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AWARD WINNING IDEASN A T I O N A L C L U B A C H I E V E M E N T C O M P E T I T I O N W I N N I N G E N T R I E S

CLUB OPERATIONS

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2015-2016 Club Operations – American Advertising Federation Omaha

About the American Advertising Federation Omaha

The American Advertising Federation Omaha (AAF Omaha) is the unifying voice for

advertising in the Omaha/Council Bluffs metropolitan area. AAF Omaha educates policy

makers, the media and the general public on the value advertising brings to the well-being of our

community. The club fosters the highest standards of practice and cultivates the industry’s

present and future leaders. AAF Omaha is the only professional association in the area that binds

together the mutual interests of corporate advertisers, agencies, marketing and media services,

suppliers, academia, and other advertising and public relations professionals. The club’s image is

projected through all aspects of the federation: membership, communications, public service,

education, programming, special events, government relations, award programs and club

management.

Club Operations

a.) Long Range Planning

Objective: Develop our fiscal-year budget and marketing/program plans for all club activities

that we presented to the board at the annual board retreat. AAF Omaha plans two years out,

adjusting annually in order to reach specific goals pertaining to the advancement of advertising

initiatives set forth by AAF Omaha.

b.) Analysis of Members Needs

Objective: Promote ongoing communication between the AAF Omaha board and membership in

order to a) maintain the health of AAF Omaha, b) strengthen the club’s internal unified voice, c)

promote greater participation at club events, d) increase retention and recruitment of members,

and e) adjust planning to reflect members’ desires and stimulate interest in club activities.

c.) Leadership Organization and Development

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Objective: To enhance program development, membership recruitment, retention and

involvement by developing a plan and organizational structure that will foster the growth of

current and prospective club leaders and motivate them to enhance club performance.

d.) Fiscal Management

Objective: To practice sound fiscal management procedures; develop and maintain an annual

budget which details income projections for club activities; increase income through events,

programs and new memberships; streamline operations; reduce expense; and provide timely

information to the board.

Tactics

a.) Long-range Planning

The AAF Omaha Executive Board starts off each year with a meeting between outgoing and

incoming Executive Boards to lay out the groundwork for the upcoming year. This added step

has helped with long-term planning by getting the leaders of the club to analyze club activities

and budget in order to feel confident that what’s being presented to the incoming board is both

realistic and necessary for the club to be successful. This meeting provides insight into the

creation of our yearly marketing plan (EXHIBIT A) which lays out our collective goals for the

upcoming year. This provides vision for the board and ensures the club remains healthy and

relevant to our members. We present this plan to incoming board members at our annual board

retreat (EXHIBITS B & C). At the retreat, the board reviews the plan, discusses the state of the

club, reviews board responsibilities, and is presented with the initial budget.

Our goals for the year (EXHIBIT D) are revisited at the monthly Executive Board and Board

of Directors meetings and are revised as needed to make sure AAF Omaha is meeting the current

needs of members, while also maintaining an annual budget. Goals are also included on every

agenda sent out, so they are always in front of board members (EXHIBIT E). Club Goals in the

2015-2016 marketing plan: devise a short and long-term plan to increase membership, recruit

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new committee members for all committees in order to foster growth in club leadership, increase

participation in all events and programs, increase revenue and grow our cash reserves, secure

sponsors to provide cash donations or in-kind products and services, create consistent, creative

and timely communication with members and non-members, with increased social media

engagement, provide unique opportunities to our members and the community for professional

development and networking, highlight and recognize diversity throughout AAF Omaha

programs, events and communications and establish one new program to add to our annual line

up of programs and events.

b.) Analysis of Member Needs

One of AAF Omaha’s main goals for 2015-2016 was to promote ongoing communication

across the club. Our members and non-members receive a monthly newsletter providing

information on upcoming events, industry updates, member news, and other industry related

news (EXHIBIT F). In order to stay in touch with the needs of our community, the club

conducted a survey to members and non-members in February (EXHIBIT G). This survey helps

to evaluate and plan programming, events and other membership benefits. AAF Omaha

continues to reach out to members in a variety of ways to invite feedback about the club and

member offerings including a short event survey on the table at AAF Omaha sponsored events to

get immediate feedback and suggestions (EXHIBIT H). A formal survey is also provided after

our Meet the Pros educational event (EXHIBIT I). Finally, the Executive Director also receives

calls from members throughout the year with suggestions. All suggestions are reviewed and

changes have been made as a result of this communication.

c.) Leadership Organization and Development

The AAF Omaha Board of Directors consists of 20 individuals. The Executive Board is made

up of Chairperson, President, 1st Vice President and 2nd Vice President (EXHIBIT J). They

conduct the general management of the club and are charged with directing the long-range

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planning for the club. The remaining 16 positions are the committee chairs, who provide

leadership for various club committees. Almost all of our committees have two co-chairs. Each

Committee reaches out to members of AAF Omaha to join sub-committees as part of our “No

Committees of One” efforts. Having two co-chairs for each committee has improved board

involvement, communication and meeting attendance. In addition, each committee is asked to

submit a written report prior to each board meeting, so if neither co-chair can attend, the board

can still carry out business in their absence (EXHIBIT K). One of our ongoing initiatives has

been to increase representation and involvement of all Omaha advertising agencies and corporate

marketing departments. To that end, AAF Omaha has elected several board members from

agencies that were not involved in recent years.

At the annual board retreat, each board member receives a binder that contains their position’s

objectives and responsibilities, as well as budget goals. At this year’s first luncheon, a “State of

the Club” address was presented outlining the marketing plan for the year, club goals and

president expectations. For this club year, the Executive Board was diligent about matching

experience board members with newcomers, so each committee has veteran leadership. This

helped new chairs get a better feel for their position and the expectations for their committee.

The club assigns an Executive Board member to each committee to serve as a mentor to the

group. This system helps ensure that the committee has the support it needs to achieve the club’s

objectives and foster growth of the clubs future executive leaders.

AAF Omaha’s leadership development is aided by our committee structure. Every year

committee chairs are asked to recruit committee members that can develop into future leaders.

The committee chairs were assisted in building their committees in order to facilitate our club

goals of “No Committees of One.” Each committee was given a list of members that they were

responsible for contacting to thank the member for their support to AAF Omaha and invite the

member to join a committee.

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d.) Fiscal Management

Initial planning for the annual budget begins during the transition meeting between the

outgoing and incoming Executive Boards before the year begins. Thorough analysis is done for

each area of the club to decide which events will be carried into the upcoming year and which

will be removed from the plan. The Executive Board outlines a budget that is realistic and

ensures that the club will remain fiscally responsible.

The budget (EXHIBIT L) is presented to the entire Board of Directors at the board retreat. It

outlines projected incoming and expenses and shows profit goals for each area of the club. Each

board member is required to carefully analyze their projected numbers before September and

bring up any concerns. The board then votes on the projected budget, setting financial goals for

each committee.

The budget spreadsheet is continuously updated with the actuals and reviewed at each

month’s board meeting committee by committee. This helps ensure board members know what is

needed in order to meet their profit goal.

During the 2015-2016 year, club income was supported by the following activities:

1) American Advertising Awards-Nebraska

AAF Omaha in partnership with AAF Lincoln facilitates the American Advertising Awards-

Nebraska competition. This year, it was AAF Omaha’s turn to handle the show, professional

entries and judging. The 2016 American Advertising Awards-Nebraska recorded 865 entries

including professional and student entries (EXHIBIT M). The banquet was held at the Scottish

Rite Masonic Center and was attended by more than 300 people (EXHIBIT N).

