2015 WINNERS

GOLD WINNERS

#APPIES20151

Agency: BArtlE BoglE HEgArtyClient: IkAno PtE ltd

CAMPAIGN SYNOPSISthe IkEA catalogue; a cornerstone of its business. Millions of copies are distributed to homes annually, but fewer people remember receiving it. the printed catalogue was irrelevant in a digital world.

to rekindle a nostalgic love for the book, we created a video that contrasted the catalogue against technology. our mission: hijack the biggest 2014 tech event  – the iPhone6 launch.

the video garnered 12.7 million views globally. despite 50% budget decrease from 2013, we saw significant sales increase. We achieved 8% lift in same store sales yoy in Singapore & 13% increase in Malaysia.

PRESENTER: JoSIE kHngSocial StrategistBArtlE BoglE HEgArty

Client Credits:yong tZE kUEn Head of MarketingkArEn ng regional digital ManagerCArolInE ng Country Marketing Manager - Singapore trACy PAng Country Marketing Manager - Malaysia

Agency Credits:JoSIE kHng Social StrategistMAnAVI SHArMA Associate Account directortInUS StrydoM Creative directorMAUrICE WEE Creative director

IKEA BOOKBOOK CAMPAIGNSIngAPorE & MAlAySIA

Agency: MtV IndIAClient: MtV IndIA

CAMPAIGN SYNOPSIS youth of the nation has realized the power of being one.

they believe in action rather than being dependent and writing petitions.

rather than taking their outrage on social media they are coming together to clean up their own mess.

Irritated with the constant question – “Why is India so filthy? they have come together to clean up all the dirt, by being a part of MtV the Junkyard Project - an initiative by MtV to support the ‘Swachh Bharat Abhiyaan’ – the Clean India Campaign.

Client Credits:AdItyA SWAMy Channel Head, MtVSUMElI CHAttErJEE Head Marketing, Media and InsightskAUStUBH JHA Manager Marketing, MtV

Agency Credits:–

MTV ThE JuNKYARd PROJECT – STOP BEING dIRTY. START BEING AwESOMEIndIA

PRESENTER: kAUStUBH JHAManager MarketingMtV IndIA (In HoUSE)

PRESENTER: SUMElI CHAttErJEEHead Marketing, Media and InsightsMtV IndIA (In HoUSE)

GOLD WINNERS

2#APPIES2015

Agency: dIgItAl ArtS nEtWork SIngAPorEClient: MAStErCArd

CAMPAIGN SYNOPSISMasterCard launched ‘the Priceless Engine’: an innovative marketing platform that provides deep insights to break through the clutter and deliver the right offers and messages to the right people at the right time.

the Priceless Engine was used to power MasterCard’s nyE campaign, featuring featuring Hugh Jackman. His involvement created an emotional spark with consumers and allowed MasterCard to mine valuable insights by encouraging them to share who they would want to spend their new year’s Eve with and why.

this campaign resulted in never-seen-before business results for MasterCard and its partners, turning social-media into an actual business-generating channel.

PRESENTER: tUoMAS PEltonIEMIPresident, Asia dIgItAl ArtS nEtWork

PRESENTER: doMInIC koHHead of digital and Social Marketing, Asia Pacific regionMAStErCArd

Client Credits:SAM AHMEd SVP Head of Marketing Asia Pacific Middle East AfricaBElInA lEE regional Head, Consumer & digital MarketingdoMInIC koH Head of digital and Social Marketing, Asia Pacific regionSHIVAnI goSWAMI Business leader, Consumer & digital Marketing AP&MEA

Agency Credits:tUoMAS PEltonIEMI Head of digital rUBEn BEIJEr Strategy director lAUrEn BrItton Account ManagerrACHA El SAAdAoUI regional Business director, McCannBEn HArtMAn general Manager, octagonEd WIlSon regional digital Manager, Carat

ThE PRICELESS ENGINE - NEw YEAR’S EVE CAMPAIGNSIngAPorE

Agency: BBdo IndIA PVt. ltdClient: ProCtEr & gAMBlE

CAMPAIGN SYNOPSIS Ariel a premium laundry detergent brand in India stands for best in-class cleaning and stain removal. However, in recent past it was losing relevance and preference amongst women.

research revealed an inequality embedded culturally in every Indian home- 87% men believed laundry is a woman’s job.

