2015 media kit · preparedness kit november/december ... 2015 materials due by feb 11, 2015 april...

C&T 2015 Media Kit 1September 2014

2015 MEDIA KITPRINT | DIGITAL

Metro New York City | Northern New York | Long Island


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Table of Contents

The AAA Brand

Coverage of C&T/New York Publication

Editorial Calendars

C&T/New York Print

C&T/New York Digital

Demographic Profile

AAA Member Demographics

AAA Member Travel Habits

AAA Regional Travel

AAA Travel Planning and Booking

Online Media


Custom-Created Integrated Promotions

EventsAndDestinations.com

Specs and Deadlines

C&T/New York Specifications and Material Closings

C&T/New York Advertising Rates

C&T/New York Publication Information

Coverage of H&A Media Group Publications


The AAA Brand

As a federation of affiliated motor clubs serving more than 54 million members in North America, AAA ranks among the most trusted brands in the world.

AAA leverages the strength of this national organization to serve local AAA members with relevant advice and valuable benefits.

Our members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA’s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles.

For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go.


Coverage of C&T/New York Publication

C&T/New York Circulations 940,000

Northern New York 270,000

Metro New York 367,000

Long Island 306,000

ManhattanBronxBrooklynQueensStaten IslandNassauSuffolkOrangePutnamRocklandDutchessSullivanUlsterWestchesterDelawareOtsegoSchoharieChenangoHerkimerOneidaMadisonLewis

Northern New York

Metro New York

Long Island

1. 2.3.4.5.6.7.8.9.

10.11.12.13.14.15.16.17.18.19.20.21.22.

County Legend


C&T/New York Print Editorial Calendar

Features CityScape Empire Insider Auto Insurance

January/February• Disney

• Royal Caribbean CruisesCharleston, SC Niagara Falls, NY

Understanding the Mind and

Body Changes of Seniors

The Benefits of Using an Insurance Broker

March/April• Secrets, All-Inclusive Resorts

• Washington D.C.Key West, FL Rhinebeck, NY

Is Your Car Spying on You? The

Connected Car

How Insurance Needs Change Through Decades

May/June• NY Trail Guide

• Nova ScotiaBaltimore or

Annapolis, MDNew Paltz, NY

Common Teen Driving Mistakes

The True Cost of Insur-ance Fraud

July/August• Ultimate Theme Park Guide

• Monterey, CAAtlantic City, NJ Oyster Bay, NY

Alternative Ways to Power Your

Vehicle

Be Ready For Hail and Extreme Weather

September/October• Fall Foliage Road Trips• European River Cruises

Lancaster, PA Syracuse, NYYour Car in 20

YearsCreating an Emergency

Preparedness Kit

November/December• Toronto

• Alaska CruisesWilliamsburg or

Charlottesville, VARiverhead, NY

10 Tips to Winterize Any Car

Flu Prevention Tips

*All edits are subject to change


C&T/New York Digital Editorial Calendar

Special Topics CityScape Empire Insider Auto

February• New York State

Winter Inns• Santa Fe, NM

Savannah, GA Albany, NY All About Fluids

April• Europe (Amsterdam)

• Memphis/Nashville, TN

Las Vegas, NV Ithaca, NY Car Wash Tips (DIY vs. Pro)

June• Mystic

• Lake GeorgeSpring Lake, NJ Beacon, NY How Bikes and Cars Can Coexist Safely

August• Saratoga

• Nantucket or Martha’s Vineyard

Portland or Kennebunkport, ME Greenport, NY Evolution of the Family Car

October

• Bear Mountain or Cooperstown

• Hip Lodging: Roadside Motels

San Francisco, CA Poughkeepsie, NY Auto Tipping (who and how much)

December• Caribbean

• Skiing in the NortheastDallas, TX Rochester, NY Driving on Ice and Snow

www.ny.AAA.com/Magazine


AAA Member Demographics

Age and Gender Household Income

$129,300 $94,900

Average Income Median Income

Marital Status

Married

Widowed

Separated/Divorced

Single (never married)