2) Club Events

AAF Omaha programs feature something for everyone-presentations on relevant and engaging

topics; opportunities to connect with others in the advertising industry; events that reward our

talent; and social outings that are just plain fun.

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AdWars – Each spring, the club holds an advertising trivia competition where agencies and

companies compete. Money is earned through entry fees and raffles (EXHIBIT O).

The Big Pitch: AAF Omaha Night at the Ballpark – AAF Omaha hosted a family friendly

event at Werner Park to watch our local Triple A baseball team, The Storm Chasers. This event

was sold out with 100 tickets sold.

Holiday Party – This year, the annual holiday party supported AAF Omaha’s 2015-2016 non-

profit the Coalition on Human Trafficking. Members were asked to participate in a raffle

supporting the club’s activities with the coalition. A silent auction and sponsorships provided

additional income for the club (EXHIBIT P).

Bowl-A-Rama – AAF Omaha hosts a fun and semi-competitive bowling tournament for local

agencies and companies. Team entry fees and raffle sales generate income that goes directly to

the club. We had more than 110 bowlers participating on 17 teams this year (EXHIBIT Q).

AAF Open Putt-Putt Tourney – AAF Omaha held the third annual putt-putt golf event this

year. Participants on eight teams competed for the coveted Blue Blazer (EXHIBIT R).

Boom! Roasted Award Night – In its third year, the Boom! Roasted event was a huge success

with 100 attendees representing a mix of member and prospective member professionals. AAF

Omaha celebrated our Ad Pro, Ad Rookie and our guest of honor. Boom! Roasted is an annual

award dinner capped off with the roast of one of our beloved advertising professionals

(EXHIBIT S).

3) Programs

Most months, AAF Omaha schedules a luncheon entitled “AdBites” that provides

professional programs where attendees can network while they eat. Members are charged

twenty-five dollars to attend and non-member are charged thirty dollars. AAF Omaha tries to

offset program expenses with sponsorships, and donations. Luncheon attendance averaged 98

people this year.

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4) Educational Events

AAF Omaha educates members and the Omaha advertising community on the latest trends in

technology, creativity and marketing through seminars, monthly luncheon speakers, exhibitions

and trade shows. Examples of AAF Omaha’s education offerings include; Meet the Pros

(EXHIBIT T), Omaha Advertising Expo! (EXHIBIT U), 6 in 60 Panel Discussions (EXHIBIT

V), Youth Emergency Services Advertising Profession Opportunity Panel, School Career Fairs,

and a Student Ambassador Program. AAF Omaha isn’t just for professionals; we encourage

young people to enter the advertising business and offer both events and scholarships for

advertising students. AAF Omaha gives college scholarships and sponsors college chapters at the

University of Nebraska – Lincoln, the University of Nebraska at Omaha, the University of

Nebraska at Kearney and at Creighton University.

5) Membership

Membership dues are the most consistent source of regular income. It stands to reason, the

club places great emphasis on retaining current members and recruiting new members. This year,

the club has been focused on reaching out to former members of the club. “Back scratchers”

were handed to members willing to reach out to former members in a “you scratch our back, we

will scratch yours” promotion. AAF Omaha had fifteen former members re-join the club as a

result of this effort.

6) Sponsorship

To help meet our budget goals this year, AAF Omaha put together several packages for

overall sponsorship of the club and club events (EXHIBIT W). For the third year in a row, AAF

Omaha secured an “Elite Level” sponsor.

Results

a) Long-range Planning

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Through long-range planning, AAF Omaha has already met many of the club goals

established for this year. Highlights include growing momentum toward the goal of bringing

professional membership above 200 members; exceeding the average monthly attendance goal

for AdBites luncheons; increasing attendance at events; securing thousands of dollars in event

sponsorships to offset event costs; increasing communication to member and prospects via social

media outlets; providing an educational element in as many programs and events as possible;

highlighting diversity throughout club communications and through a school outreach program;

and being fiscally responsible in all club activities.

b) Analysis of Member Needs

With information from the member and non-member survey conducted in February, AAF

Omaha can continue to customize programming and events based on feedback form members.

Leadership Organization and Development

AAF Omaha has a great group of leaders on the board and a strong committee structure that

will continue to allow the club to grow new members. AAF Omaha has increased interest in

board participation, business sponsorships and new membership. The club brought more

agencies back into the organization and increased their participation at the board level. New

members have shown interest in getting involved, and the club is quick to get them engaged on a

committee. Current board members have shown incredible dedication, are seeing success with

their projects and many have expressed interest in continuing as part of the board next year.

Fiscal Management

The current budget is in line with figures that were projected at the beginning of the club’s

fiscal year, and it is anticipated the club will meet projected budget for the fiscal year. AAF

Omaha has succeeded in cutting costs, and we found some new revenue sources to assist. There

are many fundraising events to come this year, which will also add to the bottom line.

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Marketing Plan Club Overview: The American Advertising Federation Omaha (AAFO) is the only professional advertising association that binds the mutual interest of corporate advertisers, agencies, media companies, suppliers and academia. AAFO and its members share a commitment to make advertising a positive force in our community. It is an advocate for the rights of advertisers and educates policy makers, the media and the general public on the value of advertising. AAFO also cultivates the advertising industry’s present and future leaders.

Fiscal Year/Tax Information: 1. The club’s fiscal year begins on July 1 and ends on June 30.

2. The American Advertising Federation Omaha is a 501(c) 6 ­ non­profit Nebraska Corporation.

3. The club’s Tax Identification Number (TIN) is 476033384.

4. The club is exempt from paying federal taxes, except on profit­making business.

5. The club is subject to paying applicable sales taxes.

Board of Directors: 1. The Board of Directors consists of up to 25 members approved/elected by the general

membership.

2. Directors are approved/elected for a one­year, two­year or three­year term and may serve as many consecutive terms as they wish as long as they are re­approved/re­elected to the board by the general membership.

3. The term of office runs July 1 to June 30.

4. Duties of the Board of Directors are:

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• Conduct and approve the general management of the club. • Set dues upon the recommendation of the Executive Board. • Approve all appointments. • Attend all scheduled meetings. • Dismiss from the Board of Directors any director that misses three consecutive meetings

without a proper excuse. • In the event of death, resignation or dismissal of any director, a successor is appointed by

the President and approved by the Board of Directors. • A successor takes office immediately and serves out the remaining term of office. • Resignation by a director should be submitted in writing to and accepted by a vote by the

Board of Directors.

Executive Board: 1. The President, First Vice President, Second Vice President and Chairperson of the Board

(immediate past president) form the Executive Committee.

2. Meetings are held monthly prior to the regular monthly Board of Directors meeting.

3. The Executive Board conducts general management of the club.

4. The Executive Board is charged with directing the long­range planning for the club.

5. The Executive Committee is not empowered to take any action binding on the club without prior approval of the Board of Directors.

Election of Directors: 1. The Election/Approval Day for the Board of Directors is held at the July general membership

meeting.

2. The Chairperson of the Board serves as the chair of the nominating committee and oversees the approval/election process.

3. The President appoints the Nominating Committee, which consists of five (5) members, two (2) coming from the Board of Directors and three (3) coming from the general membership.

4. The slate of candidates nominated for membership approval by the Nominating Committee is presented by the chair of the committee and is approved by the Board of Directors.

5. The Board of Directors can make additional nominations.

6. All nominees must be members in good standing with the American Advertising Federation Omaha.

7. An approval ballot will be sent or faxed out to the membership no later than two (2) weeks prior to July 1st.

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Meetings: 1. Executive Board

Executive Board meetings are held monthly, prior to the Board of Directors meeting.