Ariel decided to challenge this inequality at home for women with ‘#Sharetheload’ movement to find deeper relevance while helping shift the mind-set of Indian men.

Ariel created a national conversation with an integrated approach that got over 1.57million men pledging to ‘Sharetheload’, generated free-media worth USd 9.5million, and drove brand relevance and sales.

Client Credits:nAMrAtA AgrAWAl Assistant Brand ManagerSHArAt VErMA Brand ManagergAnESH SHAnkAr   Assistant Brand Manager

Agency Credits:JoSy PAUl Chairman & Chief Creative officerAJAI JHAlA Chief Executive officerSAndEEP SAWAnt Senior Creative directorrAJAt MEndHI Vice-President Planning

ARIEL ShARE ThE LOAdIndIA

PRESENTER: HEMAnt SHrIngySr. Creative directorBBdo IndIA PVt. ltd

GOLD WINNERS

#APPIES20153

Agency: MCCAnn WorldgroUP IndIAClient: MArICo IndIA PVt. ltd.

CAMPAIGN SYNOPSIS the Challenge: reclaim brand growth for Saffola Masala oats in a category gate-crashed by multinational food giants acting as copy cats fighting to poach the oats users in a small oats market. Instead of following their footsteps, Saffola decided to grow the category by attracting a larger segment of weight watchers who lived with a sense of deprivation-Piecemeal living due to guilt ridden snacking slip ups in everyday life . the idea: to StoP lIVIng PIECEMEAl, BE gUIlt FrEE- Colloquially expressed as tUkdon PE JEEnA CHHodo. results- Saffola Masala oats market share skyrocketed & left behind all other food giants.

PRESENTER: dIPAk krISHnAMAnIgroup Product HeadMArICo lIMItEd

PRESENTER: SUrAJA kISHorEExecutive Planning director MCCAnn WorldgroUP IndIA

Client Credits:SAMEEr SAtHPAtHy Executive Vice- President and Head Marketing - Consumer Product Business MInAkSHI HAndA Category Head (Foods)dIPAk krISHnAMAnI group Product HeadMAnAV SAHnI Brand Manager

Agency Credits:goVInd PAndEy Chief operating officerABHInAV trIPAtHI Executive Creative directorSUrAJA kISHorE Executive Planning directorAkHIlESH nAtH Sr. Strategic Planner

SAFFOLA MASALA OATS- TuKdON PE JEENA ChhOdO(dON’T LIVE IN BITS & PIECES)IndIA

Agency: ProxIMIty JAPAnClient: BMW Japan

CAMPAIGN SYNOPSISA branded experience that takes enthusiasts into the beating heart of bike customisation: in the workshop with the builder. Four renowned builders, each with his distinct style, guide fans through every stage of the build. Via an online journal, they envision the ultimate bike, imagine the materials to be used, and new pieces to craft. Photo, video and journal entries let enthusiasts see how their bikes are assembled. In five months, we turn viewers into fans; fans who would finally join the builders in the finale – unveiling the bikes at a ski resort with thousands of BMW fans.