61%

13%

10%

11%

Occupation

67%Professional/Manager

Main Residence

$478,400 $412,000

Average Value Median Value

18% 82%

Rent Own

Visited AAA officeVisited magazine/club website (or AAA.com)Planned/modified existing travel plansCalled a toll-free numberUsed Reader Service cardVisited advertiser’s websiteCalled advertiser directlyCalled AAA Travel Agent(Source: 2013 GfK MRI Subscriber Study)

37.4%24.2%12.0% 9.3%8.6%6.0%5.1%

4.8%

C&T/New York Readers are loyal and engaged

18-344.9%

35-5425.5%

55+70.5%

65+40.5%

51% 49%

Median Age

61

Education

Some College4 Years+

Bachelors Graduate31% 30%

57% 82%


AAA Member Travel Habits

Activities: Last 12 months

Visited historic

sites

52%Went to

the beach

56%

Visited national

parks

32%

Visited themeparks

25%

Visited art galleries

25%

Visited spa19%

Played golf11%

Travel ComparisonUS HH C&T HH Index

Took Trips 50.9% 79.6% 156

Plane Trips 42.2% 62.1% 147

Used Rental Car 9.5% 32.5% 342

Casino Gambling 15.6% 37.2% 238

Cruises 8.4% 28.2% 336

Bus Trips 2.1% 14.6% 695

Motor Home 1.7% 1.2% 71

Railroad Trips 1.9% 18.1% 953

Stayed at a hotel forBusiness and/or Vacation

Foreign Travel

Alaska 8.9%

Hawaii 11.0%

Africa 8.2%

Europe 37.9%

Mexico 15.4%

Caribbean 42.7%

Ontario 12.4%

Quebec 9.3%

Atlantic Coast Provinces 7.2%

Pacific Provinces 2.5%

Heartland Provinces 1.9%

Owns a valid passport

Took a foreign trip in last 3 years

57%

78%

72%

57.2% 24.6%13.5

8.4 14.2

Average number of nights per year

Vacation Business

Average nightsper year

Average nightsper year

Quick Facts

82%Traveled by car

78%Took

Weekend trips

$3,200Avg amount

spent on trip

Business/Personal

BusinessPersonal

83.8%

16.6% 11.2%

$

$

$

$

80%Took Vacations

Heartland Provinces

Pacific Provinces

Atlantic Coast Provinces

QuebecOntaario

12.4%

9.3%7.2%

2.5% 1.9%

Places Visited (last 3 years)

Canadian Provinces


AAA Regional Travel

Source of information when planning a domestic or foreign trip

Top U.S. areas visited in the past year by C&T readers

79.6%of C&T/New York readers took at least one overnight domestic trip in the past year.

Friends or Relatives 54.3%

C&T/New York Magazine 47.2%

Other Magazines/Newspapers 30.6%

AAA Travel Agency 20.6%

Direct from Travel Provider 27.5%

AAA Website 23.5%

Books 21.4%

Television 15.0%

Florida Orlando 9.8%

Ft. Myers/Naples 4.7%

Miami/Ft. Lauderdale 3.9%

Connecticut Mystic 5.7%

Maryland Baltimore 8.5%

New Jersey Atlantic City 22.4%

Nevada Las Vegas 7.0%

New York New York State 70.2%

New York City 43.5%

Hudson Valley 22.9%

Westchester County 22.0%

Hamptons/other Long Island 21.2%

Catskills Region 17.5%

Adirondacks 16.1%

Albany, Saratoga 15.6%

Other New York 12.3%

Finger Lakes 5.8%

Finger Lakes Region 4.5%

Northern New England 8.9%

Pennsylvania Philadelphia 12.6%

Lancaster 8.9%

Massachusetts Boston 12.5%

Cape Cod 7.7%

Rhode Island Providence 4.5%

South Carolina Myrtle Beach 3.9%

Hilton Head 1.6%

Washington DC 15.6%


AAA Travel Planning and Booking

Readers of C&T/New York most often look to the magazine for travel-related information. This is evident from the 54.5% of readers who use magazines when planning a trip.