2. Board of Directors • Board of Directors meetings are held monthly on the first Tuesday of the month at Redstone

from 7 to 8 AM. • A quorum consists of one­third of the board. • The President may call special meetings. • The Executive Director takes minutes of the board meetings. Written minutes of the previous

monthly meetings and a treasurer’s report are e­mailed to the Board of Directors prior to the monthly board meeting.

• Target meeting length is one hour and fifteen minutes. Board members are asked to assist in this goal by having read the minutes of the prior meeting, preparing a report emailed to Executive Director the Friday prior to board meetings, and restricting their discussion to pertinent matters.

3. General Membership: AdBites Regular meetings/luncheons (AdBites) are held seven to eight times a year—usually the third Tuesday of the month.

4. Annual Retreat The Annual Board Retreat is held in July. At that time, the board members will hear reports from the Treasurer and President on the year that just ended. The club’s annual budget will be presented at the August board meeting, reviewed and approved at the September board meeting.

Club Services: • Connections/Networking

AAFO brings people together to yield creative business solutions. AAFO is the only association that binds the mutual interests and collective powers of advertisers, agencies, media companies, suppliers, local advertising associations and college advertising students. Occasionally, we join forces with other trade associations on common initiatives.

• Government Relations AAFO seeks to protect and promote advertising at all levels of government. Between AAFO and our association with, the American Advertising Federation (AAF), we are part of a nationwide network monitoring advertising­related legislation on local, state and federal levels. We also encourage industry self­regulation as a pre­emptor to government intervention, when appropriate.

• Professional Development AAFO educates members on the latest trends in technology, creativity and marketing through seminars and monthly speakers. In addition, AAFO offers member networking and assists in expanding client and referral lists.

• Education Connection AAFO encourages young people to enter the advertising business. For college students interested in advertising careers, AAFO links them to the business world through the annual Meet the Pros seminar which typically involves more than 250 college students from a five­state

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area. The two­day event encompasses tours, portfolio reviews, round­table discussions and social activities with AAFO members. The event culminates with a luncheon that features a nationally­known speaker.

AAFO awards college scholarships to students pursuing advertising degrees at the University of Nebraska at Lincoln, University of Nebraska at Omaha, Creighton University, and the University of Nebraska at Kearney through the University of Nebraska Foundation and Creighton University Foundation. AAFO also administers two Richard Holland Scholarships to area college students attending area colleges and trade schools.

• Award Programs AAFO recognizes advertising excellence through local award competitions such as the Nebraska Advertising Awards (ADDY), Ad Pro of the Year and Ad Rookie of the Year. The Silver Medal recognizes lifetime contribution and achievement to the advertising community, and is the highest individual honor awarded by the AAFO and the AAF.

• Public Service Each year, at least one community service partner is selected by the Public Service committee to address a key issue in the local market. The work done in this area provides club members with the opportunity to leverage industry resources to benefit a worthy non­profit organization.

Recent award winning public service campaigns have been developed for the Domestic Violence Coordinating Council, Youth Emergency Services, Partners for Meth Prevention, Project Relate, Shaken Baby Task Force, the Hope Center, the Ollie Webb Center, United Way of the Midlands/CHAD Campaign, Shaken Baby Task Force, Your Care, Inc, Parents United, Midwest Heart Connection, Celiac Sprue Association, Red Basket and Heartland Hope Mission.

AAFO Mission Statement: The American Advertising Federation Omaha is the unifying voice for advertising in the Omaha/Council Bluffs metropolitan area. As advocates for the rights of advertisers, we educate policy makers, the news media and general public on the value advertising brings to the well­ being of our community. We foster the highest standards of practice and cultivate the industry’s present and future leaders. Sharing a commitment to make advertising a positive force, we are the only professional association that binds together mutual interests of corporate advertisers, agencies, marketing and media services, suppliers, academia and other advertising and public relations professionals.

AAFO Brand Strategy: Long­term, our objective is to brand the American Advertising Federation Omaha as “The Unifying Voice for Advertising” in Omaha/Council Bluffs. Our goal is to establish the Federation as a resource of (and for) professionals responsible for the perceptions, health, understanding and knowledge of the advertising profession. Our image will be projected through all levels of our federation; programming, special events, government relations, award programs, education and club management. AAFO’s identity and image should be synonymous with high­quality programming and networking opportunities for those companies involved in advertising and related businesses.

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Target Market: Professionals at all career levels and students in the fields of marketing, advertising, public relations, media, sales and production in the Omaha/Council Bluffs area.

Market Description: • Primary

Established professionals in the defined geographic territory. They have shown great apathy toward AAFO in recent years and will need to be shown what AAFO is doing to revitalize the club. They are busy individuals with great demands on their already limited time. Deep down, they may want to become active in the club again, but they need to understand and experience a personal and professional benefit from involvement.

• Secondary Younger, less­seasoned professionals who are seeking networking opportunities and (whether they know it or not) mentors. They want to grow in their field. Due to their lack of experience and knowledge, they may not fully understand the opportunities the club brings to them in terms of education and networking. They may or may not be active in the advertising profession but desperately want to be.

2015­16 Club Goals

1. Programs • Host six top­quality programs per year (July, August, October, March, April and

May). • Host the AAF Omaha Holiday Luncheon in December with the assistance of the

Public Service committee. • Secure sponsorships for holiday party and donations of silent auction items to

bring in revenue. • Maintain an average of 50 paid attendees at all luncheon programs. • Secure sponsors for luncheons to help defray costs to AAF Omaha. • Secure raffle items for luncheons as an additional way to bring in income. • Work with Communications to send out AdBites postcards to promote upcoming

luncheons (several times during the year) and use social media for more engagement.

2. Membership • Maintain membership of at least 300, including a minimum of 175/200

professional members. • Involve the entire board in membership activities to increase membership. • Acknowledge new members and guests at monthly luncheons. • Use each AAF Omaha program, special event and educational program as a

membership recruitment tool. • Find more avenues to recruit new members and communicate to potential

members. • Conduct yearly club evaluation with current, lapsed, prospective and new

members.

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3. Education • Host successful/profitable Meet the Pros event, increasing attendance to 250

students. • Hold four “6 in 60” events, targeting July, November, January and March. • Recruit presenters for the Speakers Bureau and market this program. • Expand diversity efforts to local high schools through visits from advertising

professionals to inner city schools to introduce students to the advertising field. • Award up to eight academic scholarships to students at the three University of

Nebraska campuses and Creighton University. • Award two Richard Holland Advertising Scholarships to students attending

college/design/trade schools in the Omaha area.

4. Public Service • Develop a comprehensive public service campaign for a local non­profit

organization. • Publicize the campaign to the community and our industry using media donated

to for the local non­profit. • Work with Programs committee to involve support for the selected non­profit at

AAF Omaha’s Holiday Party • Find other ways to involve the non­profit community in our club efforts throughout

the year.

5. Club Management • Achieve net income for year.

2015­2016 AAF Omaha working budget will be presented at the August board meeting, reviewed by board members and committees and approved with any changes at the September board meeting.

• Foster improved relations with AMA, PRSA and other industry organizations. • Expand relationships with local dignitaries, politicians and Chamber of

Commerce. • Increase sponsorships and donations to help cover expenses for AAF Omaha

events and programs. • Recruit more members to serve on AAF Omaha committees.

6. Special Events • Hold at least five special event fundraisers, including one large fundraiser

designed to include the community at large, rather than just AAF Omaha membership. Established events include BOOM Roasted, Bowl­A­Rama, AAFOpen Putt­Putt, AAFO Night at Werner Park and AdWars.

• Seek sponsors for events to cover costs and make additional money for the club.