PRESENTER: MArk lEongSenior StrategistProxIMIty JAPAn

Client Credits:yoSUkE onISHI Brand Marketing Specialist

Agency Credits:yUMIko nAkAMorI Account directorryotA kAWAnISHI Senior Account ExecutivetAtSUyA kAWAJIrI Web PlannerMArk lEong Senior Planner

BMw R NINET CuSTOM PROJECTJAPAn

GOLD WINNERS

4#APPIES2015

Agency: BBH CoMMUnICAtIonS IndIA PVt ltd.Client: MArICo lIMItEd

CAMPAIGN SYNOPSIS For two years, nihar Shanti Amla, an affordable hair oil, has partnered ngo, Cry by contributing 2% of sales towards the education of rural children. our rural consumers also believed in education, but they could do little about it due to inadequate schools and social sanctions. So we positioned nihar as the ‘Easiest way to bring about Change’. In addition to our partnership with Cry, we created an English Education Module on the mobile so that rural children could easily access basic English lessons. this initiative received over 2 lakh unique callers and the brand’s market share rose by 5%.

Client Credits:ABHISHAIk SHArMA Brand ManagerdIPAk krISHnAMAnI group Product HeadHArdEE SHAH Head of MarketingSAMEEr SAtPAtHy Chief Marketing officer

Agency Credits:yoUSUF rAngoonWAlA Strategy directorSUyASH kHAByA Senior Business Partner rAJAt PAndEy Senior Business Partner PUnEEt kAPoor Executive Creative director

ChANGE MAdE EASYIndIA

PRESENTER: yUdHISHtHIr AgrAWAlStrategy directorBBH CoMMUnICAtIonS IndIA PVt ltd.

PRESENTER: rAHUl JAInBrand ManagerMArICo lIMItEd

Agency: MCCAnn WorldgroUP IndIAClient: MArICo lIMItEd

CAMPAIGN SYNOPSIS the common perception in India is that men are at higher risk of a heart disorder. But heart disease is the no.1 killer of women in India. 3 out of 5 women above the age of 35 are at a risk of a cardiovascular disorder. Saffola, a leading cooking oil brand that has championed heart health consciousness since over three decades decided to draw attention towards this issue on World Heart day 2014. the #Protectherheart campaign was designed to sensitize people, especially men to protect the heart of the one who had always cared for them selflessly, the women in their family. the result: A movement that saw more than 135000 free cholesterol tests, participation of over 140 corporates to support the cause, significant buzz across social media and 1.5 mn $ worth of earned media.

Client Credits:SAMEEr SAtHPAtHy Executive Vice- President and Head Marketing - Consumer Product BusinessSAnJAy gUPtA Head - Marketing- Wellness and youthMInAkSHI HAndA Category Head (Food)AVIk CHAttErJEE group Product Head

Agency Credits:goVInd PAndEy Chief operating officer, McCann Worldgroup IndiaPUnEEt kAPoor Executive Creative directorSUrAJA kISHorE Executive Planning directorAkHIlESH nAtH Sr. Strategic Planner

SAFFOLALIFE wORLd hEART dAY - PROTECT hER hEARTIndIA

PRESENTER: gAUtAM BHAtIABrand ManagerMArICo lIMItEd

PRESENTER: SUrAJA kISHorEExecutive Planning director MCCAnn WorldgroUP IndIA

GOLD WINNERS

#APPIES20155

Agency: tAProot dEntSU IndIA (CoMMUnICAtIon PVt ltd)Client: AdItyA BIrlA FInAnCIAl SErVICES lIMItEd

CAMPAIGN SYNOPSISChanging destiny is not an easy task, asking a society like India that is born into a belief of destiny to take control and change it is even harder. this longstanding belief has kept life Insurance at a mere 4% penetration despite 20+ players spending a decade reaching out. For Birla Sun life Insurance to gain a real and valid voice amongst consumers destiny needed to give way to action. the brand inspired consumers to take the first step in protecting themselves and their loved ones. results broke records – consideration increased by 9 points and spontaneous awareness hit 50%.