81.5%

61.2%

18.1%14.6%

1.2%

Method of Transportation when taking a trip

Method Readers Use to Make Reservations or Buy Tickets for Trip

Direct from Travel Provider 67.2%

AAA/Other Websites 44.0%

Other Travel Agency 22.0%

AAATravel Agency 14.3%

How Long Before Traveling Do You Typically Book Your Trip?

73.5% 6 Months or Less

44.3%

26.0%

3.1%

3-6 Months Before Traveling

Less Than 3 MonthsMore Than One Week

One Week or Less



Destination SpotlightNow, customized stories about your destination can be a part of AAA publication’s websites- some of the largest membership publication websites featuring travel in the country. You can choose to have a basic story written or arrange for a AAA writer to personally visit and experience your destination first hand. With Destination Spotlight, you have even more access to AAA members.

Basic: Up to 1,000 words of edit, up to three client supplied photos, written by/or edited by a AAA publication writer. On the home page for one month and archived for five months.

Premium: Up to 2,000 words of edit, up to six client supplied photos, written by/or edited by a AAA publication writer. On the home page for two months and archived for 10 months.

Digital Magazine/eNewsletterWhile AAA publication readers are known to

be loyal, dedicated followers of the printed Member magazine, it isn’t the only method for creating and

strengthening relationships with them.

Scheduled eNewsletters with a link to the digital magazine are sent by e-mail to 750,000 AAA

members in New York. Each eNewsletter is designed to be simple to read—providing links to stories, sweepstakes

and other special opportunities found at the C&T/New York magazine website.

In the eNewsletter, there are banner positions that

maximize visibility for those organizations that choose to stand out to the people receiving this

unique mail message.

JANUARY/FEBRUARYJanuary Digital: Reserve Space by Nov 6, 2014

Materials Due by Nov13, 2014February Digital: Reserve space by Dec 5, 2014

Materials Due by Dec 12, 2014

MARCH/APRILMarch Digital: Reserve Space by Feb 4, 2015

Materials Due by Feb 11, 2015April Digital: Reserve space by Feb 18, 2015

Materials Due by Feb 25, 2015

MAY/JUNEMay Digital: Reserve Space by March 31, 2015

Materials Due by April 7, 2015June Digital: Reserve space by April 14, 2015

Materials Due by April 21, 2015

JULY/AUGUSTJuly Digital: Reserve Space by May 27, 2015

Materials Due by June 3, 2015August Digital: Reserve space by June 12, 2015

Materials Due by June 1/, 2015

SEPTEMBER/OCTOBERSeptember Digital: Reserve Space by July 31, 2015

Materials Due by Aug 7, 2015October Digital: Reserve space by Aug 11, 2015

Materials Due by Aug 18, 2015

NOVEMBER/DECEMBERNovember Digital: Reserve Space by Sept 30, 2015

Materials Due by Oct 7, 2015December Digital: Reserve space by Oct 9, 2015

Materials Due by Oct 16, 2015

Digital Deadlines

Digital Ad Rates and Shapes2015 Digital Edition Rate

Digital Spread $3,300

Digital Full Page 1,950

Digital 1/2 Page 1,100

Digital Magazine Sponsorship 1,500

AAA.com/Magazine Banner (180x150px) *Monthly

*1,000

Digital Magazine Email Banner 2,600

Digital Magazine Email Sponsored Link 2,600

Enhancements to Individual Ads

Ad Jolt $1,500

Page Plus/Ad Flash 882

Video Integration 882

Audio Integration 882

Ad Gen 588


Custom-Created Integrated Promotions

Stand Alone Broadcast E-mailInformation that includes a clear, desirable offer, has an attractive design and is communicated to the right audience should provide a favorable response. Take that same information, utilize e-mail as the communication medium and the response becomes more powerful.