7. Communications • Continue to use a communications schedule/plan to reduce email traffic and

ensure message effectiveness. • Produce a lively, informative and educational monthly online installment of

AdMuse. • Secure advertising/sponsorships for website and AdMuse. • Send postcard about upcoming AdBites luncheons at least two times during the

year. • Keep website current and informative. Include diversity elements as often as

possible.

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• Coordinate a consistent program of press releases. • Continuously communicate benefits of AAFO membership. • Continue to increase social media presence and engagement and continue to

research new methods of similar communications and new technologies.

8. Nebraska ADDY • Work with AAF Lincoln to run successful/profitable Nebraska ADDYs • AAF Omaha will be responsible for all elements of the professional ADDYs this

year – including and not limited to: creative, call­to­entry poster and reminders, judging for professional ADDYs, invitations to show, show and awards program, banquet, all promotions for call to entry and show.

• Refer to past ADDYs notebook for further details on past timelines, etc.

AAFO Products and Committees Membership: 1. Co­Chairs: April Clark, CAS and Jill Regester, WoodmenLife

Committee responsibilities: • To retain current members.

• To recruit new members. • Work in conjunction with the promotions and public relations committees to ensure current

members are satisfied with their AAFO membership.

• Work in conjunction with other committee groups to increase awareness about AAFO within the marketing and advertising industry and the general business community.

• Develop strategies to address the lack of local broadcast membership and participation.

• Develop a plan to keep the online AAFO membership directory and database current with proper member contact information.

• Conduct a membership survey.

2. Member and/or club value The value to club members can be defined as follows: • AAFO members have a unique opportunity to learn about the many different facets of the

marketing and communications industry through educational programming.

• There are a vast number of networking opportunities. Younger, less­seasoned members can learn and grow from more established, seasoned professionals; and seasoned members can benefit from networking and business relationships with industry colleagues.

• Discounted rates for club activities such as luncheons and special events. Club members are consistently offered better pricing structures to participate in special events and monthly luncheons. The AAF also has benefits and discounts for AAFO members.

• Membership in AAFO supports advertising related functions, education and public service in the Omaha area.

• Legislative efforts on the local and national level

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3. Goals • Establish a committee. • Profit center for club (Total income of $17,000). • Increase professional membership to 175/200. Specific strategies for recruitment will be

developed to target audience niches, such as students, media professionals, creatives, account service, etc.

• Find ways to reinforce benefits of membership. • Track event attendees at luncheons, special events, etc. • Develop direct marketing plan. Database is maintained through Run My Club. • Send Thank You Notes, We Miss You letters, etc.

Programs: 1. Co­Chairs: David Lempp, Viamedia and Daryl Anderson, Clark Creative Group

2. Committee responsibilities: • Roles of the committee are to research and book six top quality programs per year and

execute a successful holiday luncheon. (Excludes OAX!, ADDYs, Meet the Pros, Education committee programs).

• Holiday Party to include Silent Auction and Entertainment. • Coordinate with Communications Committee and promote club programming. • Assist Education Committee to develop a Professional Workshop installment. • Coordinate with Education Committee to promote Professional Development and

Networking Opportunities. • Engage social media for promoting AdBites and Holiday Luncheon

3. Member and/or Club Value • Quality, professional development programming for the Omaha advertising community. • Create member value in pricing structure that favors AAFO Members over non­

members.

4. Products • Monthly luncheon programs and attendance (6 AdBites programs and Holiday

Luncheon) • Luncheon sponsorships (6 AdBites sponsorships and Holiday Luncheon sponsors)

5. Goals • Establish a committee. • Book six top quality and diverse programs for AdBites. • Orchestrate Holiday Luncheon • Maintain 50 attendees at all luncheon programs. • Promote events to advertising, marketing and communications professionals in Omaha

and Council Bluffs. Work with Communications to send out AdBites postcards to promote upcoming luncheons (several mailings throughout the year).

• Obtain sponsorships for each luncheon. • Secure raffle items for luncheons as an additional way to bring in income

6. Timetable • Varies by event. TBD.

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Nebraska Advertising Awards (ADDYs) Feb. 6, 2016 The Nebraska ADDY award competition is the first of a three­tiered national competition conducted annually by the American Advertising Federation (AAF). The Nebraska ADDYs is a joint venture secured by a contract between the American Advertising Federation of Lincoln (AAFL) and the American Advertising Federation of Omaha (AAFO). The ADDYs follow a format developed by AAF, which provides a source/reference establishing the guidelines for conducting local and district ADDY competition. Local winners are forwarded to the 9 th District competition, where winners, in turn, are forwarded to the national ADDY contest – the American Advertising Awards. AAFO and AAFL alternate host responsibilities each year.

1. Co­Chairs: Mark Carpenter, SKAR and Paula Steenson, Paula Presents!

2. Committee responsibilities for the year that the event falls in Omaha: • Creative

Develop theme and design and produce Call for Entries, Invitation and Banquet Tickets. Responsibilities include securing and coordinating production/printing with vendors. Provide graphics and all creative elements to Winners’ Book and Publicity chairs.

• Mailing Coordinator & Auto­forwarding Coordinate all aspects of mailing the Call for Entries, Invitation and Banquet tickets. Work with ADDYs creative chair to ensure that specifications meet mailing standards.

• Coordinate all aspects of forwarding the Gold ADDYs winners to the 9 th District Awards Competition (all Gold winners are automatically forwarded to the District and entry fees are paid for by the Omaha and Lincoln clubs).

• Handle all special requests regarding forwarding of second place and judges’ citation winners by entrants (second place and citation winners are eligible to be forwarded to the 9 th District competition at the request and expense of the entrant).

• Banquet Book and coordinate facility arrangements including table decorations, menu, bar, hotel accommodations, entry display, other decorations and pertinent use and storage needs. Coordinate all elements to be consistent with show theme.

• Show Provide for all elements of the ADDYs show including agenda, entertainment, audio/visual needs and the show video. All components should be compatible with the year’s theme.

• Judging Secure and coordinate all elements of entry judging including acquiring judges, securing their transportation and lodging, securing location for judging & entry drop­off points in both Lincoln and Omaha, coordinate delivery of entries to judging location and logging entries in computer. Provide judging sheets and parameters for judges to use in the process.

• Winners’ Book – Online or Printed Winners’ Book Coordinate all aspects of creating and producing the Winners’ Book. Responsibilities include securing photos of winning entries, acquiring scripts for broadcast entries, securing vendors to provide printing, paper, prepress, etc. for production of finished book. Coordinate design to be consistent with show theme.

• Awards

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Coordinate design and production aspects of physical awards and frames for Gold, Silver, Best of Show and Judges Special Citations. Coordinate production and mailing of duplicate awards.

• Publicity Communicate all pre­show announcements to appropriate media. Secure full­page ads in Omaha World­Herald and Lincoln Journal on the Sunday following the event to announce winners. Coordinate design of publicity materials to be consistent with show theme.

3. Member and/or Club Value • To provide recognition and reward creative excellence in advertising. • Gain increased “positive” awareness for the advertising industry within the business

community at large. • Profit center.

4. Products • Call for Entries, containing an invitation to enter the competition, rules of eligibility,

deadlines, costs, categories and contact names – work with AAF Lincoln Advertising on press releases announcing the competition.