PRESENTER: loVElEEn SAHrAWAtHead - Corporate Brand, Financial ServicesAdItyA BIrlA groUP, IndIA

Client Credits:AJAy kAkAr Chief Marketing officerloVElEEn SAHrAWAt Head - Corporate Brand, Financial ServicesrAnABIr BoSE AVP - MarketingVISHAl MEHtA AVP - Marketing Birla Sun life Insurance

Agency Credits:UMESH SHrIkHAndE CEoAgnEllo dIAS Co-Founder and ChairmanPAllAVI CHAkrAVArtI Senior Creative director PrIyAnk MISrA Account director

BIRLA SuN LIFE INSuRANCE - Khud KO KAR BuLANd (BE YOuR OwN STRENGTh)IndIA

Agency: BBH CoMMUnICAtIonS IndIA PVt ltd.Client: dIAgEo IndIA PVt. ltd.

CAMPAIGN SYNOPSIS Johnnie Walker had become a fading icon in India and was called ‘the dad’s drink’. the brand needed to be restaged for a new generation of whiskey drinkers. the solution emerged from keep Walking, the brand’s mantra on ‘Personal Progress’. today, Personal Progress has become increasingly social. People were talking, meeting and sharing to improve themselves. We called this Progress through Sharing. this led to ‘tHE JoUrnEy’, a multimedia ‘social experience’ where young Indians could seek inspiration. In 2 years, the brand engaged 8.7 million people, earned Pr worth rs.55 crore and improved ‘Brand I love’ scores by 6%.

PRESENTER: yUdHISHtHIr AgrAWAlStrategy directorBBH CoMMUnICAtIonS IndIA PVt ltd.

Client Credits:kAVErI kHUllAr Category Head, Johnnie Walker & reserve AnIrBAn gHoSH Marketing Manager, Johnnie WalkerBHAVESH SoMAyA Head of luxuryPrAnAy CHAndrA Senior Brand Manager

Agency Credits:yUdHISHtHIr AgrAWAl Strategy directorSUnIl tUlSIAnI Business director VInod SUdHEEr Creative director (Copy)kUnAl SAWAnt Creative director (Art)

JOhNNIE wALKER – ThE JOuRNEYIndIA

SILVER WINNERS

6#APPIES2015

Agency: HAVAS MEdIA SIngAPorEClient: dBS

CAMPAIGN SYNOPSISthe campaign was created to welcome Singapore audiences to various neighbourhoods by showcasing content about its people, places, and purpose. neighboursFirst.Sg gave the iconic PoSB brand a new voice and image through the narratives of the neighbourhood in the digital space.

Instead of traditional mediums such as tVs and print ads, we embraced digital formats and created videos, images and illustrations to tell stories. these content pieces can be found on various websites, Facebook walls and twitter timelines, not on paid online banners. the brand needed not only to be seen and heard, but to entertain and be shared.

PRESENTER: JErEMy HEngdirector, Content & StrategyHAVAS MEdIA SIngAPorE

PRESENTER: CHAndErnI dEVI PoloAssistant Vice-PresidentdBS

Client Credits:FIonA CHAn Vice President, MarketingConStAnCE loH Assistant Vice President, MarketingCHAndErnI dEVI Polo Assistant Vice President, MarketingJoAnnE kWok Assistant Vice President, MarketingJEFFrEy HUAng Associate, Social Media

Agency Credits:JErEMy HEng director, Content & StrategyIkIng Uy Collaboration lead, Content & StratrgyAlExIS gUyot Meaningful Brand Champion, Content & Stratrgy

POSB NEIGhBOuRSFIRST.SG – YOuR NEIGhBOuRhOOd. REdEFINEd. SIngAPorE

Agency: ddB groUP SIngAPorEClient: CoUrtS (SIngAPorE) PtE ltd

CAMPAIGN SYNOPSISyou’re a homegrown furniture retailer with a reputation for value, not style. you have a tiny budget. Worse still, you’re battling the global Swedish brand, Ikea, its enormous brand equity and resources. How do you convince people that your furniture is equally well made and stylish, yet way cheaper?

