor removal machines, scarifiers, grinders, vacuums. Tools that make it easier.

Installer Forum – What are installers doing as business is looking more optimistic? Let’s find out with our installer forum.

Floating Click Systems – Laminate and LVT. The systems are not all the same. Understanding the different types of installation methods.

Job-site Tools – What’s in an installers toolbox? Let’s find out for jobs including hardwood, tile, resilient and carpet.

FCI Installation Awards – Announcing the winners of the 2015 FCI Installation Awards and their projects.

Underlayment Systems, Part 1 – Self leveling underlayments, patching compounds and mortar beds.

Moisture Mitigation: Case Study – Case studies from installers/contractors talking about projects where moisture was a problem and the steps they took to correct it.

Underlayment Systems, Part 2 – Composite underlayments (wood) and flooring underlayments (under laminate and resilient).

Sound and Crack Isolation Membranes – Crack isolation membranes and sound-deadening products.

Installing in Wet Areas – Showers, steam rooms and what’s required to waterproof them.

March/April

May/June

July/August

September

October

November/ December

6www.fcimag.com

Reach a targeted section of Floor Covering Installer’s readership with our newest advertising opportunity, the Product Spotlight eBlast. By purchasing this eblast, you can reach an audience of up to 5,000 of Floor Covering Installer’s subscribers with a focused brand message and product offering. The Product Spotlight eBlast will feature an image of your product, a 250-word description, and a link to your website. Boost your sales with the help of the lead retrieval available with this offering!

List Rentals

The most powerful, responsive list of flooring and installation professionals are just a call away. Compliment your advertising program and introduce new products by renting Floor Covering Installer’s exclusive subscriber list.

Contact Kevin Collopy of InfoGroup at [email protected] or 845.731.2684

FCI ’s 2015 Buying Guide

List your company with the FCI directory in 2015 for quick access to a targeted audience of potential buyers in your industry. Your listing includes print, digital and online exposure in our online Interactive Buyers Guide. This mobile friendly version adds location and advanced search capabilities. We are also excited to announce two new improvements that will help drive even more traffic to your directory listing: Directories are searchable on http://www.fcimag.com/buyingguide and related directory results will appear on article pages.

Brand your company with your logo; drive traffic to your site with clickable links, social media links and mobile tags. Or give them easy access to product info with Spec Sheets, Photos and Videos.

Get listed today! For more information visit the online directory at www.fcimag.com or contact a sales rep.

7www.fcimag.com

Editorial Reprints

If you would like a FREE, no obligation quote, please contact:

Jill [email protected]


ADDITIONAL ADvERTIsINg

NEW! Product Spotlight eBlast

8www.fcimag.com

4/COLOR RATES (GROSS)

PREMIUM POSITIOnS

Size 1x 3x 6x 9x 12x 18x

Page $5,830 $5,600 $5,305 $5,020 $4,530 $4,115

2/3 page $5,320 $4,965 $4,705 $4,520 $4,235 $3,850

1/2 page $4,605 $4,315 $4,140 $4,060 $3,730 $3,390

1/3 page $3,665 $3,500 $3,380 $3,265 $3,030 $2,755

1/4 page $3,215 $3,030 $2,915 $2,800 $2,565 $2,330

Cover 2 .................... +15%

Cover 3 .................... +10%

Cover 4 .................... +20%

CLASSIFIED ADVERTISInG RATES

EDITORIAL REPRINTS

Your classified will be posted on www.floortrendsmag.com for 30 days and highlighted once a week in TalkFloor eNews. A maximum of 300 characters and one graphic for $260/net

If you would like a FREE, no obligation quote, please contact: Jill [email protected]

DISPLAy MECHAnICAL SPECIFICATIONS

Page Trim Size.............................................8” x 10.75”(203.2mm x 273.05mm)

Live Matter ........................................................7” x 10”(177.8mm x 254mm)

Page Bleed ..................................................8.25” x 11”(209.55mm x 279.4mm)