• Plaques/certificates, the actual awards presented to the winners ADDY show and banquet

• Advertising and press releases announcing the winners (Work with AAF L)

5. Goals • Establish a committee. • Profit center to create income. • Increase number of entries/income from previous year. • Recruit capable volunteers, establish effective committees, and retain people to assist in

the following year. • Enhance the professional image of the club(s), increase participation of AAFO members,

recruit new members. • Secure high­quality judges for the student ADDY

6. Timetable Timeline to be presented at the August Board Meeting

Education ­ Scholarship Program: 1. Chairperson: Teri Hamburger, AAF Omaha

2. Member and/or Club Value By encouraging college students to pursue careers in the advertising, marketing, and communications fields, AAFO is assisting in the building of future employees for our member organizations as well as future leaders of our Club.

3. Products Scholarships with a value of $1,000 to $2,000 each

4. Goals • Establish a committee. • Increase the value of our endowments. • Fund more scholarships.

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• Update database of Nebraska college and university faculty. • Increase scholarship awareness among Nebraska college and university professors and

students. • Increase the number of students applying for the scholarships

5. Timetable • Contact colleges and universities in February with scholarship deadlines. • Send information packets to professors in February and again in March. • Receive scholarship applications – April 1 deadline. • AAFO Scholarship Chair will make recommendations on winners and have them

approved through the Executive Board.

Education: 1. Co­Chairs: Teonne Wright, University of Nebraska at Omaha

Ed Hunt, Darkside Advertising

2. Member and/or Club Value AAF Omaha educates members on the latest trends in technology, creativity and marketing through seminars, monthly luncheon speakers, exhibitions and trade shows. The Education committee touts the value that marketing and advertising has on our community and local economy, thereby increasing the credibility and salability of our craft /services. Through educational curriculum, sell AAFO as the place to go for valuable business insights.

3. Products • Speakers Bureau Program • Outreach Educational Program • Professional Development Program • Hold four “6 in 60” events (July, November, January, and March) • High school visits/YES outreach visits/Career Fairs/DECA Judging • Webinars

4. Goals • Establish a committee. • Recruit quality presenters for the speaker’s bureau program and publicize curriculum to

desired audiences. • Develop a webinar workshop topic on marketing and advertising for professionals in and

outside the industry. • Recruit 5 to 6 quality presenters or panels for four “6 in 60” events • Increase student awareness and benefits of joining the AFFO.

Timetable Speakers Bureau program – Fall 2015 High School Visit Program – Fall 2015 – Spring 2016 Professional Development “6 in 60” – July 2015, November 2015, January 2016, March 2016 Webinar – to be determined

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Special Events: 1. Co­Chair): Lisa Healy, Webster and Sean Heisler, Webster

2. Committee responsibilities: • Create and produce “AAFO Brand” special events. • Solicit donations and sponsorships

3. Member and/or Club Value Non­traditional programming (i.e., not professional development), which provides opportunities for fun, networking and club member bonding.

4. Events (for purpose of serious fundraising) • Storm Chasers Night at Werner Park, July 23, 2015 • BOOM! Roasted – November 2015 • Bowl­O­Rama – January 2016 • AdWars – April 2016 • Putt­Putt Tournament – August 20, 2015 & June 2016 (?) • New event to be announced

5. Products • Five to Six fundraising events

6. Goals • Establish a committee. • Profit center for club. • Generate attendance at events. • Enhance AAFO brand via special events.

7. Timetable – TBD

Meet the Pros: 1. Co­Chairs: Christine Dunn, Vic Gutman and Associates and Allison Lewis

2. Event Overview Meet the Pros is an annual conference sponsored by AAFO. It is designed to give college students in a five­state area and beyond the opportunity to explore careers in the advertising industry. Meet the Pros creates opportunities for students to make professional contacts at the event and during actual on­site tours of ad agencies, radio, television, newspaper organizations and offers in­person direction in academic studies, work options and extracurricular activities that will assist students in achieving their career objectives.

3. Confirmed Dates: February 2016 – dates have not been confirmed – February 15 & 16, 2016

4. Confirmed Location: Scott Conference Center, Omaha, NE has been reserved but date has not been confirmed.

5. Committee Responsibilities: • Develop curriculum • Coordinate event • Secure speakers and facility

7/07/15

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• Secure sponsors • Arrange presentations • Plan and coordinate portfolio review • Other event planning and execution as necessary • *New for 2016 create criteria for Ad Professor of the year and promote • Develop pre­event portfolio class. This has been suggested several years.

6. Member and/or Club Value: Fosters development of skills, professionalism, understanding and standards of advertising and related fields

7. Event Sessions: Meet the Pros 2016 will include having the following sessions: • A motivational speaker to welcome all attendees and to talk about the advertising

industry and the many benefits it offers as a career. • Panel discussion of local/area industry professionals. • Roundtables of advertising experts from various industry sectors so students can obtain

specialized career information. • Keynote luncheon speaker. • Portfolio Reviews

8. Products • Conference • Event registration • Luncheon • Sponsorships • Pre­event portfolio review • Ad Professor of the Year – new this year

9. Goals Improve upon last year’s attendance number and make the session more educational, informative, and beneficial than ever before.

• Create a profit center for club • Establish a committee • Increase Member Involvement • Coordinate with Communication committee insuring professionals are aware of the event • Improve communication with Pros who help with the portfolio reviews

10. Timetable TBD

Communications/Public Relations: 1. Co­Chairs: Anne Bailey, Goodwill Industries, Inc.

Christin Molacek, Children’s Hospital & Medical Center

2. Committee Responsibilities: • Internal and external AAFO Club Public Relations • Primary goal to raise awareness about the ad club to the ad community as well as the

community. This is accomplished by working with other committees and assist them in identifying key audiences and developing a plan of how best to achieve their objectives

7/07/15

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3. Member and/or Club Value Gain publicity for AAFO and its events.

4. Products: • Newsletter • Press releases • Story placements in area media • AAFO event promotion • Website • Job Board

5. Goals: • Establish a committee. • Timely release and updating of all materials. • Establish relationships and schedule with all other committee chairs. • Increased media coverage. • Development of an overall plan of action for club publicity and promotion. • Implement schedule for correspondence and develop creative ways to communicate to

membership. • Sell banner ads on website as a source of income for the club.

5. Timetable: Varies by project.

Public Service: 1. Co­Chairpersons: Angel Carl, Angel Carl Marketing

Bob Mancuso, Mid­America Expositions, Inc.

2. Committee Responsibilities: • The Public Service Committee is first responsible for nominating two to three public

service organizations for the board to choose as recipient of the Public Service campaign for the year. After the selection process has been completed, the committee draws upon talent in the club and in the Omaha area to create the strategies and creative executions required by the organization to meet their established goals.

3. Member and/or Club Value: • The Public Service Committee provides value to members by providing an environment

where the client rarely ever alters creative concepts­­they tend to appreciate what they have been given. This committee also provides a forum where younger club members can get actively involved with creative development and production where they may not get that opportunity in their own jobs.

4. Products: • The creative product is the deliverable for this committee. That product can be anything

required by the client to meet their goals, including public relations, print or broadcast advertising, brochures, direct mail or event planning.

5. Goals: • The primary goal of the Public Service Committee is to develop and create

communications that meet the client's marketing needs. Another goal of this committee

7/07/15

15

is to serve as a forum for younger club members, giving them the opportunity to get involved with creative development and production. Lastly, the committee serves as a way for the American Advertising Federation Omaha to "toot its own horn" when it comes to district and national competitions.

• Work with the Programs committee to involve support for the selected non­profit at AAF Omaha’s Holiday Party. Assist the Programs committee with securing donations for the Holiday Party Silent Auction.

6. Timetable: TBD

Legislative: 1. Chairperson: Sheila O’Connor, Metropolitan Community College

2. Committee Responsibilities: Working with the AAF, represent member interests through a variety of lobbying efforts and legal programs, as well as provide input on advertising ethics and guidelines to groups such as the Chamber, BBB, etc.