By pretending to launch a ‘new furniture brand’ called Struoc, Courts helped the public experience their new furniture line without bias. the best-selling items sold out under 3 weeks post-launch! And the fact that sales increased 33% year-on-year showed that Struöc not only helped change Courts’ image but outperformed Ikea too.

PRESENTER: kErInA WongAccount directorddB groUP SIngAPorE

Client Credits:JASMInE SEoW Marketing directorrogEr Ang Marketing ManagerStEVE CHUrCH group Furniture directorJolEnE ong Buyer

Agency Credits:nEIl JoHnSon Chief Creative officerCHEng SHU yAU Creative group HeadMAHESAn M Senior WriterkErInA Wong Account director

STRuöC – ThE NAME SAYS IT ALLSIngAPorE

SILVER WINNERS

#APPIES20157

Agency: BBH ASIA PACIFICClient: nIkE

CAMPAIGN SYNOPSISFilipinos love basketball. the bounce of the ball is the heartbeat of the nation. And for the first time in 36 years the gilas Pilipinas (Philippines national Basketball team) had qualified for the FIBA Basketball World Cup. nike wanted to maximise the impact of this momentous event, and cement themselves as the ultimate basketball brand in this basketball-obsessed nation.

#PlayPinoy is a call to action for all Pinoys to get out onto the streets, and play their game, their way, the way only Pinoys can.

#PlayPinoy truly entered the Pinoy vernacular coming to represent the fighting spirit within all Pinoys.

PRESENTER: SId tUlIAccount directorBBH ASIA PACIFIC

Client Credits:Byron BrookS nike Brand Connections

Agency Credits:dAVId WEBStEr Managing PartnerSCott MCClEllAnd Executive Creative directorlIndSEy CUMMIngS Engagement PlannerWEndI CHong Producer

NIKE #PLAYPINOYPHIlIPPInES

Agency: BBH ASIA PACIFICClient: ntUC InCoME

CAMPAIGN SYNOPSISntUC Income had to find a way to reverse a decline in new life insurance customers under 30. the challenge was twofold: young Singaporeans saw ntUC Income as old-fashioned and not for them, and the future Income tried to benefit was utterly intangible to them. the solution: Make young Singaporean’s potential futures tangible, today. Engaging them in a way they would not expect from a co-operative that had ensured their grandparents, we made young Singaporeans think, changed their perception of ntUC Income and successfully reversed the decline in customer acquisition.

PRESENTER: tHoMAS WAgnErSenior Account PlannerBBH ASIA PACIFIC

PRESENTER: AngElA ngSenior Executive, Brand Activation & EventsntUC InCoME

Client Credits:MArCUS CHEW Senior Vice President, Head Strategic Marketing & CommunicationsolIVIA lEE Assistant Manager, Brand MarketingAUdrEy ong Executive, Brand MarketingStEllA tAn Brand Activation and Events

Agency Credits:tHE BBH tEAM

FuTuRE MAdE dIFFERENTSIngAPorE

SILVER WINNERS

8#APPIES2015

Agency: dI9It dM9 JAyME SyFUClient: FontErrA PHIlIPPInES

CAMPAIGN SYNOPSIS Anmum needed to turn around a flat performance and declining market share in a country where pregnant moms go for affordable regular milk instead of maternal milk. to gain relevance and obtain preference, Anmum showed soon-to-be moms the important development stages of her baby – not with scientific jargon that all industry players use but, this time, with a baby animated to speak directly to moms.  the campaign surfaced conversations among pregnant moms resulting to an increase in trial, a +6ppt increase in market share, increases on key image attributes, and declines in regular milk consumption among pregnant moms.