Spread Trim Size .......................................16” x 10.75”(406.4mm x 273.05mm)

Spread Live Matter ................................15.5” x 10.25”(393.7mm x 260.35mm)

Spread Gutter Bleed ....................................6.25” x 11”(412.75mm x 279.4mm)

Spread Full Bleed ........................................16.5” x 11”(419.1mm x 279.4mm)

ACCEPTABLE FORMATS AnD PROGRAMS

Ads should be submitted electronically, a hi-res pdf is the preferred format. Other acceptable formats include Adobe InDesign, Adobe Illustrator .EPS, Adobe Photoshop .EPS or .TIFF for Mac. All support files should be included (.EPS, .TIFF, etc.) along with font data if submitted in InDesign. All fonts should be converted to paths if submit-ting an .EPS. Fonts and images need to be embedded if submitting a high-res PDF. All disks and files must be readable by a Mac computer. Images must be saved as a .TIFF, .EPS or Hi-Res .JPEG. Images must be 300 dpi or greater, and in CMyK, Grayscale, or Bitmap. Images cannot be used if a LZW compression is applied. We cannot be held responsible for color variations if a color proof is not submitted.

Ad Size Width Depth Width Depth

1 Page 7” 10” – –

2/3 Page 4 1/2” 10” 7” 6 2/3”

1/2 Page 3 3/8” 10” 7” 4 7/8”

1/2 Isl. 4 1/2” 7 1/2” – –

1/3 Page 2 1/8” 10” 7” 3 5/16”

1/3 Sq. 4 1/2” 4 7/8” – –

1/4 Page 3 3/8” 4 7/8” 7” 2 3/8”

Vertical Horizontal

Contact Jennifer Allen-Wise with any questions. 818-657-7199

ACCEPTABLE DISK MEDIA

All ads should be submitted on CD, DVD or FTP site. http://upload.bnpmedia.com/


AD sIzEs AND spECIfICATIONs

www.fcimag.com offers a variety of online products to help brand your company, drive traffic to your website and deliver qualified sales leads.

9www.fcimag.com

<<Home PageGRAPHICAL DISPLAY ADVERTISING

1. LEADERBOARD (728 x 90 pixels) a. Rotating 1 of 4 b. Run-of-site (R.O.S.)

2. MEDIUM RECTANGLE (300 x 250 pixels) a. R.O.S. b. Rotating 1 of 4

3. RECTANGLE (2 ADJACENT SPOTS) (180 x 150 pixels) a. Home page only b. Rotation available

4. RICH MEDIA* (not shown) a. Expandable Leaderboard (R.O.S.) Rotating 1 of 4 b. Floating Ad (home page only) c. Page Peel Ad (home page only) d. Count down clock

ADDITIoNAL ADVERTISING BASED oN PoSSIBILITIES

5. FEATURED PRODUCTS a. One on home page at any given time b. Prioritized by Feature Products then by date c. Shows product name, teaser, and photo

6. SUPPLIED VIDEOS a. Thumbnails b. R.O.S. c. Video Player Sponsorship (728x90 ad on video player only) Exclusive

7. PHOTO GALLERY (R.O.S.)

8. CLASSIFIEDS a. Three on home page at any given time Includes post date, category, headline, co. name, location, photo and description See page 10 for details

*Rich Media ads in current flash formats are not iPhone/iPad friendly. We will have a browser detection tag so if visitor comes from one of these devices we can either serve up a standard gif style ad or can serve up a custom html 5 animated version. Additional charge would apply for html 5 design.

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6

3

2

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ONLINE ADvERTIsINg

10www.fcimag.com


Co-Sponsored by: TILEMagazine

floortrendsFCIInstaller

Floor Covering

TALkfLOOR ADvERTIsINg

Note: TalkFloor will not deploy on holidays, weekends, or the week between Christmas and New Year. *Hallmark powered by Exact Target **Publisher’s Own Data

TheTalkFloor eNewsletter now has an all-new device responsive design allowing for optimal viewing on any device. The editorial content and advertising automatically adapts to any size screen. As a result, your advertising message will have maximum impact and will look great across any device!