Using our e-mail marketing technology, which focuses on deliverability straight to the inboxes of our AAA members and prospects, your message is not only delivered more reliably more often, but reporting is more robust. Within 72 business hours, you can know how many people opened your message and how many people clicked through.

Promotional WebsitesCustom-created micro websites are perfect for customer data collection using sweepstakes, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment.

Client: Gainey Suites Sales Rep InformationCampaign: Winter Emails Bonnie GillBeginning date: January 3, 2013Ending date: January 16, 2013 Final Report as of 2/27/13

PRINT Total Brand Impressions

Households Readers00

------------------- -------------------0 0 0

WEBViews Click-throughs

0

Visits Page Views0

E-MAILDelivered Opens Click-throughs

Stand alone broadcast Jan 3, 2013 20,000 617 113 617Stand alone broadcast Jan 16, 2013 20,000 476 47 476

0

Page Views0

VIDEOViews

0

DATAUnique Electronic

RequestsUnique Postal

Requests0

Video Title

Banners

Micro site

Article Title and IDDESTINATION SPOTLIGHT

H&A Media Group Advertisements:

Total

Fulfillment

Unique RepeatContest Entrants Contest Entrants

00 0

0TOTALS

1,093

000

Does not include direct response from Integrated Media campaign – including personal visits, web traffic and phone.

Total campaign impressions

Total Contest EntriesUnique Contest EntriesTravel Guides Requested

Contest LeadsName & e-mailName, e-mail & postal

Magazine Reader Service Leads

H&A Media Group10703 J Street, Suite 100 • Omaha, Nebraska 68127-1026Phone: 402.592.5000 • FAX: 402.331.5194E-mail: [email protected]

Campaign ResultsThe success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign, you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated.


EventsAndDestinations.com

Today’s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel planning assistant.

We help harness the Internet’s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest-giving travelers plenty to choose from as they make their vacation decisions.

In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures.

It’s one more way we share information in the ever-evolving information age.


C&T/New York Specs and Material Closings

MechanicalsPrinting Process: Web OffsetTrim Size: 7.875” x 10.5”Binding: Saddle-stitched (jogged to the head)

Macintosh Supported Software• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress10• Creative Cloud

Fonts• Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline)• Black type should be 100% black

File Requirements• High resolution of 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK

E-mail DeliveryE-mail to: [email protected]

Upload Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com

Disclaimer• Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine• White color is only available as a knock out• QR-Codes are accepted, but should be 100% black and set to overprint.

Complete advertising specifications can also be found at

www.haMediaGroup.com/ratecards. For additional information call

[402] 592-5000 ext. 294 or ext. 456

January/FebruaryReserve Space By Oct 29, 2014Materials Due By Nov 12, 2014

March/AprilReserve Space By Jan 9, 2015Materials Due By Jan 16, 2015

May/JuneReserve Space By March 6, 2015Materials Due By March 20, 2015

July/AugustReserve Space By May 1, 2015Materials Due By May 15, 2015

September/OctoberReserve Space By July 9, 2015Materials Due By July 23, 2015

November/DecemberReserve Space By Sept 10, 2015Materials Due By Sept 24, 2015

Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH]

2 Page Spread 15” x 9.625” 15.75” x 10.5” 16” x 10.75”

Full Page 7” x 9.625” 7.875” x 10.5” 8.125” x 10.75”

2/3 Page with Bleed 4.375” x 9.625” 5.125” x 10.5” 5.375” x 10.75”

2/3 Page without Bleed 4.625” x 9.625” - -

1/2 Horizontal 7” x 4.75” 7.875” x 5.25” 8.125” x 5.5”