Client Credits:PIP CASEy Marketing directorkAtZ loBrEgAt - EnrIqUEZ Marketing & digital Capability ManagerMIng Arroyo Marketing ManagerBErtA SAdIUA Brand Manager

Agency Credits:MErlEE JAyME Coo / ChairmanCArlo oPlE Managing director & PartnerdIdAy AlCUdIA Strategic Planning directorronAld BArrEIro general Manager

CELEBRATING ThE LANGuAGE OF LOVEPHIlIPPInES

PRESENTER: CArlo oPlEManaging director & Partner dM9 dIgIt

PRESENTER: kAtZ loBrEgAt EnrIqUEZMarketing & digital Capability ManagerFontErrA PHIlIPPInES

Agency: MCCAnn WorldgroUP IndIAClient: MArICo lIMItEd

CAMPAIGN SYNOPSIS our Challenge: How do you get the traditionally rooted woman in South India, who is sold on the purity and nourishment of loose Coconut oil to upgrade to Parachute Advansed?

the Strategy: We explored the relationship borne through the mom’s understanding that daughters have transitioned into companions as well. We took the emotive route of ‘reverse nurturance’ – where the daughter helps fulfill her mom’s sublimated desires and introduces her to her hair’s beauty potential.

the core idea: SAME only BEttEr. Just as daughter is a modern avatar of her mother, Parachute Advanced gives the same nourishment as the (loose) coconut oil, but its 3 step purity process also makes hair softer, beautiful and easier to manage.

the result: the campaign didn’t just help surge upgrades from loose oil to Parachute Advanced but also helped build relevance & consideration for the brand.

Client Credits:HArdEE SHAH Head of Marketing, nature & Personal CaregAUrI MAlHotrA group Products Manager, Parachute Advansed FranchiseSAntoSH HEgdE Brand Manager-Activation, Parachute Advansed Franchise

Agency Credits:SUrAJA kISHorE Executive Planning directorPUnEEt kAPoor Executive Creative director, Creative SHArMAd kHAMBEkAr Creative director - ArtSHWEtA gAItondE Business director, Account Management

REVERSE NuRTuRANCEIndIA

PRESENTER: gAUrI MAlHotrAgroup Product ManagerMArICo lIMItEd

PRESENTER: SUrAJA kISHorEExecutive Planning director MCCAnn WorldgroUP IndIA

SILVER WINNERS

8#APPIES2015

Agency: BBH ASIA PACIFICClient: ntUC InCoME

CAMPAIGN SYNOPSISntUC Income wanted to use travel insurance as an entry point for young Singaporeans buying life insurance plans later on. But it was seen as old-fashioned, and travel insurance was commoditizing. So rather than compete on price, we focused on what young Singaporeans actually engaged with: the travel itself. We repositioned ntUC Income’s travel insurance as adventure insurance and involved young Singaporeans in what they loved; on the social platforms they loved using. As a result, ntUC Income insurance customer base under 25 grew beyond expectations.

PRESENTER: tHoMAS WAgnErSenior Account PlannerBBH ASIA PACIFIC

PRESENTER: Ho lItIngSenior Executive, MarketingntUC InCoME

Client Credits:MArCUS CHEW Senior Vice President, Head Strategic Marketing & CommunicationsIrEnE tAn Manager, MarketingSAFFry Hoo Manager, MarketingolIVIA lEE Assistant Manager, Brand Marketing

Agency Credits:tHE BBH tEAM

TRAVEL MAdE dIFFERENTSIngAPorE

Agency: PUBlICIS SIngAPorEClient: SCoot PtE ltd

CAMPAIGN SYNOPSIS With the competition investing heavily in the social media space, Scoot redoubled efforts in the digital marketing by investing in great content.

Spreading our fun and sometimes madcap content across all digital channels, we built in clever social actions as we entertained audiences all year round.

the result? Scoot exceeded the target for sales driven by social media by 56%, and delivered a healthy dose of Scootitude to over 360,000 new fans.