1. LEADERBOARD (728 x 90 pixels)

2. MEDIUM RECTANGLE (300 x 250 pixels)

3. BANNER (468 x 60 pixels)

4. RECTANGLE (180 x 150 pixels)

5. TEXT ADS (50 words or less)

Also AvAilAble:FeAtured Product• Product image & description or

product demo video summary

• Link to product website

clAssiFieds• Post your classified ad on

TalkFloor.

• 300 characters plus a graphic posted to TalkFloor.com for 30 days.

• Get more exposure on additional BNP media websites.

AVERAGE UNIQUE OPENS PER wEEk:

AVERAGE OPEN RATE:

TalkFloor is the premier daily eNewsletter for the flooring industry, providing the information needed to thrive in today’s fast-paced environment. Delivered each weekday morning to approximately 13,000* flooring professionals and members of the A&D community, TalkFloor features the latest industry news and information that directly impacts businesses.

Each issue also includes daily audio and video interviews from Dave Foster, of FloorRadio. Subscribers rely on TalkFloor for the most current industry news and to hear how their fellow retailers operate their businesses, through our interview series with Dave Foster. Position yourself as an industry leader and be a part of the knowledge sharing by advertising with TalkFloor today!

5

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4

14,731*

22.77%**

NEW!

NEW!

NEW!

NEW!

NEW!

Lots of people can produce a webinar. But only Floor Covering Installer offers the expertise, audience, and tools to help your webinar succeed.

WEBINAR BENEFITS• Leads: Receive 150 qualified registration* leads with demographics• Brand Awareness: Increase interest in your products • Product Management: Every detail is managed by a certified webinar expert • Promotions: A visually appealing and creditable campaign is created and deployed positioning you

as a leader in your industry• NEW! Educational: Offer CEUs to attendees generating higher viewership

Frequency and advertiser discounts available. For webinar tips, samples and more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/webinars.

(*Source: 2014 Floor Covering Installer Estimated Webinar Registration Leads)

Alex BachrachGroup Publisher201-291-9001 ext. [email protected]

Mike ChmieleckiEditor [email protected]

Jon NambaEditorial [email protected]

Matthew SpielerEditorial Director, Flooring [email protected]

Danielle ClairAssistant [email protected]

Terra DonnellyAssociate [email protected]

Dave FosterEditorial Director, [email protected]

Keith ParryAssociate Publisher [email protected]

Karrie LaughlinSales [email protected]

Jennifer Allen-WiseProduction [email protected]

WEbiNarS NoW With vidEo!

www.fcimag.com www.bnpmedia.com

COnTEnT MARKETInG SERVICESOrangetap equips your brand with the editorial and publishing resources of Floor Covering Installer

to help market and capture the attention of your customers. Connect with Readers & Earn Leads Floor Covering Installer will co-brand your content with us to improve deliverability and open rates and promote it to our readership. We’ll supply you with leads

through these three high-impact strategies:

1) Content Blast2) High-Value Media Download

NEW! 3) Interactive Product Releases

need Content? We can help. Orangetap can help you plan and create fresh, unpublished, industry-relevant content every single month.

MAKInG THE COMPLEx CLEARYour industry-focused market research partner — providing clear insights to complex business questions focused on:

• Brand positioning• Marketing effectiveness

• new product development• Customer experience evaluations

Capturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (one-on-ones, focus groups, or bulletin boards); we present results that are easily

understood, insightful and actionable.

GET STARTED NOW. Contact Clear Seas Research at (248) 786-1619

or [email protected]. www.clearseasresearch.com

11www.fcimag.com

Contact InformationBNP Media2401 W. Big Beaver Rd. Suite 700 Troy, MI 48084

Our Mission:Helping People Succeed in Business by Giving Them Superior Information


2015planning guide integrated media · starnet fall meeting tbd fcica mid-year convention tbd free...

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