20151205 introduction fp
DESCRIPTION
ÂTRANSCRIPT
![Page 1: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/1.jpg)
Introduction - Francesco Petronelli2015.12.05
Product Service System Design Studio 2015-2016 | Tongji UniversityAndrea Carlon, Francesco Petronelli
Welcome to the
Product Service System Design Studio 2015-2016
![Page 2: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/2.jpg)
Background
Product Service System Design Studio 2015-2016 | Tongji University
Senior Interaction DesignerEF - Education First, Shanghai
UX and Service DesignerWilddesign, Shanghai
Graphic DesignerTICT The Ice Cream Truck Creatives, Shanghai
Researcher and Concept DeveloperH+ Branding, Shanghai
EXPERIENCE
Product Service System DesignPolitecnico di Milano | Tongji University
Product DesignPolitecnico di Milano
EDUCATION
Introduction Francesco Petronelli | 2015.12.05
![Page 3: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/3.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 4: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/4.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 5: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/5.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 6: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/6.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 7: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/7.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 8: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/8.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 9: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/9.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 10: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/10.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 11: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/11.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 12: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/12.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 13: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/13.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Background
Introduction Francesco Petronelli | 2015.12.05
![Page 14: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/14.jpg)
Case Study: Morris Tracker
1.1 Brief1.2 Field Research1.3 Pain Points Analysis and Concept Definition1.4 User Testing and Concept Development1.5 Realization and Implementation
Product Service System Design Studio 2015-2016 | Tongji University
1
Introduction Francesco Petronelli | 2015.12.05
![Page 15: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/15.jpg)
1.1
Brief
![Page 16: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/16.jpg)
Brief1.1
Product Service System Design Studio 2015-2016 | Tongji UniversityIntroduction Francesco Petronelli | 2015.12.05
![Page 17: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/17.jpg)
Design a unique B2B customer experience for the Chinese brand strategy of a UK sub-brand
Product Service System Design Studio 2015-2016 | Tongji University
Brief1.1
Introduction Francesco Petronelli | 2015.12.05
![Page 18: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/18.jpg)
1.2
Field Research
![Page 19: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/19.jpg)
Field Research1.2
Product Service System Design Studio 2015-2016 | Tongji UniversityIntroduction Francesco Petronelli | 2015.12.05
![Page 20: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/20.jpg)
Field Research1.2
Product Service System Design Studio 2015-2016 | Tongji UniversityIntroduction Francesco Petronelli | 2015.12.05
![Page 21: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/21.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Field Research1.2
Introduction Francesco Petronelli | 2015.12.05
![Page 22: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/22.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Field Research1.2
Introduction Francesco Petronelli | 2015.12.05
![Page 23: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/23.jpg)
1.3
Pain PointsAnalysis
andConcept
Definition
![Page 24: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/24.jpg)
Pain Points Analysis and Concept Definition1.3
Product Service System Design Studio 2015-2016 | Tongji UniversityIntroduction Francesco Petronelli | 2015.12.05
![Page 25: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/25.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Pain Points Analysis and Concept Definition1.3
Introduction Francesco Petronelli | 2015.12.05
![Page 26: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/26.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Pain Points Analysis and Concept Definition1.3
Introduction Francesco Petronelli | 2015.12.05
![Page 27: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/27.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Pain Points Analysis and Concept Definition1.3
Introduction Francesco Petronelli | 2015.12.05
![Page 28: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/28.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Pain Points Analysis and Concept Definition1.3
Introduction Francesco Petronelli | 2015.12.05
![Page 29: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/29.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Pain Points Analysis and Concept Definition1.3
Introduction Francesco Petronelli | 2015.12.05
![Page 30: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/30.jpg)
1.4
User Testingand
ConceptDevelopment
![Page 31: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/31.jpg)
User Testing and Concept Development1.4
Product Service System Design Studio 2015-2016 | Tongji UniversityIntroduction Francesco Petronelli | 2015.12.05
![Page 32: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/32.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
User Testing and Concept Development1.4
Introduction Francesco Petronelli | 2015.12.05
![Page 33: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/33.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
User Testing and Concept Development1.4
Introduction Francesco Petronelli | 2015.12.05
![Page 34: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/34.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
User Testing and Concept Development1.4
Introduction Francesco Petronelli | 2015.12.05
![Page 35: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/35.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
User Testing and Concept Development1.4
Introduction Francesco Petronelli | 2015.12.05
![Page 36: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/36.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
User Testing and Concept Development1.4
Introduction Francesco Petronelli | 2015.12.05
![Page 37: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/37.jpg)
1.5
Realizationand
Implementation
![Page 38: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/38.jpg)
Realization and Implementation1.5
Product Service System Design Studio 2015-2016 | Tongji UniversityIntroduction Francesco Petronelli | 2015.12.05
![Page 39: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/39.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 40: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/40.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 41: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/41.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 42: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/42.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 43: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/43.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 44: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/44.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 45: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/45.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 46: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/46.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 47: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/47.jpg)
Product Service System Design Studio 2015-2016 | Tongji University
Realization and Implementation1.5
Introduction Francesco Petronelli | 2015.12.05
![Page 48: 20151205 introduction fp](https://reader035.vdocuments.mx/reader035/viewer/2022062502/5790723a1a28ab6874a5d084/html5/thumbnails/48.jpg)
Contacts
Product Service System Design Studio 2015-2016 | Tongji UniversityAndrea Carlon, Francesco Petronelli