1/2 Vertical 4.625” x 7.187 “ - -

1/3 Square 4.625” x 4.75” - -

1/3 Vertical 2.25” x 9.625” - -

1/6 Horizontal 4.625” x 2.234” - -

1/6 Vertical 2.25” x 4.75” - -

FULL PAGE

1/2 PAGE V

1/6 PAGE H

1/6

PAG

E V

1/2 PAGE H

1/3 PAGE S

2/3 PAGE

1/3

PAG

E V


C&T/New York Advertising Rates

Rate Card 17 Rates effective with the

January/February 2015 Issue

Regional Rates Long IslandMetro New

YorkNorthern New

York

Circulation 306,000 367,000 270,000

Full Page $12,500 $17,000 $10,500

1/2 Page 7,000 9,500 6,000

1/3 Page 5,000 7,000 4,500

All Issues RatesCirculation 940,000

Full Page $30,000

2/3 Page 21,000

1/2 Page 16,500

1/3 Page 12,000

1/6 Page 6,000

1. Manhattan2. Bronx3. Brooklyn4. Queens5. Staten Island6. Nassau7. Suffolk8. Orange9. Putnam10. Rockland11. Dutchess

12. Sullivan13. Ulster14. Westchester15. Delaware16. Otsego17. Schoharie18. Chenango19. Herkimer20. Oneida21. Madison22. Lewis

Reader ServiceEach Issue features a reader service response mechanism. All advertisers are eligible for a Reader Service number on the Reader Service page. The deadline for listings is the same as the space reservation deadline.

Northern New York

Metro New York

Long Island

Digital Ad Rates and Shapes2015 Digital Edition Rate

Digital Spread $3,300

Digital Full Page 1,950

Digital 1/2 Page 1,100

Digital Magazine Sponsorship 1,500

AAA.com/Magazine Banner (180x150px) *Monthly

*1,000

Digital Magazine Email Banner 2,600

Digital Magazine Email Sponsored Link 2,600

Enhancements to Individual Ads

Ad Jolt $1,500

Page Plus/Ad Flash 882

Video Integration 882

Audio Integration 882

Ad Gen 588

County Legend

All rates are gross


C&T/New York Publication Information

C&T/New York is published bi-monthly

on January 2, March 2, May 1, July 1,

September 1 and November 2

CancellationCancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.

Commissions/CreditAgency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or adver-tising agency jointly and severally liable for such monies as are due and payable to the publisher.

Reader ServiceAvailable to all advertisers. Insertions received after closing date may not receive a listing.

InsertsRates quoted on request.

Advertising AcceptanceThe publisher reserves the right to accept or decline any advertising. The ad-vertiser assumes liability for all advertising content (including text, represen-tations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date.

Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.

Upload and Mailing Instructions

Send contracts, insertion orders, proofs and artwork to:

Ann TaylorH&A Media Group

[email protected]

or upload directly at:http://ads.hamediagroup.com


Coverage of H&A Media Group

Alabama Journey Alabama

Home & AwayOhio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/Akron, South Dakota, Southern New York, Ohio/Shelby County

AAA JourneysEastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) Ohio

Live | Play | AAAMinneapolis, MN

AAA C&TMetro New York, Northern

New York and Long Island

AAA Living NorthNorth Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan

AAA Living SouthFlorida, Georgia, Tennessee

AAA Midwest TravelerMissouri, So. Indiana, So. Illinois and E. Kansas

AAA Southern TravelerArkansas, Louisiana and Mississippi

Your AAA New JerseyEssex, Morris and Union Counties

AAA GO MagazineNorth and South Carolina

AAA HorizonsMassachusetts, Rhode Island and Western Connecticut

Member ConnectionWestern and Central New York

AAA North Penn NewsNorthern Pennsylvania

Northern New England JourneyVermont, New Hampshire and Maine

2015 media kit · preparedness kit november/december ... 2015 materials due by feb 11, 2015 april...

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