3. Member and/or Club Value: Acts as the gauge for attitudes and awareness levels among AAFO members regarding legislative and regulatory affairs affecting the industry, and monitors state of industry.

4. Products: • Legislative Updates – Monthly AdMuse article • Lobbying – Spring Meet and Greet with Legislature in Lincoln • Communications to members on local, state and national advertising related issues • Special Programs

5. Goals: • Provide legislative updates to members on a consistent basis. • Successful Legislative Reception/Meet & Greet and explore Ad Forum alternative. • Develop relationships with local and state political engines.

6. Timetable: Monthly AdMuse/Website legislative updates TBD – Spring Legislative Reception

Club Achievement: 1. Chairperson: Matt Wilson, First National Bank

AAFO Executive Committee (assisted by each board member)

2. Committee Responsibilities: Prepare the necessary documentation for the Annual AAF Achievement Awards

3. Member and/or Club Value: Earning recognition for being an outstanding ad club is a compliment to every AAF organization

7/07/15

16

4. Products: • Club Achievement Notebooks • Revenue

5. Goals: • Win AAF National Club Achievement Awards • Coordinate the documentation of all club activities

6. Timetable: TBD

Nominating: 1. Chairperson: Matt Wilson, First National Bank

AAFO Executive Committee

2. Committee Responsibilities: Tasked with the responsibility of selecting the recipients of the Silver Award, Ad Pro, Ad Rookie, Ad Professor and the slate of officers.

3. Member and/or Club Value: • Member recognition for outstanding career achievements and contributions • Maintenance of consistent and passionate leadership for the future of the organization

4. Products: • Award nominees • Slate of Officers

5. Goals: • Provide a slate of officers for membership approval by June 1 • Solicit and evaluate nominations for Ad Pro, Ad Rookie, Silver Medal Award winners and

new this year Advertising Professor of the Year • Assist with coordinating the Awards Presentation for Ad Pro, Ad Rookie, Silver Medal

Award and Advertising Professor of the Year

6. Timetable: August 2015 Call for nominations for Ad Pro, Ad Rookie and Silver Medal October 2015 winners selected November 2015 Ad Pro and Ad Rookie winners awarded/honored at Roast event February 2016 Silver Award at the ADDY February 2016 Advertising Professor of the Year awarded at Meet the Pros

SAVE THE DATE American Advertising Federation Omaha

Board of Directors Retreat

Kona Grill Village Pointe

Thursday, July 16 th

4:30 – 6:30 PM Drinks and appetizers will be served at 4:30

Welcome New Board Members Board Training

Goal Setting & Planning for the Club Year

Please RSVP to Teri Hamburger 402.561.6625 or email teri@novia.net

4:30 PM to 6:30 PM

Tuesday, July 16, 2015

July Board Meeting

CONNECT. ADVANCE. FLOURISH.

Agenda

Dates to Remember

• 4:30-5 Beverages & Appetizers • 5:00 Welcome, Introductions

& Team Building

• 6:00 Goal Setting & Planning Binder Review New Business

• 6:30 Adjourn

AAF Omaha Mission Statement

The American Advertising Federation Omaha (AAF Omaha) is the unifying voice for advertising in the Omaha/ Council Bluffs metropolitan area. As advocates for the rights of advertisers, we educate policy makers, the media and general public on the value advertising brings to the well being of our community. We foster the highest stan- dards of practice and cultivate the industry’s present and future leaders. Sharing a commitment to make advertising a positive force, we are the only professional association that binds together mutual interests of corporate adver- tisers, agencies, marketing, and media services, suppliers, academia, and other advertising and public relations pro- fessionals.

2015 Events on the Calendar: Omaha Storm Chasers Game,

July 23, 2015 “6 in 60”, July 28, 2015 AAFOpen, August 20, 2015

OAX!, September 24, 2015

BOOM Roasted—November 2015

MTPs—February 15 & 16, 2016

2016 ADDY February 20, 2016

Board Meetings: First Tuesday of each month 7—8 AM

Redstone, 10031 Maple Street

Written committee reports emailed to Teri on the Friday prior to the board meeting. Board meeting reminders will be

sent each month.

2015-2016 AdBites Schedule: Tuesday, July 21, 2015

Tuesday, August 18, 2015 Thursday, Sept. 24, 2015 (OAX!)

Tuesday, October 13, 2015 Tuesday, Dec. date to be confirmed.

Tuesday, March 15, 2016 Tuesday, April 19, 2016

Tuesday, May 17, 2016

AAF Omaha PO Box 6146 Omaha, NE 68106

402.561.6625

www.aafomaha.org

Club Goals 2015-2016

• Increase Membership

• Increase Committee Involvement

• Increase Event Attendance

AdBites Meet the Pros Special Events Educational Pro-

• Increase Revenue Committee budgets

• Consistent Communi- cation-Social Media

• Professional Develop- ment & Networking

• Highlight awareness of Diversity in Adver- tising & Legislative

Issue Win Club of the

Year!

2015-2016 Board Retreat

2015­2016 Ad Club Goals

1) Devise a short and long­term plan to increase membership to 175/200 professional members (carry over goal from last year), in addition to the students, despite economic challenges. This includes increasing membership from advertising agencies, corporate marketing departments, media representatives, and vendors.

2) Recruit new committee members for all committees in order to foster growth in club leadership. No committees of one.

3) Conduct membership survey. 4) Increase participation in all Special Events by 5% over 2014­2015. 5) Maintain a minimum of 50 attendees at AdBites. 6) Increase participation in Meet the Pros to 250 students. 7) Increase revenue and grow our cash reserves. 8) Secure sponsors to provide cash donations or in­kind products and services. 9) Create consistent, creative and timely communication with members and non­members, with

increased social media engagement. 10) Provide unique opportunities to our members and the community for professional development

and networking. 11) Highlight and recognize diversity throughout AAF Omaha programs, events and

communications. 12) Establish one new program to add to our annual line up of programs and events. 13) Win Club of the Year!

2015­2016 Board Responsibilities

1) Attend annual board retreat. 2) Attend monthly board meetings with no more than three unexcused absences. According to By­

laws, the chairperson could be removed after the occurrence of three unexcused absences. Vice Chairs or co­chairs (are encouraged to attend meetings as well) need to attend to give monthly report if the chairperson cannot attend.

3) Recruit committee members to encourage involvement and help shape future club leadership. This includes contacting members to invite them to join a committee.

4) Compile a list of goals and objectives for the committee at the start of the AAFO year. 5) Hold regular committee meetings as needed and turn in minutes to the Executive Director. 6) Keep records of committee activities and finished projects for Club Achievement books as

reference for future chairs. A historian or achievement officer (the club’s current Chairman of the Board) will be appointed to assist all chairs with Club Achievement binders throughout the year.

7) Provide input and content ideas for AdMuse and the club website. 8) Attend at least one quarter of monthly club luncheons. 9) Participate in other committee events as necessary. 10) Attend at least one Education event. 11) Attend at least two Special Events fundraisers. 12) Assist in membership recruitment by providing contacts and reaching out to potential members.

13) Provide nominees for the annual Silver Medal, Ad Pro and Ad Rookie awards – call to nominations deadline is September 1st.

14) Assist with Club Achievement Awards material compilation. 15) Be a positive ambassador for AAFO. 16) Be a good steward of AAFO resources, whether financial, material or personnel.

2015­2016 Board Financial Responsibilities

1) Pay dues! According to AAFO by­laws, the board member will be removed if dues are not paid. 2) Meet committee’s budgetary goals. 3) Provide ideas or contacts for donations, sponsorships, etc., for club events.