Client Credits:CAMPBEll WIlSon CEoStEVEn grEEnWAy Head of Commercial

Agency Credits:kElVIn koo Head of digitalJESS SEoW Account directorryAn ong Creative group Head

ThE FIRST (REALLY) SOCIAL AIRLINESIngAPorE

PRESENTER: loU dElA PEnACEoPUBlICIS SIngAPorE

SILVER WINNERS

8#APPIES2015

Agency: loWE VIEtnAMClient: BP CAStrol PEtCo

CAMPAIGN SYNOPSISWHy WE nEEdEd to trACE tHE UntrACEABlE?

the commercial vehicle, lube-oil market in Vietnam was going through a transition. the category had exploded with low cost options. Castrol, the market leader, was not immune to them. our volumes and equity scores were going down & fast.

this is a story of how Castrol traced the elusive Vietnamese trucker and created a new trend in the category by using mobile/tablet apps with truck drivers and collect, use & refine data points to save media costs. But above all, connect with them emotionally, when no other brand was doing so.

PRESENTER: IndrAnEEl gUHAdirector - operations & Strategic PlanningloWE VIEtnAM

Client Credits:VAn HUynH tHUy Head of MarketingtUAn AnH dInH Head of Category - CVoMInH VU Brand Manager

Agency Credits:CHAU trAn Account directorkUMkUM FErnAdo Creative directorBAPtIStE lEJEUnE digital leadIndrAnEEl gUHA director of operations & Strategic Planning

CASTROL dRIVE ONVIEtnAM

Agency: PUBlICISClient: VIEtnAM BrEWEry lIMItEd

CAMPAIGN SYNOPSISBeer consumption in Vietnam was probably at an all-time high but the presence of several brands was robbing brands of the chance to closely associate with their consumers.

Heineken sought to create higher value for its brand by taking the joy of drinking beer and injecting it where its consumers needed it the most – while watching football.

With the great Escape, Heineken encourages its passionate consumer to overcome logistical and social restrictions and watch football like it is supposed to be – screaming, singing, with friends and with Heineken.

Client Credits:koo PoH HEng AndrE Marketing ManagerngUyEn AnH kIEt Senior Brand ManagerPHAM nAM toAn Brand ManagerlE VAn HoA Brand Manager

Agency Credits:tHEodor SAndU Creative directordAn BondrEA Sr. CopywriterdIlIP gArgA Planning directorHAU PHAM Sr. Account Executive

ThE GREAT ESCAPEVIEtnAM

PRESENTER: tHEodor SAndUCreative directorPUBlICIS VIEtnAM

PRESENTER: koo PoH HEng AndrEMarketing ManagerHEInEkEn VIEtnAM

BEST PRESENTERS

8#APPIES2015

SAFFOLALIFE wORLd hEART dAY - PROTECT hER hEARTIndIA

PRESENTER: gAUtAM BHAtIABrand ManagerMArICo lIMItEd

PRESENTER: SUrAJA kISHorEExecutive Planning director MCCAnn WorldgroUP IndIA

PRESENTER: JoSIE kHngSocial StrategistBArtlE BoglE HEgArty

IKEA BOOKBOOK CAMPAIGNSIngAPorE & MAlAySIA

CELEBRATING ThE LANGuAGE OF LOVEPHIlIPPInES

PRESENTER: CArlo oPlEManaging director & Partner dM9 dIgIt

PRESENTER: kAtZ loBrEgAt EnrIqUEZMarketing & digital Capability ManagerFontErrA PHIlIPPInES

PRESENTER: IndrAnEEl gUHAdirector - operations & Strategic PlanningloWE VIEtnAM

CASTROL dRIVE ONVIEtnAM

PRESENTER: JErEMy HEngdirector, Content & StrategyHAVAS MEdIA SIngAPorE

POSB NEIGhBOuRSFIRST.SG – YOuR NEIGhBOuRhOOd. REdEFINEd. SIngAPorE

PRESENTER: CHAndErnI dEVI PoloAssistant Vice-PresidentdBS

Institute of Advertising Singapore 60 Paya lebar road, #05-14,

Paya lebar Square, Singapore 409051telephone: 6220 8382

www.ias.org.sg • www.appies.asia