1

David Lempp

From: American Advertising Federation Omaha <DoNotReply@RunMyClub.com>

Sent: Wednesday, May 06, 2015 12:32 PM

To: David Lempp

Subject: AAF Omaha AdMuse | May 2015

Join. Belong. Learn.

View Online

Welcome to the AAF Omaha Chapter Monthly Newsletter!

AdBites: May 19

Trying to select a distinctive

brand name that your client

can protect? Ever wonder

whether your agency or the

client owns certain work?

Join us to learn what

advertising professionals

need to know about

trademark and copyright law.

LEARN MORE

AAFOpen Putt-Putt Golf

Tournament | June 11

Teams of four are forming

now for this annual

competition. Your team could

take home the coveted

AAFOpen Blazer or other

raffle or hole prizes.

LEARN MORE

Heartland Hope Mission

Open House | June 4

Join AAFO for a tour of

Heartland Hope Mission's

new building and learn more

about Heartland Hope

Mission, AAF Omaha's

Public Service recipient.

Then enjoy some

scrumptious BBQ courtesy of

the Midwest BBQ

Association. There is no cost

to attend, but donations are

welcome.

LEARN MORE

2

AAFO Membership Committee Update: Help us spread the word

about this award-winning club Greetings from your Membership Committee! We need every member’s help to get the word

out about our awesome, award-winning club right here in River City and volunteers to help the

committee move forward. Read More...

5 Things You Didn't Know about Lea Studer You can find this VP of Marketing Communications ziplining, river rafting and hiking through the

Rockies in her spare time. Read More...

Back to the Classics: PKL-The Art of the Campaign Legendary ad agency Doyle Dane Bernbach’s wild stepchild was Papert Koenig Lois (PKL).

Founded in 1960 by two of DDB’s most talented creatives — cool, sardonic copywriter Julian

Koenig and explosively profane art director George Lois — PKL took Bill Bernbach’s principles

and literally ran with them. Read More...

Diversity Spotlight: May 2015 In case you missed it, ADCOLOR® announced that that The 9th-Annual ADCOLOR® Industry

Conference and Awards will take place in New York City from September 16-19, 2015.

Read More...

Legislative Spotlight: May 2015 Sheila O'Connor, Executive Director, Public Affairs, has published a new legislative report.

Read More...

AAF Government Report: April 17, 2015 Clark Rector Jr., Executive Vice President–Government Affairs, has published a new

government report. Read More...

ADMERICA 2015, AAF’s National Conference Register now for ADMERICA in Las Vegas. Discuss current industry developments and learn

from educational opportunities through professional development seminars, workshops and

keynote sessions. Learn More...

3

Buy ads for the AAF Omaha website and AdMuse!

To place an ad with AAF Omaha, contact Teri Hamburger at teri@novia.net.

Copyright © 2014 American Advertising Federation Omaha, All rights reserved.

All logos and names are the copyrights of the respective owners.

American Advertising Federation Omaha | PO Box 6146 | Omaha, NE 68106

Copyright © 2015 American Advertising Federation Omaha, All rights reserved. All logos and names are the copyrights of the respective owners.

This email was sent to: dlempp@viamediatv.com. You can modify your profile here.

We respect your right to privacy. View our Anti-Spam policy.

You may opt out of this mailing list if you desire. This will remove you from ALL event invitations and broadcast emails. You will continue to receive transactional emails such as confirmation of registration, membership renewal notices, etc.

American Advertising Federation Omaha PO Box 6146

Omaha, NE 68106

AAF Omaha Members

Other (please specify)

1. Which of the following factors are important to your continued AAF Membership? Check all that apply.

Quality luncheon speakers

Professional development opportunities

Fun social events

Networking/making business contacts

Promoting own business

Communications/Adbites newsletter

Cost of monthly Adbites luncheon

Supporting legislative issues

AAF Omaha Members

2. What factors influence your monthly event attendance? Check all that apply.

Meeting length

Program variety

Opportunity for member interaction

Club news, announcements, etc

Luncheon meal price

Location

Others going from your organization

Schedule conflicts

Other (please specify)

1

AAF Omaha Members

3. What would entice you to come to more events? Check all that apply.

More daytime events

More evening events

If my employer would cover more costs

More education events

More networking events

More social events

Other (please specify)

AAF Omaha Members

4. What would entice you to be part of a committee?

AAF Omaha Members

2

5. Which of the following AAF Omaha expense times does your employer pay for? Check all that apply.

Membership dues

Monthly AdBites Luncheon

ADDY entry fees

Seminars/Conferences

Social/Special events

My employer does not cover any AAF expenses

I'm self-employed

AAF Omaha Members

6. What was your favorite event this year? (luncheon, special event, etc.)

AAF Omaha Members

7. What was your least favorite event this year? (luncheon, special event, etc.)

AAF Omaha Members

8. What luncheon or professional development topics would you be interested in if they were offered?

3

AAF Omaha Members

9. What sections of AdMuse (AAF Omaha's newsletter) do you read regularly? Check all that apply.

Upcoming events

Member profile

News

I don't read AdMuse

I don't receive AdMuse

AAF Omaha Members

10. What would you like to see in AdMuse that's not currently included? Please share any feedback on howwe can improve the eNewsletter.

AAF Omaha Members

4

Other (please specify)

11. What primary area of advertising/marketing are you employed in?

Academics

Advertising agency

Direct Mail

Graphic design

In-house marketing department

Magazine

Media Buying

Materials/Product supplier

Newspaper

Non-profit organization

Outdoor advertising

Public relations

Television/Cable

Student

AAF Omaha Members

5

Other (please specify)

12. What is your position/primary area of responsibility?

Account service

Administration

Advertising

Design

Marketing

Media planning

Middle Management

President/CEO/Owner

Public relations

Retired

Sales/Business development

Senior Management/Director

Student

Teacher/Instructor

Writing

AAF Omaha Members

13. How many years have you been an AAF member?

1-3

4-6

7-10

11-15

16+

AAF Omaha Members

6

14. How did you first hear about AAF?

Coworker referral

Friend referral

Employer

College

Email

Social media

Trade show

AAF Omaha Members

15. How many years have you been in your current position?

0-5

6-10

11-15

16-20

21-25

26+

AAF Omaha Members

7

16. What is your age?

18-24

25-35

36-44

45-64

65+

AAF Omaha Members

17. What is your gender?

Male

Female

AAF Omaha Members

18. Please give us the names of 1-2 people who you think would benefit from knowing about AAF Omaha.Include contact information where possible.

AAF Omaha Members

19. Thank you for participating in our survey. Please click the submit button at the bottom of the page tocomplete the survey. Enter your name in the space provided if you'd like to be entered in a drawing for afree membership.

8

1

American Advertising Federation Omaha Board of Directors 2015­2016

Position/Name Company Title Office Phone/Fax Cell/Home Email Address President (Public Service, Special Events & Meet the Pros) Amanda Peterson Redstone Online Specialist, Senior Media Buyer 402.392.4843 402­968­1489 apeterson@redstoneweb.com 10031 Maple Street

402.393.2139 fax Omaha, NE 68134 1 st Vice President, Treasurer (Programs, Education & Nebraska ADDYs) Laura Spaulding Bozell Manager of Corporate Communications 402.965­4364 712.251.9655 lspaulding@bozell.com 1022 Leavenworth Street

402.965­4333 fax Omaha, NE 68102 2 nd Vice President (Omaha Advertising X!, Communications & Legislative) Lisa Conklin A&K Marketing, Inc. Senior Media Buyer 402.431­9558, 203 402.880.4218 lisa@akmarketinginc.com 5243 North 129 th Street

Lconklin819@gmail.com Omaha, NE 68164 Chairman of the Board (Chairman’s Council, AAFO Awards, Club Achievement, Membership) Matt Wilson First National Bank Channel and Creative Manager 402.602.6442 402.250.1246 mwilson@fnni.com 1620 Dodge St., Stop 3150

402.633.2576 fax Omaha, NE 68197 Membership April Clark CAS Regional Sales Manager 402.963.2049 aclark@cas­online.com 10303 Crown Point Avenue

402.963.2103 fax Omaha, NE 68134

Jill Regester WoodmenLife Director, Marketing Communications 402.661.6209 402.212.5157 jregester@woodmen.org 1700 Farnam Street 402.271.7269 fax Omaha, NE 68102

Communications Ann Bailey Goodwill Industries, Inc. Marketing Design Coordinator 402.231.1919 402.214.1244 abailey@goodwillomaha.org 4805 North 72 nd Street

402.341.3061 fax Omaha, NE 68134

Christin Molacek Children’s Hospital & Marketing Operations Assistant 402.955.6964 cmolacek@childrensomaha.org 8200 Dodge Street Medical Center 402.955.6959 fax Omaha, NE 68114

Nebraska Advertising Awards ADDY Mark Carpenter SKAR Advertising Partner, VP of Creative Strategy & 402.330.0110 402.598.1010 mcarpenter@skar.com 111 South 108 th Avenue

Production Services 402.330.8791 fax Omaha, NE 68154

Paula Steenson Paula Presents! President 402.346.3950 402.659.1554 ppresents@aol.com 1301 South 35 th Street Omaha, NE 68105

Education Teonne Wright Metropolitan Community Assistant Director of Public Affairs 402.457.2877 tawright5@mccneb.edu PO Box 3777

College Omaha, NE 68103

Edward Hunt Darkside Advertising President/Creative Director 402.934.5733 edhunt@darksidead.com 7551 Main Street, Suite #208 402.934.2756 fax Ralston, NE 68127

Meet The Pros Christine Dunn Vic Gutman and Associates Event Project Coordinator 402.345.5401, 107 402.301.8736 cldunn22@gmail.com 300 South 19 th Street, Suite 318

Omaha, NE 68102

Special Events Lisa Healy Webster VP/Account Director 402.551.0503 402.214.8900 lhealy@websterdesign.com 5060 Dodge Street, Suite 2000

402.551.1410 fax Omaha, NE 68132

2

Sean Heisler Webster Senior Art Director 402.551.0503 sheisler@websterdesign.com 5060 Dodge Street, Suite 2000 402.551.1410 fax Omaha, NE 68132

Public Service Angel Carl Angel Carl Marketing President 402.578.5788 info@angelcarlmarketing.com 3010 South 100 Street

Omaha, NE 68124

Bob Mancuso Mid­America Expositions, Director 402.346.8003 402.676.0802 bmancuso07@msn.com 7015 Spring Street Inc. 402.346.5412 fax Omaha, NE 68106

Programs David Lempp Viamedia Local Sales Manager 402.312.8055 dlempp@viamediatv.com 1314 Douglas Street

Omaha, NE 68102

Daryl Anderson Clark Creative Group Creative Director 402.345.5800 daryl@clarkcreativegroup.com 514 South 13 th Street, Suite 100 Omaha, NE 68102

Legislative Issues Sheila O’Connor Metropolitan Community Executive Director of Public Affairs 402.457.2733 soconnor7@mccneb.edu P.O. Box 3777

College 402.457.2880 fax Omaha, NE 68103­0777

Executive Director Teri Hamburger AAF Omaha Executive Director 402.561­6625 402.215­5289 teri@novia.net P.O. Box 6146

402.561­6625 fax 402.558­2193 home Omaha, NE 68106 Deliveries to: 5602 Leavenworth Street

Omaha, NE 68106 AAF Omaha www.aafomaha.org

AAF 9 th District Kevin Fullerton Springboard Creative 9 th District Governor 913.217.7079 kevin@springboardcreative.biz

(AAF Kansas City) AAF 9 th District www.9thaaf.org

Michael Johnson Bailey Lauerman 9 th District Second Lieutenant Governor 402.570­9955 michael.max.johnson@gmail.com

AAF Hotline American Advertising Federation 800­999­2231 AAF www.aaf.org 1101 Vermont Ave., NW, Suite 500

Washington, DC 20005­6306

Created 7­6­2015 Updated 12­30­2015

Omaha Federation of Advertising Budget July 1, 2014 though June 30, 2015 Budget approved October 7, 2014 (budget Income/Expense & Difference) Actual Numbers July 1, 2014 ­ June 30, 2015 Final for the year ending June 30, 2015

Projected Actual Projected Actual Projected Actual Income Income Expense Expense Difference Difference

ADDYs $7,400.00 8,151.47 $ $400.00 $2,415.50 $7,000.00 5,735.97 $

After Hours $4,200.00 3,435.38 $ $1,900.00 1,565.69 $ $2,300.00 1,869.69 $ (3 events & Holiday Party)

House/Lunches (based on 6) 8,750.00 $ 6,978.52 $ $6,000.00 5,663.52 $ $2,750.00 1,315.00 $ Programs $1,000.00 $3,000.00 ($2,000.00)

Communications/PR 550.00 $ 7.77 $ (550.00) $ (7.77) $ Admuse $0 Website Job Postings $100.00 ­ $ $100.00 Website Sponsorships & Links $500.00 125.00 $ 235.38 $ $375.00 (235.38) $

Education $3,250.00 2,398.32 $ $1,250.00 1,410.19 $ $2,000.00 988.13 $ (4 Workshop & Advertising Ethics program)

Education Scholarship $4,000.00 $2,000.00 $4,000.00 2,000.00 $ ­ $ ­ $

Meet The Pros $28,000.00 $25,390.59 $18,000.00 16,464.52 $ $10,000.00 8,926.07 $

Membership Dues $16,780.00 16,551.12 $ $9,900.00 7,500.00 $ $6,880.00 9,051.12 $

Membership $500.00 ($500.00)

Public Service ­ $ 500.00 $ 98.00 $ (500.00) $ (98.00) $

Special Events $8,600.00 6,625.77 $ $2,900.00 1,951.35 $ $5,700.00 4,674.42 $ (Roast, AdWars, Bowling, Baseball, Putt­Putt & 1 more big events)

Training 9th District Training $700.00 619.62 $ ($700.00) (619.62) $ AAF National Conference $3,000.00 1,229.51 $ ($3,000.00) (1,229.51) $ AAF Regional Conference ­ off year $0.00 ­ $ Administrative 31,000.00 $ 33,088.15 $ ($31,000.00) (33,088.15) $ Club Achievement $0.00 450.00 $ $500.00 460.84 $ ($500.00) (10.84) $ Awards 1,500.00 $ 1,329.26 $ ($1,500.00) (1,329.26) $ Interest on Checking $50.00 26.02 $ 50.00 $ 26.02 $ Capital Expense 750.00 $ (750.00) $ Board Meetings & Retreat 500.00 $ 443.41 $ ($500.00) (443.41) $

General Sponsorships 2,000.00 $ 1,000.00 $ 100.00 $ 2,000.00 $ 900.00 $

Legislative 263.45 $ $500.00 526.89 $ (500.00) $ (263.44) $

Totals $84,630.00 73,270.64 $ $87,475.00 77,109.60 $ (­$2,845.00) ($3,838.96)

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P: (202) 898-0089 F: (202) 898-0159 WWW.AAF.ORG